{"id":14377,"date":"2014-06-27T09:00:11","date_gmt":"2014-06-27T07:00:11","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=14377&preview_id=14377"},"modified":"2023-01-19T13:35:02","modified_gmt":"2023-01-19T12:35:02","slug":"personnalisation-en-e-commerce","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/","title":{"rendered":"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon"},"content":{"rendered":"

La personnalisation des offres est un param\u00e8tre de plus en plus important dans le e-commerce<\/a>, car elle est un facteur de fid\u00e9lisation du client. En effet, les e-commer\u00e7ants commencent enfin \u00e0 comprendre que l\u2019accueil d\u2019un client sur le site Internet est aussi important que l\u2019accueil en magasin. Pour cela, la personnalisation et la recommandation doivent \u00eatre optimis\u00e9es, et cela ne se fait pas en une journ\u00e9e\u2026\u00a0Fabrice Etienne, directeur marketing international \u00e0 Richrelevance<\/a> nous a apport\u00e9 un \u00e9clairage sur cette th\u00e9matique de\u00a0la personnalisation sur les sites de e-commerce<\/a>.<\/em><\/p>\n

Personnalisation et recommandation\u00a0en e-commerce<\/h2>\n
\"personnalisation
Personnalisation et recommandation\u00a0en e-commerce : le e-commerce progresse et bouleverse nos habitudes avec une rapidit\u00e9 stup\u00e9fiante<\/figcaption><\/figure>\n

<\/p>\n

Richrelevance<\/a>\"Personnalisation<\/a> offre un service de\u00a0recommandation et de personnalisation aux clients qui vont sur un site internet : par exemple, lorsque l’on ach\u00e8te un produit sur Amazon<\/a>, on va apercevoir un onglet affichant les produits qu\u2019ont achet\u00e9 les personnes ayant acquis le m\u00eame produit. Le but est de proposer des produits que recherche le client, qui vont correspondre \u00e0 ses envies. Richrelevance\u00a0propose ce service aux e-commer\u00e7ants.<\/p>\n

\"La<\/a>
La recommandation et la personnalisation des offres ferait augmenter les ventes d’Amazon de 20% \u00e0 30%<\/figcaption><\/figure>\n

Personnalisation 3 \u00e0 5% de\u00a0chiffre d’affaires en plus en moyenne<\/h3>\n

L\u2019objectif de la personnalisation des offres est l\u2019augmentation des ventes<\/strong> : quand on parle de recommandation en g\u00e9n\u00e9ral, on peut constater une augmentation des ventes entre 3% et 5%, suivant le vendeur et le site de e-commerce<\/a> qu\u2019il poss\u00e8de.<\/p>\n

Il y a aussi un impact au niveau du client : on voit souvent une augmentation de la fid\u00e9lit\u00e9 du client sur ces sites, puisqu\u2019ils vont retrouver des offres qui sont personnalis\u00e9es et des propositions plus pertinentes.\u00a0Amazon est encore plus ambitieux dans ses chiffres puisque le site annonce entre 20% et 30% d\u2019augmentation des ventes<\/strong> gr\u00e2ce \u00e0 la recommandation.<\/p>\n

On constate une \u00e9volution positive de ce taux dans le temps<\/strong>, non seulement parce qu\u2019on arrive \u00e0 peaufiner cette technologie, mais aussi car le client s\u2019y habitue et utilise beaucoup plus la technologie \u00e0 travers le site internet. On peut obtenir 3% \u00e0 6% d\u2019augmentation des ventes au d\u00e9but, puis voir ce taux augmenter dans le temps. On le voit chez les clients qui utilisent notre technologie : g\u00e9n\u00e9ralement ce taux monte crescendo.<\/p>\n

L\u2019Europe<\/a> en avance sur les \u00c9tats-Unis<\/a> et le Royaume Uni<\/a> pour le commerce alimentaire<\/h3>\n

L’Europe est en avance sur certaines parties de l\u2019e-commerce, notamment sur les achats de type alimentaire, du fait qu\u2019on a tr\u00e8s vite adopt\u00e9 la livraison de nos courses \u00e0 domicile.<\/p>\n

En revanche, dans les autres secteurs, les \u00c9tats-Unis gardent une longueur d\u2019avance, notamment en ce qui concerne l\u2019habillement. En Angleterre, on \u00e9tait plus concentr\u00e9 sur la livraison \u00e0 domicile, et le drive a \u00e9t\u00e9 adopt\u00e9 relativement r\u00e9cemment, \u00e0 l\u2019inverse des Fran\u00e7ais qui l\u2019ont rapidement int\u00e9gr\u00e9 dans leurs comportements d\u2019achat.<\/p>\n

Que va-t-on voir dans les prochaines ann\u00e9es au niveau de la recommandation et de la personnalisation de la part des e-commer\u00e7ants?<\/h3>\n

On va essayer de fluidifier les liens entre le monde virtuel et le monde r\u00e9el : le client cherche de plus en plus d\u2019informations sur Internet pour ensuite faire ses achats sur le site de vente physique.<\/p>\n

C\u2019est la probl\u00e9matique du drive to store<\/a>, on en parle beaucoup mais on ne le voit pas \u00e9voluer\u2026<\/h3>\n

C\u2019est en construction : il a fallu commencer par l\u2019environnement, de fa\u00e7on \u00e0 ce que l\u2019utilisateur s\u2019y habitue, pour ensuite l\u2019apporter en magasin<\/a> avec des technologies comme uBeacon. Je pense que ces technologies devraient se d\u00e9velopper en Europe tr\u00e8s rapidement.<\/p>\n

https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/fabrice-etienne-rich-relevance-09062014.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 6:25 — 10.3MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

La personnalisation des offres est un param\u00e8tre de plus en plus important dans le e-commerce, car elle est un facteur de fid\u00e9lisation du client. En effet, les e-commer\u00e7ants commencent enfin \u00e0 comprendre que l\u2019accueil d\u2019un client sur le site Internet est aussi important que l\u2019accueil en magasin. Pour cela, la personnalisation et la recommandation doivent …<\/p>\n","protected":false},"author":2,"featured_media":20778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-14377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"\nPersonnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon<\/title>\n<meta name=\"description\" content=\"La personnalisation en e-commerce : la personnalisation des offres est un aspect incontournable du e-commerce, facteur de fid\u00e9lisation client\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon\" \/>\n<meta property=\"og:description\" content=\"La personnalisation en e-commerce : la personnalisation des offres est un aspect incontournable du e-commerce, facteur de fid\u00e9lisation client\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-27T07:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T12:35:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1066\" \/>\n\t<meta property=\"og:image:height\" content=\"735\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon\",\"datePublished\":\"2014-06-27T07:00:11+00:00\",\"dateModified\":\"2023-01-19T12:35:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/\"},\"wordCount\":638,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg\",\"articleSection\":[\"e-business \\\/ e-commerce\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/\",\"name\":\"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg\",\"datePublished\":\"2014-06-27T07:00:11+00:00\",\"dateModified\":\"2023-01-19T12:35:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"La personnalisation en e-commerce : la personnalisation des offres est un aspect incontournable du e-commerce, facteur de fid\u00e9lisation client\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg\",\"width\":1066,\"height\":735,\"caption\":\"Le e-commerce progresse et bouleverse nos habitudes avec une rapidit\u00e9 stup\u00e9fiante\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/06\\\/27\\\/personnalisation-en-e-commerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon","description":"La personnalisation en e-commerce : la personnalisation des offres est un aspect incontournable du e-commerce, facteur de fid\u00e9lisation client","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/","og_locale":"fr_FR","og_type":"article","og_title":"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon","og_description":"La personnalisation en e-commerce : la personnalisation des offres est un aspect incontournable du e-commerce, facteur de fid\u00e9lisation client","og_url":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2014-06-27T07:00:11+00:00","article_modified_time":"2023-01-19T12:35:02+00:00","og_image":[{"width":1066,"height":735,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon","datePublished":"2014-06-27T07:00:11+00:00","dateModified":"2023-01-19T12:35:02+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/"},"wordCount":638,"commentCount":3,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg","articleSection":["e-business \/ e-commerce"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/","url":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/","name":"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg","datePublished":"2014-06-27T07:00:11+00:00","dateModified":"2023-01-19T12:35:02+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"La personnalisation en e-commerce : la personnalisation des offres est un aspect incontournable du e-commerce, facteur de fid\u00e9lisation client","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/capture-d-ecran-24-14-2016_09.14.20-e1608397323903.jpg","width":1066,"height":735,"caption":"Le e-commerce progresse et bouleverse nos habitudes avec une rapidit\u00e9 stup\u00e9fiante"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/06\/27\/personnalisation-en-e-commerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Personnalisation en e-commerce : + 20 \u00e0 30 % de CA pour Amazon"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/14377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=14377"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/14377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/20778"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=14377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=14377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=14377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}