{"id":13651,"date":"2014-05-14T22:06:25","date_gmt":"2014-05-14T20:06:25","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=13651"},"modified":"2022-04-04T17:55:06","modified_gmt":"2022-04-04T15:55:06","slug":"adobe","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/05\/14\/adobe\/","title":{"rendered":"la pl\u00e9ni\u00e8re de l’Adobe Summit r\u00e9sum\u00e9e par Michael Tartar"},"content":{"rendered":"

En attendant mon r\u00e9sum\u00e9 de la pl\u00e9ni\u00e8re du 14 mai de la conf\u00e9rence internationale<\/a> Adobe, que je publierai, si tout va bien, demain matin, je ne peux r\u00e9sister au plaisir de partager avec vous ce compte rendu circonstanci\u00e9 de notre ami Michael Tartar \u00e9galement pr\u00e9sent ici \u00e0 Londres<\/span><\/a>. En attendant la version fran\u00e7aise vous pouvez toujours lire mon compte rendu sur la r\u00e9invention du marketing<\/a> bas\u00e9 sur la m\u00eame pl\u00e9ni\u00e8re sur mon blog anglais \u00e0 l’adresse http:\/\/blog.visionarymarketing.com<\/span>\u00a0<\/em><\/span><\/p>\n

La pl\u00e9ni\u00e8re de l’Adobe Summit r\u00e9sum\u00e9e par Michael Tartar<\/h2>\n

\"Adobe\u00a0<\/span><\/em><\/p>\n

Adobe Digital Summit EMEA : compte-rendu comment\u00e9 de la premi\u00e8re session pl\u00e9ni\u00e8re | Micha\u00ebl Tartar<\/h2>\n

Quand Adobe organise une conf\u00e9rence d\u00e9di\u00e9e au marketing digital, l\u2019\u00e9v\u00e9nement est vraiment impressionnant.<\/p><\/blockquote>\n

<\/p>\n

R\u00e9unis \u00e0 Londres pendant deux jours, 3800 personnes issues de 47 pays se passionnent pour un sujet : la transformation digitale, ou comment devenir une entreprise temps-r\u00e9el en commen\u00e7ant par r\u00e9inventer la fonction marketing.<\/p>\n

Pour lancer la conf\u00e9rence, Brad Rencher (Senior VP et General Manager<\/a> de la BU Digital Business) et Shantanu Narayen<\/a> (CEO) ont camp\u00e9 le d\u00e9cor en insistant sur un point\u00a0: \u00e0 l\u2019\u00e8re du digital, une entreprise moderne doit absolument tenir compte des nouveaux comportements des consommateurs. Comment ces nouveaux comportements changent l\u2019entreprise\u00a0? Elle la contraint \u00e0 adapter ses produits, adapter son mod\u00e8le de distribution etc. L\u2019adaptation de la fonction marketing la conduit-elle \u00e0 changer en profondeur l\u2019entreprise, ses processus, sa mani\u00e8re de recruter\u00a0? Plus que \u00e7a\u00a0: la fonction marketing d\u00e9borde largement de son p\u00e9rim\u00e8tre traditionnel et tend \u00e0 devenir h\u00e9g\u00e9monique.<\/p>\n

Comment transformer au rythme du digital\u00a0?<\/h3>\n

Les intervenants se succ\u00e8dent sur sc\u00e8ne, les d\u00e9monstrations de produits s\u2019encha\u00eenent. En filigrane, un enjeu majeur :\u00a0comment transformer l\u2019entreprise au rythme du digital, pour la centrer (vraiment) sur le client\u00a0?<\/strong><\/p>\n

Avec son offre Adobe Marketing Cloud, l\u2019\u00e9diteur a l\u2019ambition d\u2019aider les entreprises \u00e0 adresser cet enjeu et devenir de v\u00e9ritables entreprises temps-r\u00e9el\u2026 en s\u2019affranchissant des syst\u00e8mes informatiques h\u00e9rit\u00e9s. Une offre architectur\u00e9e sur six produits\u00a0: Analytics, Campaign, Experience Manager, Media Optimizer, Social, Target. Une offre totalement dans le cloud avec la\u00a0promesse de rapidit\u00e9 de d\u00e9ploiement<\/strong>\u00a0qui l\u2019accompagne. Une offre qui supporte d\u00e9j\u00e0 18 mille milliards de transactions par jour (en \u00e9crivant ce chiffre \u00e9norme, j\u2019ai soudain un doute\u00a0: ai-je bien entendu\u00a0?<\/em>). Les volumes support\u00e9s, la capacit\u00e9 de l\u2019architecture \u00e0 monter en charge, sont autant d\u2019arguments au service de l\u2019indispensable qualit\u00e9 de service exig\u00e9e par le consommateur connect\u00e9<\/strong>.<\/p>\n

via\u00a0Adobe Digital Summit EMEA : compte-rendu comment\u00e9 de la premi\u00e8re session pl\u00e9ni\u00e8re | Micha\u00ebl Tartar<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

En attendant mon r\u00e9sum\u00e9 de la pl\u00e9ni\u00e8re du 14 mai de la conf\u00e9rence internationale Adobe, que je publierai, si tout va bien, demain matin, je ne peux r\u00e9sister au plaisir de partager avec vous ce compte rendu circonstanci\u00e9 de notre ami Michael Tartar \u00e9galement pr\u00e9sent ici \u00e0 Londres. En attendant la version fran\u00e7aise vous pouvez …<\/p>\n","protected":false},"author":2,"featured_media":13654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5084],"tags":[],"class_list":["post-13651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adobe-marketing"],"yoast_head":"\nla pl\u00e9ni\u00e8re de l'Adobe Summit r\u00e9sum\u00e9e par Michael Tartar<\/title>\n<meta name=\"description\" content=\"En attendant mon r\u00e9sum\u00e9 de la pl\u00e9ni\u00e8re du 14 mai de la conf\u00e9rence internationale Adobe, que je publierai, si tout va bien, demain matin, je ne peux\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"la pl\u00e9ni\u00e8re de l'Adobe Summit r\u00e9sum\u00e9e par Michael Tartar\" 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