{"id":1448,"date":"2009-03-16T19:36:53","date_gmt":"2009-03-16T19:36:53","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1448"},"modified":"2023-11-02T10:22:26","modified_gmt":"2023-11-02T09:22:26","slug":"viadeo-partenariats","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/03\/16\/viadeo-partenariats\/","title":{"rendered":"Viadeo mise sur les partenariats pour fid\u00e9liser sa client\u00e8le"},"content":{"rendered":"<p>Viadeo, le r\u00e9seau social, vient de conclure des partenariats dont un \u00a0avec <a href=\"http:\/\/www.hrs.com\/web3\/\">Hotel Reservation Service<\/a> (HRS), selon le site <a href=\"http:\/\/networkings.over-blog.com\/article-28991449.html\">01.net<\/a>, une plate-forme de r\u00e9servation h\u00f4teli\u00e8re qui r\u00e9pertorie plus de 230 000 \u00e9tablissements, un peu partout dans le monde.En terme de <a href=\"https:\/\/visionarymarketing.com\/fr\/2018\/03\/acquisition-fidelisation-weber-marketing-client-grill\/\">fid\u00e9lisation<\/a>, il me semble que les partenariats inter-entrerprise soit une option d&rsquo;une tr\u00e8s grande puissance. Voyons le cas Viadeo \u2013 HRS pour nous en rendre compte.<\/p>\n<h2>Viadeo mise sur les partenariats pour fid\u00e9liser sa client\u00e8le<\/h2>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/01\/nouveau-viadeo.jpg\"><img decoding=\"async\" class=\"wp-image-1235 size-full aligncenter\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/01\/nouveau-viadeo-e1600275973103.jpg\" alt=\"&quot;&lt;yoastmark\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Ici, tous les membres de Viadeo \u2013 environ 7 millions &#8211; vont pouvoir r\u00e9server aussi bien des chambres d&rsquo;h\u00f4tel (pour une personne ou pour des groupes) que des salles de r\u00e9union ou de s\u00e9minaire avec, \u00e0 la cl\u00e9, des tarifs n\u00e9goci\u00e9s pour les entreprises (allant jusqu&rsquo;\u00e0 20 % sur une s\u00e9lection d&rsquo;h\u00f4tels). Et ceci directement dans leur plateforme Viadeo. En direct, sans interm\u00e9diaire, sans perte de temps.<!--more--><\/p>\n<p style=\"text-align: justify;\">\u00ab Ce type de partenariat est un moyen de renforcer notre positionnement professionnel. Nos membres trouvent sur notre site des outils, des services et des moyens qui leur permettent d&rsquo;optimiser leur business \u00bb, explique Olivier F\u00e9cherolle, directeur g\u00e9n\u00e9ral France de Viadeo.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/03\/logoviadeo-1.png\"><img decoding=\"async\" class=\"alignright wp-image-1467 size-thumbnail\" title=\"logoviadeo-1\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/03\/logoviadeo-1-150x150.png\" alt=\"Viadeo mise sur les partenariats pour fid\u00e9liser sa client\u00e8le\" width=\"150\" height=\"150\" \/><\/a>De plus, grace \u00e0 ce type de service, le sentiment d&rsquo;utilit\u00e9 de Viadeo est renforc\u00e9 aupr\u00e8s des membres du r\u00e9seau social et leur propension \u00e0 partir diminue. En effet, pourquoi quitter un r\u00e9seau qui m&rsquo;offre 20% de r\u00e9duction sur des r\u00e9servations d&rsquo;h\u00f4tels ? Et sur d&rsquo;autres produits et services \u00e9galement ? De quoi booster les abonnements payants et fid\u00e9liser ceux qui ont d\u00e9j\u00e0 opt\u00e9 pour cette formule.<\/p>\n<p style=\"text-align: justify;\">L&rsquo;accord avec HRS n&rsquo;est pas le premier partenariat du genre. Le site compte au total 24 offres promotionnelles, allant des voyages \u00e0 l&rsquo;h\u00e9bergement informatique, en passant par la formation ou les assurances. A terme, la soci\u00e9t\u00e9 veut multiplier les partenariats et surtout profiter de son importante communaut\u00e9 de membres pour am\u00e9liorer ses services. Pourquoi ne pas imaginer, par exemple, recueillir sur le site les commentaires et les recommandations des membres sur les h\u00f4tels qu&rsquo;ils ont fr\u00e9quent\u00e9s&#8230;<\/p>\n<p style=\"text-align: justify;\">Finalement, en proposant des services suppl\u00e9mentaires, comme d\u00e9j\u00e0 indiqu\u00e9 dans d&rsquo;autres notes, les trois parties sont gagnantes : Viadeo, qui garde et acquiert de nouveaux clients sans d\u00e9penser un sous puisque c&rsquo;est HRS qui supporte le prix de la r\u00e9duction de tarif. HRS, qui voit affluer une nouvelle masse de clients par \u00ab\u00a0recommandation\u00a0\u00bb, c&rsquo;est-\u00e0-dire sans campagne publicitaire, mais en faisant un effort financier sur leur prix et le client, qui gagne 20% sur ses r\u00e9servations tout en ayant le confort de ne pas avoir besoin de chercher la solution puisque Viadeo la lui fourni sur un plateau, sans compter qu&rsquo;il va faire venir de nouveau membres dans Viadeo, parce qu&rsquo;il sera satisfait !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viadeo, le r\u00e9seau social, vient de conclure des partenariats dont un \u00a0avec Hotel Reservation Service (HRS), selon le site 01.net, une plate-forme de r\u00e9servation h\u00f4teli\u00e8re qui r\u00e9pertorie plus de 230 000 \u00e9tablissements, un peu partout dans le monde.En terme de fid\u00e9lisation, il me semble que les partenariats inter-entrerprise soit une option d&rsquo;une tr\u00e8s grande puissance. &hellip;<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viadeo partenariats : strat\u00e9gie de fid\u00e9lisation gagnante ?<\/title>\n<meta name=\"description\" content=\"Viadeo, le r\u00e9seau social, vient de conclure des partenariats dont un avec Hotel Reservation Service une plate-forme de r\u00e9servation h\u00f4teli\u00e8re\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2009\/03\/16\/viadeo-partenariats\/\" 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