{"id":151,"date":"2006-10-26T11:17:40","date_gmt":"2006-10-26T11:17:40","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2006\/10\/26\/ecocomparateur-marketing-de-la-transparence-suite\/"},"modified":"2023-11-01T09:19:24","modified_gmt":"2023-11-01T08:19:24","slug":"ecocomparateur","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2006\/10\/26\/ecocomparateur\/","title":{"rendered":"Ecocomparateur : marketing de la transparence avec la SNCF"},"content":{"rendered":"

Test\u00e9 ce matin l’\u00e9cocomparateur de voyages-sncf.com<\/a>. Comme on le voit<\/a>, pour un aller-retour Paris-Maubeuge pour 2 personnes, pas de myst\u00e8re, et pas de mensonge : la voiture personnelle est moins ch\u00e8re.<\/p>\n

Ecocomparateur : marketing de la transparence avec la SNCF<\/h2>\n
\"Ecocomparateur<\/a>
Ecocomparateur : marketing de la transparence avec la SNCF<\/figcaption><\/figure>\n

Et Voyages SNCF le dit alors qu’elle n’a rien \u00e0 y gagner. En revanche, le c\u00f4t\u00e9 \u00ab\u00a0\u00e9co\u00a0\u00bb…logique plaide largement en faveur du train : les \u00e9missions de CO2 sont presque 25 fois inf\u00e9rieures. On appr\u00e9ciera que cette estimation n’\u00e9mane pas seulement de la cyber-agence mais soient \u00e9tablies en fonction des travaux de l’ADEME.<\/p>\n

Un gage d’authenticit\u00e9. Les premi\u00e8res r\u00e9actions des internautes sont disponibles sur le blog de l’Ecocomparateur<\/a>. Le premier billet a \u00e9t\u00e9 r\u00e9dig\u00e9 le 9 octobre 2006 par Mathias Emmerich, Directeur g\u00e9n\u00e9ral de voyages-sncf.com. Seul regret \u00e0 l’heure o\u00f9 nous \u00e9crivons ces lignes : il n’a pas encore r\u00e9agi aux commentaires (d\u00e9j\u00e0 49 et \u00e7a monte).<\/p>\n

A suivre…<\/p>\n

\u00e0 propos du blog de l’\u00e9cocomparateur<\/a><\/h3>\n

Ce blog a \u00e9t\u00e9 cr\u00e9\u00e9 pour informer des \u00e9volutions de l’EcoComparateur et dialoguer avec ses utilisateurs. A vous de nous apporter vos remarques et vos suggestions et d’engager le dialogue avec nous et les autres Blogueurs.<\/em><\/p>\n

Dans la pratique, vos commentaires devront attendre d’\u00eatre valid\u00e9s par nos mod\u00e9rateurs avant d’\u00eatre mis en ligne.<\/em><\/p>\n

R\u00e8gles de bonne conduite<\/em><\/p>\n

Veillez \u00e0 ce que vos propos restent courtois et respectueux. Tout contenu \u00e0 caract\u00e8re politique, raciste, x\u00e9nophobe, religieux, insultant ou non conforme aux bonnes m\u0153urs, \u00e0 l’ordre public, aux lois et r\u00e9glementations en vigueur ne sera pas publi\u00e9.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Test\u00e9 ce matin l’\u00e9cocomparateur de voyages-sncf.com. Comme on le voit, pour un aller-retour Paris-Maubeuge pour 2 personnes, pas de myst\u00e8re, et pas de mensonge : la voiture personnelle est moins ch\u00e8re. Ecocomparateur : marketing de la transparence avec la SNCF Et Voyages SNCF le dit alors qu’elle n’a rien \u00e0 y gagner. En revanche, le …<\/p>\n","protected":false},"author":5,"featured_media":152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nEcocomparateur : marketing de la transparence avec la SNCF<\/title>\n<meta name=\"description\" content=\"Test\u00e9 ce matin l'\u00e9cocomparateur de voyages-sncf.com. 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