{"id":1452,"date":"2009-03-19T18:44:04","date_gmt":"2009-03-19T18:44:04","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1452"},"modified":"2020-09-16T19:03:45","modified_gmt":"2020-09-16T17:03:45","slug":"sms-fidelisation","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/03\/19\/sms-fidelisation\/","title":{"rendered":"Le SMS peut-il servir d’outil de fid\u00e9lisation clients ?"},"content":{"rendered":"

Le SMS peut-il servir d’outil de fid\u00e9lisation client ? Je fais de l’e-banking depuis de nombreuses ann\u00e9es. C’est pratique, agr\u00e9able, facile \u00e0 utiliser. En plus, je n’ai pas besoin de faire la queue \u00e0 la Poste pour mes paiements et je peux les faire n’importe quand, 7\/7 jours, 24\/24 heures.<\/p>\n

Le SMS comme outil de fid\u00e9lisation<\/h2>\n
\"Le<\/a>
Le SMS comme outil de fid\u00e9lisation<\/figcaption><\/figure>\n

Il me manque pourtant un petit rien du tout qui ferait de ce service un tout de toute grande qualit\u00e9 : l’alerte \u00e0 r\u00e9ception d’un montant. Je m’explique. Un compte bancaire sert \u00e0 faire des paiements, mais \u00e9galement \u00e0 recevoir de l’argent.<\/p>\n

Pour les paiements, vu que je les saisis moi-m\u00eame, il n’y a pas de probl\u00e8me, je sais lorsque sort l’argent. Pour les r\u00e9ceptions d’argent (salaire, remboursements d’assurance, notes de frais, …) je n’ai qu’une solution : stocker les documents re\u00e7us qui m’indiquent le versement d’un montant et, \u00e0 la connexion suivante, v\u00e9rifier que le montant est bien arriv\u00e9. Si ce n’est pas le cas, je dois stocker encore le document pour la prochaine connexion.<\/p>\n

Un peu fastidieux tout \u00e7a.<\/p>\n

Par cons\u00e9quent, si l’institut bancaire, \u00e0 la r\u00e9ception d’un montant pourrait m’envoyer un sms m’indiquant le nom du payeur et le montant, j’\u00e9viterai de devoir me connecter pour cette v\u00e9rification. J’\u00e9viterai de devoir v\u00e9rifier moi-m\u00eame la r\u00e9ception du paiement et \u00e7a, ce serait un vrai gain de temps pour moi et par cons\u00e9quent, un bon service.<\/p>\n

En plus, les deux soci\u00e9t\u00e9s (mon assureur et ma banque) pourraient profiter de cette action pour r\u00e9aliser un partenariat de fid\u00e9lisation en couplant leurs actions de communication. La banque et l’assureur annonceraient \u00e0 leurs clients respectifs la cr\u00e9ation de cette option, faisant venir chacune des clients chez leur partenaire. Ainsi, le client serait satisfait, la banque serait satisfaite et l’assureur serait satisfait. Strat\u00e9gie win-win.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le SMS peut-il servir d’outil de fid\u00e9lisation client ? Je fais de l’e-banking depuis de nombreuses ann\u00e9es. C’est pratique, agr\u00e9able, facile \u00e0 utiliser. En plus, je n’ai pas besoin de faire la queue \u00e0 la Poste pour mes paiements et je peux les faire n’importe quand, 7\/7 jours, 24\/24 heures. Le SMS comme outil de …<\/p>\n","protected":false},"author":14,"featured_media":28981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4064],"tags":[],"class_list":["post-1452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-et-experience-client"],"yoast_head":"\nLe SMS peut-il servir d'outil de fid\u00e9lisation clients ?<\/title>\n<meta name=\"description\" content=\"Le SMS peut-il servir d'outil de fid\u00e9lisation client ? Je fais de l'e-banking depuis de nombreuses ann\u00e9es. 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