{"id":18524,"date":"2015-06-17T08:50:53","date_gmt":"2015-06-17T06:50:53","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=18524"},"modified":"2022-12-20T22:35:14","modified_gmt":"2022-12-20T21:35:14","slug":"barometre-medias-sociaux","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/06\/17\/barometre-medias-sociaux\/","title":{"rendered":"Barom\u00e8tre m\u00e9dias sociaux en France Webinaire le 02\/07\/15 #baromediasociaux"},"content":{"rendered":"

Cela fait 10 ans que les m\u00e9dias sociaux<\/span> font partie, de pr\u00e8s ou de loin, de notre quotidien. M\u00eame si de nombreuses entreprises ne voient toujours pas l’int\u00e9r\u00eat de surfer sur la vague, et que d’autres le font encore \u00e0 moiti\u00e9, il est ind\u00e9niable que\u00a0les m\u00e9dias sociaux sont devenus\u00a0un pilier du marketing<\/a>. \u00a0Ils ont chang\u00e9 nos habitudes, dans la sph\u00e8re personnelle comme dans la sph\u00e8re professionnelle.\u00a0<\/span>Cependant, l’usage des m\u00e9dias sociaux dans le cadre du marketing en France reste \u00e0 d\u00e9terminer, et notamment \u00e0 comparer avec les pays de r\u00e9f\u00e9rence<\/strong>. C’est pour cela que l’\u00e9diteur canadien de la plateforme leader de gestion des m\u00e9dias sociaux Hootsuite<\/span> s’est unie avec Adetem<\/a> et Visionary Marketing <\/a><\/strong>afin de pr\u00e9senter le premier barom\u00e8tre m\u00e9dias sociaux sur l’usage des m\u00e9dias sociaux<\/a>\u00a0par les directions marketing en France<\/strong>. Les r\u00e9sultats venant de tomber sur nos t\u00e9l\u00e9scripteurs<\/a> (ils ont \u00e9t\u00e9 pr\u00e9sent\u00e9s \u00e0 l’Adetem la semaine derni\u00e8re), nous vous convions \u00e0 un webinaire organis\u00e9 en partenariat avec Webikeo<\/span>, o\u00f9 nous pr\u00e9senterons avec Hootsuite les r\u00e9sultats de ce barom\u00e8tre, un des seuls \u00e0 proposer une comparaison entre USA\/Canada et France sur la base d’un questionnaire commun. Ces r\u00e9sultats seront mis \u00e0 disposition des demandeurs, sous la forme d’un livre blanc \u00e9crit par les consultants de Visionary Marketing en partenariat avec Hootsuite et sous le patronage de l’Adetem.\u00a0<\/em><\/p>\n

Les r\u00e9sultats du barom\u00e8tre m\u00e9dias sociaux en France sont d\u00e9sormais disponibles et nous vous invitons \u00e0 les d\u00e9couvrir en participant \u00e0 notre Webinar du 2 Juillet :<\/strong><\/h2>\n
\"Webinar
<\/span> Pour suivre notre Webinar le Jeudi 2 JUILLET \u00e0 14h00.<\/strong><\/figcaption><\/figure>\n

–\u00a0<\/strong>Quel est l’impact des m\u00e9dias sociaux dans les strat\u00e9gies marketing des entreprises fran\u00e7aises ?
\n– Quels r\u00e9seaux sociaux les marketeurs fran\u00e7ais utilisent-ils aujourd\u2019hui, et pourquoi?
\n– Quels sont les principaux enjeux auxquels ils sont confront\u00e9s?
\n– Quelles sont les bonnes pratiques?
\n– Comment la France se compare-t-elle au reste du monde sur les points ci-dessus ?<\/p>\n

Quelques<\/strong> mo<\/strong>ts<\/strong> sur la<\/strong> m\u00e9thod<\/strong>ologie<\/strong> de l\u2019\u00e9tude:<\/strong><\/h2>\n
    \n
  • Une \u00e9tude en ligne aupr\u00e8s des adh\u00e9rents de l\u2019Adetem<\/li>\n
  • Deux tables rondes r\u00e9unissants des professionnels du Marketing<\/li>\n
  • Plusieurs interviews t\u00e9l\u00e9phoniques aupr\u00e8s d\u2019experts Marketing<\/li>\n
  • Benchmark d\u00e9taill\u00e9 avec les r\u00e9sultats des \u00e9tudes internationales men\u00e9es par Hootsuite (Etats-Unis, Canada, \u00a0Royaume-Unis).<\/li>\n<\/ul>\n

    \u00c0 propos des concepteurs du barom\u00e8tre m\u00e9dias\u00a0sociaux 2015<\/strong><\/h2>\n

    Adetem:<\/strong><\/u><\/em>
    \n Adetem (l\u2019Association nationale des professionnels du marketing) a \u00e9t\u00e9 cr\u00e9\u00e9e en 1954. L\u2019Adetem est une association fran\u00e7aise \u00e0 but non lucratif, reconnue d\u2019utilit\u00e9 publique, dont la mission principale est d\u2019offrir \u00e0 ses adh\u00e9rents un lieu nourri d\u2019\u00e9changes et de rencontre pour progresser en permanence dans leur m\u00e9tier et b\u00e9n\u00e9ficier d\u2019un r\u00e9seau relationnel unique et qualifi\u00e9 de dirigeants, de marketeurs et d\u2019experts.<\/em><\/p>\n

    Hootsuite:<\/strong><\/u><\/em>
    \n Avec plus d\u201912 millions d\u2019utilisateurs, Hootsuite est la plateforme de gestion des m\u00e9dias sociaux la plus utilis\u00e9e au monde. La solution Hootsuite Enterprise permet aux entreprises de d\u00e9finir et suivre leur strat\u00e9gie de Social \u00a0Media au niveau global. Gr\u00e2ce \u00e0 notre plateforme s\u00e9curis\u00e9e et \u00e9volutive, diff\u00e9rents services, \u00e9quipes et centres de profits peuvent collaborer, optimiser et g\u00e9n\u00e9rer des retours mesurables de leur strat\u00e9gie des r\u00e9seaux sociaux.<\/em><\/p>\n

    Visionary Marketing:<\/strong><\/u><\/em>
    \n Visionary marketing est une agence de marketing Web sp\u00e9cialis\u00e9e dans la transformation et la communication digitale. Cr\u00e9\u00e9e en d\u00e9but 2014, elle intervient dans les domaines B2B et B2C et accompagne plus de 20 clients en France et \u00e0 l\u2019international dans les domaines digitaux et strat\u00e9giques.<\/em><\/p><\/blockquote>\n

    \n
    \n
    \"Webinar
    <\/span> Pour suivre notre Webinar le Jeudi 2 JUILLET \u00e0 14h00.<\/strong><\/figcaption><\/figure>\n<\/dt>\n<\/dl>\n","protected":false},"excerpt":{"rendered":"

    Cela fait 10 ans que les m\u00e9dias sociaux font partie, de pr\u00e8s ou de loin, de notre quotidien. M\u00eame si de nombreuses entreprises ne voient toujours pas l’int\u00e9r\u00eat de surfer sur la vague, et que d’autres le font encore \u00e0 moiti\u00e9, il est ind\u00e9niable que\u00a0les m\u00e9dias sociaux sont devenus\u00a0un pilier du marketing. \u00a0Ils ont chang\u00e9 …<\/p>\n","protected":false},"author":2,"featured_media":34070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-18524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nbarom\u00e8tre m\u00e9dias sociaux en France - Webinaire 02\/07\/15<\/title>\n<meta name=\"description\" content=\"Ce barom\u00e8tre m\u00e9dias sociaux en marketing en France est la premi\u00e8re du genre. 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/18524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=18524"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/18524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/34070"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=18524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=18524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=18524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}