{"id":15434,"date":"2014-09-23T08:45:14","date_gmt":"2014-09-23T06:45:14","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=15434"},"modified":"2020-06-24T06:53:35","modified_gmt":"2020-06-24T04:53:35","slug":"senior-economie","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/09\/23\/senior-economie\/","title":{"rendered":"Senior \u00e9conomie : une jeune start-up remet les vieux au travail"},"content":{"rendered":"<p><em><span style=\"color: #333399;\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/david-rudnianski.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-15886 size-full\" style=\"margin: 10px 15px 0px 0px;\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/david-rudnianski.jpg\" alt=\"senior economie - david rudnianski\" width=\"96\" height=\"96\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/david-rudnianski.jpg 96w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/david-rudnianski-50x50.jpg 50w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/><\/a>Dans la conjoncture actuelle, la priorit\u00e9 des entreprises est de r\u00e9duire les co\u00fbts au maximum : cela a pour cons\u00e9quence une diminution de l\u2019embauche, et notamment celle des <a title=\"Senior\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Senior\">seniors<\/a>, qui ont une exp\u00e9rience, mais aussi un salaire plus \u00e9lev\u00e9. Pour r\u00e9pondre \u00e0 ce probl\u00e8me, les seniors se lancent de plus en plus dans l\u2019entreprenariat. Ils utilisent pour cela des services comme <a title=\"Louer Un Senior\" href=\"https:\/\/web.archive.org\/web\/20190601184824\/http:\/\/louerunsenior.com\/\">Louerunsenior.com<\/a>, qui met en relation des <a class=\"zem_slink\" title=\"Expert\" href=\"https:\/\/en.wikipedia.org\/wiki\/Expert\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">experts<\/a> ind\u00e9pendants et des entreprises pour des missions de courte ou moyenne dur\u00e9e. C\u2019est \u00e0 la fois un service qui accompagne les entreprises dans la d\u00e9finition d\u2019une mission et une plateforme de mise en relation, qui permet aux entreprises de s\u00e9lectionner des sp\u00e9cialistes exp\u00e9riment\u00e9s pour des missions ponctuelles. <span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/pub\/david-rudnianski\/5\/915\/58b\">David Rudnianski<\/span>, pr\u00e9sident de <a href=\"https:\/\/web.archive.org\/web\/20190601184824\/http:\/\/louerunsenior.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Louerunsenior.com<\/a> nous a apport\u00e9 son \u00e9clairage sur ces seniors ind\u00e9pendants. Il sera pr\u00e9sent \u00e0 la <a title=\"Conf\u00e9rence Silver Economie\" href=\"http:\/\/www.ccmbenchmark.com\/conference\/826-silver-economie\">conf\u00e9rence sur la silver \u00e9conomie organis\u00e9e par CCM Benchmark le 7 octobre \u00e0 Paris<\/a>. Si vous souhaitez y participer, <a title=\"Conf\u00e9rence Silver Economie\" href=\"http:\/\/www.ccmbenchmark.com\/conference\/826-silver-economie\">cliquez ici<\/a>. Une r\u00e9duction de 100 euros est accord\u00e9e \u00e0 nos lecteurs : code <strong>silver2014visionary<\/strong>.<\/span><\/em><\/p>\n<figure id=\"attachment_15404\" aria-describedby=\"caption-attachment-15404\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.ccmbenchmark.com\/conference\/826-silver-economie\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-15404 size-full\" style=\"margin: 10px 0px 0px;\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/silver-economie.jpg\" alt=\"silver economie\" width=\"728\" height=\"90\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/silver-economie.jpg 728w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/silver-economie-500x62.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/silver-economie-300x37.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a><figcaption id=\"caption-attachment-15404\" class=\"wp-caption-text\">Une r\u00e9duction de 100 euros est accord\u00e9e \u00e0 nos lecteurs : code silver2014visionary<\/figcaption><\/figure>\n<h2>Le senior est-il condamn\u00e9 au ch\u00f4mage ?<\/h2>\n<p>Il y a plusieurs d\u00e9finitions pour un senior, je dirais m\u00eame qu\u2019il n\u2019y en a pas d\u2019officielle. Notre d\u00e9finition du senior, c\u2019est une personne qui a un minimum de 20 ann\u00e9es professionnelles. Par rapport au reste du march\u00e9 du travail, il semblerait que le senior soit sauvegard\u00e9. Par contre, en termes de croissance, on s\u2019aper\u00e7oit depuis quelques ann\u00e9es qu\u2019il y a une v\u00e9ritable explosion du ch\u00f4mage des plus de 50 ans. Nous n\u2019avons pas de chiffres pr\u00e9cis entre la r\u00e9partition des ouvriers et des cadres sup\u00e9rieurs. On observe qu\u2019il y a une<span class=\"removed_link\" title=\"http:\/\/fr.myeurop.info\/2014\/07\/02\/chomage-seniors-france-recherche-solution-14100\"> v\u00e9ritable acc\u00e9l\u00e9ration du nombre de seniors de plus de 50 ans<\/span> qui aujourd\u2019hui se tournent vers l\u2019ind\u00e9pendance, soit par choix, mais aussi par contrainte, car le march\u00e9 du travail ne leur permet plus de trouver <a title=\"CDI\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Contrat_%C3%A0_dur%C3%A9e_ind%C3%A9termin%C3%A9e\">un emploi en CDI<\/a>.<\/p>\n<p><iframe title=\"[Fr] Louerunsenior.com remet les vieux au travail (senior economie)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XRrrbjrM3Ec?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<h2>Quels sont les freins \u00e0 l\u2019embauche d\u2019un senior ?<\/h2>\n<figure id=\"attachment_15405\" aria-describedby=\"caption-attachment-15405\" style=\"width: 245px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.ccmbenchmark.com\/conference\/826-silver-economie\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-15405\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/inscrire-silver-economie.jpg\" alt=\"senior : inscrire-silver-economie\" width=\"245\" height=\"204\" \/><\/a><figcaption id=\"caption-attachment-15405\" class=\"wp-caption-text\">code de r\u00e9duction de 100 euros pour nos lecteurs : silver2014visionary<\/figcaption><\/figure>\n<p>Il y a deux raisons essentielles en termes d\u2019embauche qui reviennent r\u00e9guli\u00e8rement : les co\u00fbts et la question de l\u2019int\u00e9gration du senior. On est dans une situation o\u00f9 la conjoncture ne permet pas de faire des embauches de senior qui va co\u00fbter beaucoup plus cher qu\u2019un junior. Les entreprises aujourd\u2019hui sont malheureusement pr\u00eates \u00e0 couper dans l\u2019exp\u00e9rience et la s\u00e9niorit\u00e9 pour respirer financi\u00e8rement sur le court terme. La seconde raison ce sont les questions d\u2019int\u00e9gration et de collaboration avec des salari\u00e9s plus jeunes, le fait qu\u2019un senior acceptera d\u2019\u00eatre manag\u00e9 par quelqu\u2019un de moins exp\u00e9riment\u00e9 que lui, etc. Ce sont des pr\u00e9suppositions pour la plupart du temps, ce qui fait qu\u2019aujourd\u2019hui on observe de plus en plus d\u2019entreprises qui commencent \u00e0 se tourner vers le senior en mode ind\u00e9pendant, en mode expert. Les principales raisons sont que cela co\u00fbte moins cher, mais aussi que quand une entreprise n\u2019a pas assez de senior, elle a besoin de faire appel \u00e0 un expert capable de l\u2019aider pour d\u00e9velopper des projets ou pour apporter son exp\u00e9rience pour la partie op\u00e9rationnelle ou strat\u00e9gique.<\/p>\n<h2>Pour un senior, vaut-il mieux \u00eatre ind\u00e9pendant ou salari\u00e9 ?<\/h2>\n<p>Il n\u2019y a pas de g\u00e9n\u00e9ralit\u00e9s : on voit sur le march\u00e9 des seniors qui ont une excellente r\u00e9mun\u00e9ration en temps qu\u2019ind\u00e9pendant et qui gagnent parfois deux \u00e0 trois fois ce qu\u2019ils gagnaient quand ils \u00e9taient salari\u00e9s. De l\u2019autre c\u00f4t\u00e9, on a des personnes qui gagnent moins que lorsqu\u2019ils \u00e9taient salari\u00e9s, ou qui ont des difficult\u00e9s \u00e0 se d\u00e9velopper en temps qu\u2019ind\u00e9pendants. Tout d\u00e9pend de la personne et de la maturit\u00e9 de l\u2019offre de service, de la r\u00e9flexion qui a \u00e9t\u00e9 faite en amont et du march\u00e9 sur lequel on est positionn\u00e9.<\/p>\n<h2>Il faut avoir cette fibre d\u2019entrepreneur&#8230;<\/h2>\n<p>Exactement. Quand on est ind\u00e9pendant, il ne faut pas seulement avoir de bonnes connaissances et de l\u2019exp\u00e9rience, il faut aussi savoir se vendre, savoir se positionner sur un march\u00e9, savoir comment aller chercher ses clients et conna\u00eetre la concurrence autour pour avoir une offre et un prix en ad\u00e9quation avec le march\u00e9.<\/p>\n<h2>Les seniors sont tr\u00e8s pr\u00e9sents sur les r\u00e9seaux sociaux, comment on peut expliquer cela ?<\/h2>\n<p>Ce sont des utilisateurs beaucoup plus matures que les jeunes. Les jeunes \u00e9taient les early adopters, mais les seniors s\u2019en sortent finalement mieux car, si on prend l\u2019exemple de <a title=\"LinkedIn passe la barre des 200 millions d\u2019utilisateurs !\" href=\"https:\/\/visionarymarketing.com\/fr\/2013\/01\/linkedin-passe-la-barre-des-200-millions-dutilisateurs\/\">LinkedIn<\/a>, il faut savoir comment fonctionne un r\u00e9seau, \u00e0 quoi sert l\u2019entretien de ce r\u00e9seau, se faire des relation, travailler son relationnel, pour l\u2019utiliser \u00e0 100%. Et sur ce point, les seniors s\u2019en sortent beaucoup mieux car il s\u2019agit jute d\u2019une d\u00e9mat\u00e9rialisation de ce qui existait dans la vie professionnelle vers internet. Ce \u00e0 quoi les jeunes ne sont pas forc\u00e9ment habitu\u00e9s du fait de leur inexp\u00e9rience professionnelle. La g\u00e9n\u00e9ration Y en a une utilisation diff\u00e9rente, mais les seniors l\u2019utilisent avec un objectif professionnel qui est beaucoup plus important.<\/p>\n<blockquote class=\"quote-light\"><p>\n  &gt; <a title=\"Conf\u00e9rence Silver Economie\" href=\"http:\/\/www.ccmbenchmark.com\/conference\/826-silver-economie\">s&rsquo;inscrire \u00e0 la conf\u00e9rence (code : silver 2014visionary)<\/a>\n<\/p><\/blockquote>\n<h3 class=\"zemanta-related-title\" style=\"margin: 0 0 10px 0; padding: 0; clear: both;\">Related articles<\/h3>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><span class=\"removed_link\" title=\"http:\/\/www2.macleans.ca\/2011\/03\/25\/it-is-time-for-a-change\/\"><\/span><span class=\"removed_link\" title=\"http:\/\/www2.macleans.ca\/2011\/03\/25\/it-is-time-for-a-change\/\">&lsquo;It is time for a change&rsquo;<\/span><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; 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Pour r\u00e9pondre \u00e0 ce probl\u00e8me, les seniors se lancent de plus en plus dans l\u2019entreprenariat. Ils &hellip;<\/p>\n","protected":false},"author":29,"featured_media":34067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1613],"tags":[],"class_list":["post-15434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Senior \u00e9conomie : une jeune start-up remet les vieux au travail<\/title>\n<meta name=\"description\" content=\"la crise provoque une diminution de l\u2019embauche, et notamment celle des seniors, qui ont une exp\u00e9rience, mais aussi un salaire plus \u00e9lev\u00e9...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/09\/23\/senior-economie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Senior \u00e9conomie : une jeune start-up remet les vieux au travail\" \/>\n<meta property=\"og:description\" content=\"la crise provoque une diminution de l\u2019embauche, et notamment celle des seniors, qui ont une exp\u00e9rience, mais aussi un salaire plus \u00e9lev\u00e9...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2014\/09\/23\/senior-economie\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-23T06:45:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-24T04:53:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/47977292358_bf3ee00e95_c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"644\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"C\u00e9dric Jeanblanc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CedJBL\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"C\u00e9dric Jeanblanc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/09\\\/23\\\/senior-economie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/09\\\/23\\\/senior-economie\\\/\"},\"author\":{\"name\":\"C\u00e9dric Jeanblanc\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/04ccfa946b45e31d12c8ea489f8fa3f4\"},\"headline\":\"Senior \u00e9conomie : une jeune start-up remet les vieux au travail\",\"datePublished\":\"2014-09-23T06:45:14+00:00\",\"dateModified\":\"2020-06-24T04:53:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/09\\\/23\\\/senior-economie\\\/\"},\"wordCount\":1009,\"commentCount\":4,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/09\\\/23\\\/senior-economie\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/47977292358_bf3ee00e95_c.jpg\",\"articleSection\":[\"Marketing &amp; 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