{"id":16160,"date":"2014-10-17T09:00:11","date_gmt":"2014-10-17T07:00:11","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=16160"},"modified":"2022-05-11T13:16:00","modified_gmt":"2022-05-11T11:16:00","slug":"big-data-livre-blanc","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/10\/17\/big-data-livre-blanc\/","title":{"rendered":"Livre blanc du Big Data au Big Business"},"content":{"rendered":"

Visionary Marketing<\/a> vous pr\u00e9sente\u00a0son livre blanc sur les Big Data, r\u00e9alis\u00e9 pour le compte de son client Business & Decision<\/a>. Ce livre a \u00e9t\u00e9\u00a0r\u00e9alis\u00e9 avec plusieurs des meilleurs experts du domaine (Patrick Bensabat, Didier Gaultier, Michael Hoarau et Bruno Laug). <\/em><\/p>\n

Livre blanc du Big Data au Big Business $$<\/h2>\n
\"Livre
Livre blanc du Big Data au Big Business $$<\/figcaption><\/figure>\n

<\/p>\n

Vous y trouverez non seulement les principales d\u00e9finitions du domaine, mais aussi et surtout des orientations strat\u00e9giques pour un domaine qui est beaucoup trait\u00e9 mais aussi trop souvent maltrait\u00e9. <\/em><\/p>\n

Non ! Les Big Data ne sont pas une mode<\/span>, et le fait que la France soit un peu \u00e0 la tra\u00eene, c’est \u00e0 dire uniquement dans l’exp\u00e9rimentation alors que de l’autre c\u00f4t\u00e9 de l’Atlantique on est d\u00e9j\u00e0 dans la mise en \u0153uvre, ne veut pas dire que c’est une plaisanterie qui va passer, mais simplement que nous avons un peu de travail \u00e0 fournir. Ceci devrait \u00eatre facile d’ailleurs. <\/em><\/p>\n

En France, nous nous nous r\u00e9jouissons souvent de la qualit\u00e9 de nos math\u00e9maticiens et aussi de nos Startupers et informaticiens. Et c’est \u00e0 juste titre. Nos \u00e9coles sont encore de bons creusets, n’en d\u00e9plaise aux r\u00e2leurs, et la preuve en est qu’on peut aller dans le monde entier et on trouvera toujours le ou m\u00eame les Fran\u00e7ais de service. <\/em><\/p>\n

Ceci ne signifie pas l’exode mais le rayonnement, les grincheux sont d\u00e9cid\u00e9ment bien exclusifs. Il restera cet effort d’\u00e9vang\u00e9lisation et surtout de formation \u00e0 faire. Ce livre blanc en est peut-\u00eatre, je le souhaite, la premi\u00e8re pierre.<\/em><\/p>\n

Le nouveau livre blanc gratuit de Business & Decision sur les Big Data est d\u00e9sormais disponible \u00e0 l’adresse http:\/\/businessdecision.fr\/livreblanc-bd<\/a>. Il s’intitule des Big Data au Big Business car il tend \u00e0 d\u00e9montrer la pertinence des Big Data dans le concret. Nous sommes d\u00e9sormais sortis de la phase d’exp\u00e9rimentation et entrons de plain-pied dans les mises en \u0153uvre concr\u00e8tes de ces nouvelles approches, pour le marketing et aussi les autres disciplines (Finance, logistique, pr\u00e9vention, technique, M2M,…)<\/p>\n

Pourquoi ce livre blanc sur les Big Data?<\/h3>\n

Le texte suivant est issu de l’int\u00e9gration de notre livre blanc sur les Big Data : \u00ab\u00a0Des Big Data au Big Busine$$\u00a0\u00bb<\/em><\/span><\/p><\/blockquote>\n

La litt\u00e9rature sur le Big Data est abondante. Cette abondance est symptomatique d\u2019un \u00e9lan dont l\u2019importance est per\u00e7ue fortement par l\u2019ensemble du march\u00e9, non seulement en France, mais dans le monde.<\/p>\n

Toutefois, m\u00eame quand elle est de qualit\u00e9, cette litt\u00e9rature reste assez descriptive et focalis\u00e9e sur la dramatisation d\u2019enjeux quasi apocalyptiques, reli\u00e9s \u00e0 la profusion exponentielle des volumes de donn\u00e9es et de leurs sources.<\/p>\n

Cette approche ne permet pas de comprendre les v\u00e9ritables enjeux des Big Data ni comment les entreprises peuvent en tirer parti. M\u00eame si les pr\u00e9visions sont d\u00e9licates, nous avons la conviction que l\u2019impact des Big Data sur l\u2019avenir des entreprises et de la Soci\u00e9t\u00e9 civile sera fort, polymorphe et en constante reconfiguration.<\/p>\n

C\u2019est donc en faisant rapidement leurs premi\u00e8res armes sur les Big Data, qui en sont encore \u00e0 leurs pr\u00e9mices, que les entreprises pourront s\u2019approprier le ph\u00e9nom\u00e8ne et apprendre, jour apr\u00e8s jour, \u00e0 en tirer parti.<\/p>\n

L\u2019objectif de ce Livre Blanc est de donner aux entreprises, les premi\u00e8res cl\u00e9s de lecture qui permettront aux lecteurs de sortir de la mythologie associ\u00e9e aux Big Data pour les replacer dans leur contexte propre et les aborder comme un outil puissant de d\u00e9veloppement de la performance.<\/p>\n

Nous esp\u00e9rons ainsi permettre au lecteur de poser, voire de valider, les premi\u00e8res orientations d\u2019une int\u00e9gration sereine et maitris\u00e9e du Big Data \u00e0 l\u2019\u00e9cosyst\u00e8me de son Entreprise.<\/p>\n

Le livre blanc du Big Data au Big Business<\/h2>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/livre-blanc-big-data-big-business-2014-final.pdf<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Visionary Marketing vous pr\u00e9sente\u00a0son livre blanc sur les Big Data, r\u00e9alis\u00e9 pour le compte de son client Business & Decision. Ce livre a \u00e9t\u00e9\u00a0r\u00e9alis\u00e9 avec plusieurs des meilleurs experts du domaine (Patrick Bensabat, Didier Gaultier, Michael Hoarau et Bruno Laug). Livre blanc du Big Data au Big Business $$ Vous y trouverez non seulement les …<\/p>\n","protected":false},"author":2,"featured_media":30445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2894],"tags":[],"class_list":["post-16160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-big-data"],"yoast_head":"\nLivre blanc du Big Data au Big Business - Business & Decision<\/title>\n<meta name=\"description\" content=\"Visionary Marketing vous pr\u00e9sente\u00a0son livre blanc sur les Big Data, r\u00e9alis\u00e9 pour le compte de son client Business & Decision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/10\/17\/big-data-livre-blanc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livre blanc du Big Data au Big Business - 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