{"id":13052,"date":"2014-04-02T09:00:00","date_gmt":"2014-04-02T07:00:00","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=13052"},"modified":"2023-05-18T12:11:36","modified_gmt":"2023-05-18T10:11:36","slug":"exemples-crowdsourcing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/04\/02\/exemples-crowdsourcing\/","title":{"rendered":"3 exemples de crowdsourcing et leurs r\u00e9sultats concrets"},"content":{"rendered":"

Suite de mon pr\u00e9c\u00e9dent article sur le marketing collaboratif, voici 3 exemples concrets de crowdsourcing<\/a> aupr\u00e8s de la foule : g\u00e9n\u00e9ration d\u2019id\u00e9es ou de solutions gr\u00e2ce \u00e0 l\u2019intelligence collective. Le crowdsourcing n\u2019est pas du collaboratif client, stricto sensu<\/a>, mais il appartient \u00e0 la \u00ab grande famille \u00bb de l\u2019open-innovation<\/a> et du participatif.<\/em><\/p>\n

3 exemples de crowdsourcing et leurs r\u00e9sultats concrets<\/h2>\n
\"crowdsourcing\"
Aller vers les autres : voil\u00e0 la philosophie du crowdsourcing (photo antimuseum.com<\/a> de la Tour Paris<\/a> 13)<\/figcaption><\/figure>\n

Exemple de Crowdsourcing n\u00b01 : Enterprise Works<\/h3>\n

Permettre \u00e0 une communaut\u00e9 d\u2019experts, de chercheurs ou de cr\u00e9ateurs d\u2019inventer, d\u2019innover : Enterprise Works, une ONG, luttant contre la pauvret\u00e9 en Afrique, a lanc\u00e9 aupr\u00e8s de la foule d\u2019experts, chercheurs, inventeurs, un appel \u00e0 projet pour d\u00e9velopper une solution pour les populations d\u2019Afrique.<\/p>\n

\"image\"<\/a><\/p>\n

\n

Etude de Cas Enterprise Works t\u00e9l\u00e9charger le cas enterprise Works<\/a><\/p>\n<\/div>\n

Objectif : Mettre \u00e0 disposition des populations pauvres d\u2019Afrique un syst\u00e8me de r\u00e9cup\u00e9ration d\u2019eau \u00ab low cost \u00bb leur permettant de lutter contre les maladies li\u00e9es \u00e0 une eau impropre \u00e0 la consommation.<\/p><\/blockquote>\n

M\u00e9thode utilis\u00e9e : Place de march\u00e9 (propri\u00e9taire) InnoCentive<\/a><\/p>\n

R\u00e9sultats : 1 188 cr\u00e9ateurs engag\u00e9s, pour 164 solutions propos\u00e9es en 60 jours, avec une prime de $15 000, fourniture d\u2019une source d\u2019eau potable issue de la pluie et abordable pour des foyers de pays en voie de d\u00e9veloppement, cela a chang\u00e9 l\u2019\u00e9conomie du village en permettant aux personnes charg\u00e9es de la corv\u00e9e d\u2019eau d\u2019aller travailler ou d\u2019\u00e9tudier et a permis de d\u00e9velopper un business local bas\u00e9 sur la fourniture et les installations.<\/p><\/blockquote>\n

Exemples de Crowdsourcing n\u00b02 : Challenge Microsoft<\/a> StudyKa<\/a><\/h3>\n
\n
\n
\n

\"Exemple
Exemple de Crowdsourcing : challenge_Microsoft_StudyKa<\/figcaption><\/figure><\/dt>\n<\/dl>\n<\/div>\n

Lancer un concours d\u2019id\u00e9es aupr\u00e8s \u00e9tudiants : Microsoft a lanc\u00e9 aupr\u00e8s d\u2019une foule d\u2019\u00e9tudiants de plusieurs \u00e9coles un concours concernant un plan de communication pour l\u2019un de leur produit. Cela permet aux \u00e9tudiants de valoriser leurs comp\u00e9tences.<\/p>\n

Objectif : trouver des id\u00e9es fra\u00eeches et cr\u00e9atives de communication pour le lancement d\u2019un produit.<\/p><\/blockquote>\n

M\u00e9thode utilis\u00e9e : site de crowdsourcing (Studyka) d\u2019une communaut\u00e9 d\u2019\u00e9tudiants de plusieurs \u00e9coles.<\/p>\n

<\/p>\n

R\u00e9sultats : 631 participants au challenge. Seules 5 \u00e9quipes de finalistes ont pu pr\u00e9senter leur projet devant le top management de Microsoft. Dans certains cas, les \u00e9tudiants sont recrut\u00e9s par l\u2019entreprise utilisant Studyka !<\/p><\/blockquote>\n

Exemples de Crowdsourcing n\u00b03 : customisation de produits grand public sur une place de march\u00e9 (Zazzle<\/a>)<\/h3>\n

Objectif : Rendre possible la personnalisation \u00e0 la demande de n’importe quel produit sur la plateforme Zazzle<\/span>. Zazzle cr\u00e9e \u00e0 la fois les outils et le march\u00e9 pour tout ce que la foule peut imaginer et personnaliser.<\/p><\/blockquote>\n

M\u00e9thode utilis\u00e9e : place de march\u00e9 (technologie propri\u00e9taire) permettant \u00e0 des designers de d\u00e9poser leurs cr\u00e9ations et \u00e0 des consommateurs de personnaliser les produits qu\u2019ils souhaitent acheter en s\u00e9lectionnant un design. Un mix de la LaFraise et d\u2019Ebay<\/a> !<\/p>\n

\"image\"<\/a><\/p>\n

R\u00e9sultats : + 1 300 collaborateurs sont au service des millions de clients de Zazzle, en seulement 10 ans d\u2019existence.<\/p><\/blockquote>\n

Conclusion sur le crowdsourcing<\/h3>\n

On peut d\u00e9plorer que, globalement, l\u2019usage du Collaboratif client, qui apporte tant d\u2019avantages, soit surtout la chasse gard\u00e9e de grands et tr\u00e8s grands comptes et pas plus celui de PME ! Il est pourtant un moyen de fid\u00e9lisation, de conqu\u00eate de clients et de cr\u00e9ativit\u00e9, relativement abordable et avec un retour sur investissement certain. Les PME qui se lanceront auront un avantage concurrentiel \u00e9vident et b\u00e9n\u00e9ficieront, en plus, de l\u2019effet de buzz, de visibilit\u00e9 et de notori\u00e9t\u00e9, du fait de la primaut\u00e9, eut \u00e9gard \u00e0 leur taille d\u2019entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"

Suite de mon pr\u00e9c\u00e9dent article sur le marketing collaboratif, voici 3 exemples concrets de crowdsourcing aupr\u00e8s de la foule : g\u00e9n\u00e9ration d\u2019id\u00e9es ou de solutions gr\u00e2ce \u00e0 l\u2019intelligence collective. Le crowdsourcing n\u2019est pas du collaboratif client, stricto sensu, mais il appartient \u00e0 la \u00ab grande famille \u00bb de l\u2019open-innovation et du participatif. 3 exemples de …<\/p>\n","protected":false},"author":26,"featured_media":76235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4064],"tags":[],"class_list":["post-13052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-et-experience-client"],"yoast_head":"\nCrowdsourcing exemples et r\u00e9sultats concrets<\/title>\n<meta name=\"description\" content=\"Avec ces 3 exemples de crowdsourcing, nous verrons comment le crowdsourcing apporte des r\u00e9sultats concrets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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