{"id":1597,"date":"2009-04-25T13:00:40","date_gmt":"2009-04-25T13:00:40","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1597"},"modified":"2021-03-05T21:00:23","modified_gmt":"2021-03-05T20:00:23","slug":"fideliser-son-personnel-lexemple-sephora","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/04\/25\/fideliser-son-personnel-lexemple-sephora\/","title":{"rendered":"Fid\u00e9liser son personnel : Sephora ou l’exemple \u00e0 suivre"},"content":{"rendered":"

Comment fid\u00e9liser son personnel ? En s’inspirant de l’exemple de Sephora nous dit Olivier Bender. Fid\u00e9liser ses collaborateurs n’est pourtant pas toujours une mission facile, surtout dans le domaine de la distribution sp\u00e9cialis\u00e9e.<\/em><\/p>\n

Et pourtant, Sephora semble faire figure de mod\u00e8le, puisque le turnover ne d\u00e9passe pas 17% et les conseill\u00e8res de vente (accueil et orientation du client, vente,\u2026) ont une anciennet\u00e9 moyenne de 4 \u00e0 5 ans.<\/p>\n

Fid\u00e9liser son personnel : l’exemple Sephora<\/h2>\n
\"fid\u00e9liser
Comment fid\u00e9liser son personnel ? En s’inspirant de l’exemple de Sephora nous dit Olivier Bender.<\/figcaption><\/figure>\n

Par cons\u00e9quent, quel est le secret de Sephora ?<\/p>\n

Tout d’abord, au niveau de l’engagement, la filiale de LVMH a d\u00e9velopp\u00e9 un partenariat avec l’Institut Sup\u00e9rieur International du Parfum de la Cosm\u00e9tique et de l’Aromatique Alimentaire, qui est une Ecole sup\u00e9rieure g\u00e9r\u00e9e par la Chambre de Commerce et d’Industrie, institut qui propose, entre autres, des cours de \u00ab\u00a0management des unit\u00e9s commerciales\u00a0\u00bb ou \u00ab\u00a0d’esth\u00e9tique et cosm\u00e9tique\u00a0\u00bb, tout en cherchant \u00e0 trouver des accords suppl\u00e9mentaires avec d’autres \u00e9coles de vente. Ce qui signifie que Sephora ne recrute pas n’importe o\u00f9 n’importe comment, mais cible tr\u00e8s pr\u00e9cis\u00e9ment son public potentiel.<\/p>\n

Autre facteur, la Sephora University, \u00e0 Paris, qui vise \u00e0 former plus de 4 000 personne d’ici \u00e0 la fin de l’ann\u00e9e, tout secteurs confondus. La prise en charge est globale, de la base au sommet de la pyramide, r\u00e9pondant aux aspirations de chacun (ou de chacune puisque la soci\u00e9t\u00e9 comptent 90% de femmes) dans l’objectif de cr\u00e9er des vocations et amener le personnel \u00e0 toujours prendre plus de responsabilit\u00e9s et \u00e0 monter dans l’\u00e9chelle sociale. D’ailleurs, 70% des managers de rayons sont d’anciennes vendeuses.<\/p>\n

3\u00e8me facteur, Sephora propose toujours \u00e0 ses salari\u00e9s fran\u00e7ais de participer \u00e0 l’ouverture d’un magasin \u00e0 l’\u00e9tranger, jusqu’\u00e0 ce que le nouveau point de vente soit sur les rails. Ensuite, \u00e0 eux (elles) de choisir si ils veulent rentrer ou pas. Le retour se faisant, le plus souvent, avec une promotion\u2026<\/p>\n

Dernier point, au niveau de la r\u00e9mun\u00e9ration. Le salaire de base \u00e9tant \u00ab\u00a0plancher\u00a0\u00bb, il est possible d’obtenir des primes allant jusqu’\u00e0 4 mois de salaires. Ce qui n’est pas forc\u00e9ment n\u00e9gligeable.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment fid\u00e9liser son personnel ? En s’inspirant de l’exemple de Sephora nous dit Olivier Bender. Fid\u00e9liser ses collaborateurs n’est pourtant pas toujours une mission facile, surtout dans le domaine de la distribution sp\u00e9cialis\u00e9e. Et pourtant, Sephora semble faire figure de mod\u00e8le, puisque le turnover ne d\u00e9passe pas 17% et les conseill\u00e8res de vente (accueil et …<\/p>\n","protected":false},"author":14,"featured_media":61813,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-1597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nFid\u00e9liser son personnel : Sephora ou l'exemple \u00e0 suivre<\/title>\n<meta name=\"description\" content=\"Comment fid\u00e9liser son personnel ? En s'inspirant de l'exemple de Sephora. 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