{"id":1617,"date":"2009-04-30T14:10:53","date_gmt":"2009-04-30T14:10:53","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1617"},"modified":"2020-09-18T14:33:51","modified_gmt":"2020-09-18T12:33:51","slug":"livre-blanc-leads-et-marketing-btob","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/04\/30\/livre-blanc-leads-et-marketing-btob\/","title":{"rendered":"BtoB : Un livre blanc du marketing business to business"},"content":{"rendered":"<p><em>Voici un livre blanc sur le marketing BtoB pour ceux qui n&rsquo;ont pas pu assister \u00e0 la conf\u00e9rence sur la g\u00e9n\u00e9ration de Leads BtoB du 25 Mars dernier que nous avions annonc\u00e9e <a title=\"Conf\u00e9rence Marketing BtoB\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/09\/retargeting\/\" target=\"_self\" rel=\"noopener noreferrer\">ici<\/a>, je vous propose de revivre l&rsquo;\u00e9v\u00e9nement en\u00a0t\u00e9l\u00e9chargeant le <span class=\"removed_link\" title=\"http:\/\/www.solutions-marketing-btob.fr\/livre_blanc\/\">Livre Blanc<\/span> \u00a0\u00bb Comment booster la g\u00e9n\u00e9ration de Leads en BtoB\u00a0\u00bb en fin\u00a0<\/em><i>d&rsquo;article.<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1618 size-full aligncenter\" title=\"marketingbtob\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/webcastbtob.jpg\" alt=\"Webcast et Livre blanc Marketing BtoB\" width=\"635\" height=\"322\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/webcastbtob.jpg 635w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/webcastbtob-500x254.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/webcastbtob-300x152.jpg 300w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/p>\n<p>En substance, cette conf\u00e9rence a attir\u00e9 plus de 160 professionnels du Marketing BtoB et a permis d&rsquo;avoir un nouvel \u00e9clairage sur les meilleurs pratiques et les nouvelles tactiques de g\u00e9n\u00e9ration de contacts qualifi\u00e9s via le Web.<!--more--><\/p>\n<p>Je vous conseille plus particuli\u00e8rement de consulter\u00a0 :<\/p>\n<ul>\n<li>L&rsquo;analyse des <span class=\"removed_link\" title=\"http:\/\/www.solutions-marketing-btob.fr\/edition_2009\/videocast_euclead.html\">retours d&rsquo;exp\u00e9riences en emailing<\/span> qui porte sur plus de 700 campagnes emailing pour une cinquantaine d&rsquo;annonceurs. Ce barom\u00e8tre analyse les traditionnelles m\u00e9triques de l&rsquo;e-mail marketing, affin\u00e9es par type de campagne et type de contenu propos\u00e9 (\u00e9v\u00e9nement, livre blanc, newsletter, enqu\u00eate , webTV\u2026)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1622 aligncenter\" title=\"Barometre de l emailing BtoB\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/euclead550.jpg\" alt=\"Barometre de l emailing BtoB\" width=\"510\" height=\"172\" \/><\/p>\n<ul>\n<li>Comment <span class=\"removed_link\" title=\"http:\/\/www.solutions-marketing-btob.fr\/edition_2009\/videocast_iprospects.html\">stimuler l&rsquo;engagement du prospect<\/span> BtoB d\u00e8s sa premi\u00e8re visite sur votre site Web. En effet, il est possible d\u00e9sormais d&rsquo;\u00e9laborer une cartographie des besoins et des attentes et de conna\u00eetre le type d&rsquo;information recherch\u00e9e, selon le cycle d&rsquo;achat du prospect.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1623 aligncenter\" title=\"Stimuler l'engagement du prospect\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/iprospect550.jpg\" alt=\"Stimuler l'engagement du prospect\" width=\"510\" height=\"293\" \/><\/p>\n<ul>\n<li>Convaincre en proposant du <span class=\"removed_link\" title=\"http:\/\/www.solutions-marketing-btob.fr\/edition_2009\/videocast_niouzeo.html\">contenu a Valeur Ajout\u00e9e<\/span>. Face aux besoins croissants des clients, il est n\u00e9cessaire de d\u00e9finir quels contenus sont n\u00e9cessaires, selon les offres \u00e0 mettre en avant et le degr\u00e9 de maturit\u00e9 des projets.<\/li>\n<\/ul>\n<ul>\n<li><span class=\"removed_link\" title=\"http:\/\/www.solutions-marketing-btob.fr\/edition_2009\/videocast_smartline.html\">Web Analytics BtoB<\/span> : comment faire lorsque le formulaire de contact ne suffit plus ? En moyenne, pour 100 visiteurs qui vont jusqu&rsquo;\u00e0 la page de formulaire de contact, seuls 5 laissent leurs coordonn\u00e9es. Gr\u00e2ce aux techniques de <span class=\"removed_link\" title=\"http:\/\/www.solutions-marketing-btob.fr\/edition_2009\/videocast_smartline.html\">webleads tracking<\/span>, il est possible de tracer le comportement des prospects, voire m\u00eame d&rsquo;identifier les soci\u00e9t\u00e9s qui visitent un site, et de d\u00e9duire leur int\u00e9r\u00eat selon leur parcours.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1625 aligncenter\" title=\"ROI des diff\u00e9rentes techniques de G\u00e9n\u00e9ration de leads\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/webleads550.jpg\" alt=\"ROI des diff\u00e9rentes techniques de G\u00e9n\u00e9ration de leads\" width=\"510\" height=\"306\" \/><\/p>\n<p>https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/livre_blanc_marketing_btob_25_mars_2009.pdf<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/livre_blanc_marketing_btob_25_mars_2009.pdf\">T\u00e9l\u00e9charger le livre Blanc marketing BtoB<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voici un livre blanc sur le marketing BtoB pour ceux qui n&rsquo;ont pas pu assister \u00e0 la conf\u00e9rence sur la g\u00e9n\u00e9ration de Leads BtoB du 25 Mars dernier que nous avions annonc\u00e9e ici, je vous propose de revivre l&rsquo;\u00e9v\u00e9nement en\u00a0t\u00e9l\u00e9chargeant le Livre Blanc \u00a0\u00bb Comment booster la g\u00e9n\u00e9ration de Leads en BtoB\u00a0\u00bb en fin\u00a0d&rsquo;article. En &hellip;<\/p>\n","protected":false},"author":12,"featured_media":1624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,6],"tags":[],"class_list":["post-1617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BtoB : Un livre blanc du marketing business to business<\/title>\n<meta name=\"description\" content=\"Voici un livre blanc sur le marketing BtoB pour ceux qui n&#039;ont pas pu assister \u00e0 la conf\u00e9rence sur la g\u00e9n\u00e9ration de Leads BtoB du 25 Mars dernier que nous\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2009\/04\/30\/livre-blanc-leads-et-marketing-btob\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BtoB : Un livre blanc du marketing business to business\" \/>\n<meta property=\"og:description\" content=\"Voici un livre blanc sur le marketing BtoB pour ceux qui n&#039;ont pas pu assister \u00e0 la conf\u00e9rence sur la g\u00e9n\u00e9ration de Leads BtoB du 25 Mars dernier que nous\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2009\/04\/30\/livre-blanc-leads-et-marketing-btob\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2009-04-30T14:10:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T12:33:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/iprospect550.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"521\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"hgonay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"hgonay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2009\\\/04\\\/30\\\/livre-blanc-leads-et-marketing-btob\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2009\\\/04\\\/30\\\/livre-blanc-leads-et-marketing-btob\\\/\"},\"author\":{\"name\":\"hgonay\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/755fc2048b98d9a96ee37256895d46df\"},\"headline\":\"BtoB : Un livre blanc du marketing business to business\",\"datePublished\":\"2009-04-30T14:10:53+00:00\",\"dateModified\":\"2020-09-18T12:33:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2009\\\/04\\\/30\\\/livre-blanc-leads-et-marketing-btob\\\/\"},\"wordCount\":354,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2009\\\/04\\\/30\\\/livre-blanc-leads-et-marketing-btob\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2009\\\/04\\\/iprospect550.jpg\",\"articleSection\":[\"e-business \\\/ e-commerce\",\"Marketing &amp; 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