{"id":1573,"date":"2009-04-12T17:24:56","date_gmt":"2009-04-12T15:24:56","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1573"},"modified":"2021-03-05T20:54:09","modified_gmt":"2021-03-05T19:54:09","slug":"coca-cola-2","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/04\/12\/coca-cola-2\/","title":{"rendered":"Coca Cola lance 1 500 distributeurs interactifs aux USA"},"content":{"rendered":"<p><a href=\"http:\/\/promomagazine.com\" target=\"_blank\" rel=\"noopener noreferrer\">PromoMagazine<\/a> nous informe que Coca Cola teste actuellement pr\u00e8s de 1500 distributeurs interactifs dans les enseignes Simon Malls dans le Sud Est des Etats-Unis.<\/p>\n<h2>Coca Cola lance des distributeurs interactifs<\/h2>\n<figure id=\"attachment_17387\" aria-describedby=\"caption-attachment-17387\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/03\/nyy1-e1591723962650.jpg\"><img decoding=\"async\" class=\"wp-image-17387 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/03\/nyy1-e1591723962650.jpg\" alt=\"Coca Cola lance des distributeurs interactifs\" width=\"519\" height=\"344\" \/><\/a><figcaption id=\"caption-attachment-17387\" class=\"wp-caption-text\">Coca Cola lance des machines distributrices interactives de leur pr\u00e9cieux brevage<\/figcaption><\/figure>\n<p>Cette nouvelle g\u00e9n\u00e9ration de distributeurs a \u00e9t\u00e9 pens\u00e9e \u00e0 la mani\u00e8re d\u2019un Iphone, avec un \u00e9cran digital permettant d\u2019interagir avec le consommateur.<!--more--><\/p>\n<p>Outre les promotions et nouveaut\u00e9s de produits Coca, le consommateur pourra s\u2019informer sur l\u2019actualit\u00e9 promotionnelle de l\u2019enseigne Simon Malls et acheter des boissons avec la carte de fid\u00e9lit\u00e9 du magasin.<\/p>\n<p><img decoding=\"async\" class=\"alignright\" title=\"coca\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/04\/coca.jpg\" alt=\"Coca Cola \" width=\"224\" height=\"243\" \/>L\u2019objectif d\u2019une telle initiative est de transformer un outil \u2018transactionnel\u2019\u00a0en un outil \u2018relationnel\u2019.<\/p>\n<p>Une nouvelle g\u00e9n\u00e9ration de ces distributeurs interactifs est d\u2019ailleurs en cours\u00a0: elle permettra cette fois ci le chargement de contenu num\u00e9rique pour les t\u00e9l\u00e9phones mobiles\u00a0: sonneries, \u00e9crans, musique \u2026<\/p>\n<p>La v\u00e9ritable question est de savoir exactement ce que le consommateur attend d\u2019un distributeur de boissons.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PromoMagazine nous informe que Coca Cola teste actuellement pr\u00e8s de 1500 distributeurs interactifs dans les enseignes Simon Malls dans le Sud Est des Etats-Unis. Coca Cola lance des distributeurs interactifs Cette nouvelle g\u00e9n\u00e9ration de distributeurs a \u00e9t\u00e9 pens\u00e9e \u00e0 la mani\u00e8re d\u2019un Iphone, avec un \u00e9cran digital permettant d\u2019interagir avec le consommateur. Outre les promotions &hellip;<\/p>\n","protected":false},"author":6,"featured_media":17387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca Cola lance 1 500 distributeurs interactifs aux USA<\/title>\n<meta name=\"description\" content=\"PromoMagazine nous informe que Coca Cola teste actuellement pr\u00e8s de 1500 distributeurs interactifs dans les enseignes Simon Malls aux USA\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca Cola lance 1 500 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