{"id":13674,"date":"2014-05-15T12:54:32","date_gmt":"2014-05-15T10:54:32","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=13674"},"modified":"2022-08-16T14:55:29","modified_gmt":"2022-08-16T12:55:29","slug":"benchmark-sites-web","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/15\/benchmark-sites-web\/","title":{"rendered":"Le Benchmark des meilleurs sites Web europ\u00e9ens par Adobe"},"content":{"rendered":"

Quels sont les meilleurs sites Web europ\u00e9ens ? Adobe<\/a> R&D a r\u00e9v\u00e9l\u00e9 son rapport de benchmark des sites europ\u00e9ens que je livre ci-dessous \u00e0 mes lecteurs en int\u00e9gralit\u00e9 ci-dessous. Je vous livre mes premi\u00e8res impressions apr\u00e8s une rapide lecture.<\/em><\/p>\n

Le Benchmark des meilleurs sites Web europ\u00e9ens par Adobe<\/h2>\n
\"Le<\/a>
Le Benchmark des meilleurs sites Web europ\u00e9ens par Adobe<\/figcaption><\/figure>\n
    \n
  1. premi\u00e8re\u00a0constatation, sur la fr\u00e9quentation des sites par smartphones :
    \ncomme toujours, retrouve trois groupes : le     Royaume-Uni<\/a>, les \u00c9tats-Unis<\/a> et les pays nordiques avec entre 17 % et 23% de consultation des meilleurs sites par mobile. Derri\u00e8re, on trouve la France et le Benelux<\/a> et l’Allemagne autour de 10 % avec une faible moyen entre de 6 % pour la France<\/a>. Ce manque de maturit\u00e9 ne peut gu\u00e8re \u00eatre imput\u00e9 \u00e0 un d\u00e9faut d\u2019\u00e9quipement, du moins pour la France, mais v\u00e9ritablement \u00e0 une faiblesse des usages et un manque de maturit\u00e9 de la masse des utilisateurs qui, chez nous du moins, ne devraient pas se plaindre non plus des tarifs ;<\/li>\n
  2. M\u00eame constat sur les tablettes, mais avec un \u00e9cart un peu plus faible ; il semblerait que les tablettes aient mieux pris pour les utilisateurs fran\u00e7ais et allemands ;<\/li>\n
  3. Le paysage est enti\u00e8rement diff\u00e9rent sur le pourcentage de consultation de plus d’une page avec un avantage \u00e0 la France et au Benelux (63-64 %) mais peu de diff\u00e9rences r\u00e9gionales. On observe une baisse de ce taux sur la dur\u00e9e, donc on peut en conclure que les visiteurs sont plus zapeurs, ce que l’on peut attribuer aussi \u00e0 l’augmentation des consultations sur mobile ;<\/li>\n
  4. Pour le nombre de visites par les internautes, pas de diff\u00e9rences notables entre pays, mais de gros \u00e9carts (jusqu’\u00e0 20 %) entre les meilleurs sites les autres<\/li>\n
  5. Des temps de connexion en baisse partout et qui sont meilleurs en France par rapport au Royaume Uni, peut-\u00eatre car on reste plus longtemps sur les sites quand on utilise un ordinateur par rapport \u00e0 un smartphone.<\/li>\n<\/ol>\n

    La m\u00e9thodologie de cette \u00e9tude s’est bas\u00e9e sur 579 milliards de visites r\u00e9alis\u00e9es entre 2012 2013 sur plus de 19 000 sites Web. Elle peut \u00eatre t\u00e9l\u00e9charg\u00e9e et visualis\u00e9e sur mon espace Slideshare :<\/p>\n

    https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/05\/490592014bestofthebestbenchmarkfr-140515053933-phpapp01.pdf<\/p>\n

    [Fr] Benchmark des meilleurs sites Web europ\u00e9ens par @adobe_france ( Best of the Best )<\/a><\/strong> de\u00a0Yann Gourvennec<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Quels sont les meilleurs sites Web europ\u00e9ens ? Adobe R&D a r\u00e9v\u00e9l\u00e9 son rapport de benchmark des sites europ\u00e9ens que je livre ci-dessous \u00e0 mes lecteurs en int\u00e9gralit\u00e9 ci-dessous. Je vous livre mes premi\u00e8res impressions apr\u00e8s une rapide lecture. Le Benchmark des meilleurs sites Web europ\u00e9ens par Adobe premi\u00e8re\u00a0constatation, sur la fr\u00e9quentation des sites par …<\/p>\n","protected":false},"author":2,"featured_media":58058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-13674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nLe Benchmark des meilleurs sites Web europ\u00e9ens par Adobe<\/title>\n<meta name=\"description\" content=\"Quels sont les meilleurs sites Web europ\u00e9ens ? 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