{"id":12221,"date":"2014-01-27T19:43:27","date_gmt":"2014-01-27T18:43:27","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=12221"},"modified":"2024-08-08T22:12:10","modified_gmt":"2024-08-08T20:12:10","slug":"reseaux-sociaux-dentreprise-comment-animer-sa-communaute-cmad","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2014\/01\/27\/reseaux-sociaux-dentreprise-comment-animer-sa-communaute-cmad\/","title":{"rendered":"communaut\u00e9s en entreprise et m\u00e9dias sociaux en 2014 #CMAD"},"content":{"rendered":"

Qu\u2019est-ce qui pr\u00e9occupe un community manager<\/a> ou un responsable social media\u00a0 ?\u00a0 Tel \u00e9tait l\u2019ordre du jour de la conf\u00e9rence live sur Google+ Hangout<\/a> <\/em><\/span>du #CMAD (Community Management Appreciating Day <\/a>un \u00e9v\u00e9nement cr\u00e9\u00e9 par l\u2019excellent Jeremiah Owyang<\/a>) qui s\u2019est tenue hier soir tr\u00e8s tard, \u00e0 partir de 21.00 heure fran\u00e7aise. J\u2019ai eu la chance de participer \u00e0 cette conf\u00e9rence et d\u2019\u00eatre un des experts du Panel avec Jeanette Gibson et Elizabeth Houston de Hootsuite, et Jaime Steiner de ING<\/span> Am\u00e9rique.<\/em><\/span><\/p>\n

Les communaut\u00e9s plus que jamais \u00e0 l\u2019ordre du jour<\/h2>\n

Les questions soulev\u00e9es \u00e9taient les suivantes :<\/strong><\/span><\/p>\n

– Quels points cl\u00e9s pour construire une solide communaut\u00e9 d\u2019entreprise ? <\/span><\/span><\/p>\n

– Quelles consid\u00e9rations de d\u00e9part doit-on prendre en compte avant de se lancer dans un travail de communaut\u00e9 en entreprise ?<\/span><\/span><\/p>\n

– Comment la collaboration transverse entre les diverses unit\u00e9s d\u2019une entreprise (Ventes\/Marketing\/Service Clients etc.) joue-t- elle sur la cr\u00e9ation d\u2019une communaut\u00e9 ?<\/span><\/span><\/p>\n

– Quelles diff\u00e9rences de nature entre communaut\u00e9s dans et hors de l\u2019entreprise ?<\/span><\/span><\/p>\n

– Et la meilleure pour la fin : quel impact du travail de communaut\u00e9 sur la ligne de bas de bilan ?<\/span><\/span><\/p>\n

Overview<\/h4>\n

This engaging session will dive into the importance of building an enterprise community, best practices to keep in mind, and considerations to evaluate. The panelists will also share insights around the importance of community engagement and enablement and it\u2019s impact on business as we move forward in 2014 and beyond.<\/p>\n

From this session, participants will discover ways to build a robust enterprise community for their audiences, bring back tangible examples to their team members, and leverage learnings from industry experts.<\/p>\n

Organizer<\/h4>\n

Connor Meakin<\/strong>
\nCommunity Manager at HootSuite<\/a><\/em><\/p>\n

By day, Connor manages HootSuite\u2019s community building efforts in North America<\/a> through the brand ambassador program, events, and regularly sharing stories on the HootSuite Blog. By night and in the wee hours of the morning, you\u2019ll find him playing and following just about every sport, high fiving strangers while running, and drinking too much coffee.<\/p>\n

Connect with Connor on Twitter<\/a> at @connormeaks<\/a> or on Google+<\/a>.<\/p>\n

Panelists<\/h4>\n

Jeanette Gibson<\/strong>
\nVP of Community at HootSuite<\/a><\/em><\/p>\n

Jeanette Gibson, VP of Community at HootSuite is a social and digital marketer and general tech enthusiast. She\u2019s the former head of social at Cisco Systems, Inc<\/a>, and currently spends her time between San Jose<\/a> and Vancouver.<\/p>\n

Connect with Jeanette on Twitter at @JeanetteG<\/a> or on Google+<\/a>.<\/p>\n

Yann Gourvennec<\/strong>
\nFounder of Visionary Marketing<\/a><\/em><\/p>\n

Yann has a long-standing experience in marketing, information systems and Web marketing<\/a>. He created visionarymarketing.com<\/a> in 1996 also co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger, and his book Mastering Digital Marketing Like A Boss will be published soon.<\/p>\n

Connect with Yann on Twitter at @ygourven<\/a> or on Google+<\/a>.<\/p>\n

Elizabeth Houston<\/strong>
\nDirector of Enterprise Community at HootSuite<\/a><\/em><\/p>\n

Elizabeth Houston has spent over 17 years creating awarding-winning high-tech industry communication strategies, working for companies such as Cisco, PeopleSoft<\/a>, and EDS<\/a>. Recently, Elizabeth became the Director of Enterprise Community at HootSuite, focusing on the customer journey and engagement.<\/p>\n

Connect with Elizabeth on Twitter at @elhoust<\/a> or on Google+<\/a>.<\/p>\n

Jaime Stein<\/strong>
\nSenior Manager, Social Media at ING DIRECT Canada<\/a><\/em><\/p>\n

Jaime is the Head of Social Media at ING DIRECT. He developed the bank\u2019s social media strategy and ensures that its communities are engaged. A journalist by training, he\u2019s the former Head of Digital Media at the Canadian Football League where he launched the League\u2019s social media presence in 2009.<\/p>\n

Connect with Jaime on Twitter at @jaimestein<\/a> or on Google+<\/a>.<\/p>\n

Discussion Questions<\/h4>\n
    \n
  1. What elements are key to building strong enterprise communities?<\/li>\n
  2. What initial considerations need to be made before embarking on creating a single enterprise community?<\/li>\n
  3. How does cross-organization collaboration (Sales, Marketing, Customer service, etc) play a role in building enterprise communities?<\/li>\n
  4. How does enterprise community building differ from traditional community building practices?<\/li>\n
  5. What impact does enterprise community building efforts have on the bottom line of a business?<\/li>\n<\/ol>\n

    RSVP & Watch the Hangout<\/h4>\n

    Want to RSVP for the Hangout? Visit #CMAD presents: Building Community in the Enterprise Business and let us know you\u2019re going to watch. This will add the event to your calendar and remind you to attend!<\/p>\n

    The video will play on the event page when the broadcast starts.<\/p>\n

    Not sure what time this is for your location? Use worldtimebuddy.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Qu\u2019est-ce qui pr\u00e9occupe un community manager ou un responsable social media\u00a0 ?\u00a0 Tel \u00e9tait l\u2019ordre du jour de la conf\u00e9rence live sur Google+ Hangout du #CMAD (Community Management Appreciating Day un \u00e9v\u00e9nement cr\u00e9\u00e9 par l\u2019excellent Jeremiah Owyang) qui s\u2019est tenue hier soir tr\u00e8s tard, \u00e0 partir de 21.00 heure fran\u00e7aise. J\u2019ai eu la chance de …<\/p>\n","protected":false},"author":2,"featured_media":34063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-12221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nCommunaut\u00e9s en entreprise et m\u00e9dias sociaux en 2014 #CMAD<\/title>\n<meta name=\"description\" content=\"Comment d\u00e9marrer, d\u00e9velopper, animer et faire r\u00e9ussir vos communaut\u00e9s de community management en 2014 ?\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communaut\u00e9s en entreprise et m\u00e9dias sociaux en 2014 #CMAD\" \/>\n<meta property=\"og:description\" content=\"Comment d\u00e9marrer, 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/12221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=12221"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/12221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/34063"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=12221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=12221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=12221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}