{"id":12607,"date":"2014-02-26T10:08:07","date_gmt":"2014-02-26T09:08:07","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=12607"},"modified":"2023-02-11T19:23:58","modified_gmt":"2023-02-11T18:23:58","slug":"la-generation-y-elle-responsable-du-developpement-du-web","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/","title":{"rendered":"La g\u00e9n\u00e9ration Y est-elle responsable du d\u00e9veloppement du Web ?"},"content":{"rendered":"

La g\u00e9n\u00e9ration Y existe-t-elle ? Voil\u00e0 le d\u00e9bat r\u00e9current que nous aimons bien relancer de temps en temps. Tant il est difficile de faire entendre raison \u00e0 une majorit\u00e9 qui, il faut bien le dire, se laisse gagner facilement par les poncifs et les mythologies. Documenter, revenir aux chiffres, aux faits et aux \u00e9tudes sociologiques n’y fait rien. M\u00eame si ces sont bas\u00e9es sur l’observation de cohortes, et non de simples intuitions ou anecdotes plus ou moins repr\u00e9sentatives. La bonne vieille \u201cg\u00e9n\u00e9ration Y\u201d, pourtant impossible \u00e0 d\u00e9finir, revient toujours dans les discours, quoiqu’on fasse. Alors voici un nouvel article bonus de notre livre la communication digitale expliqu\u00e9e \u00e0 mon boss<\/a>, que nous n’avions pu int\u00e9grer dans le livre original, et que vous trouverez disponible en ligne sur@monboss.com bonne lecture !<\/em><\/p>\n

G\u00e9n\u00e9ration Y\u00a0 : le d\u00e9veloppement du digital est-il affaire de g\u00e9n\u00e9ration ?<\/h2>\n
\"\"
G\u00e9n\u00e9ration Y, g\u00e9n\u00e9ration Z, g\u00e9n\u00e9ration alpha … et si on faisait tout un plat d’une classification sans importance ?<\/figcaption><\/figure>\n

Yann Gourvennec<\/a> a lanc\u00e9 un d\u00e9bat au tout d\u00e9but 2011 sur ce sujet. \u00c9tudes \u00e0 l\u2019appui, il y d\u00e9montrait l’expertise technologique de la g\u00e9n\u00e9ration Y n’\u00e9tait pas prouv\u00e9e.<\/p>\n

D\u2019autre part, dans une analyse plus personnelle, il relevait que ce mythe \u00e9tait probablement une projection des adultes, de leurs craintes et de leurs phobies sur l\u2019autre.<\/p>\n

Et notamment cet autre venu le remplacer un jour, comme c\u2019est le sort immuable des vieilles g\u00e9n\u00e9rations pouss\u00e9es vers la sortie par les plus jeunes, depuis la nuit des temps.<\/p>\n

Dans une vid\u00e9o d\u00e9couverte au d\u00e9tour d\u2019un commentaire sur LinkedIn<\/a> , un d\u00e9bat<\/a> entre Mario Asselin (un professeur et blogueur du Canada<\/a>) et le professeur Casilli , de l\u2019\u00e9cole des hautes \u00e9tudes \u00e9conomiques et sociales (EHESS<\/a>). Ce dernier soulevait les points suivants :<\/p>\n

\"generation<\/a><\/p>\n

La g\u00e9n\u00e9ration Y, hyper connect\u00e9e et cyberbabilleuse est-elle vraiment plus dou\u00e9e en informatique ? (\u00e0 condition de savoir qui est cette g\u00e9n\u00e9ration Y bien-s\u00fbr !) – photo antimuseum.com<\/a><\/p>\n

G\u00e9n\u00e9ration Y : anecdotes contre statistiques<\/h3>\n

\u00ab A chaque fois qu\u2019on est confront\u00e9 aux digital natives, on a droit \u00e0 des anecdotes \u00bb dit en substance, le professeur Casilli.<\/p>\n

Or, le probl\u00e8me des anecdotes, pour sympathiques qu\u2019elles soient, est qu\u2019elles agissent comme des preuves alors qu\u2019elles n\u2019en contiennent pas. Elles sont, en effet, toujours orient\u00e9es vers le particulier.<\/p>\n

Dans le cas de l\u2019anecdote cit\u00e9e au d\u00e9but de la vid\u00e9o, il y a par exemple un m\u00e9lange entre apprentissage en g\u00e9n\u00e9ral et expertise informatique (ici l\u2019apprentissage scolaire linguistique).<\/p>\n

Donn\u00e9es existantes<\/h3>\n

Un nombre consid\u00e9rable d\u2019\u00e9tudes a \u00e9t\u00e9 rassembl\u00e9 depuis 2007. Elles montrent que quand on regarde les statistiques, les digital natives n\u2019existent pas. Regardez aussi le travail du professeur Folon<\/a>. Ajoutons plut\u00f4t qu\u2019il s\u2019agit d\u2019une g\u00e9n\u00e9ration stratifi\u00e9e d\u2019un point de vue social.<\/p>\n

Sch\u00e9matiquement, le professeur Casilli fait remarquer que l\u2019on peut dire que les moins favoris\u00e9s ont un usage plus utilitaire des nouvelles technologies. Les plus ais\u00e9s, un usage davantage exploratoire.<\/p>\n

Dans chaque g\u00e9n\u00e9ration il y a des stratifications et ce n\u2019est pas une question de comp\u00e9tence informatique, souligne le professeur Casilli. En l\u2019occurrence les plus d\u00e9favoris\u00e9s ne sont pas moins dou\u00e9s en informatique.<\/p>\n

En conclusion, \u00ab on ne peut pas dissocier g\u00e9n\u00e9ration, usage et socialit\u00e9, et d\u2019autre part, les g\u00e9n\u00e9rations sont \u00e0 voir comme une pluralit\u00e9 d\u2019acteurs. \u00bb<\/p>\n

Historicit\u00e9 du concept de digital native<\/h3>\n

D\u00e8s 2001, ces \u00ab digital natives \u00bb (terme invent\u00e9 par Marc Prensky<\/a>) font partie de la litt\u00e9rature de management. Or, dans les ann\u00e9es 90, on a eu les \u00ab Internet Children \u00bb et dans les ann\u00e9es 80, les \u00ab computer kids \u00bb.<\/p>\n

Ces d\u00e9nominations ont co\u00efncid\u00e9 avec l\u2019av\u00e8nement des diff\u00e9rentes g\u00e9n\u00e9rations d\u2019ordinateurs. On a donc, au fur et \u00e0 mesure du temps, imagin\u00e9 que les jeunes avaient une pr\u00e9disposition naturelle \u00e0 l\u2019usage des ordinateurs. Peut-\u00eatre est-ce d\u00fb au fait que les premiers ordinateurs ciblaient les jeunes populations et qu\u2019il fallait faire coller la r\u00e9alit\u00e9 \u00e0 la l\u00e9gende.<\/p>\n

Si les digital natives existaient bel et bien, pr\u00e9cise le professeur Casilli avec fac\u00e9tie, \u00ab ils existent donc depuis 20 ou 30 ans ! \u00bb<\/p>\n

On ne peut donc se limiter \u00e0 la g\u00e9n\u00e9ration de l\u2019ann\u00e9e 2000, les fameux \u00ab millenials \u00bb. \u00ab Si je dois me consid\u00e9rer moi-m\u00eame, \u00e0 40 ans, comme un digital native<\/a>, cela n\u2019a donc plus de sens \u00bb a conclu le professeur Casilli avec humour.<\/p>\n

Mais comme le fait remarquer fort justement Estelle Bouilli\u00e8rce, le probl\u00e8me de base vient de la d\u00e9finition elle-m\u00eame du \u00ab digital native \u00bb.<\/p>\n

Un classique des mythes o\u00f9 on s’attache plus aux apparences qu’\u00e0 la r\u00e9alit\u00e9.<\/p>\n

Conclusion sur la g\u00e9n\u00e9ration Y<\/h3>\n

Hercule peut ex\u00e9cuter tous les travaux d\u2019Eurysth\u00e9e car il est un \u00ab demi-dieu \u00bb par exemple. Cette d\u00e9finition de base, l\u2019\u00eatre sup\u00e9rieur \u00e0 l\u2019homme et l\u00e9g\u00e8rement inf\u00e9rieur au Dieu, rend possible les exploits surhumains du h\u00e9ros mythologique.<\/p>\n

Il en va de m\u00eame de nos \u00ab digital natives \u00bb. Une d\u00e9nomination qui \u2013 comme vu plus haut \u2013 n\u2019a pas grand-chose \u00e0 voir avec la r\u00e9alit\u00e9.<\/p>\n

via Le d\u00e9veloppement du num\u00e9rique est-il (r\u00e9ellement) affaire de g\u00e9n\u00e9ration ? | La communication digitale expliqu\u00e9e \u00e0 mon boss<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La g\u00e9n\u00e9ration Y existe-t-elle ? Voil\u00e0 le d\u00e9bat r\u00e9current que nous aimons bien relancer de temps en temps. Tant il est difficile de faire entendre raison \u00e0 une majorit\u00e9 qui, il faut bien le dire, se laisse gagner facilement par les poncifs et les mythologies. Documenter, revenir aux chiffres, aux faits et aux \u00e9tudes sociologiques …<\/p>\n","protected":false},"author":2,"featured_media":73876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-12607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nG\u00e9n\u00e9ration Y : est-elle responsable du d\u00e9veloppement du Web ?<\/title>\n<meta name=\"description\" content=\"La G\u00e9n\u00e9ration Y : tout le monde en parle mais personne n'en sait rien ... sauf 2 sociologues s\u00e9rieux qui se sont pench\u00e9s sur la question.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9n\u00e9ration Y : est-elle responsable du d\u00e9veloppement du Web ?\" \/>\n<meta property=\"og:description\" content=\"La G\u00e9n\u00e9ration Y : tout le monde en parle mais personne n'en sait rien ... sauf 2 sociologues s\u00e9rieux qui se sont pench\u00e9s sur la question.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-26T09:08:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-11T18:23:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"La g\u00e9n\u00e9ration Y est-elle responsable du d\u00e9veloppement du Web ?\",\"datePublished\":\"2014-02-26T09:08:07+00:00\",\"dateModified\":\"2023-02-11T18:23:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/\"},\"wordCount\":950,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg\",\"articleSection\":[\"\u00e9conomie et num\u00e9rique\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/\",\"name\":\"G\u00e9n\u00e9ration Y : est-elle responsable du d\u00e9veloppement du Web ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg\",\"datePublished\":\"2014-02-26T09:08:07+00:00\",\"dateModified\":\"2023-02-11T18:23:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"La G\u00e9n\u00e9ration Y : tout le monde en parle mais personne n'en sait rien ... sauf 2 sociologues s\u00e9rieux qui se sont pench\u00e9s sur la question.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg\",\"width\":520,\"height\":339},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2014\\\/02\\\/26\\\/la-generation-y-elle-responsable-du-developpement-du-web\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La g\u00e9n\u00e9ration Y est-elle responsable du d\u00e9veloppement du Web ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"G\u00e9n\u00e9ration Y : est-elle responsable du d\u00e9veloppement du Web ?","description":"La G\u00e9n\u00e9ration Y : tout le monde en parle mais personne n'en sait rien ... sauf 2 sociologues s\u00e9rieux qui se sont pench\u00e9s sur la question.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/","og_locale":"fr_FR","og_type":"article","og_title":"G\u00e9n\u00e9ration Y : est-elle responsable du d\u00e9veloppement du Web ?","og_description":"La G\u00e9n\u00e9ration Y : tout le monde en parle mais personne n'en sait rien ... sauf 2 sociologues s\u00e9rieux qui se sont pench\u00e9s sur la question.","og_url":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2014-02-26T09:08:07+00:00","article_modified_time":"2023-02-11T18:23:58+00:00","og_image":[{"width":520,"height":339,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"La g\u00e9n\u00e9ration Y est-elle responsable du d\u00e9veloppement du Web ?","datePublished":"2014-02-26T09:08:07+00:00","dateModified":"2023-02-11T18:23:58+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/"},"wordCount":950,"commentCount":2,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg","articleSection":["\u00e9conomie et num\u00e9rique"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/","url":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/","name":"G\u00e9n\u00e9ration Y : est-elle responsable du d\u00e9veloppement du Web ?","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg","datePublished":"2014-02-26T09:08:07+00:00","dateModified":"2023-02-11T18:23:58+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"La G\u00e9n\u00e9ration Y : tout le monde en parle mais personne n'en sait rien ... sauf 2 sociologues s\u00e9rieux qui se sont pench\u00e9s sur la question.","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/02\/ygourven-a-crowd-of-humans-like-lilliputians-on-a-vast-expanse-19e9c739-58d4-4266-95d5-22d288aef9a7-e1675528606108.jpg","width":520,"height":339},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/26\/la-generation-y-elle-responsable-du-developpement-du-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"La g\u00e9n\u00e9ration Y est-elle responsable du d\u00e9veloppement du Web ?"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/12607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=12607"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/12607\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/73876"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=12607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=12607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=12607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}