{"id":13203,"date":"2014-04-08T09:00:18","date_gmt":"2014-04-08T07:00:18","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=13203"},"modified":"2023-10-29T12:02:32","modified_gmt":"2023-10-29T11:02:32","slug":"outils-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/04\/08\/outils-reseaux-sociaux\/","title":{"rendered":"La bo\u00eete \u00e0 outils des r\u00e9seaux sociaux par Cyril Bladier (Dunod)"},"content":{"rendered":"<p><em>La bo\u00eete \u00e0 outils des r\u00e9seaux sociaux fait partie des 8 livres que je devrais livre et pour lesquels j&rsquo;accuse un \u00e9norme retard. Celui-ci, le premier d&rsquo;entre eux, auquel j&rsquo;ai eu l&rsquo;honneur de participer (page 55 : veille et curation, survivre \u00e0 l&rsquo;infobesit\u00e9) l<a href=\"https:\/\/www.dunod.com\/entreprise-gestion\/entreprise-et-management\/marketing-communication\/ouvrages-professionnels\/la-boite-outils-des-reseaux-\">&lsquo;excellent guide pratique des r\u00e9seaux sociaux de Cyril Bladier<\/a> est un des plus remarquables.\u00a0<\/em><\/p>\n<h2>La bo\u00eete \u00e0 outils des r\u00e9seaux sociaux par Cyril Bladier (Dunod)<\/h2>\n<figure id=\"attachment_68956\" aria-describedby=\"caption-attachment-68956\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-68956 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/04\/jumpstory-download20220517-091103.jpg\" alt=\"outils m\u00e9dias sociaux\" width=\"520\" height=\"341\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/04\/jumpstory-download20220517-091103.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/04\/jumpstory-download20220517-091103-457x300.jpg 457w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-68956\" class=\"wp-caption-text\">La bo\u00eete \u00e0 outils des r\u00e9seaux sociaux par Cyril Bladier (Dunod)<\/figcaption><\/figure>\n<p><em>Nul besoin de vous vendre cet ouvrage, en \u00e0 peine un mois, d\u00e9j\u00e0 1000 exemplaires de cette de ce recueil pratique \u00e9taient d\u00e9j\u00e0 \u00e9coul\u00e9s ! On conna\u00eet l<a href=\"https:\/\/www.dunod.com\/collection\/bao-la-boite-outils\/entreprise-gestion\">a fameuse collection Dunod \u00ab bo\u00eete \u00e0 outils \u00bb<\/a> ; ensemble de recueils pratiques sur tous les sujets possibles et imaginables. Voici celui des r\u00e9seaux sociaux dans sa version 2014.<\/em><\/p>\n<h3>Une bonne base pratique des r\u00e9seaux sociaux<\/h3>\n<p>J&rsquo;aurais pu trouver barbant, apr\u00e8s environ 10 ans pass\u00e9s \u00e0 manipuler ces outils, un recensement de tous les trucs et astuces de <a class=\"zem_slink\" title=\"Twitter\" href=\"http:\/\/twitter.com\/twitter\" target=\"_blank\" rel=\"twitter noopener noreferrer\">Twitter<\/a>, <a class=\"zem_slink\" title=\"LinkedIn\" href=\"http:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">LinkedIn<\/a> Google + etc.<\/p>\n<p>Il n&rsquo;en fut rien, car <strong>l&rsquo;ouvrage est tr\u00e8s fouill\u00e9 et en m\u00eame temps tr\u00e8s synth\u00e9tique<\/strong>, et j&rsquo;ai appris pas mal de choses en le feuilletant.<\/p>\n<h3>Un vade-mecum de ce qu&rsquo;il faut savoir<\/h3>\n<p>Aussi, il ne se contente pas de vous expliquer comment \u00e7a marche, il vous fournit un vade-mecum de tout ce qu\u2019il faut savoir avant de lancer sa soci\u00e9t\u00e9 sur les m\u00e9dias sociaux.<\/p>\n<p>Un ouvrage pratique, clair et bien r\u00e9dig\u00e9. \u00c0 tel point que je vais recommander \u00e0 <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/11\/e-business-esg-mba-digital\/\">mes \u00e9l\u00e8ves de MBA et que je vais aussi m&rsquo;en servir comme base de travail pratique sur les sessions en s&rsquo;informatique<\/a>.<\/p>\n<p><a href=\"https:\/\/www.dunod.com\/entreprise-gestion\/entreprise-et-management\/marketing-communication\/ouvrages-professionnels\/la-boite-outils-des-reseaux-\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"display: block; margin-left: auto; margin-right: auto; border: 0px;\" title=\"NewImage.png\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/04\/NewImage1.png\" alt=\"outils r\u00e9seaux sociaux - Cyril Bladier - Dunod\" width=\"600\" height=\"420\" border=\"0\" \/><\/a><\/p>\n<h3>Quelques extraits<\/h3>\n<p><strong>Voici quelques exemples pris au hasard de ma lecture, de sujets pertinents et bien trait\u00e9s, que je vous recommande particuli\u00e8rement :<\/strong><\/p>\n<ul>\n<li>Page 14 : o\u00f9 l&rsquo;on voit que <a href=\"http:\/\/facebook.com\">Facebook<\/a> est loin d&rsquo;\u00eatre un repaire de jeunes ; une bonne description de l&rsquo;usage des page (entreprise) et les profils (personnes)\u2026 que beaucoup qui se trompent encore devraient lire.<\/li>\n<li>Page 18 : la description du <a href=\"https:\/\/www.facebook.com\/about\/graphsearch\"><strong>moteur de recherche comportemental de Facebook<\/strong><\/a> qui va se d\u00e9velopper dans les pays non anglophones cette ann\u00e9e (le <a href=\"https:\/\/www.facebook.com\/about\/graphsearch\">Facebook Graph Search<\/a>).<\/li>\n<li>Page 24 : la r\u00e9partition internationale de <a href=\"https:\/\/www.linkedin.com\/\">LinkedIn<\/a> qui montre que le <strong><a class=\"zem_slink\" title=\"United Kingdom\" href=\"http:\/\/maps.google.com\/maps?ll=51.5,-0.116666666667&amp;spn=10.0,10.0&amp;q=51.5,-0.116666666667 (United%20Kingdom)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\">Royaume-Uni<\/a> compte plus de deux fois plus d&rsquo;abonn\u00e9s que <a class=\"zem_slink\" title=\"La France (song)\" href=\"https:\/\/en.wikipedia.org\/wiki\/La_France_%28song%29\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">la France<\/a> <\/strong>(13 millions et plus contre 6 millions et plus). Soupirs\u2026<\/li>\n<li>Page 30 : les explications de <strong>l&rsquo;importance croissante<\/strong>, que nous v\u00e9rifions tous les jours sur le terrain depuis quelques mois, de l<strong>a qualit\u00e9 du lien entre r\u00e9f\u00e9rencement du contenu et <a href=\"https:\/\/plus.google.com\/+YannGourvennec\/posts\">profil Google plus<\/a><\/strong>.<\/li>\n<li>Page 36: un dossier complet sur le <strong>marketing de l&rsquo;image<\/strong> avec les descriptifs de cinq outils fondamentaux : Pinterest, instagram, Tumblr, <a class=\"zem_slink\" title=\"YouTube\" href=\"http:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">YouTube<\/a> et Vine (de Twitter). Les apports de visite vers les sites Web en provenance de ces outils restent cependant modestes selon le graphique montr\u00e9 dans le livre. Mais certains de ces outils servent quand m\u00eame \u00e0 dynamiser certains secteurs la mode, de la beaut\u00e9 (<a href=\"http:\/\/pinterest.com\">Pinterest<\/a>) ou de l&rsquo;art culinaire, et m\u00eame le commerce de d\u00e9tail grand public. Il s&rsquo;agit l\u00e0 de v\u00e9ritables applications marketing.<\/li>\n<li>Page 48: un dossier tr\u00e8s riche avec une distinction B2B et B2C ainsi que des outils plus business-to-business comme <a href=\"http:\/\/quora.com\">Quora<\/a> et aussi chapitre d\u00e9di\u00e9 au social selling.<\/li>\n<li>Page 77 : t\u00e9moignage de plein ciel bon plan qui ne d\u00e9veloppe pas son business au travers de vie \u00e0 des hauts. M\u00eame si des rumeurs de rachat du r\u00e9seau business-to-business fran\u00e7ais cours en ce moment.<\/li>\n<\/ul>\n<p>Le livre est trop riche pour y tout recenser ici sans faire de paraphrase. Chaque chapitre se trouve d\u00e9crit sur deux pages, ce qui fait que l\u2019on peut rapidement picorer les astuces ici et l\u00e0 sans \u00eatre oblig\u00e9 de parcourir l&rsquo;ensemble du livre. \u00c0 mettre absolument entre toutes les mains <a href=\"https:\/\/www.dunod.com\/entreprise-gestion\/entreprise-et-management\/marketing-communication\/ouvrages-professionnels\/la-boite-outils-des-reseaux-\"><strong>la bo\u00eete \u00e0 <\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.dunod.com\/entreprise-gestion\/entreprise-et-management\/marketing-communication\/ouvrages-professionnels\/la-boite-outils-des-reseaux-\"><strong>outils des r\u00e9seaux sociaux<\/strong><\/a><\/p>\n<ul>\n<li>Dunod \u00e9dition 2014<\/li>\n<li>par Cyril bladier et de nombreux t\u00e9moins<\/li>\n<li>pr\u00e9face par <a class=\"zem_slink\" title=\"David Abiker\" href=\"http:\/\/www.davidabiker.fr\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">David Abiker<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La bo\u00eete \u00e0 outils des r\u00e9seaux sociaux fait partie des 8 livres que je devrais livre et pour lesquels j&rsquo;accuse un \u00e9norme retard. Celui-ci, le premier d&rsquo;entre eux, auquel j&rsquo;ai eu l&rsquo;honneur de participer (page 55 : veille et curation, survivre \u00e0 l&rsquo;infobesit\u00e9) l&lsquo;excellent guide pratique des r\u00e9seaux sociaux de Cyril Bladier est un des &hellip;<\/p>\n","protected":false},"author":2,"featured_media":68956,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248,25],"tags":[],"class_list":["post-13203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livres-marketing","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outils r\u00e9seaux sociaux : la bo\u00eete \u00e0 outils de Cyril Bladier (Dunod)<\/title>\n<meta name=\"description\" content=\"Cyril Bladier vient de publier aux \u00e9ditions Dunod un excellent guide pratique sur les 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