Marketing du tourisme: Un d\u00e9partement se d\u00e9ch’ Aisne<\/figcaption><\/figure>\nCette mosa\u00efque de pays diff\u00e9rents appartient en outre \u00e0 une r\u00e9gion, la Picardie, qui est elle aussi h\u00e9t\u00e9roclite, car la diff\u00e9rence entre la Picardie de l’Ouest et l’Aisne est – pour les connaisseurs – flagrante. Mais pour les b\u00e9otiens, l’Aisne n’\u00e9voque probablement rien. Sans doute que le Parisien moyen ignore m\u00eame o\u00f9 c’est.<\/p>\n
Au mieux, le f\u00e9ru d’histoire saura-t-il situer le chemin des dames sur la carte, \u00e0 l’Est de Soissons, de bien sinistre m\u00e9moire, et pourtant si bucolique aujourd’hui, 100 ans apr\u00e8s ce d\u00e9sastre humain.<\/p>\n
Or, c’est l\u00e0 justement que le marketeur du tourisme peut frapper. Un peu de photoshop, un concept dans le vent (la verdure, l’\u00e9chapp\u00e9e vers la nature, sensibiliser le Parisien harass\u00e9 par une journ\u00e9e de m\u00e9tro) et le tour est jou\u00e9, pour la bonne cause, celle de la d\u00e9couverte d’une r\u00e9gion injustement m\u00e9connue.<\/p>\n","protected":false},"excerpt":{"rendered":"
Qui conna\u00eet vraiment le d\u00e9partement de l’Aisne (02 \u00e0 ne pas confondre avec l’Ain, 01) ? Voil\u00e0 bien la question. Comment en effet donner une \u00e2me \u00e0 un assemblage de r\u00e9gions plus ou moins h\u00e9t\u00e9roclites qui vont du sud de l’Avesnois (vert et rural) dans le nord du d\u00e9partement, le centre industriel (de Saint Quentin …<\/p>\n","protected":false},"author":2,"featured_media":131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\n
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