{"id":12516,"date":"2014-02-19T08:52:36","date_gmt":"2014-02-19T07:52:36","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=12516"},"modified":"2024-02-22T17:19:45","modified_gmt":"2024-02-22T16:19:45","slug":"infographie-big-data","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/02\/19\/infographie-big-data\/","title":{"rendered":"Infographie Big Data : d\u00e9fis et opportunit\u00e9s des donn\u00e9es massives"},"content":{"rendered":"

Voici une Infographie sur les d\u00e9fis et les opportunit\u00e9s offertes par les Big Data. Le\u00a0New Jersey Institute of Technology’s Online MBA program<\/a>\u00a0(NJIT) m’a fait parvenir cette infographie intitul\u00e9e \u00ab\u00a0Data mining<\/a> et syst\u00e8mes d’aide \u00e0 la d\u00e9cision (DSS)\u00a0\u00bb dans laquelle l’universit\u00e9 pr\u00e9sente le Big Data<\/a> et le Data mining comme la nouvelle vague des \u00e9tudes de march\u00e9.<\/em><\/p>\n

Infographie sur les d\u00e9fis et les opportunit\u00e9s offertes par les Big Data<\/h2>\n
\"Infographie
Infographie sur les d\u00e9fis et les opportunit\u00e9s offertes par les Big Data<\/figcaption><\/figure>\n

En tout \u00e9tat de cause, le Data mining peut difficilement \u00eatre d\u00e9crit comme \u00ab\u00a0nouveau\u00a0\u00bb car la premi\u00e8re fois que j’en ai entendu parler \u00e9tait dans les ann\u00e9es 90, p\u00e9riode o\u00f9 ce vocable a commenc\u00e9 \u00e0 \u00eatre \u00e0 la mode, notamment dans le secteur bancaire. Sa caract\u00e9ristique, comme le fait remarquer \u00e0 juste titre le NJIT, est qu’il s’adresse non aux \u00ab\u00a0nouvelles donn\u00e9es\u00a0\u00bb mais aux donn\u00e9es existantes, celles qui sont d\u00e9j\u00e0 dans la possession de l’entreprise.<\/p>\n

D\u00e8s les d\u00e9buts du Data mining, les pr\u00e9sentations faisaient r\u00e9f\u00e9rence \u00e0 des \u00ab\u00a0diamants au fond d’une mine de charbon\u00a0\u00bb insistant ainsi sur les tr\u00e9sors cach\u00e9s des donn\u00e9es de l’entreprise. Les temps changent, mais finalement pas tant que cela. En tout cas sur ce point.<\/p>\n

Car si le Data mining (ou son avatar le Big Data) n’est pas en soi une innovation r\u00e9cente, ce qui est nouveau, ou du moins ce qu’on d\u00e9couvre aujourd’hui, ce sont ces bases de donn\u00e9es massives et ouvertes, emplies de donn\u00e9es non structur\u00e9es, qui ouvrent la voie \u00e0 de nouvelles opportunit\u00e9s. NJIT va m\u00eame jusqu’\u00e0 pr\u00e9senter les g\u00e9ants Google<\/a> et Facebook<\/a> comme les futurs m\u00e9ga acteurs du Big Data … Ce qu’ils sont probablement d\u00e9j\u00e0 devenus, de facto.<\/p>\n

Et il est vrai que le Data mining est amen\u00e9 \u00e0 devenir, enfin dirais-je, le nouvel ingr\u00e9dient incontournable du marketing d’aujourd’hui et de demain : pour les clients existants, mais aussi pour les prospects car, c’est la nouveaut\u00e9 du sujet, il n’y a pas que les donn\u00e9es des clients existants qui peuvent faire l’objet d’analyse pr\u00e9dictive (certains s’en alarment assez, d’autres, la majorit\u00e9, se pr\u00eatent au jeu en confiant toutes leurs donn\u00e9es personnelles au monde entier, m\u00eame les plus priv\u00e9es).<\/p>\n

Les d\u00e9fis du Big Data<\/h2>\n

Et cependant, les d\u00e9fis du Big Data ne sont pas anodins ; et beaucoup d’entreprises qui voudront en tirer les b\u00e9n\u00e9fices devront les surmonter avant m\u00eame d’envisager de pouvoir aller plus loin :<\/p>\n

    \n
  1. am\u00e9liorer la qualit\u00e9 de ses donn\u00e9es par exemple (c’est pour cela que la distribution a un bon train d’avance sur tout le monde, car les donn\u00e9es de sortie de caisse sont propres, massives et facilement exploitables),<\/li>\n
  2. les ressources et le temps sont un deuxi\u00e8me d\u00e9fi \u00e0 surmonter<\/li>\n
  3. et enfin, les limites internes au partage et \u00e0 la disponibilit\u00e9 des donn\u00e9es au travers de l’organisation.<\/li>\n<\/ol>\n

    Nul \u00e9tonnement pour ma part que seulement 1% de ces donn\u00e9es d’entreprise soient utilis\u00e9es correctement (selon information builders).<\/p>\n

    Voici donc les d\u00e9fis qui attendent les entreprises sur le chemin du Big Data et seules celles qui auront r\u00e9ussi \u00e0 les surmonter pourront tirer les b\u00e9n\u00e9fices de ce nouvel eldorado digital.<\/p>\n

    \"Infographie
    Infographie sur les d\u00e9fis et les opportunit\u00e9s offertes par les Big Data<\/figcaption><\/figure>\n

    NJIT New Jersey Institute of Technology \u2013 Online MBA<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Voici une Infographie sur les d\u00e9fis et les opportunit\u00e9s offertes par les Big Data. 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