{"id":125,"date":"2006-09-29T11:22:37","date_gmt":"2006-09-29T11:22:37","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2006\/09\/29\/la-campagne-trash-deurostar\/"},"modified":"2023-05-18T14:01:08","modified_gmt":"2023-05-18T12:01:08","slug":"pub-trash","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/29\/pub-trash\/","title":{"rendered":"Que penser de la pub trash d’Eurostar"},"content":{"rendered":"

Eurostar y va tr\u00e8s fort et que faut-il penser de leur campagne pub un peu trash ? Je ne sais pas si vous avez remarqu\u00e9, mais les pubs de l’Eurostar sont de plus en plus trash. A la radio, 2 \u00ab\u00a0amoureux\u00a0\u00bb s’invectivent: \u00ab\u00a0tu manges avec les doigts, c’est d\u00e9go\u00fbtant\u00a0\u00bb, et l’autre qui r\u00e9pond \u00ab\u00a0je suis moins distingu\u00e9e que la rousse que tu mates tout le temps\u00a0\u00bb. R\u00e9ponse: \u00ab\u00a0ce n’est pas moi, c’est elle qui me mate\u00a0\u00bb, puis la chute \u00ab\u00a0c’est normal, elle doit aimer les types avec les cheveux gras\u00a0\u00bb. Accroche de la pub: \u00ab\u00a0voyagez en amoureux\u00a0\u00bb ou quelque chose du genre.<\/em><\/p>\n

Que penser de la pub trash d’Eurostar<\/h2>\n
\"Humour
Humour suggestif pour cette campagne pub trash d’Eurostar<\/figcaption><\/figure>\n

Hier, en passant par la gare Montparnasse, je suis tomb\u00e9 sur le nouveau visuel de la campagne<\/a> pub trash d’Eurostar et je n’ai pu m’emp\u00eacher d’\u00e9clater de rire en public. Le voici ci-dessus repiqu\u00e9 sur une pub que la sncf m’a envoy\u00e9 dans son flot d’emails en masse pluri hebdomadaire (on appelle \u00e7a un courrier \u00e9lectronique cibl\u00e9 il para\u00eet).<\/p>\n

Une pub d’invectives pour Eurostar<\/h3>\n

Et puis il y a aussi la pub radio o\u00f9 un homme d’affaires invective des coll\u00e8gues britanniques, mais o\u00f9 la traductrice essaie de limiter les d\u00e9g\u00e2ts. A la TV, c’est le squelette d’Hamlet qui fait l’article. Quelqu’un a-t-il une id\u00e9e de l’efficacit\u00e9 de cette campagne, en dehors de l’aspect ind\u00e9niablement humoristique?<\/p>\n

Un post d’internaute en col\u00e8re contre une pub forc\u00e9e de l’Eurostar sur Internet<\/a><\/p>\n

\u00ab\u00a0Mis \u00e0 part ses qualit\u00e9s marketing et cr\u00e9atives que je ne remets pas en cause, la campagne Eurostar \u00ab\u00a0les cl\u00e9s du succ\u00e8s\u00a0\u00bb, est un exemple d’intrusion massive et non d\u00e9sir\u00e9e qui nuit non seulement \u00e0 l’exp\u00e9rience utilisateur, mais aussi au site et \u00e0 l’annonceur.
\nComme Marc Gob\u00e9, (Desgrippes Gob\u00e9 Group New York) l’ennonce, \u00ab\u00a0Dans une soci\u00e9t\u00e9 post-moderne, la publicit\u00e9 doit \u00eatre sur demande et bienvenue pour arriver \u00e0 ses fins\u00a0\u00bb.<\/p>\n

Sc\u00e9nario d’utilisation<\/h4>\n

Je viens consulter le site T\u00e9l\u00e9rama pour visualiser les programmes TV de ce soir. Mon objectif est simple, s\u00e9lectionner un programme en lisant les critiques propos\u00e9es.<\/p>\n

D\u00e9roulement, les faits<\/h4>\n

J’arrive sur la grille des programmes et la vid\u00e9o Eurostar se lance d’elle-m\u00eame (son sur OFF), sans mon initiative. La vid\u00e9o une fois termin\u00e9e, boucle sur elle m\u00eame ind\u00e9finiment. Je retrouve la m\u00eame vid\u00e9o sur la plupart des pages d\u00e9di\u00e9es aux critiques des programmes.<\/p>\n

Cons\u00e9quence pour l’internaute<\/h4>\n

Je subis cette intrusion dans mon sc\u00e9nario personnel, tout d’abord \u00e9tonn\u00e9, puis je cherche un moyen d’arr\u00eater la diffusion, en vain, car aucun contr\u00f4le n’est disponible (mis \u00e0 part sur le son).<\/p>\n","protected":false},"excerpt":{"rendered":"

Eurostar y va tr\u00e8s fort et que faut-il penser de leur campagne pub un peu trash ? Je ne sais pas si vous avez remarqu\u00e9, mais les pubs de l’Eurostar sont de plus en plus trash. A la radio, 2 \u00ab\u00a0amoureux\u00a0\u00bb s’invectivent: \u00ab\u00a0tu manges avec les doigts, c’est d\u00e9go\u00fbtant\u00a0\u00bb, et l’autre qui r\u00e9pond \u00ab\u00a0je suis …<\/p>\n","protected":false},"author":2,"featured_media":45867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2898],"tags":[],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-digitale"],"yoast_head":"\nPub trash d'Eurostar : que faut-il en penser ?<\/title>\n<meta name=\"description\" content=\"Que faut-il penser de la campagne pub trash d'Eurostar ?\u00a0Les pubs de l'Eurostar sont de plus en plus trash. 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