{"id":123,"date":"2006-09-27T08:11:51","date_gmt":"2006-09-27T08:11:51","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2006\/09\/27\/pierre-kosciusko-morizet-price-minister-pour-moi-le-web-20-cest-le-web-qui-marche-meme-sur-des-sites-qui-ont-10-ans\/"},"modified":"2023-09-25T08:58:51","modified_gmt":"2023-09-25T06:58:51","slug":"priceminister","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/27\/priceminister\/","title":{"rendered":"PKM de Priceminister: \u00ab\u00a0Pour moi, le WEB 2.0, c&rsquo;est le Web qui marche !\u00a0\u00bb"},"content":{"rendered":"<p>Voici un compte-rendu express pris lors d&rsquo;une conf\u00e9rence \u00e0 laquelle j&rsquo;ai assist\u00e9 hier soir \u00e0 Telecom Paris (rue Barrault, 13\u00e8me arrdt) organis\u00e9e par les anciens de cette \u00e9cole (ENST) et tourn\u00e9e autour de l&rsquo;innovation de rupture. Quels exemples marquants ? Quelles sont les recettes et les principes de base ? et au milieu une pr\u00e9sentation de Pierre Kosciusko Morizet qui livre quelques secrets de fabrication sur son site tr\u00e8s m\u00e9diatis\u00e9 Priceminister.<\/p>\n<h2>PKM de Priceminister: \u00ab\u00a0Pour moi, le WEB 2.0, c&rsquo;est le Web qui marche !\u00a0\u00bb<\/h2>\n<figure id=\"attachment_57029\" aria-describedby=\"caption-attachment-57029\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/priceminister.jpeg\"><img decoding=\"async\" class=\"wp-image-57029 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/priceminister-e1600450487533.jpeg\" alt=\"PKM de Priceminister: &quot;Pour moi, le WEB 2.0, c'est le Web qui marche !&quot;\" width=\"519\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/priceminister-e1600450487533.jpeg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/priceminister-e1600450487533-458x300.jpeg 458w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/a><figcaption id=\"caption-attachment-57029\" class=\"wp-caption-text\">PKM de Priceminister: \u00ab\u00a0Pour moi, le WEB 2.0, c&rsquo;est le Web qui marche !\u00a0\u00bb<\/figcaption><\/figure>\n<p>Le site Priceminister est &#8211; selon les mots m\u00eames de son fondateur &#8211; positionn\u00e9 entre ebay et la Fnac. Il m\u00e9lange produits neufs et d&rsquo;occasion et les achats sont garantis par le site qui agit comme Tiers Payant Certificateur. A noter que le compte-rendu sur la pr\u00e9sentation sur First Direct est tronqu\u00e9 du fait de mon arriv\u00e9e tardive \u00e0 la r\u00e9union.<\/p>\n<p><em><u>Note: le compte-rendu est encore une fois le r\u00e9sultat de prises de notes en reconnaissance intelligente de caract\u00e8res (ICR), c&rsquo;est \u00e0 dire, directment sur mon PDA en r\u00e9union. <\/u><\/em><\/p>\n<p><!--more--><br \/>\n<strong>&gt;&gt; 1\u00e8re partie : 3 exemples de rupture: <\/strong><\/p>\n<p class=\"MsoNormal\"><u><strong>Pr\u00e9sentation \u00a71 First direct (UK)<\/strong><\/u><\/p>\n<ul>\n<li>Un mod\u00e8le auquel les banques ne croyaient pas<\/li>\n<li>2400 employ\u00e9s la&rsquo; o\u00f9 il en faudrait 4000<\/li>\n<li>Aucun mod\u00e8le ne remplace tous les autres acteurs sur le march\u00e9, il prend une niche<\/li>\n<li>Cet exemple est propre au Royaume uni et est li\u00e9 \u00e0 la r\u00e9glementation<\/li>\n<\/ul>\n<p><em>Nb: En France il n&rsquo;y a que des fichiers de Scoring n\u00e9gatifs \u00e0 l&rsquo;inverse des pays anglo-saxons<\/em><\/p>\n<p class=\"MsoNormal\"><u><strong>Pr\u00e9sentation \u00a72 B2B: Volubill<\/strong><\/u><\/p>\n<p class=\"MsoNormal\"><em>par Andr\u00e9 Meyer (ex SFR, ex HP)<\/em><\/p>\n<ul>\n<li>Services aux op\u00e9rateurs<\/li>\n<li>Spin off de SFR<\/li>\n<li>Rachat de la techno \u00e0 SFR =&gt; Permettre aux op\u00e9rateurs de diff\u00e9rencier la facturation en fonction des services<\/li>\n<li>Cr\u00e9ation en 2001<\/li>\n<li>9\/11 =&gt; arr\u00eat des achats<\/li>\n<li>Contexte: \u00c9chec du Mms et du push to talk<\/li>\n<li>=&gt; veille en Asie =&gt; Contexte tr\u00e8s diff\u00e9rent =&gt; installation \u00e0 Kuala Lumpur<\/li>\n<li>Vente au no. 1 Indien<\/li>\n<li>\u00ab\u00a0Si on \u00e9tait rest\u00e9s en Europe on aurait disparu\u00a0\u00bb<\/li>\n<li>=&gt; Permettre aux op\u00e9rateurs d&rsquo;\u00e9viter les fuites \u00a0\u00bbleakage\u00a0\u00bb<\/li>\n<li>Globe Telecom aux Philippines: Moyenne de 20 SMS par user (record de monde).<\/li>\n<li>Ruptures potentielles:<\/li>\n<li>&gt;1) succ\u00e8s des contenus hors portail (les portails propres n&rsquo;ont pas bien march\u00e9)<\/li>\n<\/ul>\n<blockquote class=\"quote-light\"><p>\n  2) P2P mobile [Prot\u00e9ger les op\u00e9rateurs\n<\/p><\/blockquote>\n<ul>\n<li>&gt;3) Vid\u00e9o mobile<\/li>\n<li>&gt; Etc..<\/li>\n<li>Les op\u00e9rateurs peuvent ils continuer \u00e0 \u00eatre rentables malgr\u00e9 le Wimax etc. ? =&gt; leur permettre de mieux contr\u00f4ler les flux\n<ul>\n<li>Q: Comment faire confiance \u00e0 une soci\u00e9t\u00e9 de 20 personnes bas\u00e9es \u00e0 Grenoble?<\/li>\n<li>R: N\u00e9go avec HP qui a port\u00e9 le contrat, idem avec Logica en Inde =&gt; passage par des cr\u00e9neaux indirects<\/li>\n<li>Q: Comment lever les fonds?<\/li>\n<li>R: Premi\u00e8re Commande SFR et 1 pour Orange en R\u00e9p Dominicaine<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote class=\"quote-light\"><p>&nbsp;<\/p><\/blockquote>\n<p><u><strong>Pr\u00e9sentation \u00a73 : Pierre Kosciusko Morizet =&gt; Price Minister<\/strong><\/u><u> <\/u><\/p>\n<ul>\n<li>Fondation de PM en mars 2000<\/li>\n<li>En pleine bulle<\/li>\n<li>Argument: la crise est r\u00e9elle mais pas celle de l&rsquo;usage<\/li>\n<li>On a su profiter de celte p\u00e9riode<\/li>\n<li>Peu de moyens =&gt; besoin de gagner vite des $<\/li>\n<li>Cr\u00e9neau: Petites annonces C2C<\/li>\n<li>Id\u00e9e: reconstruire l&rsquo;\u00e9quation prix choix service qui a fait le succ\u00e8s de la grande distribution<\/li>\n<li>A l&rsquo;\u00e9poque les sites \u00e9taient tr\u00e8s Orient\u00e9s prix<\/li>\n<li>Frais de Mise en vente = 0 \u20ac<\/li>\n<li>On peut changer le prix fixe \u00e0 loisir =&gt; le march\u00e9 s&rsquo;\u00e9quilibre vite<\/li>\n<li>On a rajout\u00e9 le service =&gt; Garanties (PM est le tiers payant certificateur)<\/li>\n<li>Changement de slogan: Achat vente \u00e0 moiti\u00e9 prix =&gt; Depuis 2ans L&rsquo;achat vente garanti<\/li>\n<li>Profil des employ\u00e9s? On a invent\u00e9 des m\u00e9tiers<\/li>\n<li>Petite structure, pas de besoin en fonds de roulement<\/li>\n<li>Ouverture de l&rsquo;Espagne le mois prochain\n<ul>\n<li>Q: Quel %age de marge pour PM?<\/li>\n<li>R: 10% (uniquement si le produit est vraiment vendu)<\/li>\n<li>Q: Avez-vous cr\u00e9\u00e9 des offres factices?<\/li>\n<li>R: Alapage a essay\u00e9 \u00e7a il y-a 5 ans. Aucland il y a 7 ans a aussi essay\u00e9 de faire du B2C en faux C2C. C&rsquo;est une erreur. On a essay\u00e9 de g\u00e9rer la parit\u00e9 vendeur acheteur en demandant au d\u00e9part \u00e0 des pros de nous faire Confiance pendant quelques mois, le temps que l&rsquo;audience monte. Aujourd&rsquo;hui chaque jour on fait plus d&rsquo;affaires que dans toute l&rsquo;ann\u00e9e 2001<\/li>\n<li>R: Pour lancer l&rsquo;Espagne on va laisser monter la mayonnaise<\/li>\n<li>Q: Contournement de mod\u00e8le?<\/li>\n<li>R: la faible Commission le rend inutile<\/li>\n<li>Q: web 2.0<\/li>\n<li>R: On s&rsquo;y int\u00e9resse beaucoup, pour nous c&rsquo;est le web o\u00f9 le contenu vient de et par les utilisateurs. Pour moi le web 2.0 c&rsquo;est le web qui marche, m\u00eame sur des sites qui ont dix ans. Apr\u00e8s, le reste c&rsquo;est une mode.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><a title=\"Pierre Kosciusko Morizet\" href=\"https:\/\/henrikaufman.typepad.com\/et_si_lon_parlait_marketi\/rflexion_marketing\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Un article int\u00e9ressant sur Price Minister est disponible ici, sur le site d&rsquo;Henri Kaufman<\/a><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><strong>&gt;&gt; 2\u00e8me partie : <\/strong><strong>Pr\u00e9sentation de Benoit Sarazin sur les principes des innovations de rupture<\/strong><\/p>\n<p class=\"MsoNormal\"><em>Nb: Beno\u00eet Sarazin est consultant et anime le site Web Innovation &amp; rupture pr\u00e9sent dans notre blog-roll sur ce site (voir colonne de droite)<\/em><\/p>\n<ul>\n<li>Principe \u00a71 : Commencer dans des niches! Ex: 1) PM a d\u00e9marr\u00e9 dans les produits culturels 2) Volubill avec l&rsquo;Asie<\/li>\n<li>Principe \u00a72 : 1 Valeur forte pour les clients =&gt; 1) PM= la garantie 2) Volubill= int\u00e9gration transparente SI op\u00e9rateurs transparence pour us utilisateurs =&gt; Partir des besoins latents des clients, pas exprim\u00e9s<\/li>\n<li>Principe \u00a73 : Nouvelle comp\u00e9tence pour les fournisseurs =&gt; Revoir les fondamentaux du m\u00e9tier<\/li>\n<li>Principe \u00a74 : Un r\u00e9sultat paradoxal: satisfaction des clients Sup\u00e9rieure \u00e0 co\u00fbt inf\u00e9rieur =&gt; impossible sur un march\u00e9 stable (arriver \u00e0 faire des choses impossibles =&gt; c&rsquo;est \u00e7a la rupture)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Voici un compte-rendu express pris lors d&rsquo;une conf\u00e9rence \u00e0 laquelle j&rsquo;ai assist\u00e9 hier soir \u00e0 Telecom Paris (rue Barrault, 13\u00e8me arrdt) organis\u00e9e par les anciens de cette \u00e9cole (ENST) et tourn\u00e9e autour de l&rsquo;innovation de rupture. Quels exemples marquants ? Quelles sont les recettes et les principes de base ? et au milieu une pr\u00e9sentation &hellip;<\/p>\n","protected":false},"author":2,"featured_media":57029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PKM de Priceminister: &quot;Pour moi, le WEB 2.0, c&#039;est le Web qui marche !&quot;<\/title>\n<meta name=\"description\" content=\"Voici un compte-rendu express pris lors d&#039;une conf\u00e9rence \u00e0 laquelle j&#039;ai assist\u00e9 hier soir \u00e0 Telecom Paris (rue Barrault, 13\u00e8me arrdt) organis\u00e9e par les\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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