{"id":15234,"date":"2014-10-03T08:45:16","date_gmt":"2014-10-03T06:45:16","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=15234"},"modified":"2021-05-19T06:53:40","modified_gmt":"2021-05-19T04:53:40","slug":"mobile","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/10\/03\/mobile\/","title":{"rendered":"L&rsquo;internet mobile : du mobile first au mobile only avec Fr\u00e9d\u00e9ric Cavazza"},"content":{"rendered":"<p><span style=\"color: #000080;\"><em><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/cavazza.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-15970\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/cavazza.jpg\" alt=\"cavazza\" width=\"100\" height=\"100\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/cavazza.jpg 100w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/cavazza-50x50.jpg 50w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/a>A une \u00e9poque qui peut sembler lointaine pour la \u00ab\u00a0<a title=\"G\u00e9n\u00e9ration Y\" href=\"http:\/\/fr.wikipedia.org\/wiki\/G%C3%A9n%C3%A9ration_Y\">g\u00e9n\u00e9ration Y<\/a>\u00ab\u00a0, \u00ab\u00a0naviguer sur Internet\u00a0\u00bb signifiait \u00ab\u00a0s\u2019installer \u00e0 son bureau, allumer l\u2019ordinateur, se connecter et ouvrir son navigateur\u00a0\u00bb. Aujourd\u2019hui, l\u2019<a class=\"zem_slink\" title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Internet<\/a> est pr\u00e9sent en permanence, gr\u00e2ce aux terminaux alternatifs, notamment le Smartphone, qui nous accompagne \u00e0 tous les moments de la journ\u00e9e. Dans les pays en voie de d\u00e9veloppement, c\u2019est le terminal majeur permettant d\u2019acc\u00e9der \u00e0 l\u2019Internet\u00a0: <a title=\"Pouvoir d'achat\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Pouvoir_d'achat\">le pouvoir d\u2019achat<\/a>, le mode de vie et l\u2019avanc\u00e9e technologique ont fait sauter l\u2019\u00e9tape de l\u2019ordinateur et on est pass\u00e9 directement au mobile first.<\/em><\/span><\/p>\n<p>A l\u2019occasion de la sortie de son nouveau livre intitul\u00e9 \u00ab\u00a0Internet mobile, la r\u00e9volution des terminaux alternatifs\u00bb<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-15971 size-medium\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/livre-terminaux-mobiles-fr\u00e9d\u00e9ric-cavazza-e1607350611822-211x300.jpg\" alt=\"\" width=\"211\" height=\"300\" \/>,\u00a0<a href=\"http:\/\/www.fredcavazza.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fr\u00e9d\u00e9ric Cavazza<\/a> revient avec nous sur cette r\u00e9volution. Il n\u2019a pas voulu appeler son livre \u00ab\u00a0les <a class=\"zem_slink\" title=\"Smart phone\" href=\"https:\/\/web.archive.org\/web\/20180907144717\/http:\/\/www.wikinvest.com:80\/concept\/Smart_phone\" target=\"_blank\" rel=\"wikinvest noopener noreferrer\">Smartphones<\/a>, les tablettes et ainsi de suite\u00a0\u00bb car le sujet de la mobilit\u00e9 n\u2019est pas seulement concentr\u00e9 sur le Smartphone\u00a0: L\u2019enseignement principal de ce livre c\u2019est qu\u2019il n\u2019y a plus d\u2019Internet mobile, voire m\u00eame plus d\u2019Internet. Les Smartphones sont partout avec nous et connect\u00e9s en permanence. Avec les Smartphones, on est sur internet en permanence : tout cela bouleverse le <a class=\"zem_slink\" title=\"Commerce\" href=\"https:\/\/en.wikipedia.org\/wiki\/Commerce\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">commerce<\/a> car la fronti\u00e8re se fait de plus en plus fine entre commerce en ligne, commerce mobile et commerce traditionnel. Aujourd\u2019hui nous sommes dans un quotidien num\u00e9rique, avec la t\u00e9l\u00e9, les s\u00e9ries, la musique etc., et le Smartphone se transforme en t\u00e9l\u00e9commande de ce quotidien.<\/p>\n<p><iframe loading=\"lazy\" title=\"[Fr]\u00a0Fr\u00e9d\u00e9ric Cavazza : l&#039;Internet mobile (2014)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZEHnGkAJ0Cc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Comment se fait-il qu\u2019il existe encore des sites comme apple.com, qui ne sont pas compatibles avec le mobile\u00a0?<\/h2>\n<p>Je pense que c\u2019est li\u00e9 \u00e0 la parano\u00efa d\u2019<a class=\"zem_slink\" title=\"Apple Inc.\" href=\"http:\/\/maps.google.com\/maps?ll=37.33182,-122.03118&amp;spn=1.0,1.0&amp;q=37.33182,-122.03118 (Apple%20Inc.)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\">Apple<\/a> qui tente de tout ma\u00eetriser\u2026 Mais lorsque l\u2019on observe des sites d\u2019actualit\u00e9 fran\u00e7ais, et d\u2019autres comme le time magazine, money, fortune, usa today etc., on remarque que tous ont mut\u00e9 pour int\u00e9grer un fonctionnement de mobile first\u00a0: on commence \u00e0 avoir un site web, des contenus, des services qui sont compatibles avec le Smartphone, puis on les enrichi afin d\u2019avoir une exp\u00e9rience un peu plus compl\u00e8te sur l\u2019ordinateur de bureau, pour qu\u2019il y ait un int\u00e9r\u00eat \u00e0 s\u2019installer \u00e0 son bureau et aller sur internet.<\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_15972\" aria-describedby=\"caption-attachment-15972\" style=\"width: 416px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/antimuseum.com-inhouse-4480.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15972\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/antimuseum.com-inhouse-4480.jpg\" alt=\"antimuseum.com-inhouse-4480\" width=\"416\" height=\"276\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/antimuseum.com-inhouse-4480.jpg 275w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/10\/antimuseum.com-inhouse-4480-120x80.jpg 120w\" sizes=\"auto, (max-width: 416px) 100vw, 416px\" \/><\/a><figcaption id=\"caption-attachment-15972\" class=\"wp-caption-text\">Dans les pays en voie de d\u00e9veloppement, l&rsquo;ordinateur est g\u00e9n\u00e9ralement d\u00e9laiss\u00e9 au profit des smartphones, moins on\u00e9reux.<\/figcaption><\/figure>\n<h2>Cela est valable pour les sites de publication, mais pour les sites de marque\u00a0?<\/h2>\n<p>C\u2019est valable pour n\u2019importe quel site. On commence \u00e0 avoir aujourd\u2019hui des banques et de nombreux services qui sont dans le mobile first, et la prochaine \u00e9tape sera le mobile only\u00a0: on se basera sur le Smartphone pour cr\u00e9er des services et des contenus. De cette mani\u00e8re, on touche une population plus jeune dans les pays d\u00e9velopp\u00e9s, notamment la g\u00e9n\u00e9ration Y, mais aussi une frange de la population plus large dans les pays en voie de d\u00e9veloppement. Dans ces pays situ\u00e9s principalement en Afrique et en Asie, le pouvoir d\u2019achat ne permet pas l\u2019acquisition d\u2019ordinateurs et tout se fait sur le mobile.<\/p>\n<p>Le livre\u00a0\u00ab\u00a0Internet mobile, la r\u00e9volution des terminaux alternatifs\u00bb est disponible sur <a title=\"Internet mobile, la r\u00e9volution des terminaux alternatifs: Usages, technologies et enjeux de la mobilit\u00e9 au XXIe si\u00e8cle\" href=\"http:\/\/www.amazon.fr\/Internet-mobile-r%C3%A9volution-terminaux-alternatifs-ebook\/dp\/B00M7MHHAA\/ref=la_B00M85OSO4_1_3?s=books&amp;ie=UTF8&amp;qid=1412267323&amp;sr=1-3\">Amazon<\/a>\u00a0et sur le blog de Fr\u00e9d\u00e9ric Cavazza :\u00a0<a title=\"http:\/\/www.fredcavazza.net\" href=\"http:\/\/www.fredcavazza.net\/\">http:\/\/www.fredcavazza.ne<\/a><span style=\"text-decoration: underline;\">t<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A une \u00e9poque qui peut sembler lointaine pour la \u00ab\u00a0g\u00e9n\u00e9ration Y\u00ab\u00a0, \u00ab\u00a0naviguer sur Internet\u00a0\u00bb signifiait \u00ab\u00a0s\u2019installer \u00e0 son bureau, allumer l\u2019ordinateur, se connecter et ouvrir son navigateur\u00a0\u00bb. Aujourd\u2019hui, l\u2019Internet est pr\u00e9sent en permanence, gr\u00e2ce aux terminaux alternatifs, notamment le Smartphone, qui nous accompagne \u00e0 tous les moments de la journ\u00e9e. Dans les pays en voie &hellip;<\/p>\n","protected":false},"author":29,"featured_media":34062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-15234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;internet mobile : du mobile first au mobile only - Cavazza<\/title>\n<meta name=\"description\" content=\"A l\u2019occasion de la sortie de son nouveau livre intitul\u00e9 \u00ab Internet mobile, la r\u00e9volution des terminaux alternatifs\u00bb Fr\u00e9d\u00e9ric Cavazza...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/10\/03\/mobile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;internet mobile : du mobile first au mobile only - 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