{"id":13717,"date":"2014-05-20T08:30:22","date_gmt":"2014-05-20T06:30:22","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=13717"},"modified":"2021-11-13T08:38:56","modified_gmt":"2021-11-13T07:38:56","slug":"les-big-data-demystifiees","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/","title":{"rendered":"Les Big Data D\u00e9mystifi\u00e9es"},"content":{"rendered":"

Les Big Data d\u00e9mystifi\u00e9es avec humour, il \u00e9tait temps. La lecture du jour\u00a0est cet article \u00a0humoristique de Thimoth\u00e9e Marchand<\/a>\u00a0qui d\u00e9code tr\u00e8s bien les fantasmes et la r\u00e9alit\u00e9 des Big Data<\/a> et en explique les fondements. La taille de donn\u00e9e\u00a0n’en fait pas de l’information<\/a>, qui insiste aussi sur la \u00ab\u00a0mani\u00e8re de se servir de la donn\u00e9e\u00a0\u00bb qui est fondamental dans les Big Data – et qui d\u00e9termine d’ailleurs les nombreuses techniques adapt\u00e9es \u00e0 chacun des cas d’usage comme cela est expliqu\u00e9 dans mon article sur \u00ab\u00a0le Big data et le Marketing de l’incertain<\/a>\u201d.<\/em><\/p>\n

Les Big Data D\u00e9mystifi\u00e9es<\/h2>\n
\"Les
Les Big Data d\u00e9mystifi\u00e9es : ce que c\u2019est et ce que ce n\u2019est pas \u2026 avec l\u2019humour en plus<\/figcaption><\/figure>\n

L\u2019article revient \u00e9galement sur le fameux\u00a0algorithme\u00a0\u201cMap Reduce<\/a>\u201d \u00a0et sur son\u00a0fonctionnement.\u00a0Enfin et surtout, l’article n’oppose pas qualit\u00e9 de l’information (le fameux MDM, Master Data Management<\/a>) et la qualit\u00e9 de sa manipulation. Le vieil adage \u00ab\u00a0garbage in, garbage out<\/a>\u00a0\u00bb s’applique encore, m\u00eame si la logique originale des Big Data oblige les marketeurs \u00e0 r\u00e9fl\u00e9chir \u00ab\u00a0\u00e0 l’envers\u00a0\u00bb de la d\u00e9marche classique<\/a>.\u00a0Nous y reviendrons.<\/p>\n

Elle est plus courte que ce que l’on croit<\/h3>\n

Tout d\u2019abord la taille de la donn\u00e9e n\u2019est pas forc\u00e9ment proportionnelle \u00e0 son contenu<\/p><\/blockquote>\n

Avec l\u2019augmentation des d\u00e9bits r\u00e9seaux et des capacit\u00e9s de stockage informatiques, on a assist\u00e9 \u00e0 une explosion du volume des donn\u00e9es et des programmes. Or qui dit donn\u00e9e ne dit pas forc\u00e9ment information. \u00a0La moindre photographie ou vid\u00e9o prise aujourd\u2019hui avec un mobile prend plusieurs m\u00e9ga octets de stockage, mais l\u2019information exploitable en est extr\u00eamement faible, voire nulle.<\/p>\n

Au final, quelle est la part vraiment utile dans l\u2019ensemble de l\u2019information produite chaque jour sur Internet<\/a> lorsque l\u2019on enl\u00e8ve la pornographie (30% du trafic mondial, quand m\u00eame\u00a0!), les vid\u00e9os de chats-trop-mignons et \u00a0autres LOL ?<\/p>\n

via\u00a0KAPEI – Indicateur de performance | BigData : Du fantasme adolescent \u00e0 la pratique \u00e9panouie entre adultes consentants<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les Big Data d\u00e9mystifi\u00e9es avec humour, il \u00e9tait temps. La lecture du jour\u00a0est cet article \u00a0humoristique de Thimoth\u00e9e Marchand\u00a0qui d\u00e9code tr\u00e8s bien les fantasmes et la r\u00e9alit\u00e9 des Big Data et en explique les fondements. La taille de donn\u00e9e\u00a0n’en fait pas de l’information, qui insiste aussi sur la \u00ab\u00a0mani\u00e8re de se servir de la donn\u00e9e\u00a0\u00bb …<\/p>\n","protected":false},"author":2,"featured_media":65659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2894],"tags":[],"class_list":["post-13717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-big-data"],"yoast_head":"\nBig Data d\u00e9mystifi\u00e9es : quand l'humour vient combattre les pr\u00e9jug\u00e9s<\/title>\n<meta name=\"description\" content=\"Les Big Data d\u00e9mystifi\u00e9es avec humour, il \u00e9tait temps. La lecture du jour ... Est cet article \u00a0humoristique de Thimoth\u00e9e Marchand\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Big Data d\u00e9mystifi\u00e9es : quand l'humour vient combattre les pr\u00e9jug\u00e9s\" \/>\n<meta property=\"og:description\" content=\"Les Big Data d\u00e9mystifi\u00e9es avec humour, il \u00e9tait temps. La lecture du jour ... Est cet article \u00a0humoristique de Thimoth\u00e9e Marchand\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-20T06:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-13T07:38:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/05\/14027197061-aa9c056ebf-z-e1636788818746.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Les Big Data D\u00e9mystifi\u00e9es\",\"datePublished\":\"2014-05-20T06:30:22+00:00\",\"dateModified\":\"2021-11-13T07:38:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/\"},\"wordCount\":376,\"commentCount\":5,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/14027197061-aa9c056ebf-z-e1636788818746.jpg\",\"articleSection\":[\"IA et Big Data\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/\",\"name\":\"Big Data d\u00e9mystifi\u00e9es : quand l'humour vient combattre les pr\u00e9jug\u00e9s\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/14027197061-aa9c056ebf-z-e1636788818746.jpg\",\"datePublished\":\"2014-05-20T06:30:22+00:00\",\"dateModified\":\"2021-11-13T07:38:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Les Big Data d\u00e9mystifi\u00e9es avec humour, il \u00e9tait temps. La lecture du jour ... Est cet article \u00a0humoristique de Thimoth\u00e9e Marchand\u00a0\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/14027197061-aa9c056ebf-z-e1636788818746.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/14027197061-aa9c056ebf-z-e1636788818746.jpg\",\"width\":519,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/20\\\/les-big-data-demystifiees\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les Big Data D\u00e9mystifi\u00e9es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Big Data d\u00e9mystifi\u00e9es : quand l'humour vient combattre les pr\u00e9jug\u00e9s","description":"Les Big Data d\u00e9mystifi\u00e9es avec humour, il \u00e9tait temps. La lecture du jour ... Est cet article \u00a0humoristique de Thimoth\u00e9e Marchand\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/","og_locale":"fr_FR","og_type":"article","og_title":"Big Data d\u00e9mystifi\u00e9es : quand l'humour vient combattre les pr\u00e9jug\u00e9s","og_description":"Les Big Data d\u00e9mystifi\u00e9es avec humour, il \u00e9tait temps. La lecture du jour ... Est cet article \u00a0humoristique de Thimoth\u00e9e Marchand\u00a0","og_url":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2014-05-20T06:30:22+00:00","article_modified_time":"2021-11-13T07:38:56+00:00","og_image":[{"width":519,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/05\/14027197061-aa9c056ebf-z-e1636788818746.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Les Big Data D\u00e9mystifi\u00e9es","datePublished":"2014-05-20T06:30:22+00:00","dateModified":"2021-11-13T07:38:56+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/"},"wordCount":376,"commentCount":5,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/05\/14027197061-aa9c056ebf-z-e1636788818746.jpg","articleSection":["IA et Big Data"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/","url":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/","name":"Big Data d\u00e9mystifi\u00e9es : quand l'humour vient combattre les pr\u00e9jug\u00e9s","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/05\/14027197061-aa9c056ebf-z-e1636788818746.jpg","datePublished":"2014-05-20T06:30:22+00:00","dateModified":"2021-11-13T07:38:56+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Les Big Data d\u00e9mystifi\u00e9es avec humour, il \u00e9tait temps. La lecture du jour ... Est cet article \u00a0humoristique de Thimoth\u00e9e Marchand\u00a0","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/05\/14027197061-aa9c056ebf-z-e1636788818746.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/05\/14027197061-aa9c056ebf-z-e1636788818746.jpg","width":519,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/20\/les-big-data-demystifiees\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Les Big Data D\u00e9mystifi\u00e9es"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/13717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=13717"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/13717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/65659"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=13717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=13717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=13717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}