{"id":18094,"date":"2015-05-18T14:17:05","date_gmt":"2015-05-18T12:17:05","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=18094&preview_id=18094"},"modified":"2024-06-07T10:29:02","modified_gmt":"2024-06-07T08:29:02","slug":"ce-blog-a-10-ans-retrospective-et-vision-du-futur","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/05\/18\/ce-blog-a-10-ans-retrospective-et-vision-du-futur\/","title":{"rendered":"Ce blog a 10 ans : r\u00e9trospective et vision du futur"},"content":{"rendered":"

10 ans d\u00e9j\u00e0 que nous essayons de donner \u00e0 nos lecteurs une vision du futur.\u00a010 ans de blogging avant d’\u00e9criture sur le Web<\/a>, c’est \u00e0 la fois peu et beaucoup. C’est aussi et surtout beaucoup de travail, de recherche, l’\u00e9criture, de r\u00e9flexion sur en travail les r\u00e9f\u00e9rences et les exp\u00e9riences men\u00e9es sur le terrain. 2015\u00a0sera donc l’ann\u00e9e r\u00eav\u00e9, entre autres choses, pour prendre un peu de recul et se rem\u00e9morer quelques-uns des billets \u00e9crits ici.<\/em><\/p>\n

Ce blog a 10 ans<\/a>, r\u00e9trospective et vision du futur<\/h2>\n
\"Ce
10 de blog sur Visionary Marketing : r\u00e9trospective et vision du futur<\/figcaption><\/figure>\n

Quelle vision pour le futur : Visionary Marketing y travaille depuis 10 ans<\/h3>\n

10 ans en ann\u00e9e Internet cela \u00e9quivaut, en ann\u00e9es de chien, \u00e0 70 ans. Joyeux anniversaire, Visionary Marketing !<\/p>\n

Le monde du business est tr\u00e8s ambigu.<\/h3>\n

D’une part, tout y va tr\u00e8s vite, les choses changent constamment, repoussant sans cesse les limites de la connaissance. C’est encore bien plus vrai dans le monde de l’Internet.<\/p>\n

T\u00e9moins en sont mes cours sur ces sujets de la collaboration des m\u00e9dias sociaux tout au long des 8 derni\u00e8res ann\u00e9es \u00e0 ESG. Il est rare qu’on puisse utiliser ces planches d’il y a 8 ans ; elles n’ont plus qu\u2019une valeur de rappel de l\u2019historique.<\/p>\n

Je doute que les professeurs d\u2019histoire, de math\u00e9matique ou de physique doivent changer leurs discours radicalement tous les ans. Pour nous, c\u2019est un imp\u00e9ratif. Et la connaissance des \u00e9l\u00e8ves \u00e9volue aussi au fil des ans.<\/p>\n

D’autre part, comme l’a \u00e9crit le po\u00e8te (Alphonse Karr), \u00ab plus \u00e7a change, plus c’est la m\u00eame chose \u00bb<\/a>. Il y a des invariants, des cl\u00e9s de lecture comme j\u2019aime \u00e0 les appeler, qui permettent de comprendre le monde qui nous entoure et d’\u00e9viter les fausses interpr\u00e9tations. Telle a \u00e9t\u00e9 notre ligne de conduite et telle elle restera.<\/p>\n

Attendez-vous donc \u00e0 retrouver dans nos colonnes un article en forme de r\u00e9trospective ici ou l\u00e0, avec un\u00a0petit logo (encore en cours de fabrication), pour marquer le coup de cette d\u00e9cennie qui, soyons-en s\u00fbr, ouvrira de nouvelles perspectives\u00a0pour le futur.<\/p>\n

Nous n\u2019oublierons pas au passage de vous remercier, fid\u00e8les lectrices et lecteurs, mais aussi tous les visiteurs\u00a0de passage qui auront pu trouver ici et l\u00e0 un int\u00e9r\u00eat \u00e0 nous lire. Quel plaisir, non dissimul\u00e9, de d\u00e9couvrir au d\u00e9tour d\u2019une conversation, que tel ou tel interlocuteur conna\u00eet l\u2019existence de ce blog et qu\u2019il a m\u00eame pu lui rendre service.<\/p>\n

Pour une meilleure vision du futur \u00ab\u00a0Vous devriez lire Visionary Marketing\u00a0\u00bb<\/h3>\n

Mais la meilleure anecdote date justement d\u2019il y a 10 ans. Alors en cours \u00e0 EMLyon<\/a>, je discutais avec un des professeurs, devenu depuis un ami et avec qui je suis toujours en contact. Celui-ci, am\u00e9ricain d\u2019origine, me conseillait un article critique \u00e9crit sur un site \u201canglais\u201d : \u201cvous devriez lire la critique de Nicholas Carr sur IT doesn’t matter faite par Visionary Marketing\u201d me recommanda-t-il. Quelle fiert\u00e9 de pouvoir lui dire que l\u2019auteur n\u2019en \u00e9tait autre que votre serviteur ! C\u2019est cela Internet, la possibilit\u00e9 de parler au monde entier et de s\u2019apercevoir finalement que vous \u00eates lu par votre voisin.<\/p>\n

Le blog d’ouverture<\/h3>\n

Ci-apr\u00e8s, le premier article d’ouverture de ce blog, un essai bien timide quand on y pense. Il faut dire que j’ai ouvert ce blog \u00e0 l’\u00e9poque sans \u00a0bien y croire moi-m\u00eame. C’est mon ex-coll\u00e8gue\u00a0Luc Bretones qui m’a conseill\u00e9 le premier\u00a0d’abandonner le site pour passer au Blog. Changer ses habitudes n’est pas facile, m\u00eame quand on est un innovateur. J’avais trouv\u00e9 mon petit train-train quotidien avec ce site sur lequel j’\u00e9crivais de temps en temps depuis le milieu des ann\u00e9es 90 et qui me satisfaisait pleinement. Le Blog<\/a> imposait\u00a0une exigence, mais aussi une nouvelle visibilit\u00e9, un contenu beaucoup plus riche et plus fr\u00e9quent, des perspectives incroyables puisqu’elles ont m\u00eame permis, 10 ans plus tard, de r\u00e9aliser mon r\u00eave de jeune homme : cr\u00e9er ma propre soci\u00e9t\u00e9<\/a>. Certes, je n’ai pas \u00e9t\u00e9 chercher le nom tr\u00e8s loin\u2026<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

10 ans d\u00e9j\u00e0 que nous essayons de donner \u00e0 nos lecteurs une vision du futur.\u00a010 ans de blogging avant d’\u00e9criture sur le Web, c’est \u00e0 la fois peu et beaucoup. C’est aussi et surtout beaucoup de travail, de recherche, l’\u00e9criture, de r\u00e9flexion sur en travail les r\u00e9f\u00e9rences et les exp\u00e9riences men\u00e9es sur le terrain. 2015\u00a0sera …<\/p>\n","protected":false},"author":2,"featured_media":18119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-18094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nVision du futur : ce blog a 10 ans - r\u00e9trospective Visionary Markleting<\/title>\n<meta name=\"description\" content=\"Ce blog a 10 ans et marque une longue carri\u00e8re d\u00e9di\u00e9e au content marketing et aux blogs d'entreprises. 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/18094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=18094"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/18094\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/18119"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=18094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=18094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=18094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}