{"id":16289,"date":"2014-11-03T09:00:40","date_gmt":"2014-11-03T08:00:40","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=16289"},"modified":"2023-12-24T10:58:23","modified_gmt":"2023-12-24T09:58:23","slug":"conference-intranet-rse-transformation-digitale-100-euros-reductions-lecteurs","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/11\/03\/conference-intranet-rse-transformation-digitale-100-euros-reductions-lecteurs\/","title":{"rendered":"Conf\u00e9rence Intranet, RSE et transformation digitale : 100 euros de r\u00e9duction !"},"content":{"rendered":"

\"Intranet\"<\/a>Visionary Marketing<\/span> s’associe \u00e0 nouveau\u00a0avec CCM Benchmark pour vous convier \u00e0 la\u00a0journ\u00e9e exceptionnelle du 18 novembre, date \u00e0 laquelle se tiendra la conf\u00e9rence \u00ab\u00a0Intranet, RSE et transformation digitale\u00a0\u00bb, \u00e0 la maison Champs-\u00c9lys\u00e9es<\/a>, 8 rue Jean Goujon<\/a>, 75008, Paris. Nous y animerons en outre une table ronde intitul\u00e9e \u00ab\u00a0Transformation digitale, vision partag\u00e9e en interne\u00a0\u00bb \u00e0 16:45.<\/em><\/span><\/p>\n

Comme \u00e0 notre habitude pour ce genre d’\u00e9v\u00e8nement, nous vous offrons un bon de r\u00e9duction de 100 euros : pour cela, il vous suffit d’entrer le code promotion : \u00a0\u00a0transfo2014visionary<\/strong> \u00a0 \u00a0au moment de l’inscription pour profiter de la remise. Imprimant leur marque sur l’entreprise et ses processus internes, les projets de r\u00e9seaux sociaux d’entreprise (RSE) se multiplient. Dans le m\u00eame temps, l’intranet historique prend une orientation de plus en plus collaborative et sociale, tandis que l’acc\u00e8s en situation de mobilit\u00e9 – via smartphones et tablettes – est de plus en plus fr\u00e9quent.<\/p>\n

\"RSE<\/a>
Ne pas oublier le code transfo2014visionary pour b\u00e9n\u00e9ficier de la r\u00e9duction<\/figcaption><\/figure>\n

Dans ce contexte, Intranet, RSE, espaces collaboratifs et extranets constituent progressivement les briques d’un tout plus global que certains nomment \u00ab\u00a0digital workplace\u00a0\u00bb et au sein duquel chaque \u00e9l\u00e9ment a un r\u00f4le aussi pr\u00e9cis que possible \u00e0 jouer.<\/p>\n

Collaboratif : \u00e0 quels nouveaux d\u00e9fis les entreprises doivent-elles faire face ? Comment l’intranet de communication, les plates-formes collaboratives et le RSE doivent-ils \u00eatre organis\u00e9s les uns par rapport aux autres ? Comment aligner les conversations sur les objectifs business ? Ouvrir son RSE \u00e0 ses clients et partenaires : pourquoi, comment ? Comment le digital oblige-t-il les grandes organisations \u00e0 b\u00e2tir de nouvelles strat\u00e9gies marketing et \u00e0 repenser leur organisation ? Comment leur business model \u00e9volue-t-il ?<\/p>\n

\"sinscrire\"<\/a>
code transfo2014visionary pour b\u00e9n\u00e9ficier de la remise<\/figcaption><\/figure>\n

Pour r\u00e9pondre \u00e0 ces questions, CCM Benchmark r\u00e9unit les responsables de grands intranets et RSE ainsi que des experts de renom lors de cette nouvelle \u00e9dition de la conf\u00e9rence \u00ab Intranet, RSE et transformation digitale \u00bb. Ils partageront au cour de cette conf\u00e9rence leur vision, leurs retours d’exp\u00e9rience et leurs meilleures pratiques.<\/p>\n

\n

9H00 – <\/i>DYNAMIQUE D’\u00c9VOLUTION DES PRATIQUES COLLABORATIVES DANS LES GRANDES ENTREPRISES<\/h3>\n

A quel rythme les pratiques collaboratives se diffusent-elles dans les grandes entreprises ? Quels d\u00e9partements m\u00e9tiers sont concern\u00e9s prioritairement ? Quel est l’\u00e9tat des lieux de l’avancement des organisations en mati\u00e8re de transformation digitale ?
\nPar Arnaud Rayrole (Lecko<\/b>)<\/p>\n

9H15 – <\/i>INTRANET, RSE ET DIGITAL WORKPLACE<\/h3>\n

Comment l’intranet de communication, les plates-formes collaboratives et le RSE doivent-ils \u00eatre organis\u00e9s\u00a0? Autour d’un portail ? Autour d’un r\u00e9seau social interne ? Une plate-forme de type \u00ab digital workplace \u00bb doit-elle au contraire voir le jour ? Avec quelles contraintes ? Pour quels b\u00e9n\u00e9fices ?
\nAvec :
\n– V\u00e9ronique Bonin (Bouygues<\/a> SA<\/b>)
\n– Arnaud Guittard (CCI de R\u00e9gion Alsace<\/b>)
\n– Gr\u00e9goire Charpe-Civatte (Rexel<\/b>)
\nTable ronde anim\u00e9e par Fabrice Deblock, CCM Benchmark<\/b><\/p>\n

10H15 – <\/i>R\u00c9SEAU SOCIAL D’ENTREPRISE : TRAVAILLER AUTREMENT<\/h3>\n

Quels b\u00e9n\u00e9fices le RSE apporte-t-il en mati\u00e8re de m\u00e9thodes de travail et d’efficacit\u00e9 collective ? Fluidifie-t-il r\u00e9ellement les \u00e9changes entre collaborateurs ? Modifie-t-il la gestion des comp\u00e9tences ?
\nPar Sarah Alezrah, Bouygues Telecom<\/a><\/b><\/p>\n

10H45 – <\/i>PAUSE<\/h3>\n

11H15 – <\/i>MANAGEMENT DE LA COMMUNICATION ET COMMUNICATION MANAG\u00c9RIALE VIA\u00a0LES\u00a0RSE<\/h3>\n

En quoi le RSE facilite-t-il l’appropriation par les \u00e9quipes de la strat\u00e9gie d’entreprise ? Renforce-t-il l’engagement des salari\u00e9s ? Contribue-t-il \u00e0 faire comprendre aux collaborateurs en quoi leur contribution individuelle s’inscrit dans la strat\u00e9gie collective ?
\nAvec :
\n– Intervenant en cours (EDF<\/b>)
\n– Vincent Colas (Humanis<\/b>)
\n– Vincent Berthelot (Observatoire des R\u00e9seaux Sociaux d’entreprise<\/b>)
\nTable ronde anim\u00e9e par Michel Germain, Arctus<\/b><\/p>\n

12H15 – <\/i>DE L’ORGANISATION \u00ab RESPONSIVE \u00bb AUX FUTURS MODES DE TRAVAIL<\/h3>\n

Les entreprises \u00e9voluent dans un monde ultra-connect\u00e9 et cherchent \u00e0 transformer leurs modes de travail. Quelles sont les \u00e9volutions des exp\u00e9riences de travail et comment va-t-on travailler demain ? Comment accompagner cette transformation ? Comment tirer parti de la richesse des interactions au sein de l’entreprise ? Comment les outils de travail vont-ils \u00e9voluer ?
\nPar Alexandre Cipriani (Microsoft<\/b>)<\/p>\n

12H45 – <\/i>D\u00c9JEUNER<\/h3>\n

14H15 – <\/i>MANAGEMENT DE L’INNOVATION ET RSE<\/h3>\n

Quelles m\u00e9caniques d’innovation le RSE permet-il de mettre en oeuvre ? Comment ces dispositifs se mat\u00e9rialisent-ils ? Quels sont les impacts RH, organisationnels, manag\u00e9riaux ? Comment en mesurer les b\u00e9n\u00e9fices ? Comment au final diffuser une culture de l’innovation au service de l’exp\u00e9rience client ?
\nAvec :
\n– Damien De Bloteau (AG2R La Mondiale<\/a><\/b>)
\n– Autres intervenants en cours de confirmation<\/i>
\nTable ronde anim\u00e9e par Fabrice Deblock, CCM Benchmark<\/b><\/p>\n

14H45 – <\/i>PROFESSIONNALISER LES \u00c9QUIPES DIGITALES<\/h3>\n

La transformation digitale est un vrai processus de changement culturel, concr\u00e9tis\u00e9 par des nouveaux usages collaboratifs et sociaux et aboutissant \u00e0 une \u00e9volution des approches m\u00e9tiers, rendant l’entreprise plus agile et apte a se r\u00e9inventer. La mise en place d’\u00e9quipes en charge de porter le changement \u00e0 l’\u00e9chelle de l’entreprise se multiplie dans les grandes organisations.
\nAvec :
\n– Laurent Herbillon (BNP Paribas<\/a> Personal Finance<\/b>)
\n– Emmanuel Bleuse et Fabien Guigonnet (RATP<\/b>)
\n– Adrin\u00e9e Fave (Technip<\/b>)
\nTable ronde anim\u00e9e par Arnaud Rayrole, Lecko<\/b><\/p>\n

15H30 – <\/i>PAUSE<\/h3>\n

16H00 – <\/i>LA R\u00c9VOLUTION DIGITALE AU SEIN D’UN GRAND GROUPE<\/h3>\n

Comment le digital oblige les grandes organisations \u00e0 b\u00e2tir de nouvelles strat\u00e9gies marketing et \u00e0 repenser leur organisation ? Comment leur business model \u00e9volue-t-il ? Quelles actions de formation et de sensibilisation internes les grands groupes doivent-ils mettre en place ?
\nAvec :
\n– Marc Florette (GDF Suez<\/span><\/b>)
\n– Patrice Slupowski (Orange<\/b><\/a>)
\n– Anthony Poncier (Publicis Consultants Net Intelligenz<\/b>)
\nTable ronde anim\u00e9e par Fabrice Deblock, CCM Benchmark<\/b><\/p>\n

16H45 – <\/i>TRANSFORMATION DIGITALE : UNE VISION PARTAG\u00c9E EN INTERNE<\/h3>\n

Au-del\u00e0 des outils, le digital est avant tout un \u00e9tat d’esprit. Mais comment faire pour le mettre en oeuvre efficacement ? Quand et pourquoi d\u00e9finir une vision commune pour g\u00e9n\u00e9rer une acceptation partag\u00e9e du digital ? Comment impliquer le comit\u00e9 de direction et les actionnaires dans cette voie ?
\nAvec :
\n– David Kujas (Accenture<\/b>)
\n– Michael Tartar (Consultant ind\u00e9pendant<\/b>)
\n– Yvan Boudillet (Warner Music France<\/a><\/b>)
\nTable ronde anim\u00e9e par Yann Gourvennec, Visionary Marketing<\/b><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Visionary Marketing s’associe \u00e0 nouveau\u00a0avec CCM Benchmark pour vous convier \u00e0 la\u00a0journ\u00e9e exceptionnelle du 18 novembre, date \u00e0 laquelle se tiendra la conf\u00e9rence \u00ab\u00a0Intranet, RSE et transformation digitale\u00a0\u00bb, \u00e0 la maison Champs-\u00c9lys\u00e9es, 8 rue Jean Goujon, 75008, Paris. Nous y animerons en outre une table ronde intitul\u00e9e \u00ab\u00a0Transformation digitale, vision partag\u00e9e en interne\u00a0\u00bb \u00e0 16:45. …<\/p>\n","protected":false},"author":2,"featured_media":34063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2898,2808],"tags":[],"class_list":["post-16289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-digitale","category-transformation-digitale"],"yoast_head":"\nConf\u00e9rence Intranet, RSE et transformation digitale<\/title>\n<meta name=\"description\" content=\"Journ\u00e9e exceptionnelle avec la conf\u00e9rence "Intranet, RSE et transformation digitale", \u00e0 la maison Champs-\u00c9lys\u00e9es, 8 rue Jean Goujon \u00e0 Paris\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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