{"id":14863,"date":"2014-07-28T17:39:25","date_gmt":"2014-07-28T15:39:25","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=14863"},"modified":"2024-09-04T17:54:11","modified_gmt":"2024-09-04T15:54:11","slug":"evenement-transformation-digitale","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/07\/28\/evenement-transformation-digitale\/","title":{"rendered":"\u00e9v\u00e9nement transformation digitale : la guerre entre DSI et directions marketing ?"},"content":{"rendered":"

Visionary Marketing organise le 9 septembre 2014, en partenariat avec PI D\u00e9veloppement et Bol\u00e9ro, une conf\u00e9rence priv\u00e9e exceptionnelle d\u00e9di\u00e9e \u00e0 la transformation num\u00e9rique<\/span> sous l’angle des rivalit\u00e9s qui existent – et perdurent – entre directions informatiques et marketing. Ces bagarres on les conna\u00eet bien. Nous les vivons depuis la nuit des temps<\/a>, notamment ici \u00e0 Visionary Marketing<\/a> o\u00f9 nous avons pass\u00e9 la premi\u00e8re partie de nos carri\u00e8res \u00e0 mettre en \u0153uvre des syst\u00e8mes d’information marketing.<\/em><\/p>\n

\n
\"La
\n<\/a>\u00c9v\u00e9nement transformation digitale<\/dt>\n<\/dl>\n

La guerre entre les DSI et les directions marketing \u00e0 propos de la transformation digitale est-elle justifi\u00e9e ?<\/strong><\/p>\n

Mais cette guerre est-elle justifi\u00e9e ? A l’\u00e9vidence non ! La transformation digitale ne sera pas en faisant croire \u00e0 des utilisateurs m\u00eame avanc\u00e9s, qu’ils sont devenus aptes \u00e0 remplacer leurs directeurs informatiques, ce qu’ils sont bien entendu incapables de faire. Il y a un effet de trompe l’\u0153il dans ce domaine du digital, c’est la croyance que parce que deux clics sur Internet<\/a> sont suffisants pour cr\u00e9er un joli blog, la transformation de l’entreprise peut se passer d’expertise technologique.<\/p>\n

C’est tout le contraire. L’informatique, et notamment l’informatique li\u00e9e aux domaines digitaux est devenue incroyablement plus complexe au fil des ann\u00e9es, et croyez-moi, je sais de quoi je parle, depuis le temps que je fais des sites Web<\/a> !<\/p>\n

L\u00e0 o\u00f9 un simple Dreamweaver et une ma\u00eetrise – m\u00eame superficielles – du code HTML<\/a> \u00e9tait suffisante pour construire des pages Web il y a 15 ans encore, il vous faudra aujourd’hui ma\u00eetriser le code et les terribles CSS qui complexifient \u00e9norm\u00e9ment le d\u00e9veloppement des sites, de plus en plus technique, et de plus en plus exigeant en termes de code et de graphisme.<\/p>\n

Le directeur digital, ce fut mon m\u00e9tier pendant 10 ans, ne peut ignorer cela, et il doit savoir o\u00f9 et comment la comp\u00e9tence peut se trouver et \u00e0 quel prix. La compr\u00e9hension de ce ph\u00e9nom\u00e8ne est cruciale car notre directeur marketing digital sus-nomm\u00e9 ne pourra pas faire l’impasse de la professionnalisation de son site Web. Et pourtant, sur le terrain, que ne voit-on pas ?!<\/p>\n

Or, je pense que c’est justement la n\u00e9cessit\u00e9 dans laquelle sont ces nouveaux profils marketing et digitaux, de plus en plus ouverts aux technologies et qui doivent se former de mieux en mieux \u00e0 ces techniques, qui fait qu’ils doivent se rapprocher des informaticiens et non les combattre : en r\u00e9sum\u00e9, apprendre pour comprendre, non pas apprendre pour se d\u00e9fendre !<\/p>\n","protected":false},"excerpt":{"rendered":"

Visionary Marketing organise le 9 septembre 2014, en partenariat avec PI D\u00e9veloppement et Bol\u00e9ro, une conf\u00e9rence priv\u00e9e exceptionnelle d\u00e9di\u00e9e \u00e0 la transformation num\u00e9rique sous l’angle des rivalit\u00e9s qui existent – et perdurent – entre directions informatiques et marketing. Ces bagarres on les conna\u00eet bien. Nous les vivons depuis la nuit des temps, notamment ici \u00e0 …<\/p>\n","protected":false},"author":2,"featured_media":80949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2808],"tags":[],"class_list":["post-14863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformation-digitale"],"yoast_head":"\n\u00e9v\u00e9nement transformation digitale : guerre entre DSI et marketing ?<\/title>\n<meta name=\"description\" content=\"cet \u00e9v\u00e9nement transformation digitale est d\u00e9di\u00e9 aux responsables et managers en activit\u00e9 qui d\u00e9sirent approfondir ce sujet strat\u00e9gique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/07\/28\/evenement-transformation-digitale\/\" \/>\n<meta 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