{"id":17300,"date":"2015-03-03T14:00:44","date_gmt":"2015-03-03T13:00:44","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=17300"},"modified":"2015-05-20T06:45:15","modified_gmt":"2015-05-20T04:45:15","slug":"du-big-data-au-smart-data-conference-du-240315","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/03\/03\/du-big-data-au-smart-data-conference-du-240315\/","title":{"rendered":"Du Big Data au Smart Data avec la DMP (conf\u00e9rence du 24\/03\/15)"},"content":{"rendered":"

En ce d\u00e9but de cette ann\u00e9e 2015, CCM Benchmark s\u2019int\u00e9resse \u00e0 un outil incontournable de la gestion du marketing digital<\/a><\/span>\u00a0: la Data Management Platform (DMP). Le 24 mars 2015 aura lieu, \u00e0 La Maison Champs-Elys\u00e9es (au 8 rue Jean Goujon, 75008 Paris<\/a>) \u00e0 partir de 9h00, une journ\u00e9e enti\u00e8rement consacr\u00e9e \u00e0 ce sujet\u00a0: au programme, conf\u00e9rences, tables rondes, d\u00e9jeuner et networking. Une nouvelle fois, Visionary Marketing s\u2019associe avec CCM Benchmark pour vous offrir une remise imm\u00e9diate de 200\u20ac sur pr\u00e9sentation du code suivant\u00a0: <\/em>dmpvisionary. Entrez ce code dans le formulaire d\u2019inscription accessible en cliquant sur ce lien<\/a>, pour enfin tout savoir sur ce sujet capital dans la strat\u00e9gie digitale de toute entreprise.<\/em><\/span><\/p>\n

\"boutonccm\"<\/a><\/p>\n

Comment exploiter la multitude des donn\u00e9es g\u00e9n\u00e9r\u00e9es ? Quels enjeux pour les entreprises ? Dans quel type de DMP investir ? Quels sont les impacts de l’int\u00e9gration d’une DMP dans l’organisation de l’entreprise ? Quels sont les nouveaux m\u00e9tiers et les nouvelles comp\u00e9tences li\u00e9es \u00e0 cette int\u00e9gration ? Quels types de donn\u00e9es personnelles utiliser ? Qui sont mes consommateurs ? Quels produits sont-ils les plus susceptibles d’acheter ? A quel canal et \u00e0 quel type de message seront-t-ils le plus r\u00e9ceptif ? Mes campagnes publicitaires sont-elles pertinentes ? Comment r\u00e9colter des informations sur ses clients via les objets connect\u00e9s ?<\/p>\n

\"dmpvisionary\"<\/a>
pour b\u00e9n\u00e9ficier de 200\u20ac de r\u00e9duction pour cette conf\u00e9rence, entrez le code \u00ab\u00a0dmpvisionary\u00a0\u00bb au moment de l’inscription.<\/figcaption><\/figure>\n

Pour r\u00e9pondre \u00e0 ces questions, CCM Benchmark r\u00e9unit de grands acteurs du secteur de la data et des experts lors de ce petit d\u00e9jeuner sur la \u00ab Data Management Platform \u00bb. Ils partageront leur vision, leurs conseils et leurs retours d’exp\u00e9rience en mati\u00e8re de strat\u00e9gies digitales. Cet \u00e9v\u00e9nement vous donnera des outils pour optimiser vos strat\u00e9gies de communication, d’acquisition et de fid\u00e9lisation de clients.<\/p>\n

\"boutonccm\"<\/a><\/p>\n

Programme de la conf\u00e9rence DMP<\/h2>\n

Premi\u00e8re partie : mise en place r\u00e9ussie d’une DMP<\/strong><\/p>\n

9H00\u00a0–\u00a0<\/em>PANORAMA DE LA DATA MANAGEMENT PLATFORM<\/strong><\/p>\n

Qu’est-ce qu’une DMP ? Pourquoi investir dans une DMP ? Quels sont les principaux \u00e9diteurs de solution ?
\nPar Yann Gabay, Directeur Europe du Sud,\u00a0NetBooster<\/strong><\/p>\n

9H30\u00a0–\u00a0<\/em>INT\u00c9GRER UNE DMP DANS L’ORGANISATION DE L’ENTREPRISE<\/strong><\/p>\n

DMP externalis\u00e9e, DMP internalis\u00e9e ou solution hybride ? Pour quels budgets ? Quels sont les impacts de l’int\u00e9gration d’une DMP dans l’organisation de l’entreprise ? Quels sont les nouveaux m\u00e9tiers et les nouvelles comp\u00e9tences li\u00e9s \u00e0 cette int\u00e9gration ? Faut-il mettre en place des organisations sp\u00e9cifiques ? Quel est le r\u00f4le du data scientist dans cette nouvelle organisation ?
\nAvec :
\n– Thierry Vallaud, Directeur,\u00a0BVA Data Sciences<\/strong>
\n– Herv\u00e9 Mignot, Directeur des data technologies,\u00a0Equancy<\/strong>
\n– Fr\u00e9d\u00e9ric Lefebvre, CEO,\u00a0Zebestof<\/strong>
\nTable ronde anim\u00e9e par Nicolas Jaimes, Journaliste,\u00a0Journal du Net<\/strong><\/p>\n

10H30\u00a0–\u00a0<\/em>PAUSE ET NETWORKING<\/strong><\/p>\n

11H\u00a0–\u00a0<\/em>CAS CLIENT<\/strong><\/p>\n

Par Olivier Binisti, Digital Marketing Specialist,\u00a0Adobe Marketing Cloud<\/strong><\/p>\n

11H30\u00a0–\u00a0<\/em>ORGANISER LES DONN\u00c9ES EXISTANTES<\/strong><\/p>\n

D’o\u00f9 viennent les donn\u00e9es ? Dans quel ordre commencer ? Quels sont les types de donn\u00e9es \u00e0 identifier ? Quels algorithmes pour qui et pour quoi ? O\u00f9 consolider les donn\u00e9es ? Comment coupler les outils DMP et CRM ? Quelles sont les r\u00e8gles \u00e0 respecter ? Quels crit\u00e8res pour le choix entre first-party et third-party ? Quel r\u00f4le ont les entrep\u00f4ts de donn\u00e9es et les Datamarts ?
\nAvec :
\n– Daniel Breton, Directeur G\u00e9n\u00e9ral,\u00a0Cabestan<\/strong>
\n– Pierre Coquard, Directeur Associ\u00e9,\u00a0Data & Marketing<\/strong>
\n– Karine Moral Dupuy-Dauby, Responsable marketing strat\u00e9gique et communication,\u00a0Parc Ast\u00e9rix<\/strong>
\nTable ronde anim\u00e9e par Laurence Evrard, Directrice associ\u00e9e,\u00a0Stratello<\/strong><\/p>\n

12H30\u00a0–\u00a0<\/em>D\u00c9JEUNER ASSIS<\/strong><\/p>\n

Seconde partie : r\u00e9colter et analyser les donn\u00e9es<\/strong><\/p>\n

14H00\u00a0–\u00a0<\/em>DU PREDICTIVE DATA AU PRESCRIPTIVE DATA<\/strong><\/p>\n

Comment analyser les donn\u00e9es r\u00e9colt\u00e9es ? Comment coupler les donn\u00e9es pour am\u00e9liorer le ROI des budgets de publicit\u00e9 ou de campagnes cibl\u00e9es ? Comment exploiter les bases de donn\u00e9es massives sur les clients et visiteurs ? Quelles sont les r\u00e8gles de confidentialit\u00e9 \u00e0 respecter ?
\nAvec :
\n– Alexandre Azzopardi, Regional Sales Manager Advertising & Social,\u00a0Adobe<\/strong>
\n– Augustin Decr\u00e9, Directeur Europe du Sud,\u00a0Nugg.ad<\/strong>
\n– Christophe Benavent, Professeur \u00e0\u00a0l’Universit\u00e9 Paris Ouest<\/strong>
\n– Renaud Ferran, Head of Digital Marketing,\u00a0LaSer Group – Cofinoga<\/strong>
\nTable ronde anim\u00e9e par Yann Gourvennec, CEO & founder,\u00a0Visionary Marketing<\/strong><\/p>\n

15H00\u00a0–\u00a0<\/em>QUELS ENJEUX POUR LES AGENCES M\u00c9DIAS ?<\/strong><\/p>\n

A quelles attentes des annonceurs doivent-elles r\u00e9pondre ? Comment faire \u00e9voluer la relation entre l’annonceur et l’agence m\u00e9dia ? Comment les agences m\u00e9dias doivent-elle se diversifier ?<\/p>\n

15H30\u00a0–\u00a0<\/em>PAUSE ET NETWORKING<\/strong><\/p>\n

16H\u00a0–\u00a0<\/em>OBJETS CONNECT\u00c9S, UNE SOURCE DE COLLECTE DE DONN\u00c9ES GRANDISSANTE<\/strong><\/p>\n

Comment r\u00e9colter et interpr\u00e9ter les donn\u00e9es des objets connect\u00e9s ? Quels sont les usages concrets des donn\u00e9es collect\u00e9es ? Comment rendre intelligente la collecte des donn\u00e9es via ces objets ? Quel int\u00e9r\u00eat pour le client ? Comment pr\u00e9server les donn\u00e9es personnelles du client ? Peut-on vendre ces donn\u00e9es ?
\nAvec :
\n– Me G\u00e9rard Haas, Avocat \u00e0 la Cour,\u00a0Cabinet Haas Avocats<\/strong>
\n– Romain Duron, Marketing service manager,\u00a0Groupe Seb\u00a0<\/strong>
\nTable ronde anim\u00e9e par Catherine Zunic, Directrice,\u00a0M\u00e9dias Uniques Conseil<\/strong><\/p>\n

\"boutonccm\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En ce d\u00e9but de cette ann\u00e9e 2015, CCM Benchmark s\u2019int\u00e9resse \u00e0 un outil incontournable de la gestion du marketing digital\u00a0: la Data Management Platform (DMP). Le 24 mars 2015 aura lieu, \u00e0 La Maison Champs-Elys\u00e9es (au 8 rue Jean Goujon, 75008 Paris) \u00e0 partir de 9h00, une journ\u00e9e enti\u00e8rement consacr\u00e9e \u00e0 ce sujet\u00a0: au programme, …<\/p>\n","protected":false},"author":29,"featured_media":34059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2898,2894],"tags":[],"class_list":["post-17300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-digitale","category-ia-big-data"],"yoast_head":"\nDu Big Data au Smart Data avec la DMP (conf\u00e9rence du 24\/03\/15)<\/title>\n<meta name=\"description\" content=\"En ce d\u00e9but d'ann\u00e9e 2015, CCM Benchmark s\u2019int\u00e9resse \u00e0 un outil incontournable du marketing digital : la Data Management Platform (DMP)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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