{"id":16332,"date":"2014-11-17T09:00:15","date_gmt":"2014-11-17T08:00:15","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=16332&preview_id=16332"},"modified":"2024-04-15T15:36:18","modified_gmt":"2024-04-15T13:36:18","slug":"capitalisme","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/11\/17\/capitalisme\/","title":{"rendered":"Jeremy RIFKIN : Internet va-t-il tuer le capitalisme ?"},"content":{"rendered":"

Verrons-nous cette fois-ci (2030 semble la date retenue par Rifkin)\u00a0Internet tuer le capitalisme. Une mort 1000 fois annonc\u00e9e, mais un syst\u00e8me jamais remplac\u00e9 car probablement qu’il s’agit l\u00e0 du pire des syst\u00e8mes, pour paraphraser Churchill \u00e0 l’exclusion de tous les autres<\/span> ? C’est ce que nous d\u00e9couvrirons le mardi 25 novembre \u00e0 19:00 dans le cadre de la rencontre annuelle du G9+ qui cette fois-ci a fait encore plus fort que d’habitude, en invitant la cr\u00e8me de la cr\u00e8me sur leur plateau. Rifkin sera pr\u00e9sent en direct par vid\u00e9o, et sur place nous aurons droit \u00e0 Jacques Attali<\/a>,\u00a0qu’on ne pr\u00e9sente plus,\u00a0Jean-Marc DANIEL – Economiste, Professeur associ\u00e9 \u00e0 l’ESCP Europe<\/a> et Directeur de r\u00e9daction de la revue Soci\u00e9tal et\u00a0Clara GAYMARD – CEO General Electric<\/a> France.\u00a0<\/em>Sous ce titre provocateur (c’est le G9 plus qui l’annonce, cf. ci-dessous), se cache la grande question du moment soulev\u00e9e par Jeremy\u00a0Rifkin<\/a>.<\/em><\/span><\/p>\n

Internet va-t-il tuer le capitalisme ?<\/h2>\n
\"Internet<\/a>
Internet va-t-il tuer le Capitalisme ? Jeremy RIFKIN semble penser que oui<\/figcaption><\/figure>\n

Celui-ci, \u00e9conomiste et conseiller de la chanceli\u00e8re Angela Merkel<\/a>\u00a0(qu’on a pas vu sp\u00e9cialement lancer pour l’instant de m\u00e9thodes originales en termes d’\u00e9volution du capitalisme, mais cela va sans doute venir un jour), a publi\u00e9 un\u00a0livre, d\u00e9sormais traduit en fran\u00e7ais, intitul\u00e9 \u00ab\u00a0la soci\u00e9t\u00e9 \u00e0 co\u00fbt marginal z\u00e9ro\u00a0\u00bb.<\/p>\n

Dans cet ouvrage, Rifkin, qui se d\u00e9crit comme un \u00ab personnage ordinaire, issu de la banlieue ouvri\u00e8re de Chicago \u00bb ne fait, selon ses mots, que \u00ab d\u00e9crire l’\u00e9vidence que tout le monde peuvent voir aujourd’hui les gens \u00bb car il ne se d\u00e9crit pas comme \u00ab visionnaire \u00bb. Voici donc revenue la mort du capitalisme, qui va r\u00e9concilier Am\u00e9rique et fans de M\u00e9lenchon,\u00a0et le retour \u00e0 l’\u00e9conomie du partage. Nous nous croyons revenus au meilleur \u00a0moment de wikinomics et de feu le bon vieux et regrett\u00e9 Web 2.0, o\u00f9 tous les gens \u00e9taient des amis et o\u00f9 tout le monde s’aimait.<\/p>\n

Depuis, les plates-formes collaboratives se sont mon\u00e9tis\u00e9es, et sont devenus de gigantesques moulins \u00e0 recycler l’argent de la publicit\u00e9. Mais Rifkin reste optimiste, et voit dans les nouveaux modes de consommation et de financement (crowdfunding, \u00e9changes d’appartements avec AirBnB<\/a>, troc de jouets sur Internet … si tant est que ces start-ups ne soient pas des entreprises capitalistiques ce qui reste largement \u00e0 d\u00e9montrer) un renouveau d’un capitalisme qui ne mourra pas – selon lui – mais verra se d\u00e9velopper une nouvelle forme de capitalisme \u00e0 c\u00f4t\u00e9 de lui ; il emploie m\u00eame la m\u00e9taphore du parent et de l’enfant, et pense plut\u00f4t que ce nouveau capitalisme sera un enfant du capitalisme. En quelque sorte, c’est l’Am\u00e9rique au diapason de la dialectique historique et\u00a0je suppose que la formulation \u00ab\u00a0mort du capitalisme\u00a0\u00bb est un vieux fantasme gaulois issu d’un caract\u00e8re r\u00e9volutionnaire et frondeur, on ne se r\u00e9inventera pas …<\/p>\n

\"14-38-2014_07.38.24-CapturFiles\"<\/p>\n

Rencontre annuelle Institut G9+ : Internet va-t-il tuer le capitalisme ? mardi 25 novembre 19:00 – maison des arts et m\u00e9tiers avenue d’Iena<\/a><\/h3>\n

<\/p>\n

Sous un titre volontairement provocateur, l\u2019Institut G9+ souhaite poursuivre son travail d\u2019\u00e9claireur des tendances qui transforment en profondeur notre soci\u00e9t\u00e9. La troisi\u00e8me r\u00e9volution industrielle, celle d\u2019un internet ubiquitaire qui met d\u00e9sormais en \u0153uvre une intelligence collective mondiale mais aussi \u2013 nous l\u2019avons montr\u00e9 lors de notre rencontre annuelle 2013 \u2013 le monde r\u00e9el via l\u2019internet des objets, la robotique et l\u2019intelligence artificielle, est un fait acquis, irr\u00e9versible, rapide et de magnitude globale. Ce qui l\u2019est moins, ce sont les impact sociaux qui vont irr\u00e9m\u00e9diablement bouleverser nos vies, nos institutions, le management et l\u2019organisation des entreprises tels que nous les connaissons, les organisation politiques, syndicales, associatives, communautaires.. En juin, lors de notre grand \u00e9v\u00e9nement \u00ab ils font parler les datas pour acc\u00e9l\u00e9rer l\u2019innovation \u00bb, nous avons analys\u00e9 le mouvement de \u00ab mise en donn\u00e9es de nos vies \u00bb enclench\u00e9 par la connexion du monde r\u00e9el et la capacit\u00e9 de traitement, \u00e0 la demande, via le cloud, de gisements de donn\u00e9es sans pr\u00e9c\u00e9dent, afin d\u2019anticiper, de pr\u00e9dire de la micro seconde, \u00e0 l\u2019heure, \u00e0 la journ\u00e9e, au mois prochain, et de tenter de r\u00e9duire la complexit\u00e9 et le stress d\u2019un monde o\u00f9 les frottements s\u2019amenuisent (ph\u00e9nom\u00e8ne d\u2019\u00e9ph\u00e9m\u00e9risation). Nous publions d\u2019ailleurs ce mois notre Livre Blanc sur le big data pr\u00e9dictif. Cette r\u00e9alit\u00e9, cette intelligence augment\u00e9es alli\u00e9es \u00e0 une capacit\u00e9 in\u00e9dite des hommes \u00e0 s\u2019organiser en r\u00e9seau, quasi instantan\u00e9ment, avec des moyens d\u2019action potentiellement mondiaux, le tout \u00e0 co\u00fbt marginal tr\u00e8s faible, vient challenger de fait les r\u00e9f\u00e9rences de pouvoir existantes.Internet des objets, big data, cr\u00e9ativit\u00e9 et g\u00e9nie humains : notre \u00e9poque fait face \u00e0 des challenges immenses, mais les solutions semblent \u00e0 port\u00e9e de clic. Si la France doit se transformer, si les entreprises doivent anticiper leur d\u00e9sinterm\u00e9diation, si le moment est venu de faire des choix, pour nous, pour nos enfants, nous avons souhait\u00e9 tracer les grandes lignes de force du monde nouveau qui \u00e9cl\u00f4t et prend un essor prodigieux sous nos yeux, avec les penseurs, chefs d\u2019entreprise, \u00e9conomistes, \u00e9crivains d\u2019un panel d\u2019exception.<\/p>\n","protected":false},"excerpt":{"rendered":"

Verrons-nous cette fois-ci (2030 semble la date retenue par Rifkin)\u00a0Internet tuer le capitalisme. Une mort 1000 fois annonc\u00e9e, mais un syst\u00e8me jamais remplac\u00e9 car probablement qu’il s’agit l\u00e0 du pire des syst\u00e8mes, pour paraphraser Churchill \u00e0 l’exclusion de tous les autres ? C’est ce que nous d\u00e9couvrirons le mardi 25 novembre \u00e0 19:00 dans le …<\/p>\n","protected":false},"author":2,"featured_media":59375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-16332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nInternet va-t-il tuer le capitalisme ? ( avec @g9plus )<\/title>\n<meta name=\"description\" content=\"Verrons-nous cette fois-ci (2030 semble la date retenue)\u00a0Internet tuer le capitalisme. 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/16332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=16332"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/16332\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/59375"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=16332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=16332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=16332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}