{"id":1821,"date":"2009-07-02T15:05:19","date_gmt":"2009-07-02T13:05:19","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1821"},"modified":"2021-10-12T19:29:55","modified_gmt":"2021-10-12T17:29:55","slug":"le-blog-council-a-change-de-nom-et-sappelle-social-media-business-council","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/07\/02\/le-blog-council-a-change-de-nom-et-sappelle-social-media-business-council\/","title":{"rendered":"le Blog Council a chang\u00e9 de nom et s’appelle … Social Media Business Council"},"content":{"rendered":"

Bien s\u00fbr, ce n’est pas compl\u00e8tement une d\u00e9couverte pour moi, en \u00e9tant un membre, mais l’information est uniquement publique depuis ce matin : le blog council s’appelle d\u00e9sormais Social Media Business Council (abr\u00e9g\u00e9 en SMBC) et se trouve \u00e0 l’adresse http:\/\/socialmedia.org<\/a>.<\/p>\n

Le Blog Council a chang\u00e9 de nom et s’appelle … Social Media Business Council<\/h2>\n
\"le<\/a>
le Blog Council a chang\u00e9 de nom et s’appelle … Social Media Business Council<\/figcaption><\/figure>\n

J’ai donc le plaisir de me faire le relais de cette information (note: je suis un membre de smbc) et de pr\u00e9senter tous mes voeux de succ\u00e8s \u00e0 notre ami Bob Pearson, le nouveau Pr\u00e9sident de SMBC.<\/p>\n

Le but de ce changement de nom me para\u00eet \u00e9vident, et refl\u00e8te des r\u00e9flexions souvent faites ici sur le changement de nom du Web 2.0, c’est \u00e0 dire d’envoyer un message clair \u00e0 la communaut\u00e9 des entreprises – et celle des m\u00e9dias sociaux – que le social media n’est pas qu’une affaire de blogs d’entreprise. C’est en effet plus profond que \u00e7a, au vu de l’ensemble des outils qui forment la panoplie des m\u00e9dias sociaux. Ceci cependant, et j’entends quelques ricanements ici et l\u00e0 d’o\u00f9 la mise au point avant que les commentaires pleuvent, il serait faux et archi faux d’en conclure que les blogs d’entreprise sont finis et que nous avons fait une erreur de vouloir promouvoir le blog d’entreprise comme un nouveau moyen de communication. Rien ne serait plus faux et il faut donc le rappeler (voir, \u00e0 ce sujet, \u00a0ici notre article sur le ROI<\/a>). Ceci signifie que le blog d’entreprise est un des outils disponibles<\/em> et il le reste, au sein d’une panoplie plus large; \u00a0et en outre, il s’agit d’un outil tr\u00e8s efficace, mais son efficacit\u00e9 est renforc\u00e9e uniquement si les autres outils sont utilis\u00e9s en synergie.<\/p>\n

Voici pour nos lecteurs anglophones, l’annonce de presse envoy\u00e9e par le Blog C… pardon ! le Social Media Business Council \ud83d\ude09<\/p>\n

Le Blog Council devient le Social Media Business Council et sa nouvelle adresse est SocialMedia.org<\/a><\/div>\n
Publi\u00e9 le 30 juin 2009
\nDe grandes nouvelles de nous tous ici \u00e0 GasPedal et du nouveau Conseil du blog : Notre communaut\u00e9 de leaders des m\u00e9dias sociaux dans les grandes entreprises a officiellement chang\u00e9 de nom pour devenir le Social Media Business Council et est pass\u00e9e de BlogCouncil.org \u00e0 SocialMedia.org.<\/div>\n
<\/div>\n

Voici le communiqu\u00e9 de presse avec plus de d\u00e9tails :<\/h3>\n
Chicago, IL – Le Blog Council, une communaut\u00e9 de leaders des m\u00e9dias sociaux dans les grandes entreprises, a officiellement chang\u00e9 de nom pour devenir le Social Media Business Council et appellera SocialMedia.org sa nouvelle maison en ligne.<\/div>\n
\n\u00ab\u00a0Chaque jour, nos membres \u00e9changent des conseils sur la mani\u00e8re de mettre en place des programmes de m\u00e9dias sociaux efficaces, \u00e9volutifs et autonomes\u00a0\u00bb, a d\u00e9clar\u00e9 Andy Sernovitz, PDG du Social Media Business Council et de sa soci\u00e9t\u00e9 m\u00e8re, GasPedal. \u00ab\u00a0Ce nouveau nom et ce nouveau domaine refl\u00e8tent mieux le large \u00e9ventail de questions sur lesquelles notre communaut\u00e9 se concentre\u00a0\u00bb.
\nLe changement de nom a \u00e9t\u00e9 le fruit d’un effort de collaboration, les membres ayant partag\u00e9 des dizaines de suggestions de noms avant de choisir le Social Media Business Council par un vote lors de la quatri\u00e8me r\u00e9union des membres \u00e0 New York.<\/div>\n
<\/div>\n
en savoir plus sur le blog du Social Media Business Council<\/a><\/div>\n


\nnote : photo reproduite avec l’aimable autorisation de http:\/\/www.flickr.com\/photos\/hyku\/ sur Flickr, cette photo a \u00e9t\u00e9 mise \u00e0 disposition par son auteur sous la licence commune de cr\u00e9ation g\u00e9n\u00e9rique \u00ab\u00a0Attribution-Share Alike 2.0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Bien s\u00fbr, ce n’est pas compl\u00e8tement une d\u00e9couverte pour moi, en \u00e9tant un membre, mais l’information est uniquement publique depuis ce matin : le blog council s’appelle d\u00e9sormais Social Media Business Council (abr\u00e9g\u00e9 en SMBC) et se trouve \u00e0 l’adresse http:\/\/socialmedia.org. Le Blog Council a chang\u00e9 de nom et s’appelle … Social Media Business Council …<\/p>\n","protected":false},"author":2,"featured_media":44754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-1821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nle Blog Council a chang\u00e9 de nom et s'appelle ... 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