{"id":13153,"date":"2014-04-15T08:55:57","date_gmt":"2014-04-15T06:55:57","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=13153"},"modified":"2020-03-11T11:07:57","modified_gmt":"2020-03-11T10:07:57","slug":"numerique","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/04\/15\/numerique\/","title":{"rendered":"Promotion sociale par le num\u00e9rique : il n&rsquo;y a pas de fatalit\u00e9"},"content":{"rendered":"<p><span style=\"color: #4f81bd;\"><em>Il y a \u00e0 peine une semaine, <\/em>Le Monde<em> titrait sur une g\u00e9n\u00e9ration perdue : <a href=\"http:\/\/www.lemonde.fr\/societe\/article\/2014\/04\/08\/emploi-pres-d-un-jeune-francais-sur-cinq-condamne-au-chomage_4397539_3224.html\" target=\"_blank\" rel=\"noopener noreferrer\">environ un quart de la jeunesse fran\u00e7aise de moins de 25 ans serait irr\u00e9m\u00e9diablement \u201ccondamn\u00e9e\u201d au ch\u00f4mage (le chiffre exact est de 22%)<\/a>. Quelque part, en lisant le titre de mon journal pr\u00e9f\u00e9r\u00e9, il m&rsquo;est venu imm\u00e9diatement \u00e0 l&rsquo;esprit que <strong>78% de cette m\u00eame population de moins de 25 ans avait donc un emploi <\/strong>(j\u2019ai lu aussi que 80% des 22% n\u2019auraient pas le Bac). Mettons cela sur le compte de l\u2019optimisme, et une d\u00e9sagr\u00e9able capacit\u00e9 \u00e0 regarder le verre \u00e0 moiti\u00e9 plein l\u00e0 o\u00f9 on aime le contempler \u00e0 moiti\u00e9 vide.<\/em><\/span><\/p>\n<h2>Le num\u00e9rique m\u00e8ne \u00e0 tout, y-compris \u00e0 sortir des start-ups<\/h2>\n<p><a title=\"antimuseum.com-Lehavre-4936\" href=\"http:\/\/www.flickr.com\/photos\/45208593@N00\/13674374674\/\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 0px 10px 10px 0px; display: inline; border: 0px;\" alt=\"num\u00e9rique\" src=\"https:\/\/static.flickr.com\/7207\/13674374674_478ddec8f5.jpg\" width=\"334\" height=\"500\" align=\"left\" border=\"0\" \/><\/a>Fort heureusement, cet enthousiasme, cette volont\u00e9 d&rsquo;aller de l&rsquo;avant, on la rencontre aussi autour de soi, et notamment au travers de l&rsquo;association <a href=\"http:\/\/www.nqt.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">nos quartiers ont des talents<\/a> \u00e0 laquelle je participe depuis quelques ann\u00e9es, m\u00eame si ma contribution reste modeste. Alors, quelle ne fut pas mon plaisir de <span class=\"removed_link\" title=\"https:\/\/parcsinfo.seine-saint-denis.fr\/5000-parrains-pour-Nos-quartiers.html\">voir l&rsquo;article ci-dessous, ou une de mes anciennes filleules, Aurore lanchart d\u00e9crit son parcours et comment elle a appris \u00e0 \u00ab une jamais dout\u00e9 de soi \u00bb.<\/span><\/p>\n<p>Il n&rsquo;y a pas de fatalit\u00e9 ; nous sommes acteurs de notre propre changement. <a href=\"https:\/\/visionarymarketing.com\" target=\"_blank\" rel=\"noopener noreferrer\">J&rsquo;ai d&rsquo;ailleurs moi-m\u00eame montr\u00e9 l&rsquo;exemple il y a quelques mois en sortant de la grande entreprise et de son \u201cconfort\u201d, pour fonder la mienne et entreprendre<\/a> \u00e0 un \u00e2ge o\u00f9 mes coll\u00e8gues de bureau, avec lesquels je discutais il y a encore peu de temps, attendent la retraite ou la pr\u00e9retraite.<\/p>\n<p><em>\u00a0<a href=\"http:\/\/antimuseum.com\" target=\"_blank\" rel=\"noopener noreferrer\">[photo antimuseum.com]<\/a><\/em><\/p>\n<p><!--more--><\/p>\n<p>Alors osez ! Le secteur du num\u00e9rique n&rsquo;est pas que pour les start-ups. Comme Aurore, vous pouvez aussi mettre vos comp\u00e9tences au service de l&rsquo;industrie et dynamiser un secteur qui en a bien besoin.<\/p>\n<p><strong>Seine-saint-denis.fr &#8211; J<\/strong><strong>eune dipl\u00f4m\u00e9 recherche travail sur le territoire &#8211; 5000 parrains pour \u00ab\u00a0Nos quartiers ont des talents\u00a0\u00bb<\/strong><\/p>\n<blockquote class=\"quote-light\"><p>Depuis cinq mois, Aurore Lanchart est responsable strat\u00e9gie-web dans un groupe qui d\u00e9veloppe les \u00e9nergies renouvelables, \u00e0 Gennevilliers. \u00ab C\u2019est un travail super int\u00e9ressant, explique la jeune femme de 27 ans. On touche \u00e0 des domaines tr\u00e8s techniques. J\u2019aime travailler dans le milieu industriel, c\u2019est plus concret que le tertiaire, c\u2019est le c\u0153ur de la France ! \u00bb. Cette habitante de Saint-Denis a obtenu ici, au lyc\u00e9e Suger, son BTS audiovisuel gestion de la production. \u00ab Le lyc\u00e9e poss\u00e8de un super p\u00f4le audiovisuel \u00bb, assure-t-elle. Elle fera ensuite des \u00e9tudes dans l\u2019administration et la gestion des entreprises culturelles. Premier emploi \u00e0 Paris, dans une grosse start-up. Mais au bout de quatre ann\u00e9es, elle estime qu\u2019elle ne pourra pas davantage progresser. En cours du soir, elle passe un master \u00e0 l\u2019Institut des administrations et des entreprises, \u00e0 Paris. Elle obtient son dipl\u00f4me, d\u00e9missionne de la start-up et d\u00e9cide de se lancer en freelance.<\/p>\n<p>Un beau jour, une de ses amies la convie \u00e0 une r\u00e9union organis\u00e9e par l\u2019association Nos quartiers ont des talents. \u00ab J\u2019ai \u00e9t\u00e9 emball\u00e9e. Je me suis dit, pourquoi pas, moi aussi, avoir un parrain. \u00bb Son parrain ? L\u2019un des top managers de chez Orange, rien de moins ! \u00ab Un homme excellent sur le digital, ultra rigoureux \u00bb, pr\u00e9cise Aurore Lanchart. \u00ab Nous avons commenc\u00e9 par un \u00e9change de mails. Puis nous nous sommes rencontr\u00e9s dans leurs bureaux, \u00e0 Convention. Nous avons discut\u00e9 de mes exp\u00e9riences dans le web, de mon blog. Il a vu que je n\u2019h\u00e9sitais pas \u00e0 mettre la main dans le cambouis. Il m\u2019a d\u2019embl\u00e9e donn\u00e9 des conseils et m\u2019a ensuite connect\u00e9e \u00e0 des propri\u00e9taires d\u2019agence. Il m\u2019a appris \u00e0 \u00eatre plus rigoureuse, pers\u00e9v\u00e9rante. Mais surtout \u00e0 me dire qu\u2019il ne faut jamais douter de soi. \u00bb Et c\u2019est gr\u00e2ce \u00e0 son blog que la jeune femme obtiendra le poste o\u00f9 elle s\u2019\u00e9panouit aujourd\u2019hui. En projet ? \u00ab Passer une licence de droit en cours du soir. \u00bb Rien ne l\u2019arr\u00eate.<\/p><\/blockquote>\n<p>via <span class=\"removed_link\" title=\"https:\/\/parcsinfo.seine-saint-denis.fr\/5000-parrains-pour-Nos-quartiers.html\">Seine-saint-denis.fr &#8211; Jeune dipl\u00f4m\u00e9 recherche travail sur le territoire &#8211; 5000 parrains pour \u00ab\u00a0Nos quartiers ont des talents\u00a0\u00bb<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a \u00e0 peine une semaine, Le Monde titrait sur une g\u00e9n\u00e9ration perdue : environ un quart de la jeunesse fran\u00e7aise de moins de 25 ans serait irr\u00e9m\u00e9diablement \u201ccondamn\u00e9e\u201d au ch\u00f4mage (le chiffre exact est de 22%). Quelque part, en lisant le titre de mon journal pr\u00e9f\u00e9r\u00e9, il m&rsquo;est venu imm\u00e9diatement \u00e0 l&rsquo;esprit que &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5065],"tags":[],"class_list":["post-13153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promotion sociale par le num\u00e9rique : il n&#039;y a pas de fatalit\u00e9<\/title>\n<meta name=\"description\" content=\"Le num\u00e9rique m\u00e8ne \u00e0 tout y-compris \u00e0 sortir des start-ups\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/13153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=13153"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/13153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/34069"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=13153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=13153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=13153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}