{"id":16027,"date":"2014-10-09T08:45:48","date_gmt":"2014-10-09T06:45:48","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=16027&#038;preview_id=16027"},"modified":"2022-08-16T14:57:03","modified_gmt":"2022-08-16T12:57:03","slug":"marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/10\/09\/marketing-de-contenu\/","title":{"rendered":"Le marketing de contenu ou comment exister sur le Web ?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-16031\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/tv-small.gif\" alt=\"marketing de contenu\" width=\"70\" height=\"55\" \/><span style=\"color: #003366;\"><em>La s\u00e9lection du jour est cette vid\u00e9o sur le marketing de contenu que j\u2019ai r\u00e9alis\u00e9e avec mon ami Fr\u00e9d\u00e9ric Canevet de <a style=\"color: #003366;\" href=\"http:\/\/conseilsmarketing.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Conseilsmarketing.fr<\/a>\u00a0Dans cette vid\u00e9o j\u2019explique notamment comment j\u2019ai r\u00e9alis\u00e9, d\u00e8s 1996, pour le compte d\u2019Unisys, un site de marketing de contenu, le barom\u00e8tre de l\u2019<a class=\"zem_slink\" title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Internet<\/a> : <a style=\"color: #003366;\" href=\"https:\/\/web.archive.org\/web\/19990208014008\/http:\/\/www.internet-banking.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet-banking.com<\/a>\u00a0(qui n\u2019appartient plus aujourd\u2019hui \u00e0 la marque ; le site a \u00e9t\u00e9 maintenu pendant de nombreuses ann\u00e9es et peut \u00eatre retrouv\u00e9 sur <a style=\"color: #003366;\" href=\"http:\/\/archive.org\" target=\"_blank\" rel=\"noopener noreferrer\">archive.org<\/a>. J\u2019y d\u00e9cris \u00e9galement l\u2019\u00e9volution du <a class=\"zem_slink\" title=\"World Wide Web\" href=\"http:\/\/maps.google.com\/maps?ll=46.2325,6.045&amp;spn=0.01,0.01&amp;q=46.2325,6.045 (World%20Wide%20Web)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\">Web<\/a> avant et apr\u00e8s la bulle et la p\u00e9riode de renouveau du contenu Internet que nous vivons aujourd\u2019hui.<\/em><\/span><\/p>\n<p><center><\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/FPWMB-DPLLc\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p><\/center>Cette vid\u00e9o fait \u00e9galement \u00e9cho \u00e0 cette pr\u00e9sentation que j\u2019ai r\u00e9alis\u00e9e pour le compte de l\u2019\u00e9diteur de<a href=\"http:\/\/celum.com\" target=\"_blank\" rel=\"noopener noreferrer\"> logiciel de gestion de capital num\u00e9rique (Digital Asset Management \/ DAM) Celum<\/a> le 07 octobre. Le but de cette pr\u00e9sentation \u00e9tait de replacer le marketing de contenu dans son contexte et son \u00e9volution et montrer les astuces de gestion du contenu et du marketing du bouche \u00e0 oreille.<\/p>\n<p><center><\/p>\n<p><iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/40001825\" width=\"425\" height=\"355\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"> <\/iframe><\/p>\n<p><\/center><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"[Fr] Guide de survie du directeur digital dans le monde du multim\u00e9dia (Celumium)\" href=\"\/\/www.slideshare.net\/ygourven\/fr-guide-de-survie-du-directeur-digital-dans-le-monde-du-multimdia-celumium\" target=\"_blank\" rel=\"noopener noreferrer\">[Fr] Guide de survie du directeur digital dans le monde du multim\u00e9dia (Celumium)<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/ygourven\" target=\"_blank\" rel=\"noopener noreferrer\">Yann Gourvennec<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<h3 class=\"zemanta-related-title\" style=\"margin: 0 0 10px 0; padding: 0; clear: both;\">Related articles<\/h3>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><a style=\"padding: 2px; display: block; text-decoration: none;\" href=\"http:\/\/etudesphotographiques.revues.org\/index2832.html\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/etudesphotographiques.revues.org\/index2832.html\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;image partag\u00e9e<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; 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overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"https:\/\/web.archive.org\/web\/20191118005136\/http:\/\/blog.leenhardt.name:80\/\" target=\"_blank\" rel=\"noopener noreferrer\">MyLinguistics &#8211; Marguerite Leenhardt&rsquo;s Web Log<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La s\u00e9lection du jour est cette vid\u00e9o sur le marketing de contenu que j\u2019ai r\u00e9alis\u00e9e avec mon ami Fr\u00e9d\u00e9ric Canevet de Conseilsmarketing.fr\u00a0Dans cette vid\u00e9o j\u2019explique notamment comment j\u2019ai r\u00e9alis\u00e9, d\u00e8s 1996, pour le compte d\u2019Unisys, un site de marketing de contenu, le barom\u00e8tre de l\u2019Internet : internet-banking.com\u00a0(qui n\u2019appartient plus aujourd\u2019hui \u00e0 la marque ; le &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852,6,25],"tags":[],"class_list":["post-16027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing-innovation-fr","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing de contenu ou comment exister sur le Web ?<\/title>\n<meta name=\"description\" content=\"La s\u00e9lection du jour est cette vid\u00e9o sur le marketing de contenu. 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