{"id":16287,"date":"2014-11-06T08:00:51","date_gmt":"2014-11-06T07:00:51","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=16287"},"modified":"2020-09-05T06:36:27","modified_gmt":"2020-09-05T04:36:27","slug":"club-zevillage","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/11\/06\/club-zevillage\/","title":{"rendered":"Le Club Zevillage : un club pour red\u00e9finir le monde du travail"},"content":{"rendered":"

Tout le monde conna\u00eet Zevillage<\/a> et son travail d’analyse, d’observation et d’\u00e9vang\u00e9lisation sur le t\u00e9l\u00e9travail<\/a> ; et encore plus particuli\u00e8rement les lecteurs de Visionary Marketing qui lisent \u00a0ici et l\u00e0 les analyses et points de vue de son fondateur, Xavier de Mazenod<\/a>, dans nos colonnes. Voici venu le temps de l’action et d’emmener Zevillage un cran plus loin. <\/em><\/p>\n

Le Club Zevillage : un club pour red\u00e9finir le monde du travail<\/h2>\n
\"Zevillage<\/a>
Le club Zevillage<\/figcaption><\/figure>\n

 <\/p>\n

Et c’est avec fiert\u00e9 que Visionary Marketing se joint \u00e0 eux pour vous annoncer le lancement de leur tout nouveau club Zevillage, un think tank<\/a> – d\u00e9j\u00e0 rejoint par de grands noms du domaine – destin\u00e9 \u00e0 emmener les pionniers de la r\u00e9flexion \u00e0 l\u2019action, dans le but non seulement de promouvoir, mais d\u2019\u00e9laborer et de mettre en \u0153uvre la promotion des nouveaux modes de travail. Soyons ambitieux, il est possible de r\u00e9inventer le travail dans le pays de Voltaire<\/a>, \u00e0 qui il reste bien encore, deux si\u00e8cles plus tard, quelques vis\u00e9es r\u00e9volutionnaires… Rendez vous donc le 19 novembre de 18:30 \u00e0 21:30<\/strong> avec Visionary Marketing et Zevillage pour le lancement du club \u00e0 l\u2019Open Mind caf\u00e9 de Paris<\/strong> : attention, les places sont limit\u00e9es et il faudra montrer patte blanche.\u00a0Voici la retranscription de mon interview de Xavier, r\u00e9alis\u00e9e au petit matin (d’o\u00f9 la voix d’outre tombe) samedi dernier.<\/em><\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/11\/Presentation-Club-Zevillage-oct14.pdf<\/p>\n

\n \u00a0t\u00e9l\u00e9charger la pr\u00e9sentation en PDF du club Zevillage<\/a>\n<\/p><\/blockquote>\n

\"Club<\/p>\n

Pourquoi lancer le club Zevillage ?<\/h3>\n

C’est en fait l’aboutissement de ce que Zevillage fait depuis des ann\u00e9es. C’est-\u00e0-dire f\u00e9d\u00e9rer une communaut\u00e9 virtuelle dans les r\u00e9seaux sociaux avec beaucoup de contacts dans les entreprises : ceci a provoqu\u00e9 les \u00e9changes, mais nous n’avons pas assez creus\u00e9 ces \u00e9changes et nous avons des pistes qu\u2019aujourd’hui, nous avons envie de pousser, en compagnie des gens qui sont impliqu\u00e9s dans une d\u00e9marche de transformation digitale et du monde du travail. Pour nous, il s’agit donc de travailler sur ces sujets avec eux, et correspond aussi \u00e0 des demandes que nous avons pu avoir au cours de nos \u00e9changes en ligne.<\/p>\n

Un club de r\u00e9flexion, d\u00e9di\u00e9 \u00e0 l’action<\/h3>\n

Ce club est r\u00e9serv\u00e9 aux gens qui ont sont dans l’action. Au-del\u00e0 d\u2019un think tank classique, nous d\u00e9sirons que \u00a0cela produise des r\u00e9sultats concrets.<\/p>\n

La transformation digitale sous l’angle de la transformation du travail<\/h4>\n

Notre angle d’aapproche ce sont les nouvelles formes de travail. Avec Zevillage, nous avons b\u00e9n\u00e9fici\u00e9 d\u2019un lieu d’observation privil\u00e9gi\u00e9. On est d\u00e9j\u00e0 au croisement de beaucoup d’informations qui sont sous-utilis\u00e9es aujourd\u2019hui, et qui demain, peuvent mener \u00e0 l’action. En France<\/a> et ailleurs, on observe d\u00e9j\u00e0 aujourd’hui une transformation de fond, principalement gr\u00e2ce au num\u00e9rique et au d\u00e9ploiement de ses outils.<\/p>\n

La transformation du monde du travail, des aspirations des salari\u00e9s et de l’automatisation des salari\u00e9s sont au c\u0153ur du ph\u00e9nom\u00e8ne. On vient de d\u00e9passer cet \u00e9t\u00e9 la marque des du million d\u2019auto-entrepreneurs et c’est un v\u00e9ritable ph\u00e9nom\u00e8ne de soci\u00e9t\u00e9 qui nous touche \u00e9galement. Il y a des pays \u00a0comme les \u00c9tats-Unis<\/a> ou les Pays-Bas<\/a> o\u00f9 la proportion de non-salari\u00e9s augmente tr\u00e8s fortement, et ceci nous guette en France. Il y a des aspirations \u00e0 une vie plus intelligente que le m\u00e9tro boulot dodo.<\/p>\n

Cette transformation de fond va bouleverser les entreprises et le t\u00e9l\u00e9travail et le coworking ne sont que le haut de l’iceberg d’une r\u00e9volution qui aura un impact plus fort sur les entreprises.<\/p>\n

Passer \u00e0 la vitesse sup\u00e9rieure<\/h3>\n

On voudrait inviter \u00e0 la r\u00e9flexion, mettre \u00e0 disposition notre veille, bref des choses traditionnelles dans un think tank, monter des groupes de r\u00e9flexions qu’on pourra aussi prolonger \u00e0 distance en dehors des r\u00e9unions pr\u00e9sentielles (qui auront lieu 1 fois par mois). Mais on voudrait aussi et surtout aboutir \u00e0 des actions pour aider \u00e0 transformation, accompagner les entreprises et les collectivit\u00e9s publiques dans cette transformation, en se focalisant d’abord sur les professionnels (et leurs entreprises) qui auront montr\u00e9 un int\u00e9r\u00eat proactif pour notre projet.<\/p>\n

Comment fonctionne le club<\/h3>\n

Cette invitation est gratuite et peut \u00eatre suivie d’une adh\u00e9sion. Nous s\u00e9lectionnons nos invit\u00e9s \u00e0 ce lancement, car on cherche \u00e0 rassembler uniquement les gens qui sont engag\u00e9es dans une r\u00e9flexion et potentiellement une action sur ces th\u00e8mes-l\u00e0.<\/p>\n

Ils sont donc convi\u00e9s \u00e0 cette soir\u00e9e de lancement et ensuite, ils auront ils se verront proposer une adh\u00e9sion au club en fonction du nombre de salari\u00e9s ou d’habitants si c’est une collectivit\u00e9 locale. Avec un tarif sp\u00e9cial pour les membres fondateurs, qui seraient pr\u00eat \u00e0 s’investir plus avant. Tout cela aura lieu \u00e0 l’Open Mind caf\u00e9 le 19 novembre de 18:30 \u00e0 21:30.<\/p>\n

\u00a0Le club ZevillageClub-VM Cliquer sur le bouton \u00ab\u00a0c’est parti\u00a0\u00bb ou appuyez sur \u00ab\u00a0entr\u00e9e\u00a0\u00bb pour afficher le formulaire, \u00ab\u00a0tab\u00a0\u00bb ou page suivante\/pr\u00e9c\u00e9dente pour passer d’un champ \u00e0 un autre<\/em><\/p>\n

<\/p>\n

https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/xavier-de-mazenod-clubzevillage-monte-01112014.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 6:16 — 10.1MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Tout le monde conna\u00eet Zevillage et son travail d’analyse, d’observation et d’\u00e9vang\u00e9lisation sur le t\u00e9l\u00e9travail ; et encore plus particuli\u00e8rement les lecteurs de Visionary Marketing qui lisent \u00a0ici et l\u00e0 les analyses et points de vue de son fondateur, Xavier de Mazenod, dans nos colonnes. Voici venu le temps de l’action et d’emmener Zevillage un …<\/p>\n","protected":false},"author":2,"featured_media":56066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-16287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nLe Club Zevillage : un club pour red\u00e9finir le monde du travail<\/title>\n<meta name=\"description\" content=\"Le Club Zevillage ce n'est pas seulement un think tank du t\u00e9l\u00e9travail mais un club pour red\u00e9finir le monde du travail\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/11\/06\/club-zevillage\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. 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