{"id":18770,"date":"2017-07-27T09:00:07","date_gmt":"2017-07-27T07:00:07","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=18770"},"modified":"2021-04-13T16:33:31","modified_gmt":"2021-04-13T14:33:31","slug":"les-francais-mefiants-legard-du-web","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/07\/27\/les-francais-mefiants-legard-du-web\/","title":{"rendered":"Les Fran\u00e7ais m\u00e9fiants \u00e0 l’\u00e9gard du Web"},"content":{"rendered":"

En France, plus de 55 millions de personnes utilisent Internet en 2016<\/strong>, soit 86% de la population fran\u00e7aise<\/a>. Cette proportion atteint m\u00eame 100% chez les personnes ayant entre 15 et 24 ans.\u00a0Ces utilisateurs passent environ 18h par semaine sur la toile<\/a>. Ces chiffres sont consid\u00e9rables. Et pourtant, un ph\u00e9nom\u00e8ne persiste : les Fran\u00e7ais se m\u00e9fient du Web<\/strong>. Cette m\u00e9fiance existe depuis plusieurs ann\u00e9es. En 2015, 78% des internautes pensaient aux risques li\u00e9s \u00e0 l’utilisation de leurs donn\u00e9es personnelles lorsqu’ils les communiquaient<\/a>. Mais d’apr\u00e8s la 5\u00e8me \u00e9dition du barom\u00e8tre de la confiance des Fran\u00e7ais dans le num\u00e9rique de 2016<\/a>, la m\u00e9fiance est de plus en plus importante. Seulement 37% des personnes interrog\u00e9es affirment avoir confiance en Internet<\/a>. Pour mieux comprendre ce ph\u00e9nom\u00e8ne, voici un \u00e9tat des lieux de la situation actuelle.<\/p>\n

\"Fran\u00e7ais\"<\/p>\n

Une utilisation d’Internet de plus en plus importante …<\/h1>\n

Internet a connu un d\u00e9veloppement extr\u00eamement rapide ces derni\u00e8res ann\u00e9es. En 2016, environ 56 millions des Fran\u00e7ais sont utilisateurs du Web contre 8,5 millions en 2000<\/a>, soit une \u00e9volution de 557%.<\/strong><\/p>\n

\"Fran\u00e7ais\"
Evolution du nombre d’utilisateurs d’Internet en France.<\/figcaption><\/figure>\n

Quotidiennement, un Fran\u00e7ais passe 4h35 sur Internet<\/strong> :\u00a03h37 depuis un ordinateur et 58 minutes depuis son smartphone<\/a>. Ces chiffres sont consid\u00e9rables par rapport aux 24h d’une journ\u00e9e. L’expansion d’Internet a entra\u00een\u00e9 une importante utilisation des r\u00e9seaux sociaux. En effet, cette ann\u00e9e,\u00a0un Fran\u00e7ais passe en moyenne 1h20 sur les r\u00e9seaux sociaux<\/a><\/strong>. 55% des Fran\u00e7ais sont au moins inscrits sur un r\u00e9seau social<\/a>. Et ce chiffre est bien plus important pour les personnes de moins de 40 ans : 84% d’entre eux utilisent les r\u00e9seaux sociaux<\/a>. Les nouvelles g\u00e9n\u00e9rations sont donc de plus en plus connect\u00e9es \u00e0 Internet.<\/p>\n

 <\/p>\n

… mais une confiance en chute<\/h1>\n

Malgr\u00e9 l’essor d’Internet, on observe un paradoxe :\u00a063% des Fran\u00e7ais n’ont pas confiance en Internet en 2016<\/a><\/strong>. Cette m\u00e9fiance vis-\u00e0-vis de la toile s’explique par une prise de conscience des Fran\u00e7ais :\u00a0leurs donn\u00e9es personnelles repr\u00e9sentent un enjeu consid\u00e9rable pour de multiples acteurs.<\/strong> Aujourd’hui, 84% des Fran\u00e7ais pensent que leurs donn\u00e9es personnelles sur les r\u00e9seaux sociaux sont utilis\u00e9es, soit une \u00e9volution de 26 points en un an<\/a>. Et cette pratique g\u00eane 81% des Fran\u00e7ais<\/a>.<\/p>\n

Ils trouvent qu’ils sont de plus en plus\u00a0mal inform\u00e9s par rapport \u00e0 leurs utilisations.<\/strong>\u00a0Effectivement, en 2015, 46% des Fran\u00e7ais estiment que leur m\u00e9decin ne les informe pas suffisamment sur l’utilisation qu’ils ont avec leurs donn\u00e9es<\/a>. Ce chiffre a augment\u00e9 de 3 points par rapport \u00e0 2013. Ce sentiment de m\u00e9fiance est encore plus important avec les g\u00e9ants du Web : 82% des Fran\u00e7ais trouvent que les moteurs de recherche ne sont pas suffisamment transparent et 88% pour les r\u00e9seaux sociaux<\/a>. Et\u00a068% des Fran\u00e7ais sont soucieux quant \u00e0 la collecte de leurs donn\u00e9es personnelles par les moteurs de recherche<\/a>.<\/p>\n

\"les<\/p>\n

Les Fran\u00e7ais ont de nombreux autres freins par rapport \u00e0 l’usage de la toile. Ils\u00a0sont notamment soucieux de la confidentialit\u00e9 de leurs donn\u00e9es personnelles :\u00a045% d’entre eux ont peur que leurs donn\u00e9es personnelles puissent \u00eatre consult\u00e9es par quelqu’un d’autre<\/a>. Ils sont \u00e9galement 22% \u00e0 ne pas avoir confiance en Internet par crainte d’usurpation d’identit\u00e9<\/a>. Mais la peur la plus importante r\u00e9side dans le piratage de leurs donn\u00e9es personnelles et bancaires : 47% des Fran\u00e7ais se m\u00e9fient d’Internet pour cette raison<\/a>.<\/strong><\/p>\n

N\u00e9anmoins, la notori\u00e9t\u00e9 du site Web d’une marque les rassure : 29% des Fran\u00e7ais la consid\u00e8re comme un levier de confiance<\/a>. Il en est de m\u00eame pour 17% d’entre eux concernant la pr\u00e9sence d’avis des internautes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

En France, plus de 55 millions de personnes utilisent Internet en 2016, soit 86% de la population fran\u00e7aise. Cette proportion atteint m\u00eame 100% chez les personnes ayant entre 15 et 24 ans.\u00a0Ces utilisateurs passent environ 18h par semaine sur la toile. Ces chiffres sont consid\u00e9rables. Et pourtant, un ph\u00e9nom\u00e8ne persiste : les Fran\u00e7ais se m\u00e9fient …<\/p>\n","protected":false},"author":45,"featured_media":34068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,1613],"tags":[],"class_list":["post-18770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-marketing-digital-marketing"],"yoast_head":"\nLes Fran\u00e7ais m\u00e9fiants \u00e0 l'\u00e9gard du Web<\/title>\n<meta name=\"description\" content=\"En France, plus de 55 millions de personnes utilisent Internet en 2016. 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