{"id":14945,"date":"2014-08-01T09:00:03","date_gmt":"2014-08-01T07:00:03","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=14945&#038;preview_id=14945"},"modified":"2023-03-13T19:35:48","modified_gmt":"2023-03-13T18:35:48","slug":"lectures-marketing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/08\/01\/lectures-marketing\/","title":{"rendered":"Lectures Marketing et e-marketing pour L&rsquo;\u00e9t\u00e9"},"content":{"rendered":"<p><em><span style=\"color: #4f81bd;\">Quelles seront vos <a class=\"zem_slink\" title=\"Lecture\" href=\"https:\/\/en.wikipedia.org\/wiki\/Lecture\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">lectures<\/a> marketing de l&rsquo;\u00e9t\u00e9 ? On le r\u00e9p\u00e8te tous les ans, il ne faut pas bronzer idiot ! (les m\u00e9decins disent m\u00eame qu\u2019il ne faut pas bronzer tout court, mais ce sont des grincheux). Alors en cette veille de grande vacances je me suis rendu sur <a class=\"zem_slink\" title=\"Amazon\" href=\"http:\/\/amazon.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Amazon<\/a> pour choisir mes livres de l\u2019\u00e9t\u00e9. Dans mes valises, un grand nombre d\u2019ouvrages non encore comment\u00e9s sur mon blog :<\/span><\/em><\/p>\n<h1>Nos lectures marketing pour l&rsquo;\u00e9t\u00e9<\/h1>\n<figure id=\"attachment_75114\" aria-describedby=\"caption-attachment-75114\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-75114 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/livres-ete-1-e1678732274758.jpg\" alt=\"lectures marketing\" width=\"519\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/livres-ete-1-e1678732274758.jpg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/livres-ete-1-e1678732274758-458x300.jpg 458w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><figcaption id=\"caption-attachment-75114\" class=\"wp-caption-text\">Lectures d&rsquo;\u00e9t\u00e9, image produite avec Midjourney<\/figcaption><\/figure>\n<ul>\n<li>\n<h3>Titres \u00e0 amener avec soi sur la plage (avec ou sans costume)<\/h3>\n<\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Tout-savoir-sur-Twitter-business-ebook\/dp\/B00LX1L57M\" target=\"_blank\" rel=\"noopener noreferrer\">#Twitter c\u2019est bon pour le business<\/a>, ouvrage collectif dirig\u00e9 par Camille Jourdain (Kawa)<\/li>\n<li><a href=\"http:\/\/www.amazon.fr\/Tout-savoir-sur-transformation-num%C3%A9rique\/dp\/2918866377\" target=\"_blank\" rel=\"noopener noreferrer\">Tout savoir sur la transformation num\u00e9rique<\/a> de Philippe Colin (Kawa)<\/li>\n<li><span class=\"removed_link\" title=\"http:\/\/livre.fnac.com\/a6122641\/Sophie-Callies-PME-gagner-en-competitivite-grace-au-marketing\">PME gagnez en comp\u00e9titivit\u00e9 de Fran\u00e7ois Laurent et Sophie Caill\u00e8s<\/span> (Dunod)<\/li>\n<li><span class=\"removed_link\" title=\"http:\/\/livre.fnac.com\/a3093896\/Thierry-Wellhoff-Les-valeurs-donner-du-sens-guider-la-communication-construire-la-reputation\">Les valeurs de Thierry Welhoff<\/span> (Eyrolles)<\/li>\n<li><a href=\"https:\/\/www.amazon.fr\/commerce-3e-\u00e9dition-strat\u00e9gie-op\u00e9rationnelle\/dp\/2744076783\/ref=sr_1_4?keywords=E-commerce+strat\u00e9gie+mise+en+\u0153uvre+op\u00e9rationnelle&amp;qid=1645000971&amp;sr=8-4\" target=\"_blank\" rel=\"noopener noreferrer\">E-commerce 3\u00e8me \u00e9dition de H Isaac et P Volle<\/a> (Pearson)<\/li>\n<li><a href=\"https:\/\/www.amazon.fr\/Twittus-Politicus-D\u00e9cryptage-m\u00e9dia-explosif\/dp\/2354251335\/ref=sr_1_1?crid=21HZAUC2AC5SE&amp;keywords=twittus+politicus&amp;qid=1645001007&amp;sprefix=twittus+politicus%2Caps%2C277&amp;sr=8-1\" target=\"_blank\" rel=\"noopener noreferrer\">Twittus Politicus de Antoine Dubuquoy et Nico Prat<\/a> (Fetjaine)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-75115\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/livres-ete-2.jpg\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/livres-ete-2.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/livres-ete-2-450x300.jpg 450w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Et aussi beaucoup de romans et notamment, <a href=\"http:\/\/www.amazon.fr\/Life-After-Kate-Atkinson-ebook\/dp\/B00AQIFNGM\/ref=sr_1_1?s=english-books&amp;ie=UTF8&amp;qid=1406869456&amp;sr=1-1&amp;keywords=life+after+life+atkinson\" target=\"_blank\" rel=\"noopener noreferrer\">Life after life de Kate Atkinson<\/a> mais aussi des classiques qui ont \u00e9t\u00e9 charg\u00e9s d\u2019avance sur mon appli <a class=\"zem_slink\" title=\"Kindle Wireless Reading Device, Wi-Fi, 6&quot; Display, Graphite - Latest Generation\" href=\"https:\/\/www.amazon.com\/Kindle-Wireless-Reader-Wifi-Graphite\/dp\/B002Y27P3M%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzemanta-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002Y27P3M\" target=\"_blank\" rel=\"amazon noopener noreferrer\">Kindle<\/a> (je coupe <a class=\"zem_slink\" title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Internet<\/a> pendant les vacances, d\u2019autant plus que ce sera court cette ann\u00e9e !)<!--more--><\/p>\n<p><a href=\"http:\/\/amonboss.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone\" style=\"margin: 10px 0px;\" src=\"https:\/\/editions-kawa.com\/actualites\/wp-content\/uploads\/2013\/10\/La-communication-digitale-expliqu%C3%A9-%C3%A0-mon-boss.jpg\" alt=\"Lectures marketing\" width=\"650\" height=\"350\" \/><\/a><\/p>\n<p>Aussi, avant de partir, et en attendant la sortie de l\u2019opus anglais (<em>mastering digital media like a boss<\/em> qui para\u00eetra en ebook \u00e0 la rentr\u00e9e), je suis retourn\u00e9 voir les statistiques de <em><a href=\"http:\/\/amonboss.com\" target=\"_blank\" rel=\"noopener noreferrer\">la communication digitale expliqu\u00e9es \u00e0 mon boss<\/a><\/em> et l\u00e0 je ne dois pas cacher mon \u00e9motion car le livre continue \u00e0 bien se vendre au bout d\u20191 an, avec un classement remarquable (4678\u00e8me vente aujourd\u2019hui sur 1.500.000 livres, toutes cat\u00e9gories comprises).<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/Capture-dcran-2014-08-01-06.38.24.png\"><img decoding=\"async\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; margin: 10px 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"Capture d'\u00e9cran 2014-08-01 06.38.24\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/Capture-dcran-2014-08-01-06.38.24_thumb.png\" alt=\"Capture d'\u00e9cran 2014-08-01 06.38.24\" width=\"644\" height=\"364\" border=\"0\" \/><\/a><\/p>\n<p>Pour le classement, c\u2019est plus \u00e9nigmatique car <a href=\"http:\/\/amazon.fr\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon<\/a> nous a class\u00e9s dans la cat\u00e9gorie \u201ccommerce \u00e9lectronique\u201d \u2026 allez comprendre<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/image.png\"><img decoding=\"async\" class=\"alignnone\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; margin: 10px 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"image\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/image_thumb.jpg\" alt=\"Lectures marketing\" width=\"644\" height=\"314\" border=\"0\" \/><\/a><\/p>\n<p>Mais ce classement est bon, c\u2019est d\u00e9j\u00e0 \u00e7a. Et en regardant le pr\u00e9c\u00e9dent, on voit qu\u2019il continue \u00e0 se vendre aussi, m\u00eame s\u2019il est victime de la fin de com\u00e8te des m\u00e9dias sociaux. Une \u00e9poque est d\u00e9sormais r\u00e9volue, les m\u00e9dias sociaux se sont professionnalis\u00e9s et sont d\u00e9sormais entr\u00e9s de plain pied dans la communication digitale. Notre intuition de d\u00e9part s\u2019est donc v\u00e9rifi\u00e9e.<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/Capture-dcran-2014-08-01-06.39.41.png\"><img decoding=\"async\" class=\"alignnone\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; margin: 10px 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"Capture d'\u00e9cran 2014-08-01 06.39.41\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/08\/Capture-dcran-2014-08-01-06.39.41_thumb.png\" alt=\"Lectures marketing\" width=\"644\" height=\"342\" border=\"0\" \/><\/a><\/p>\n<p>Un \u00e9norme merci \u00e0 nos lecteurs, et surtout, que vous ayez appr\u00e9ci\u00e9 ou non le livre, n\u2019h\u00e9sitez pas \u00e0 nous faire part de vos commentaires sur le livre en ligne, sur Amazon (ou la Fnac.com ou autre site).<\/p>\n<p>Vous souhaitant d\u2019excellentes vacances et \u00e0 bient\u00f4t !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quelles seront vos lectures marketing de l&rsquo;\u00e9t\u00e9 ? On le r\u00e9p\u00e8te tous les ans, il ne faut pas bronzer idiot ! (les m\u00e9decins disent m\u00eame qu\u2019il ne faut pas bronzer tout court, mais ce sont des grincheux). Alors en cette veille de grande vacances je me suis rendu sur Amazon pour choisir mes livres de &hellip;<\/p>\n","protected":false},"author":2,"featured_media":75114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248],"tags":[],"class_list":["post-14945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livres-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lectures Marketing et e-marketing Pour L\u2019Et\u00e9<\/title>\n<meta name=\"description\" content=\"nos lectures marketing pour l&#039;\u00e9t\u00e9 2014 avec la communication digitale expliqu\u00e9e \u00e0 mon boss bien entendu pour ne pas bronzer idiot\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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