{"id":17966,"date":"2015-05-07T12:11:23","date_gmt":"2015-05-07T10:11:23","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=17966&preview_id=17966"},"modified":"2020-12-12T09:22:08","modified_gmt":"2020-12-12T08:22:08","slug":"teletravail-medias-sociaux","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/05\/07\/teletravail-medias-sociaux\/","title":{"rendered":"Le t\u00e9l\u00e9travail pl\u00e9biscit\u00e9 sur les m\u00e9dias sociaux et au-del\u00e0"},"content":{"rendered":"

Gr\u00e2ce aux m\u00e9dias sociaux, petit \u00e0 petit le t\u00e9l\u00e9travail fait son nid. En dehors des d\u00e9bats id\u00e9ologiques sur la \u00ab\u00a0flexibilit\u00e9 du travail\u00a0\u00bb celui-ci fait son chemin et commence \u00e0 imprimer des id\u00e9es positives dans les esprits : meilleure efficacit\u00e9, meilleur \u00e9quilibre de vie (pro\/perso), r\u00e9duction des temps de transports, impact \u00e9cologique (on parole bien ici de perceptions et non de faits ni de r\u00e9alit\u00e9)… Les arguments sont nombreux et refl\u00e9t\u00e9s dans cette \u00e9tude r\u00e9alis\u00e9e par inf\u00e9rences et notre partenaire Zevillage<\/a>.<\/p>\n

Le t\u00e9l\u00e9travail en voie de d\u00e9diabolisation du moins sur les media sociaux<\/h2>\n
\"Le
Le t\u00e9l\u00e9travail pour beaucoup, c’est encore se la couler douce \u00e0 la maison. Heureusement, les m\u00e9dias sociaux viennent changer cette perception<\/figcaption><\/figure>\n

Certes, le terme de t\u00e9l\u00e9travail ne recouvre qu’une des nombreuses r\u00e9alit\u00e9s des nouvelles formes de travail : travail pendulaire (entre plusieurs sites fixes), nomades internes aux grands sites industriels, travail en sites partag\u00e9s, espaces de coworking etc. … Les diff\u00e9rentes formes de travail sont nombreuses et bien plus riches que le simple t\u00e9l\u00e9travail qui couvre stricto sensu\u00a0\u00a0le travail depuis chez soi (ou en alternance depuis la maison). Mais le terme est \u00e9vocateur et facile \u00e0 retenir. Il sera difficile de s’en passer<\/strong>.<\/p>\n

\"le<\/a>
Le t\u00e9l\u00e9travail est plus riche que ce que vous croyez<\/figcaption><\/figure>\n

Certes dans ce barom\u00e8tre Zevillage<\/a>, l’analyse est tr\u00e8s orient\u00e9e Medias sociaux et influenceurs, donc un peu les \u201cdindes qui votent pour No\u00ebl\u201d du t\u00e9l\u00e9travail. Il faut donc rester prudent : l\u2019inclination de la sph\u00e8re geek \u00e9tant naturellement positive vis \u00e0 vis du t\u00e9l\u00e9travail et du travail en co-working que la plupart des int\u00e9ress\u00e9s pratiquent d\u00e9j\u00e0 assidument. Mais on remarquera aussi la pr\u00e9pond\u00e9rance parmi les \u201cinfluenceurs\u201d de la presse en ligne – dont la presse gratuite, qui a un \u00e9cho largement plus grand que les sources sp\u00e9cialis\u00e9es et sont donc \u00e0 m\u00eame de convertir le plus grand nombre<\/strong>.<\/p>\n

Une bonne initiative donc que ce barom\u00e8tre qui va nous permettre de v\u00e9rifier la progression du t\u00e9l\u00e9travail au travers de ces pr\u00e9sences en ligne<\/strong>, et qui pourrait peut-\u00eatre \u00eatre avantageusement compl\u00e9t\u00e9, un jour, par une analyse plus large aupr\u00e8s du public (managers \/ employ\u00e9s \u2026). Ceci aurait le double avantage de mesurer \u00e9galement l\u2019effet de l\u2019influence en ligne (presse et hors presse) sur l\u2019opinion.<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/05\/barometre-teletravail-zevillage-inferences-v4-150507052637-lva1-app6892.pdf<\/p>\n

[Fr] Barom\u00e8tre du t\u00e9l\u00e9travail de Zevillage<\/a> <\/strong> sur l’espace slideshare de Visionary Marketing<\/a><\/strong><\/div>\n

Le t\u00e9l\u00e9travail sur le barom\u00e8tre de Zevillage et inf\u00e9rences<\/p>\n

\u00ab\u00a0La transition num\u00e9rique de l\u2019\u00e9conomie, des territoires et des entreprises transforme, peu \u00e0 peu le travail en laissant \u00e9merger des formes nouvelles comme le t\u00e9l\u00e9travail et lses formes modalit\u00e9s associ\u00e9es de \u00ab smart working \u00bb transforment peu \u00e0 peu nos pratiques. Zevillage et Inf\u00e9rences publient le premier Barom\u00e8tre du t\u00e9l\u00e9travail. Son objet : comprendre les enjeux et les repr\u00e9sentations du t\u00e9l\u00e9travail sur le web social et \u00e9ditorial.<\/p>\n

#Faits et chiffres :<\/p>\n

    \n
  • les principaux r\u00e9sultats\u00a010 K conversations, 2 mois d\u2019\u00e9coute, 2 millions de mots<\/li>\n
  • Une e-opinion massivement favorable : 70,9% d\u2019avis positifs versus 29,1% d\u2019avis n\u00e9gatifs<\/li>\n
  • Top 5 des valeurs les plus souvent associ\u00e9es au t\u00e9l\u00e9travail : mobilit\u00e9, productivt\u00e9, qualit\u00e9, performance, bien-\u00eatre<\/li>\n
  • 8 th\u00e8mes sont identifi\u00e9s dans les conversations :<\/li>\n<\/ul>\n
      \n
    • management, entreprise et RH (48,8%),<\/li>\n
    • transport et mobilit\u00e9 (13,8%),<\/li>\n
    • vie priv\u00e9e et personnelle (11,2%),<\/li>\n
    • technologies et infrastructures (9,3%),<\/li>\n
    • gestion du temps et de l\u2019espace (6,9%),<\/li>\n
    • territoire et am\u00e9nagement (5,1%),<\/li>\n
    • environnement et \u00e9cologie (4,9%),<\/li>\n
    • genre et famille (4,6%).<\/li>\n
    • Le t\u00e9l\u00e9travail est donc d\u2019abord un enjeu d\u2019emploi et de management<\/strong>, ensuite un enjeu soci\u00e9tal<\/strong> avec la transformation des territoires, des usages, des impacts environnementaux et des r\u00f4les sociaux, li\u00e9e \u00e0 la transition num\u00e9rique.\u00a0Paris et la RP restent les zones g\u00e9ographiques les plus activement cit\u00e9es.<\/li>\n<\/ul>\n
        \n
      • Certaines r\u00e9gions sortent du lot (Bretagne, Midi-Pyr\u00e9n\u00e9es<\/strong>\u2026), d\u2019autres restent \u00e0 la tra\u00eene (Bourgogne, Auvergne<\/strong>\u2026).\u00a0\u00bb<\/li>\n<\/ul>\n

        Pour aller plus loin : le rapport star sur les diff\u00e9rentes formes de travail :\u00a0<\/strong><\/p>\n

        https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/05\/rapportstar2003-141119060039-conversion-gate01.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"

        Gr\u00e2ce aux m\u00e9dias sociaux, petit \u00e0 petit le t\u00e9l\u00e9travail fait son nid. En dehors des d\u00e9bats id\u00e9ologiques sur la \u00ab\u00a0flexibilit\u00e9 du travail\u00a0\u00bb celui-ci fait son chemin et commence \u00e0 imprimer des id\u00e9es positives dans les esprits : meilleure efficacit\u00e9, meilleur \u00e9quilibre de vie (pro\/perso), r\u00e9duction des temps de transports, impact \u00e9cologique (on parole bien ici …<\/p>\n","protected":false},"author":2,"featured_media":22369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-17966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail"],"yoast_head":"\nLe t\u00e9l\u00e9travail pl\u00e9biscit\u00e9 sur les m\u00e9dias sociaux et au-del\u00e0<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce aux m\u00e9dias sociaux, le t\u00e9l\u00e9travail fait son nid. 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