{"id":13689,"date":"2014-05-19T09:00:46","date_gmt":"2014-05-19T07:00:46","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=13689"},"modified":"2023-10-16T08:22:58","modified_gmt":"2023-10-16T06:22:58","slug":"digital-marketing-one-to-one","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/19\/digital-marketing-one-to-one\/","title":{"rendered":"Digital Marketing One to One : 3 tendances du marketing digital"},"content":{"rendered":"<p><span style=\"color: #003366;\"><em><a href=\"http:\/\/comexposium.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #003366;\">Comexposium<\/span><\/a> organise un nouvel \u00e9v\u00e9nement intitul\u00e9 <a class=\"zem_slink\" title=\"Digital marketing\" href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\"><span style=\"color: #003366;\">digital marketing<\/span><\/a> one to one, sur le m\u00eame format que celui qui a fait son succ\u00e8s pour son \u00e9v\u00e9nement phare, couvert par Visionary Marketing en mars 2014, le fameux e-<a class=\"zem_slink\" title=\"Commerce\" href=\"https:\/\/en.wikipedia.org\/wiki\/Commerce\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\"><span style=\"color: #003366;\">commerce<\/span><\/a> one to one de <a class=\"zem_slink\" title=\"Monaco\" href=\"http:\/\/maps.google.com\/maps?ll=43.7327777778,7.41972222222&amp;spn=0.1,0.1&amp;q=43.7327777778,7.41972222222 (Monaco)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\"><span style=\"color: #003366;\">Monaco<\/span><\/a>. Cette fois-ci, changement de c\u00f4te, avec le superbe h\u00f4tel Bellevue de la non moins belle c\u00f4te basque. Voyons quels sont les th\u00e8mes qui seront abord\u00e9s, au travers de cette interview exclusive que m&rsquo;a accord\u00e9e <a href=\"https:\/\/web.archive.org\/web\/20140713142251\/http:\/\/www.e-marketing.fr\/Thematique\/Profession-1008\/Breves\/Jerome-Letu-Montois-Comexposium-Digital-Marketing-One-to-One-sera-notre-prochain-evenement-53997.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #003366;\">J\u00e9r\u00f4me Letu-Montois<\/span><\/a> de Comexposium.\u00a0<\/em><em>Cet \u00e9v\u00e9nement digital marketing one to one sera donc la suite de l&rsquo;\u00e9l\u00e9ment de Monaco, avec des rendez-vous d&rsquo;affaires, bas\u00e9 sur un triptyque \u00ab business, Networking et contenus \u00bb. Monaco \u00e9tait essentiellement tourn\u00e9e vers l&rsquo;e-commerce, ici on sera sur un th\u00e8me beaucoup plus large, c&rsquo;est-\u00e0-dire sur le monde du digital en g\u00e9n\u00e9ral et des agences 360\u00b0. Alors, quelles sont les tendances majeures du marketing digital en 2014 ? J&rsquo;ai pos\u00e9 cette question \u00e0 <a href=\"https:\/\/web.archive.org\/web\/20140713142251\/http:\/\/www.e-marketing.fr\/Thematique\/Profession-1008\/Breves\/Jerome-Letu-Montois-Comexposium-Digital-Marketing-One-to-One-sera-notre-prochain-evenement-53997.htm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #003366;\">J\u00e9r\u00f4me Letu-Montois<\/span><\/a> qui m&rsquo;a r\u00e9pondu par t\u00e9l\u00e9phone. Voici un r\u00e9sum\u00e9 de cette interview que vous pouvez retrouver <a href=\"https:\/\/visionarymarketing.com\/fr\/itunes\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #003366;\">en podcast ci-dessus et sur notre cha\u00eene iTunes<\/span><\/a> :<\/em><\/span><\/p>\n<p><a href=\"http:\/\/www.digital-marketing-1to1.com\/L-evenement\/concept#.U3euz1mSx_c\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Digital Marketing one to one Biarritz.png\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/05\/Digital-Marketing-one-to-one-Biarritz.png\" alt=\"Digital Marketing one to one Biarritz.png\" width=\"600\" height=\"272\" border=\"0\" \/><\/a><\/p>\n<h2><strong>Digital Marketing One to One : Les tendances majeures du marketing digital 2014<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>L&rsquo;omnicommerce<\/strong> : avec une pl\u00e9ni\u00e8re enti\u00e8rement d\u00e9di\u00e9e \u00e0 ce th\u00e8me, digital marketing one to one plante le d\u00e9cor. L&rsquo;omnicommerce, on en parle beaucoup. Les annonceurs se regardent certainement un peu en chiens de fa\u00efence sur ce th\u00e8me selon J\u00e9r\u00f4me Letu. On voit beaucoup de choses concr\u00e8tes aussi chez des enseignes comme <a title=\"McDonald's\" href=\"http:\/\/www.aboutmcdonalds.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">McDonald&rsquo;s<\/a> par exemple\u2026 Commerce on et off-line selon J\u00e9r\u00f4me vont enfin fusionner. Le e-commerce est de moins en moins au premier plan et on parle de plus en plus de commerce connect\u00e9.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li><strong>Le marketing mobile<\/strong> : le contenu sur mobile devient incontournable. 71 % des consommateurs localisent les magasins sur la ville, et 55 % ach\u00e8tent apr\u00e8s cette g\u00e9olocalisation, selon une \u00e9tude de <a href=\"http:\/\/google.com\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> cit\u00e9e par J\u00e9r\u00f4me. Le temps pass\u00e9 sur mobile est \u00e9galement plus important que le temps pass\u00e9 sur son ordinateur d\u00e9sormais.[NDLR : m\u00eame, si l&rsquo;on a vu dans un autre article r\u00e9cent, que l&rsquo;n ne remplace pas forc\u00e9ment l&rsquo;autre]. Forrester pr\u00e9sentera enfin un \u00e9clairage sur cette probl\u00e9matique mobile, et introduira son livre : \u00ab The mobile mindshift \u00bb.<\/li>\n<li><strong>Le brand content :<\/strong> c&rsquo;est la grande th\u00e9matique de la pl\u00e9ni\u00e8re de cl\u00f4ture. Jusqu&rsquo;o\u00f9 faut-il aller pour enrichir l&rsquo;exp\u00e9rience des consommateurs ? Telle est la question pos\u00e9e ici. Le brand content s&rsquo;est impos\u00e9e aupr\u00e8s des consommateurs et devient central dans la strat\u00e9gie des annonceurs. Il va aussi falloir s&rsquo;appliquer \u00e0 produire du contenu pour les mobiles ! Il reste donc beaucoup de travail \u00e0 faire.<\/li>\n<\/ul>\n<p>Enfin, on abordera dans cette nouvelle conf\u00e9rence le probl\u00e8me de la protection des donn\u00e9es utilisateurs, lors d&rsquo;une lors d&rsquo;une keynote o\u00f9 on vous d\u00e9montrera que 2014 sera pas 1984. Voil\u00e0 qui est encourageant ! Ne ratez donc pas le marketing digital one to one de Biarritz les 10 et 11 juin 2014 et \u00e0 d\u00e9faut, n&rsquo;oubliez pas de vous connecter sur <a href=\"https:\/\/visionarymarketing.com\">visionarymarketing.com\/fr<\/a><\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20150319222107\/http:\/\/www.digital-marketing-1to1.com\/Presse\/Communiques-de-Presse\">SUR L\u2019EVENEMENT DIGITAL MARKETING ONE TO ONE 2014 (Information Comexposium)<\/a><\/p>\n<ul>\n<li>2 jours de condens\u00e9 de tendances, de business et de networking\u00a0 pour les d\u00e9cideurs du marketing et du digital<\/li>\n<li>10 et 11 juin 2014 \u00e0 Biarritz<\/li>\n<li>200 Directions Marketing, Digitales, <a class=\"zem_slink\" title=\"Customer relationship management\" href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management\" target=\"_blank\" rel=\"noopener wikipedia noreferrer\">CRM<\/a> et Datamining pr\u00e9sentes, tous secteurs confondus<\/li>\n<li>La pr\u00e9sence des leaders du march\u00e9 tels que <a class=\"zem_slink\" title=\"Pernod Ricard\" href=\"http:\/\/pernod-ricard.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Pernod Ricard<\/a> Group, <a class=\"zem_slink\" title=\"Warner Bros.\" href=\"http:\/\/www.warnerbros.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Warner Bros<\/a>, <a class=\"zem_slink\" title=\"Groupe Danone\" href=\"http:\/\/www.danone.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Danone<\/a>, Ferrero \u2026<\/li>\n<li>5 conf\u00e9rences pl\u00e9ni\u00e8res sur l\u2019avenir du marketing digital et 36 ateliers experts pour s\u2019inspirer de cas concrets et des meilleures pratiques du march\u00e9<\/li>\n<li>36 partenaires : les prestataires plus innovants de l\u2019\u00e9cosyst\u00e8me<\/li>\n<li>350 participants et 600 rendez-vous d\u2019affaires<\/li>\n<\/ul>\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Digital Marketing One to One : 3 tendances du marketing digital\" \/><meta itemprop=\"uploadDate\" content=\"2014-05-19T09:00:46+02:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT10M34S\" \/><meta itemprop=\"description\" content=\"Comexposium organise un nouvel \u00e9v\u00e9nement intitul\u00e9 digital marketing one to one, sur le m\u00eame format que celui qui a fait son succ\u00e8s pour son \u00e9v\u00e9nement phare, couvert par Visionary Marketing en mars 2014, le fameux e-commerce one to one de Monaco. Cett...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/jeromeletumontois-digital1to1-biarritz.mp3\" \/><meta itemprop=\"contentSize\" content=\"16.9\" \/><div class=\"powerpress_player\" id=\"powerpress_player_9281\"><audio class=\"wp-audio-shortcode\" id=\"audio-13689-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/jeromeletumontois-digital1to1-biarritz.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/jeromeletumontois-digital1to1-biarritz.mp3\">https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/jeromeletumontois-digital1to1-biarritz.mp3<\/a><\/audio><\/div><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/jeromeletumontois-digital1to1-biarritz.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/visionarymarketing.com\/fr\/\/?powerpress_pinw=13689-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/jeromeletumontois-digital1to1-biarritz.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"jeromeletumontois-digital1to1-biarritz.mp3\">Download<\/a> (Duration: 10:34 &#8212; 16.9MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/visionarymarketing-les-interviews\/id731295319?mt=2&amp;ls=1#episodeGuid=http%3A%2F%2Fvisionarymarketing.fr%2Fblog%2F%3Fp%3D13689\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/52VnZ1mhVSnDs4tQOx7Vuc\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/subscribeonandroid.com\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" target=\"_blank\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Comexposium organise un nouvel \u00e9v\u00e9nement intitul\u00e9 digital marketing one to one, sur le m\u00eame format que celui qui a fait son succ\u00e8s pour son \u00e9v\u00e9nement phare, couvert par Visionary Marketing en mars 2014, le fameux e-commerce one to one de Monaco. Cette fois-ci, changement de c\u00f4te, avec le superbe h\u00f4tel Bellevue de la non moins &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1613],"tags":[],"class_list":["post-13689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing One to One : les 3 grandes tendances<\/title>\n<meta name=\"description\" content=\"Comexposium organise un nouvel \u00e9v\u00e9nement intitul\u00e9 digital marketing one to one, sur le m\u00eame format que ecommerce one to one Monaco\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/05\/19\/digital-marketing-one-to-one\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing One to One : les 3 grandes tendances\" \/>\n<meta property=\"og:description\" content=\"Comexposium organise un nouvel \u00e9v\u00e9nement intitul\u00e9 digital marketing one to one, sur le m\u00eame format que ecommerce one to one Monaco\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2014\/05\/19\/digital-marketing-one-to-one\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-19T07:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T06:22:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48891809521_5d2516aa19_c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"644\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/19\\\/digital-marketing-one-to-one\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/19\\\/digital-marketing-one-to-one\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Digital Marketing One to One : 3 tendances du marketing digital\",\"datePublished\":\"2014-05-19T07:00:46+00:00\",\"dateModified\":\"2023-10-16T06:22:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/19\\\/digital-marketing-one-to-one\\\/\"},\"wordCount\":657,\"commentCount\":4,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/05\\\/19\\\/digital-marketing-one-to-one\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48891809521_5d2516aa19_c.jpg\",\"articleSection\":[\"Marketing &amp; 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