{"id":15003,"date":"2014-09-26T09:00:25","date_gmt":"2014-09-26T07:00:25","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=15003"},"modified":"2020-03-11T11:20:13","modified_gmt":"2020-03-11T10:20:13","slug":"marketing-produit","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/09\/26\/marketing-produit\/","title":{"rendered":"Le futur du marketing produit et marque (conf\u00e9rence gratuite celumium)"},"content":{"rendered":"<h1><img decoding=\"async\" class=\"alignright\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; margin: 10px 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"image\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/09\/image_thumb.png\" alt=\"image\" width=\"254\" height=\"178\" border=\"0\" \/>Quel avenir pour le marketing produit et le marketing de la marque ?<\/h1>\n<p>Voici l&rsquo;ambitieux et passionnant programme concoct\u00e9 pour nous par la soci\u00e9t\u00e9 celum France. Celum est un \u00e9diteur de logiciel, d\u00e9di\u00e9 au D.A.M (digital asset management ou gestion du capital num\u00e9rique l&rsquo;entreprise : images, vid\u00e9os etc.) Ce genre de solutions est notamment utilis\u00e9 par les marketeurs et les marques pour g\u00e9rer leur image (biblioth\u00e8que de ressources, r\u00e9f\u00e9rentiels num\u00e9riques d&rsquo;entreprise ). L&rsquo;originalit\u00e9 de la soci\u00e9t\u00e9 est d&rsquo;\u00eatre n\u00e9e <a href=\"https:\/\/en.wikipedia.org\/wiki\/Symphony_No._36_(Mozart)\" target=\"_blank\" rel=\"noopener noreferrer\">dans une ville plus connue pour sa symphonie mozartienne<\/a> (Linz) que pour son d\u00e9veloppement logiciel. Et pourtant, <span class=\"removed_link\" title=\"http:\/\/www.celum.com\/fr\/a-propos-de-celum\/\">en 15 ans (et non 2015 ans comme il est indiqu\u00e9 sur son site Web \u2026 Ah ! la gestion du capital num\u00e9rique !), l&rsquo;\u00e9diteur autrichien a conquis 650 cli<\/span>ents et 750 000 utilisateurs en 32 pays diff\u00e9rents.<\/p>\n<p><span class=\"removed_link\" title=\"http:\/\/www.celum.com\/fr\/a-propos-de-celum\/evenements\/prochains-evenements\/view\/celumium-paris-2014\"><\/span><\/p>\n<p>J&rsquo;aurai l&rsquo;honneur d&rsquo;ouvrir cette conf\u00e9rence appel\u00e9e celumium Paris 2014 avec une pr\u00e9sentation sur un de mes sujets favoris : l&rsquo;infob\u00e9sit\u00e9 et le marketing de contenu. S\u2019il est devenu aujourd&rsquo;hui incontournable pour les marques, le marketing de contenu a quand-m\u00eame vu ses d\u00e9fis \u00e9norm\u00e9ment renouvel\u00e9s en 20 ans. Je reviendrai sur l&rsquo;historique du marketing de contenu sur le Web, son \u00e9volution, et comment une marque peut tenter de sortir du cadre tout en surnageant dans la complexit\u00e9 du monde du num\u00e9rique. Je passerai \u00e9galement pas mal de temps sur mes 30 minutes d\u2019introduction, sur le ph\u00e9nom\u00e8ne de l\u2019infob\u00e9sit\u00e9 et son interpr\u00e9tation. N&rsquo;h\u00e9sitez pas \u00e0 vous inscrire cette conf\u00e9rence, en fran\u00e7ais, qui se tiendra \u00e0 Roland-Garros le 7 octobre prochain en vous enregistrant sur le site suivant :\u00a0<span class=\"removed_link\" title=\"http:\/\/bit.ly\/celumium\">http:\/\/bit.ly\/celumium<\/span><\/p>\n<p><span class=\"removed_link\" title=\"http:\/\/www.celum.com\/fr\/a-propos-de-celum\/evenements\/prochains-evenements\/view\/celumium-paris-2014\"><\/span><\/p>\n<blockquote class=\"quote-light\">\n<p style=\"text-align: left;\">#CustomerExperience_Paris<\/p>\n<p class=\"p-schwarz1\" style=\"text-align: left;\">The future of Brand and Product Management<\/p>\n<p><span class=\"removed_link\" title=\"http:\/\/www.celum.com\/fr\/a-propos-de-celum\/evenements\/prochains-evenements\/view\/celumium-paris-2014\"><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #151515;\">Quand il s&rsquo;agit de tendances globales en marketing et gestion de marques, l&rsquo;exp\u00e9rience client joue un r\u00f4le essentiel dans la perception des marques et des produits<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #151515;\">celumium, la conf\u00e9rence d\u00e9di\u00e9e Marketing &amp; Technologie, qui se tiendra au Stade Roland Garros \u00e0 Paris, sera tourn\u00e9e vers l&rsquo;exp\u00e9rience client avec des best practices autour des sujets du Brand Management et du Product Management. Les conf\u00e9renciers et intervenants vous expliqueront l&rsquo;importance de l&rsquo;exp\u00e9rience client et vous d\u00e9couvrirez comment les marques de renomm\u00e9e internationale utilisent nos technologies afin de livrer le parfait message au travers le monde et sur tous les canaux : magasin, Web, mobile &#8211; partout.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #151515;\">Sans oublier, les rendez-vous avec les experts celum avec qui vous pourrez discuter des futures \u00e9volutions de nos solutions de Digital Asset Management, Product Media Management et Social Media Content Management.<\/span><\/p>\n<p class=\"p-blau1\" style=\"text-align: left;\">L&rsquo;agenda est disponible <span class=\"removed_link\" title=\"http:\/\/www.celum.com\/fr\/a-propos-de-celum\/evenements\/prochains-evenements\/view\/celumium-paris-2014\"><span style=\"color: #254967;\">ici<\/span><\/span> !<\/p>\n<p class=\"p-schwarz1\">Keynote : \u00ab\u00a0Guide de survie pour le directeur digital dans le monde du multim\u00e9dia\u00a0\u00bb par <strong><span style=\"color: #151515;\">Yann <\/span><\/strong><strong><span style=\"color: #151515;\">Gourvennec<\/span><\/strong>.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"quote-light\"><p>Lieu : Stade Roland Garros<\/p>\n<p>Date: 7 Octobre 2014<\/p>\n<p class=\"p-blau1\">Inscrivez-vous pour profiter de cet \u00e9v\u00e9nement exceptionnel !<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Quel avenir pour le marketing produit et le marketing de la marque ? Voici l&rsquo;ambitieux et passionnant programme concoct\u00e9 pour nous par la soci\u00e9t\u00e9 celum France. Celum est un \u00e9diteur de logiciel, d\u00e9di\u00e9 au D.A.M (digital asset management ou gestion du capital num\u00e9rique l&rsquo;entreprise : images, vid\u00e9os etc.) Ce genre de solutions est notamment utilis\u00e9 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-15003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le futur du marketing produit et marque (conf\u00e9rence gratuite)<\/title>\n<meta name=\"description\" content=\"Celum France organise une conf\u00e9rence gratuite sur l&#039;avenir du Marketing produit et de la marque \u00e0 Roland Garros\" \/>\n<meta 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/15003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=15003"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/15003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/34065"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=15003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=15003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=15003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}