{"id":12699,"date":"2014-03-05T08:19:11","date_gmt":"2014-03-05T07:19:11","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=12699"},"modified":"2020-03-11T11:01:27","modified_gmt":"2020-03-11T10:01:27","slug":"social-commerce-definition-infographie","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/03\/05\/social-commerce-definition-infographie\/","title":{"rendered":"Social commerce : d\u00e9finition et \u00e9volution (infographie)"},"content":{"rendered":"<p><em><span style=\"color: #4f81bd;\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/03\/question-small.gif\"><img decoding=\"async\" style=\"background-image: none; float: left; padding-top: 0px; padding-left: 0px; margin: 0px 10px 0px 0px; display: inline; padding-right: 0px; border-width: 0px;\" title=\"question-small\" alt=\"question-small\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/03\/question-small_thumb.gif\" width=\"33\" height=\"55\" align=\"left\" border=\"0\" \/><\/a>Revenons un instant sur le terme de <a class=\"zem_slink\" title=\"Social commerce\" href=\"https:\/\/en.wikipedia.org\/wiki\/Social_commerce\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">social commerce<\/a>. Voici une <span class=\"removed_link\" title=\"http:\/\/startups.fm\/2013\/09\/20\/rise-of-social-commerce-influencing-how-people-spend-for-shopping-online.html\">infographie d\u00e9di\u00e9e \u00e0 ce sujet et pr\u00e9sent\u00e9e par le site startups.fm<\/span>. Qu&rsquo;y apprend on ?<\/span><\/em><\/p>\n<ul>\n<li>Par social commerce on entend influence sur les achats et non forc\u00e9ment, comme cela s&rsquo;est cru un moment dans les ann\u00e9es 20101-2011, vendre directement sur <a class=\"zem_slink\" title=\"Faceboo\" href=\"http:\/\/www.facebook.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Facebook<\/a>. D&rsquo;aucuns se sont lanc\u00e9s sur cette pente &#8211; CDiscount en France en 2010 par exemple &#8211; et on arr\u00eat\u00e9 l&rsquo;exp\u00e9rience ;<\/li>\n<li>Le terme de social commerce a \u00e9t\u00e9 invent\u00e9 par <a class=\"zem_slink\" title=\"NASDAQ: YHOO\" href=\"http:\/\/www.google.com\/finance?q=NASDAQ:YHOO\" target=\"_blank\" rel=\"googlefinance noopener noreferrer\">Yahoo!<\/a> En 2005, preuve \u00e0 nouveau que la maturation des concepts digitaux prend bien une dizaine d&rsquo;ann\u00e9e ;<\/li>\n<li>On y voit aussi les disparit\u00e9s du ecommerce dans le monde. Pas une nouveaut\u00e9 pour les lecteurs de Visionary marketing ni de la communication digitale expliqu\u00e9e \u00e0 mon boss, mais une confirmation. L&rsquo;Europe, vu sa taille comparativement \u00e0 l&rsquo;Asie se d\u00e9brouille bien. Notons aussi qu&rsquo;\u00e0 vue de nez (en reprenant les chiffres de la FEVAD) la France le royaume uni et l&rsquo;Allemagne repr\u00e9sentent \u00e0 eux 3 environ 50% du commerce en ligne europ\u00e9en ;<\/li>\n<li>Les taux des utilisateurs influenc\u00e9s par les avis des internautes sur les m\u00e9dias sociaux y compris la vid\u00e9o tournent autour de 75% en d\u00e9claratif ;<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<ul>\n<li>Dans le social commerce les auteurs de l&rsquo;infographie font entrer les places de march\u00e9 qui sont de plus et plus sociales (<a class=\"zem_slink\" title=\"NASDAQ: EBAY\" href=\"http:\/\/www.google.com\/finance?q=NASDAQ:EBAY\" target=\"_blank\" rel=\"googlefinance noopener noreferrer\">eBay<\/a>, priceminister, amazon et m\u00eame surtout ce dernier qui a invent\u00e9 le concept des critiques de livres par les utilisateurs, les notations, les suggestions prises sur les choix des autres internautes &#8230; ). Rien de surprenant \u00e0 cela donc. Par contre, plus de doutes pour ma part quand on pr\u00e9sente <a class=\"zem_slink\" title=\"Pinterest\" href=\"http:\/\/pinterest.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Pinterest<\/a> comme une plateforme de <a class=\"zem_slink\" title=\"Social shopping\" href=\"https:\/\/en.wikipedia.org\/wiki\/Social_shopping\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">social shopping<\/a>. Pour vendre des\u00a0 robes de couturiers dans le midwest peut-\u00eatre ?<\/li>\n<li>Des chiffres int\u00e9ressants sur les achats group\u00e9s avec <a class=\"zem_slink\" title=\"Groupon\" href=\"http:\/\/www.groupon.com\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Groupon<\/a> et ses alternatives dont <a class=\"zem_slink\" title=\"NASDAQ: GOOG\" href=\"http:\/\/www.google.com\/finance?q=NASDAQ:GOOG\" target=\"_blank\" rel=\"googlefinance noopener noreferrer\">Google<\/a> &#8230; The usual suspects &#8230;<\/li>\n<li>Pus int\u00e9ressant, des plateformes de \u00ab\u00a0social shopping\u00a0\u00bb \u00e0 essayer m\u00eame si tout cela a l&rsquo;air tr\u00e8s am\u00e9ricain. Sans doute y-a-t-il des opportunit\u00e9s pour les startuppers fran\u00e7ais.<\/li>\n<\/ul>\n<p>En conclusion, il s&rsquo;agit d&rsquo;un paysage prot\u00e9iforme, qui a beaucoup \u00e9volu\u00e9, se professionnalise et se sectorise. La forme que prend le social shopping est tr\u00e8s diff\u00e9rente de celle qu&rsquo;on imaginait au d\u00e9part. Nous verrons ensuite comment cela va se d\u00e9velopper, mais sans doute sommes nous en train d&rsquo;entrer dans une nouvelle \u00e8re d&rsquo;innovation autour du Web social, plus orient\u00e9e commerce, et c&rsquo;est tant mieux car on commen\u00e7ait un peu \u00e0 s&rsquo;ennuyer de voir des <a class=\"zem_slink\" title=\"Lolcat\" href=\"https:\/\/en.wikipedia.org\/wiki\/Lolcat\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Lol cats<\/a> sur les sites de toutes les marques et autres niaiseries.<\/p>\n<p>Vive l&rsquo;innovation !<\/p>\n<p style=\"text-align: center;\"><span class=\"removed_link\" title=\"http:\/\/startups.fm\/2013\/09\/20\/rise-of-social-commerce-influencing-how-people-spend-for-shopping-online.html\"><img decoding=\"async\" class=\"aligncenter\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; margin-top: 10px; margin-bottom: 10px; display: inline; padding-right: 0px; border: 0px;\" title=\"rise-social-commerce\" alt=\"social-commerce\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/03\/rise-social-commerce_thumb.jpg\" width=\"654\" height=\"6504\" border=\"0\" \/><\/span><\/p>\n<h3 class=\"zemanta-related-title\" style=\"margin: 0 0 10px 0; padding: 0; clear: both;\">Related articles<\/h3>\n<ul class=\"zemanta-article-ul zemanta-article-ul-image\" style=\"margin: 0; padding: 0; overflow: hidden;\">\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><span class=\"removed_link\" title=\"http:\/\/visual.ly\/ecommerce-development\"><\/span><span class=\"removed_link\" title=\"http:\/\/visual.ly\/ecommerce-development\">Ecommerce Development<\/span><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><a style=\"padding: 2px; display: block; text-decoration: none;\" href=\"http:\/\/www.wamda.com\/2014\/03\/wamda-debates-4-proposals-to-develop-online-payments-in-morocco\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/www.wamda.com\/2014\/03\/wamda-debates-4-proposals-to-develop-online-payments-in-morocco\" target=\"_blank\" rel=\"noopener noreferrer\">4 proposals to develop online payments in Morocco [Wamda Debates]<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><a style=\"padding: 2px; display: block; text-decoration: none;\" href=\"http:\/\/thominyvelines.wordpress.com\/2013\/10\/08\/impossible-nest-pas-francais\/\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/thominyvelines.wordpress.com\/2013\/10\/08\/impossible-nest-pas-francais\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00ab\u00a0Impossible, n&rsquo;est pas fran\u00e7ais\u00a0\u00bb<\/a><\/li>\n<li class=\"zemanta-article-ul-li-image zemanta-article-ul-li\" style=\"padding: 0; background: none; list-style: none; display: block; float: left; vertical-align: top; text-align: left; width: 104px; font-size: 12px; margin: 0 5px 10px 0;\"><a style=\"padding: 2px; display: block; text-decoration: none;\" href=\"http:\/\/www.digitalinformationworld.com\/2013\/12\/13-amazing-social-media-facts-figures-infographic.html\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><a style=\"display: block; overflow: hidden; text-decoration: none; line-height: 12pt; height: 80px; padding: 5px 2px 0 2px;\" href=\"http:\/\/www.digitalinformationworld.com\/2013\/12\/13-amazing-social-media-facts-figures-infographic.html\" target=\"_blank\" rel=\"noopener noreferrer\">13 Fascinating Social Media Statistics From 2013 [INFOGRAPHIC]<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Revenons un instant sur le terme de social commerce. Voici une infographie d\u00e9di\u00e9e \u00e0 ce sujet et pr\u00e9sent\u00e9e par le site startups.fm. Qu&rsquo;y apprend on ? Par social commerce on entend influence sur les achats et non forc\u00e9ment, comme cela s&rsquo;est cru un moment dans les ann\u00e9es 20101-2011, vendre directement sur Facebook. D&rsquo;aucuns se sont &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2898],"tags":[],"class_list":["post-12699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Commerce : d\u00e9finition et \u00e9volution (infographie)<\/title>\n<meta name=\"description\" content=\"le social commerce : qu&#039;est-ce que c&#039;est ? pr\u00e9cisions avant la conf\u00e9rence media aces du 11 mars 2014\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/03\/05\/social-commerce-definition-infographie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Commerce : d\u00e9finition et \u00e9volution (infographie)\" \/>\n<meta property=\"og:description\" content=\"le social commerce : qu&#039;est-ce que c&#039;est ? 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