{"id":17063,"date":"2015-01-29T09:00:17","date_gmt":"2015-01-29T08:00:17","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=17063&#038;preview_id=17063"},"modified":"2022-05-15T13:02:05","modified_gmt":"2022-05-15T11:02:05","slug":"transformation-digitale-des-experts-comptables","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/01\/29\/transformation-digitale-des-experts-comptables\/","title":{"rendered":"Transformation digitale des experts comptables : le syndrome de la grenouille"},"content":{"rendered":"<p><em>La transformation digitale des experts comptables me fait penser au syndrome de la grenouille. \u00c0 l\u2019occasion d\u2019une pr\u00e9sentation r\u00e9cente\u00a0intitul\u00e9e \u00ab <a href=\"https:\/\/www.slideshare.net\/ygourven\/fr-de-la-communication-la-transformation-digitale\" target=\"_blank\" rel=\"noopener noreferrer\">de la communication digitale \u00e0 la transformation digitale<\/a> \u00bb, devant un groupe de repr\u00e9sentants de la <a title=\"experts comptables communaut\u00e9\" href=\"http:\/\/www.experts-comptables.fr\/\">communaut\u00e9 des experts comptable<\/a> (des cabinets de 50 \u00e0 150 employ\u00e9s, donc de bonne taille, r\u00e9partis sur toute la France), j\u2019ai soudain pris conscience, au fur et \u00e0 mesure de ma pr\u00e9paration, d\u2019un ph\u00e9nom\u00e8ne bien connu des experts de la conduite du changement intitul\u00e9 : \u00ab <a href=\"http:\/\/fr.wikipedia.org\/wiki\/All%C3%A9gorie_de_la_grenouille\">le syndrome de la grenouille<\/a> \u00bb. Voil\u00e0 qui me semble caract\u00e9riser la plupart des probl\u00e9matiques li\u00e9es \u00e0 la conduite du changement dans un grand nombre d\u2019entreprises qui cherchent \u00e0 aborder la <a title=\"transformation digitale\" href=\"https:\/\/agence.visionarymarketing.com\/fr\/offre\/offre-transformation-digitale.html\">transformation digitale<\/a>. Explications et retour sur cette pr\u00e9sentation pour un m\u00e9tier largement en avance sur les autres pour ce qui est des impacts du digital (dans son acception la plus large).<\/em><\/p>\n<h2>Transformation digitale des experts comptables : le syndrome de la grenouille<\/h2>\n<figure style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"transformation-digitale-experts comptables.jpg\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/01\/transformation-digitale-experts-comptables.jpg\" alt=\"Transformation digitale experts comptables\" width=\"600\" height=\"337\" border=\"0\" \/><figcaption class=\"wp-caption-text\">Transformation digitale des experts comptables : le syndrome de la grenouille<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><em><span style=\"color: #005493;\">L\u00e9gende : le digital ce n\u2019est pas que de la communication, et ce n\u2019est pas que du Web non plus d\u2019ailleurs !<\/span><\/em><!--more--><\/p>\n<h3>De la communication digitale \u00e0 la transformation digitale<\/h3>\n<p>Les experts comptables sont en fait, j\u2019\u00e9tais loin de m\u2019en douter au d\u00e9part, un excellent r\u00e9v\u00e9lateur des changements en cours, non seulement dans le <a title=\"Communication digitale\" href=\"https:\/\/visionarymarketing.com\/fr\/2013\/07\/la-communication-digitale-expliquee-a-mon-boss-dans-la-derniere-ligne-droite\/\">domaine de la communication digitale<\/a>, mais \u00e9galement celui de transformation digitale et des m\u00e9tiers. Je n\u2019aurais pas pari\u00e9 un kopek sur ce constat il y a un mois, lorsque je re\u00e7us un coup de fil me demandant de r\u00e9aliser cette pr\u00e9sentation.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/43816511\" width=\"510\" height=\"420\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"[Fr] de la communication \u00e0 la transformation digitale\" href=\"\/\/www.slideshare.net\/ygourven\/fr-de-la-communication-la-transformation-digitale\" target=\"_blank\" rel=\"noopener noreferrer\">[Fr] de la communication \u00e0 la transformation digitale<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/ygourven\" target=\"_blank\" rel=\"noopener noreferrer\">Yann Gourvennec<\/a><\/strong><\/div>\n<h3>Impact du \u00ab digital \u00bb sur les experts comptables\u2026 une vieille histoire<\/h3>\n<p>Si l&rsquo;on oublie la communication digitale pour ne se focaliser que sur l\u2019acception la plus large du terme \u00ab <a title=\"Digital\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Digital\">digital<\/a> \u00bb, qui englobe l\u2019automatisation et l\u2019informatisation des processus, on se rend vite compte qu\u2019il s\u2019agit l\u00e0 d\u2019une vieille, et m\u00eame tr\u00e8s vieille histoire.<\/p>\n<p>Je suis bien plac\u00e9 pour en parler, car c\u2019est probablement mon p\u00e8re qui, en 1980, a r\u00e9alis\u00e9 un des premiers, sinon le premier, une comptabilit\u00e9 automatis\u00e9e, depuis la collecte des \u00e9critures, les stocks, jusqu\u2019\u00e0 l\u2019\u00e9dition des bilans et m\u00eame la paie (qui ensuite fut externalis\u00e9e dans les ann\u00e9es 90).<\/p>\n<p>Il y avait m\u00eame con\u00e7u un syst\u00e8me sophistiqu\u00e9 (vers 1983 si mes souvenirs sont bons, c\u2019\u00e9tait tr\u00e8s visionnaire) de collecte des stocks au travers d\u2019ordinateurs personnels et t\u00e9l\u00e9command\u00e9s, allum\u00e9s \u00e0 distance par un ordinateur central qui se connectait au travers du <a title=\"Transpac\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Transpac\">r\u00e9seau Transpac<\/a>.<\/p>\n<h3>\u00ab Vous avez automatis\u00e9 90 % de notre travail ! \u00bb<\/h3>\n<p>Les commentaires du chef comptable furent \u00e9logieux : \u00ab vous avez automatis\u00e9 90 % de notre travail \u00bb annon\u00e7a celui-ci \u2026 et que croyez-vous qu\u2019il arriv\u00e2t ?! Rien, bien entendu.<\/p>\n<p>L\u2019\u00e9quipe comptable continua son travail papier crayon de ressaisie des factures, s\u2019enfon\u00e7ant dans le confort de sa routine et attendant bien gentiment la retraite, qui ne manqua pas d\u2019arriver.<\/p>\n<h3>35 ans plus tard, changement de d\u00e9cor<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"transformation-digitale-experts comptables-2.jpg\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/01\/transformation-digitale-experts-comptables-2.jpg\" alt=\"Transformation digitale experts comptables 2\" width=\"600\" height=\"337\" border=\"0\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"color: #005493;\">L\u00e9gende : flatter l\u2019innovateur pour avoir la paix. Un sport national et international<\/span><\/em><\/p>\n<p>\u00a0Voil\u00e0 une r\u00e9action au changement qui ne surprend gu\u00e8re. Il est bien plus pratique de <a title=\"procrastination...\" href=\"http:\/\/bit.ly\/rMyGZc\">procrastination<\/a> et de se contenter de la routine.<\/p>\n<p>Cela est tr\u00e8s pratique \u00e0 court terme, mais dangereux \u00e0 la longue, pour le peu qu\u2019on soit encore l\u00e0 bien-s\u00fbr. 35 ans plus tard, nous y voil\u00e0, comme le recommande <a title=\"ACCA\" href=\"http:\/\/www.accaglobal.com\/gb\/en.html\">l\u2019ACCA<\/a> (l\u2019association des experts comptables britanniques), il va leur falloir changer de m\u00e9tier et \u00e9voluer vers le conseil. Sur le papier, rien de difficile.<\/p>\n<h3>Transformation digitale des experts comptables : ils ont tout pour r\u00e9ussir<\/h3>\n<p>La population des experts comptables a tout pour r\u00e9ussir : comp\u00e9tences financi\u00e8res, savoir-faire, habitude du service \u00e0 l\u2019entreprise\u2026 Mais quand on regarde dans le d\u00e9tail, \u00e9voluer faire \u00e9voluer les employ\u00e9s qui saisissent des factures et pr\u00e9parent\/certifient les comptes vers le conseil en gestion et finance, requiert des efforts de formation et d\u2019accompagnement consid\u00e9rables.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"transformation-digitale-experts comptables.jpg\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/01\/transformation-digitale-experts-comptables1.jpg\" alt=\"Transformation digitale experts comptables\" width=\"600\" height=\"337\" border=\"0\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"color: #005493;\">L\u00e9gende : le v\u00e9ritable enjeu de cette r\u00e9volution industrielle du 21\u00e8me si\u00e8cle est la bipolarisation de la valeur ajout\u00e9e. A gauche la \u201ccommoditisation\u201d des fonctions basses y-compris du service, \u00e0 droite l\u2019hyper sp\u00e9cialisation des fonctions intellectuelles. Au milieu la disparition des emplois moyens de l&rsquo;industrie<\/span><\/em><\/p>\n<figure id=\"attachment_17082\" aria-describedby=\"caption-attachment-17082\" style=\"width: 250px\" class=\"wp-caption alignright\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/01\/BoiledFrog1.png\"><img decoding=\"async\" class=\"size-full wp-image-17082\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/01\/BoiledFrog1.png\" alt=\"&quot;BoiledFrog&quot; by Arthurgcox - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons - http:\/\/commons.wikimedia.org\/wiki\/File:BoiledFrog.png#mediaviewer\/File:BoiledFrog.png\" width=\"250\" height=\"280\" \/><\/a><figcaption id=\"caption-attachment-17082\" class=\"wp-caption-text\">Le syndrome de la grenouille. Qui devrait \u00eatre renomm\u00e9 le syndrome des humains <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2006\/09\/the-boiled-frog-myth-stop-the-lying-now\/7446\/\" target=\"_blank\" rel=\"noopener\">car les grenouilles ne cuisent pas ainsi<\/a>.<\/figcaption><\/figure>\n<p>\u00c0 d\u00e9faut, il arrivera \u00e0 la profession comptable, <a title=\"All\u00e9gorie de la grenouille\" href=\"http:\/\/fr.wikipedia.org\/wiki\/All%C3%A9gorie_de_la_grenouille\">la m\u00eame chose que la grenouille, qui reste dans l\u2019eau bouillante<\/a> depuis si longtemps, qu\u2019elle n\u2019avait pas vu ni compris qu\u2019elle \u00e9tait en train de cuire.<\/p>\n<p>D\u2019autres professions (mutuelles, banques, organismes de formation, services, tourisme,\u2026) auront moins de temps que les experts comptables pour s\u2019apercevoir de leur cuisson \u00e0 petit feu.<\/p>\n<p>Puisse cet exemple, et cette pr\u00e9sentation, leur servir \u00e0 pr\u00e9parer leur propre transformation digitale.<\/p>\n<h3>Transformation digitale des experts comptables : les 10 conseils de l\u2019ACCA aux comptables britanniques<\/h3>\n<ol>\n<li>En 2015 (le rapport date de 2012, rajoutez quelques mois\/ann\u00e9es) chaque cabinet comptable donnera une <a title=\"App\" href=\"https:\/\/en.wikipedia.org\/wiki\/App\">app<\/a> \u00e0 ses clients qui lui permettra d\u2019acc\u00e9der \u00e0 ses donn\u00e9es d\u2019entreprise\/comptables depuis un Smartphone ou une tablette ;<\/li>\n<li>Les comptables devront se recycler pour conserver leur r\u00f4le de gardiens des donn\u00e9es d\u2019entreprise<\/li>\n<li>La profession doit d\u00e9velopper de nouveaux moyens de mesurer et \u00e9valuer les co\u00fbts et b\u00e9n\u00e9fices technologiques du <a href=\"http:\/\/fr.wikipedia.org\/wiki\/Cloud_computing\">cloud computing<\/a> ;<\/li>\n<li>La profession comptable va se r\u00e9duire alors que les \u00e9diteurs de logiciels int\u00e8grent progressivement l\u2019expertise financi\u00e8re dans des produits de plus en plus <a title=\"Auto apprenant\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Apprentissage_automatique\">auto-apprenants<\/a> ;<\/li>\n<li>Le directeur financier du futur devra en savoir autant sur le plan technologique que sur le plan financier ;<\/li>\n<li>Si les comptables ne s\u2019emparent pas de la technologie ils dispara\u00eetront \u00e0 la mani\u00e8re des dinosaures : individuellement, et en tant que profession ;<\/li>\n<li>D\u00e8s 2020 les audits pourront \u00eatre men\u00e9s en temps r\u00e9el. Les auditeurs tireront directement les donn\u00e9es depuis les SI, eux-m\u00eames li\u00e9s aux stocks en temps r\u00e9el via des capteurs (stocks\/cheptels\/comptage des employ\u00e9s) ;<\/li>\n<li>Si les comptables ne se positionent pas comme des experts des tendances \u00e9mergentes (ex: <a title=\"crowdfunding\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Financement_participatif\">crowdfunding<\/a> \/ nouvelles plateformes de paiement, \u2026) d\u2019autres professions le feront pour eux ;<\/li>\n<li>Les comptables doivent exploiter les technologies \u00e9mergentes pour attirer des talents et d\u00e9velopper les talents existents ;<\/li>\n<li>D\u00e8s 2025, toutes les donn\u00e9es num\u00e9riques (comptables ?) seront disponibles \u00e0 tous.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>La transformation digitale des experts comptables me fait penser au syndrome de la grenouille. \u00c0 l\u2019occasion d\u2019une pr\u00e9sentation r\u00e9cente\u00a0intitul\u00e9e \u00ab de la communication digitale \u00e0 la transformation digitale \u00bb, devant un groupe de repr\u00e9sentants de la communaut\u00e9 des experts comptable (des cabinets de 50 \u00e0 150 employ\u00e9s, donc de bonne taille, r\u00e9partis sur toute la &hellip;<\/p>\n","protected":false},"author":2,"featured_media":68858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2808],"tags":[],"class_list":["post-17063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformation digitale experts comptables : le syndrome de la grenouille<\/title>\n<meta name=\"description\" content=\"La transformation digitale des experts comptables est en fait un miroir grossissant de ce que l&#039;on peut observer 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