{"id":12567,"date":"2014-02-21T00:00:08","date_gmt":"2014-02-20T23:00:08","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=12567"},"modified":"2024-08-21T11:45:41","modified_gmt":"2024-08-21T09:45:41","slug":"le-social-commerce-en-chiffres-en-france-en-belgique","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/21\/le-social-commerce-en-chiffres-en-france-en-belgique\/","title":{"rendered":"Le Social Commerce en chiffres, en France et en Belgique"},"content":{"rendered":"<p><strong>La s\u00e9lection du jour \u2026<\/strong><\/p>\n<p><em><span style=\"color: #4f81bd;\">C\u2019est l\u2019infographie sur le <a class=\"zem_slink\" title=\"Social commerce\" href=\"https:\/\/en.wikipedia.org\/wiki\/Social_commerce\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">social commerce<\/a> r\u00e9alis\u00e9e par Dialogfeed, sur le sujet su Social Commerce. Voil\u00e0 qui tombe \u00e0 pic puisque la prochaine conf\u00e9rence Media Aces est d\u00e9di\u00e9e au sujet. Qu\u2019apprenons-nous de cette \u00e9tude ?<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"color: #4f81bd;\">le <a class=\"zem_slink\" title=\"E-Commerce\" href=\"https:\/\/web.archive.org\/web\/20181004115541\/http:\/\/www.wikinvest.com:80\/concept\/E-Commerce\" target=\"_blank\" rel=\"wikinvest noopener noreferrer\">e-commerce<\/a> se f\u00e9minise<\/span><\/em><\/li>\n<li><em><span style=\"color: #4f81bd;\">33% des interview\u00e9s font leurs emplettes en ligne au-moins une fois par mois<\/span><\/em><\/li>\n<li><em><span style=\"color: #4f81bd;\">70% des interview\u00e9s pr\u00e9f\u00e8rent partager leurs t\u00e9moignages de fa\u00e7on anonymes, sur le site du commer\u00e7ant et hors des m\u00e9dias sociaux<\/span><\/em><\/li>\n<li><em><span style=\"color: #4f81bd;\">56 des interview\u00e9s qui sont sur les m\u00e9dias sociaux sont influenc\u00e9s par les t\u00e9moignages d\u2019autres clients qu\u2019ils y trouvent <\/span><\/em><\/li>\n<\/ul>\n<p><em><span style=\"color: #4f81bd;\">La conclusion est donc en demi-teinte si l\u2019on s\u2019en tient \u00e0 ce sondage. A noter cependant que la repr\u00e9sentativit\u00e9 de l\u2019\u00e9chantillon n\u2019est pas av\u00e9r\u00e9e. Chiffres \u00e0 prendre avec des pincettes donc et \u00e0 comparer \u00e0 d\u2019autres\u2026 M\u00eame si je ne suis pas compl\u00e8tement surpris par un r\u00e9sultat plus modeste que les habituelles promesses de la recommandation en ligne \u2026 Au-moins, ceux-ci sont plus cr\u00e9dibles.<\/span><\/em><\/p>\n<h2>Le Social Commerce en chiffres et en images<\/h2>\n<p>Mille personnes (<a class=\"zem_slink\" title=\"Belgium\" href=\"http:\/\/maps.google.com\/maps?ll=50.85,4.35&amp;spn=10.0,10.0&amp;q=50.85,4.35 (Belgium)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\">Belgique<\/a> et <a class=\"zem_slink\" title=\"France\" href=\"http:\/\/maps.google.com\/maps?ll=48.8566666667,2.35083333333&amp;spn=10.0,10.0&amp;q=48.8566666667,2.35083333333 (France)&amp;t=h\" target=\"_blank\" rel=\"geolocation noopener noreferrer\">France<\/a>) ont accept\u00e9 de r\u00e9pondre \u00e0 cette enqu\u00eate, r\u00e9alis\u00e9e par <a class=\"zem_slink\" title=\"Dialog Solutions\" href=\"https:\/\/web.archive.org\/web\/20240521123513\/http:\/\/dialogsolutions.com\/\" target=\"_blank\" rel=\"homepage noopener noreferrer\">Dialog Solutions<\/a>, et d\u00e9voil\u00e9 leurs habitudes d\u2019achat en ligne. Ils ont r\u00e9pondu aux questionnements suivants :<\/p>\n<ol>\n<li>Qui sont ils?<\/li>\n<li>Pourquoi et comment font-ils leurs achats sur <a class=\"zem_slink\" title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"wikipedia noopener noreferrer\">Internet<\/a>?<\/li>\n<li>Et surtout, existe-t-il un lien entre \u00ab social \u00bb et \u00ab achats en ligne \u00bb<\/li>\n<\/ol>\n<p><!--more-->Comme nous pouvons nous en douter, \u00e0 peu pr\u00e8s toute la population connect\u00e9e ach\u00e8te en ligne: 9 personnes sur 10 ont effectu\u00e9 un achat en ligne au cours des 12 derniers mois. La f\u00e9minisation de l\u2019e-commerce \u00e9tant de plus en plus accrue, les cat\u00e9gories les plus achet\u00e9es ne sont, non plus les \u2018Technologies\u2019 (outils informatiques, t\u00e9l\u00e9phones, appareils \u00e9lectroniques,\u2026etc.) mais bien les v\u00eatements, chaussures et autres accessoires. Malgr\u00e9 le faible budget allou\u00e9 aux achats en ligne (compar\u00e9 au budget moyen d\u2019un m\u00e9nage), on remarque tout de m\u00eame que 33% des gens font des achats en ligne au moins une fois par mois.<\/p>\n<p><strong>Vous d\u00e9sirez en savoir davantage ?<\/strong><\/p>\n<p><img decoding=\"async\" style=\"background-image: none; padding-top: 0px; padding-left: 0px; margin: 10px 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"infographie-dialogsolutions-FRANCE-FINAL\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/02\/infographie-dialogsolutions-FRANCE-FINAL.png\" alt=\"Social commerce\" width=\"840\" height=\"5430\" border=\"0\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La s\u00e9lection du jour \u2026 C\u2019est l\u2019infographie sur le social commerce r\u00e9alis\u00e9e par Dialogfeed, sur le sujet su Social Commerce. Voil\u00e0 qui tombe \u00e0 pic puisque la prochaine conf\u00e9rence Media Aces est d\u00e9di\u00e9e au sujet. Qu\u2019apprenons-nous de cette \u00e9tude ? le e-commerce se f\u00e9minise 33% des interview\u00e9s font leurs emplettes en ligne au-moins une fois &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,6],"tags":[],"class_list":["post-12567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le social commerce en chiffres en France et en Belgique<\/title>\n<meta name=\"description\" content=\"La s\u00e9lection du jour \u2026 C\u2019est l\u2019infographie sur le social commerce r\u00e9alis\u00e9e par Dialogfeed, sur le sujet su Social Commerce. 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