{"id":16014,"date":"2014-10-09T15:46:56","date_gmt":"2014-10-09T13:46:56","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=16014&#038;preview_id=16014"},"modified":"2022-04-25T18:02:04","modified_gmt":"2022-04-25T16:02:04","slug":"smart-data","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/10\/09\/smart-data\/","title":{"rendered":"Big Data &#8211; Smart Data : 2 \u00e9v\u00e9nements pour y voir plus clair"},"content":{"rendered":"<h1><a class=\"zem_slink\" title=\"Big data\" href=\"https:\/\/en.wikipedia.org\/wiki\/Big_data\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Big Data<\/a>, Smart Data \u2026 Comment faire de la data un v\u00e9ritable facteur de comp\u00e9titivit\u00e9 et de croissance ?<\/h1>\n<p>Deux \u00e9v\u00e9nements majeurs vous aideront \u00e0 en d\u00e9crypter les enjeux la semaine prochaine:<\/p>\n<p><span class=\"removed_link\" title=\"http:\/\/dataperformanceparis.fr\/\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-16069\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/Screenshot_176-1024x141.png\" alt=\"Smart Data\" width=\"540\" height=\"74\" \/><\/span><\/p>\n<h2>Le <a class=\"zem_slink\" title=\"Special Air Service\" href=\"https:\/\/en.wikipedia.org\/wiki\/Special_Air_Service\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">SAS<\/a> Forum le 14 Octobre \u00e0 <a class=\"zem_slink\" title=\"Paris, Banks of the Seine\" href=\"http:\/\/whc.unesco.org\/en\/list\/600\" target=\"_blank\" rel=\"unesco noopener noreferrer\">Paris<\/a><\/h2>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/smart-data.png\"><img decoding=\"async\" class=\"alignright wp-image-16064 \" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/smart-data.png\" alt=\"smart data\" width=\"237\" height=\"157\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/smart-data.png 385w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/smart-data-300x198.png 300w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/a>Tout sur ce que vous avez toujours voulu savoir sur la <a class=\"zem_slink\" title=\"Business analytics\" href=\"https:\/\/en.wikipedia.org\/wiki\/Business_analytics\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Business Analytics<\/a> sera pr\u00e9sent\u00e9 lors du Forum SAS le 14 Octobre \u00e0 <a class=\"zem_slink\" title=\"La D\u00e9fense\" href=\"http:\/\/maps.google.com\/maps?ll=48.8917416667,2.24083333333&amp;spn=0.1,0.1&amp;q=48.8917416667,2.24083333333 (La%20D%C3%A9fense)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\">La D\u00e9fense<\/a> avec les partenaires de SAS (<a class=\"zem_slink\" title=\"Accenture\" href=\"http:\/\/www.accenture.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Accenture<\/a>, Keyrus, <a href=\"http:\/\/blog.businessdecision.com\" target=\"_blank\" rel=\"noopener noreferrer\">Business &amp; Decision<\/a>, Numergy, Micropole\u2026 Deloitte France et SAS y pr\u00e9senteront les r\u00e9sultats de leur enqu\u00eate exclusive sur le pilotage des co\u00fbts. Le programme complet est en ligne ici: <a href=\"http:\/\/www.sas.com\/offices\/europe\/france\/sasforum\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.sas.com\/offices\/europe\/france\/sasforum\/index.html<\/a><\/p>\n<h2>Le Data Performance Summit du 15 octobre : 30 experts et leurs retours d&rsquo;exp\u00e9rience<\/h2>\n<p>La conf\u00e9rence Data Performance Summit le 15 Octobre \u00e0 Paris 30 experts (GroupeM, <a class=\"zem_slink\" title=\"Air France\" href=\"https:\/\/www.airfrance.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Air France<\/a>, <a class=\"zem_slink\" title=\"Le Figaro\" href=\"http:\/\/www.lefigaro.fr\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Le Figaro<\/a>, Videology, Tradelab, Ad4screen, Amaury M\u00e9dias, Fifty-Five\u2026) partageront leurs retours d\u2019exp\u00e9rience et leur expertise avec tous les d\u00e9cisionnaires qui doivent comprendre et relever ces nouveaux challenges dans un contexte d\u2019\u00e9cosyst\u00e8me instable et immature. Programme d\u00e9taill\u00e9 ici: <span class=\"removed_link\" title=\"http:\/\/dataperformanceparis.fr\/\">http:\/\/dataperformanceparis.fr\/<\/span><\/p>\n<p>Parmi les points forts de la journ\u00e9e ne ratez pas la table ronde sur comment exploiter les types de data par channel qui aura lieu de 16h10 \u00e0 16h40.<\/p>\n<p>Smartphone, tablette, ordinateur, TV\u2026. Le consommateur passe perp\u00e9tuellement d\u2019un \u00e9cran \u00e0 un autre. Ces nouveaux usages pr\u00e9sentent des int\u00e9r\u00eats consid\u00e9rables pour les entreprises. Les \u00e9crans constituent de nouveaux points de contacts avec les consommateurs et renforcent la visibilit\u00e9 des entreprises aupr\u00e8s de ces derniers. Chaque channel g\u00e9n\u00e8re ses propres donn\u00e9es et a ses propres caract\u00e9ristiques. Dans cette session vous d\u00e9couvrirez le type de donn\u00e9es g\u00e9n\u00e9r\u00e9es par les principaux channels et comment les interpr\u00e9ter dans les mod\u00e8les d\u2019attribution.<\/p>\n<p>Speakers<\/p>\n<ul>\n<li><a class=\"zem_slink\" title=\"Anne de Kerckhove\" href=\"https:\/\/web.archive.org\/web\/20190630092021\/https:\/\/www.crunchbase.com\/person\/anne-de-kerckhove\" target=\"_blank\" rel=\"crunchbase noopener noreferrer\">Anne de Kerckhove<\/a>, Directrice g\u00e9n\u00e9rale EMEA, Videology<\/li>\n<li>J\u00e9r\u00f4me Stioui, Chief Executive Officer, AD4SCREEN<\/li>\n<li>Yohann Dupasquier, CEO &amp; CoFounder, Tradelab<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Big Data, Smart Data \u2026 Comment faire de la data un v\u00e9ritable facteur de comp\u00e9titivit\u00e9 et de croissance ? Deux \u00e9v\u00e9nements majeurs vous aideront \u00e0 en d\u00e9crypter les enjeux la semaine prochaine: Le SAS Forum le 14 Octobre \u00e0 Paris Tout sur ce que vous avez toujours voulu savoir sur la Business Analytics sera pr\u00e9sent\u00e9 &hellip;<\/p>\n","protected":false},"author":20,"featured_media":34061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2894],"tags":[],"class_list":["post-16014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-big-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Data - Smart Data : 2 \u00e9v\u00e9nements pour y voir plus clair<\/title>\n<meta name=\"description\" content=\"Big Data, Smart Data \u2026 Comment faire de la data un v\u00e9ritable facteur de comp\u00e9titivit\u00e9 et de croissance ? 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