{"id":12724,"date":"2014-03-07T07:14:49","date_gmt":"2014-03-07T06:14:49","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=12724"},"modified":"2022-02-05T11:28:44","modified_gmt":"2022-02-05T10:28:44","slug":"agence-contenu-digital","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/03\/07\/agence-contenu-digital\/","title":{"rendered":"Contenu digital, \u00e9volution du Web et pourquoi j’ai cr\u00e9\u00e9 mon agence"},"content":{"rendered":"

Contenu digital, \u00e9volution du Web et pourquoi j’ai cr\u00e9\u00e9 mon agence. Ceci est un retour sur cette interview r\u00e9alis\u00e9e avec Beno\u00eet Duchatelet pour le compte de Widoobiz<\/a>, la radio collaborative de notre ami Thomas Benzazon<\/a>, que nous ne saurions trop recommander aux professionnels et non professionnels du Web fran\u00e7ais. <\/em><\/p>\n

Contenu digital : Visionary Marketing voit toujours plus loin au Web2business en cr\u00e9ant son agence<\/h2>\n
\"contenu<\/a>
Visionary Marketing voit toujours plus loin au Web2business en cr\u00e9ant son agence de contenu digital<\/figcaption><\/figure>\n

<\/p>\n

Dans cette interview (podcastable depuis ma cha\u00eene iTunes<\/a>) je reviens sur mes d\u00e9buts dans le Web dans le milieu des ann\u00e9es 90, avec quelques anecdotes croustillantes, sur l’\u00e9volution du contenu digital<\/a> et … sur notre dernier ouvrage La communication digitale expliqu\u00e9e \u00e0 mon boss<\/span>. J’y explique aussi mon \u00e9volution du r\u00f4le d’intrapreneur vers celui ‘entrepreneur, avec la cr\u00e9ation de mon agence marketing digitale \u00e9ponyme de ce blog<\/a>.<\/em><\/p>\n

\u00ab\u00a0L’\u00e9volution du contenu digital est fondamentale et fantastique\u00a0\u00bb. Il faut donc en profiter et agir ! Lors de l\u2019\u00e9dition 2014 de l\u2019\u00e9v\u00e9nement Web2business, Beno\u00eet Duchatelet a rencontr\u00e9 Yann Gourvennec, \u00ab\u00a0l\u2019homme digital\u00a0\u00bb qui partage avec nous l\u2019important tournant qu\u2019il vit actuellement dans sa carri\u00e8re professionnelle. Apr\u00e8s 14 ans chez Orange, Yann Gourvennec quitte le groupe pour lancer sa propre agence, Visionary Marketing. En r\u00e9alit\u00e9, le site Visionary Marketing a \u00e9t\u00e9 cr\u00e9\u00e9 il y a 18 ans avec un partenaire afin de conseiller les clients en termes de marketing et d\u2019innovation strat\u00e9giques. Pour Yann Gourvennec, \u00ab\u00a0le marketing ce n\u2019est pas seulement faire, c\u2019est faire autrement\u00a0\u00bb.<\/p>\n

C\u2019est pour cela qu\u2019il passe de l\u2019influence \u00e0 la performance en s\u2019associant \u00e0 une autre agence dans le but de travailler avec des gens compl\u00e9mentaires. Le principal objectif de Visionary Marketing \u00e9tant de \u00ab\u00a0transformer la business classique en business digital\u00a0\u00bb. Il nous pr\u00e9sente d\u2019ailleurs son dernier ouvrage \u00ab\u00a0La communication digitale expliqu\u00e9e \u00e0 mon boss\u00a0\u00bb, qui apporte des choses s\u00e9rieuses et strat\u00e9giques, mais avec un c\u00f4t\u00e9 humoristique. Aujourd\u2019hui, le web est encore consid\u00e9r\u00e9 \u00e0 tort comme un \u00e9l\u00e9ment technologique, \u00ab\u00a0un truc de geek\u00a0\u00bb. Mais le web est pr\u00e9sent dans l\u2019ensemble du parcours client, c\u2019est-\u00e0-dire la vie enti\u00e8re de l\u2019entreprise (dans l\u2019exp\u00e9rience d\u2019achat, l\u2019exp\u00e9rience de renseignements, au moment de l\u2019achat, etc.). \u00ab\u00a0Donc le web, c\u2019est le business\u00a0\u00bb en conclut Yann Gourvennec.<\/p>\n

via Visionary Marketing voit toujours plus loin au Web2business<\/a>.<\/p>\n

https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/interviewwidoobiz-web2business.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 14:57 — 13.7MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Contenu digital, \u00e9volution du Web et pourquoi j’ai cr\u00e9\u00e9 mon agence. Ceci est un retour sur cette interview r\u00e9alis\u00e9e avec Beno\u00eet Duchatelet pour le compte de Widoobiz, la radio collaborative de notre ami Thomas Benzazon, que nous ne saurions trop recommander aux professionnels et non professionnels du Web fran\u00e7ais. Contenu digital : Visionary Marketing voit …<\/p>\n","protected":false},"author":2,"featured_media":66687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[],"class_list":["post-12724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"\nAgence contenu digital, \u00e9volution du Web et pourquoi j'ai cr\u00e9\u00e9 mon agence<\/title>\n<meta name=\"description\" content=\"Contenu digital, \u00e9volution du Web et pourquoi j'ai cr\u00e9\u00e9 mon agence. 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