{"id":13100,"date":"2014-03-31T09:00:52","date_gmt":"2014-03-31T07:00:52","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=13100"},"modified":"2021-03-27T16:02:49","modified_gmt":"2021-03-27T15:02:49","slug":"uber-interdit-en-belgique-waterloo-vtc","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/03\/31\/uber-interdit-en-belgique-waterloo-vtc\/","title":{"rendered":"Uber interdit en Belgique : le Waterloo des VTC ?"},"content":{"rendered":"

\"taxis<\/a><\/p>\n

La guerre des taxis et des VTC \u00a0(v\u00e9hicules de transport avec chauffeurs<\/a>) fait rage. Et ceci pas seulement au pays des pigeons, mais aussi plus au Nord<\/a>, vers Waterloo\u00a0<\/i>\u2026 est-ce un signe ? En fait, cette guerre des taxis est le symbole d\u2019une nouvelle d\u00e9sinterm\u00e9diation venue du Web<\/a> et on en fait \u00e9cho partout dans le monde, y-compris aux Etats-Unis<\/a>, o\u00f9 certains journaux n’h\u00e9sitent pas \u00e0 mettre en question le futur de la startup<\/a>. En fait, le combat vieux monde contre nouveau monde n’existe pas. Il y a bel et bien deux business models qui s’affrontent, quelque soit l’endroit o\u00f9 on se trouve. Pour ma part, je n’ai qu’une admiration limit\u00e9e pour Uber. En voyage \u00e0 San Francisco<\/a> il y a un peu plus d’un an, j’ai tent\u00e9 l’exp\u00e9rience. Outre l’attente anormalement longue, j’ai fini par me faire menacer par un chauffeur agressif et probablement drogu\u00e9 qui me demandait 100$ en cash pour une course de 30$ et refusait de prendre en compte la demande par l’application ainsi que le compteur. Entre nous, je n’ai pas retent\u00e9 l’exp\u00e9rience et je suis bien plus impressionn\u00e9 par le s\u00e9rieux et le professionnalisme des chauffeurs de G7. Il y a un air de populisme dans cette guerre VTC contre taxis, mais je ne suis pas s\u00fbr que la v\u00e9rit\u00e9 se trouve du c\u00f4t\u00e9 qu’on croit.\u00a0<\/i><\/span>Alors voici l\u2019histoire racont\u00e9e par Pierre Nicolas Schwab, un Fran\u00e7ais expatri\u00e9 en Belgique<\/a>, et partenaire d\u2019outre Qui\u00e9vrain de Visionary Marketing<\/a>.<\/i><\/span><\/p>\n

\n

les VTC Djump et Uber interdits par les autorit\u00e9s belges … Airbnb prochaine sur la liste ?<\/b><\/h2>\n

\"\"<\/p>\n

Pour ceux d’entre vous qui suivent l\u2019actualit\u00e9 des startups et de l\u2019IT, vous avez peut-\u00eatre entendu parler de cette d\u00e9cision du gouvernement belge d\u2019interdire Uber, un service permettant de commander un VTC (Voiture de Tourisme avec Chauffeur) en lieu et place d\u2019un taxi<\/a> classique. La police belge a m\u00eame saisi deux voitures qui participaient au programme de covoiturage urbain UberPop. La semaine derni\u00e8re, le gouvernement est all\u00e9 encore plus loin et a demand\u00e9 \u00e0 Djump, une startup bruxelloise proposant une plate-forme de partage de voiture, de cesser imm\u00e9diatement ses activit\u00e9s. Dans le billet d’aujourd’hui, nous allons r\u00e9fl\u00e9chir \u00e0 ce qui d\u00e9clenche ces r\u00e9actions des autorit\u00e9s belges et si elles auraient pu \u00eatre anticip\u00e9es.<\/p>\n

Pourquoi une interdiction de ces business models innovants ?<\/strong><\/p>\n

Une telle r\u00e9action de la part des gouvernements belges montre tout d’abord que des activit\u00e9s de lobbying intenses ont \u00e9t\u00e9 men\u00e9es dans les coulisses par les repr\u00e9sentants des chauffeurs de taxi. La m\u00eame chose s’est produite en France<\/a> conduisant \u00e0 des manifestations le mois dernier \u00e0 Paris. Le point essentiel \u00e0 analyser est donc ce qui motive les chauffeurs de taxi \u00e0 engager de telles repr\u00e9sailles contre des start-up (plut\u00f4t tr\u00e8s grande pour Uber, plut\u00f4t modeste pour Djump).
\nLes conducteurs de taxi officiels vous expliqueront bien s\u00fbr qu’ils ont une certaine structure de co\u00fbts, qu’ils ont fait des investissements et emprunt\u00e9 de l’argent pour acheter leur licence de taxi. C\u2019est vrai et une licence co\u00fbte en effet beaucoup d’argent (plus de 200 000 \u20ac \u00e0 Paris ce qui en fait votre immobilisation la plus ch\u00e8re sur le bilan comptable).
\nPourtant , il y a une chose que les chauffeurs de taxi ne disent pas et dont je pense qu’ils ont tr\u00e8s peur: perdre leurs clients, et pas qu\u2019un seul. TOUS !<\/p>\n

via Intotheminds de Pierre Nicolas Scwab (Belgique) http:\/\/www.intotheminds.com\/blog\/?p=5969<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La guerre des taxis et des VTC \u00a0(v\u00e9hicules de transport avec chauffeurs) fait rage. Et ceci pas seulement au pays des pigeons, mais aussi plus au Nord, vers Waterloo\u00a0\u2026 est-ce un signe ? En fait, cette guerre des taxis est le symbole d\u2019une nouvelle d\u00e9sinterm\u00e9diation venue du Web et on en fait \u00e9cho partout dans …<\/p>\n","protected":false},"author":2,"featured_media":34070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-13100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nUber interdit en Belgique : le Waterloo des VTC ?<\/title>\n<meta name=\"description\" content=\"Les VTC ou V\u00e9hicules de transport avec chauffeurs sont en plein guerre contre les taxis. 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