{"id":1310,"date":"2009-02-23T08:00:49","date_gmt":"2009-02-23T07:00:49","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1310"},"modified":"2024-03-14T15:07:21","modified_gmt":"2024-03-14T14:07:21","slug":"outils-e-reputation","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/02\/23\/outils-e-reputation\/","title":{"rendered":"8 outils pour g\u00e9rer son e-r\u00e9putation et surveiller celle des autres"},"content":{"rendered":"

Avec quels outils g\u00e9rer son e-r\u00e9putation? G\u00e9rer sa r\u00e9putation\u00a0sur Internet<\/a> est devenu indispensable. Il para\u00eet notamment impensable pour quiconque cherche \u00e0 obtenir un rendez-vous professionnel de laisser tra\u00eener sur son profil facebook la photo de sa derni\u00e8re beuverie (remarquez, j’en connais qui n’h\u00e9sitent pas).<\/p>\n

8 outils pour g\u00e9rer son e-reputation<\/h2>\n
\"8
8 outils pour g\u00e9rer son e-reputation<\/figcaption><\/figure>\n

<\/p>\n

\"e-reputation_carto001-300x225\"<\/span>Mais comment faire pour g\u00e9rer cette e-r\u00e9putation – et aussi pour surveiller celle des autres ? C’est la question que s’est pos\u00e9e Aref Jdey dans cet article de son blog qui propose une matrice (cliquer sur l’image \u00e0 gauche) des outils de la veille. Voici donc selon lui les 8 types d’outils qui permettent de surveiller et de travailler sa r\u00e9putation en ligne :<\/p>\n

    \n
  1. m\u00e9tamoteurs sociaux, tels samepoint.com<\/span>\u00a0et j’ai pu v\u00e9rifier que je remplissais moi-m\u00eame quelques pages. dans un sens ce n’est pas une surprise, mais cela est impressionnant (100 pages) d’autant. ce qui est int\u00e9ressant c’est que le moteur d\u00e9pouille les \u00ab\u00a0mots-clefs n\u00e9gatifs\u00a0\u00bb et positifs. Ouf! pas de n\u00e9gatif pour moi \ud83d\ude42<\/span>\u00a0(nb: ceci n’est pas non plus une surprise, mais le r\u00e9sultat d’un travail de longue haleine sur Internet et ma r\u00e9putation en ligne)<\/li>\n
  2. moteurs de blogs, tels\u00a0http:\/\/blogsearch.google.com<\/a>\u00a0\u00a0(voici la recherche sur mon nom<\/a>, mais aussi beaucoup plus int\u00e9ressant, la recherche sur marketing & innovation<\/a><\/em> qui \u00a0montre mon blog en 1\u00e8re position<\/a>, devant futurelab. Ainsi, me voici positionn\u00e9 sans payer et m\u00eame si je n’\u00e9cris pas tous les jours.<\/li>\n
  3. moteurs d’actualit\u00e9s: comme Google actualit\u00e9s (qui vient d’accepter https:\/\/visionarymarketing.com<\/a> en son sein, il faudra juste attendre quelques semaines pour que le flux du blog soit pris en compte)<\/li>\n
  4. suivi et recherche de commentaires comme\u00a0http:\/\/www.backtype.com\/<\/a>\u00a0qui montre peu de commentaires dans mon cas, ce qui doit s’expliquer par le fait que je ne mette pas mon nom dans les commentaires mais celui de mon site (ce qui en accentue la pr\u00e9sence dans les moteurs au passage)<\/li>\n
  5. moteurs de forums : qui ne trouve rien dans mon cas car je ne vais plus souvent sur les forums (l\u00e0 encore, si je veuw entrer un commentaire \u00ab\u00a0personnel\u00a0\u00bb j’\u00e9vite d’utiliser mon nom<\/li>\n
  6. moteurs de microblogging : prenons\u00a0http:\/\/search.twitter.com\/<\/a> qui scanne le plus c\u00e9l\u00e8bre des moteurs de microblogging, www.twitter.com<\/span>. J’y ai d\u00e9couvert que conseilsmarketing avait twitt\u00e9 mon article sur l’innovation pendant la crise<\/span><\/li>\n
  7. agr\u00e9gateurs sociaux : dont l’excellent\u00a0http:\/\/www.mybloglog.com\/buzz\/members\/visionarymarketing<\/span>\/qui permet de promouvoir ses blogs de fa\u00e7on tr\u00e8s conviviale en \u00e9changeant avec d’autres bloggueurs.<\/li>\n
  8. moteurs de recherche de personnes : comme le remarquable \u00a0http:\/\/www.123people.com\/ [NDLR 09\/12\/17 site ayant disparu] \u00a0qui va r\u00e9aliser tout seul l’agr\u00e9gation de pas mal de sources qui parlent de vous sur Internet. voir mon exemple ici<\/a>. Le r\u00e9sultat est parfois un peu d\u00e9cal\u00e9 avec des photos de personnes qui n’ont rien \u00e0 voir avec vous. on peut \u00e9ventuellement lui pr\u00e9f\u00e9rer Zoominfo qui vous permettra de clamer la paternit\u00e9 de votre profil (‘reclaim profile’) et de le contr\u00f4ler comme je l’ai fait ici pour le mien<\/span>.<\/li>\n<\/ol>\n

    En d\u00e9finitive, si vous aviez besoin de preuves, vous laissez des traces partout sur Internet. Voici donc le moyen d’utiliser ce ph\u00e9nom\u00e8ne, non pour s’en plaindre, mais au contraire pour se valoriser en multipliant les informations favorables et positives vous concernant.<\/p>\n

    au travail donc, les outils sont l\u00e0, profitez-en. et faites attention, il n’y a pas de bouton \u00ab\u00a0effacer\u00a0\u00bb sur le web<\/span> !<\/p>\n","protected":false},"excerpt":{"rendered":"

    G\u00e9rer sa r\u00e9putation sur Internet est devenu indispensable. Il para\u00eet notamment impensable pour quiconque cherche \u00e0 obtenir un rendez-vous professionnel de laisser tra\u00eener sur son profil facebook la photo de sa derni\u00e8re beuverie (remarquez, j’en connais qui n’h\u00e9sitent pas). Mais comment faire pour g\u00e9rer cette e-r\u00e9putation – et aussi pour surveiller celle des autres ? C’est la question que s’est pos\u00e9e Aref Jdey dans cet article de son blog qui propose une matrice (cliquer sur l’image \u00e0 gauche) des outils de la veille. Voici donc selon lui les 6 types d’outils qui permettent de surveiller et de travailler sa r\u00e9putation en ligne :<\/p>\n","protected":false},"author":2,"featured_media":52075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,1613],"tags":[],"class_list":["post-1310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-marketing-digital-marketing"],"yoast_head":"\n8 outils pour g\u00e9rer son e-r\u00e9putation et surveiller celle des autres<\/title>\n<meta name=\"description\" content=\"G\u00e9rer son e-r\u00e9putation sur Internet est devenu indispensable. 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