{"id":11831,"date":"2013-12-23T08:42:39","date_gmt":"2013-12-23T07:42:39","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=11831"},"modified":"2024-04-15T15:43:07","modified_gmt":"2024-04-15T13:43:07","slug":"innovation-ceci-nest-pas-une-prevision-pour-2014","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/12\/23\/innovation-ceci-nest-pas-une-prevision-pour-2014\/","title":{"rendered":"innovation : Ceci n&rsquo;est pas une pr\u00e9vision pour 2014"},"content":{"rendered":"<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/12\/eye-large.gif\"><img decoding=\"async\" style=\"background-image: none; float: left; padding-top: 0px; padding-left: 0px; margin: 0px 10px 0px 0px; display: inline; padding-right: 0px; border: 0px;\" title=\"eye-large\" alt=\"eye-large\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/12\/eye-large_thumb.gif\" width=\"124\" height=\"96\" align=\"left\" border=\"0\" \/><\/a><\/p>\n<p><span style=\"color: #9a927d;\"><em><span style=\"color: #4f81bd;\"><a href=\"https:\/\/www.google.com\/search?q=pr%C3%A9visions+2014&amp;rlz=1C1SVEC_enFR369FR369&amp;oq=pr%C3%A9visions+2014&amp;aqs=chrome..69i57j0l5.2727j0j4&amp;sourceid=chrome&amp;espv=210&amp;es_sm=122&amp;ie=UTF-8#es_sm=122&amp;espv=210&amp;q=tendances+web+2014\" target=\"_blank\" rel=\"noopener noreferrer\">Les pr\u00e9visions ont envahi les blogs<\/a><\/span><\/em><em><span style=\"color: #4f81bd;\"> et les sites Web, au point de devenir invisibles, comme tous les ans. Une arm\u00e9e de proph\u00e8tes visionnaires nous abreuve des futures tendances du Web et du Web social et m\u00eame des tendances de la plan\u00e8te \u2026 tant qu\u2019on y est ! Ces pr\u00e9visions sont simples d\u2019ailleurs, elles tournent toutes autour des m\u00eames choses &#8211; de pr\u00e9f\u00e9rence des innovations qui se mettent en place depuis des lustres (le Big data, le quantified self, les objets connect\u00e9s, les derniers clones de <a href=\"http:\/\/whisper.sh\" target=\"_blank\" rel=\"noopener noreferrer\">Tumblr et d\u2019Instagram<\/a>, la ni\u00e8me \u00e9volution du edgerank de Facebook \u2026). Et si vous avez un sentiment de d\u00e9j\u00e0-vu, c\u2019est parfaitement normal, <a href=\"https:\/\/visionarymarketing.com\/fr\/2022\/11\/mythes-de-linnovation\/\" target=\"_blank\" rel=\"noopener noreferrer\">car l\u2019innovation est affaire de maturation<\/a>. Elle se bonifie lentement, en vieillissant \u2026 ou elle se mad\u00e9rise et devient obsol\u00e8te \u2026 comme le bon vin.<\/span><\/em> <\/span><\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/12\/merry-xmas.gif\"><img decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin: 10px auto; display: block; padding-right: 0px; border: 0px;\" title=\"merry-xmas\" alt=\"merry-xmas\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/12\/merry-xmas_thumb.gif\" width=\"550\" height=\"413\" border=\"0\" \/><\/a><\/p>\n<p align=\"center\"><em><span style=\"color: #4f81bd;\">avant tout, souhaitons \u00e0 nos lecteurs un Joyeux No\u00ebl et une bonne ann\u00e9e<\/span><\/em><\/p>\n<p><strong>Les pr\u00e9visions 2014, c\u2019est sur <a href=\"https:\/\/visionarymarketing.com\" target=\"_blank\" rel=\"noopener noreferrer\">visionary marketing<\/a> \u2026 et depuis longtemps<\/strong><\/p>\n<p>Si je ne vous assomme pas avec les derni\u00e8res pr\u00e9visions sur le big data, c\u2019est que le big data est d\u00e9j\u00e0 l\u00e0 \u2026 depuis bien longtemps m\u00eame, mais qu\u2019il va encore falloir des d\u00e9cennies pour que les marketeurs comprennent ce qu\u2019ils peuvent en faire : dans le <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/11\/le-big-data-nouveau-carburant-de-la-pub-en-ligne-rtb\/\" target=\"_blank\" rel=\"noopener noreferrer\">RTB<\/a>, dans le <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/09\/marketing-du-contenu-brand-content-et-marketing-automation-vers-ladoption-generalisee\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing automation<\/a>, <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/07\/retail-marketforce-set-to-improve-european-shopping-experience-beyond-big-data-dashboards\/\" target=\"_blank\" rel=\"noopener noreferrer\">dans le CRM<\/a> \u2026 ce n\u2019est pas nouveau, <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/07\/big-data-pourquoi-labondance-des-donnees-na-aucune-importance-scmw2013\/\" target=\"_blank\" rel=\"noopener noreferrer\">cela est vieux comme le monde<\/a>. Mais il y a des <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/10\/4-exemples-concrets-du-big-data-avec-information-builders-et-business-decision\/\" target=\"_blank\" rel=\"noopener noreferrer\">entreprises plus en pointe que d\u2019autres<\/a>, et c\u2019est cela qui est nouveau. Le <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/12\/09\/cloud-computing\/\" target=\"_blank\" rel=\"noopener noreferrer\">sujet est en train de m\u00fbrir<\/a>, car <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/03\/big-data-1-seulement-des-donnees-servent-au-decisionnel-et-cest-parfaitement-normal\/\" target=\"_blank\" rel=\"noopener noreferrer\">pour beaucoup de marketeurs, le big data n\u2019est qu\u2019un buzzword de plus dans le dictionnaire<\/a>.<\/p>\n<p>Pareillement pour les <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/11\/internet-des-objets-nouvelle-ere-de-lelectronique-grand-public-g9plus\/\" target=\"_blank\" rel=\"noopener noreferrer\">objets connect\u00e9s. Ce n\u2019est pas la d\u00e9couverte de l\u2019ann\u00e9e. Mais nous pouvons les toucher d\u00e9sormais, les mettre \u00e0 nos poignets et les acheter \u00e0 la FNAC<\/a> \u2026 ou ailleurs.<\/p>\n<p>Quand aux r\u00e9seaux sociaux, que nous importe le ni\u00e8me clone d\u2019Instagram. L\u2019innovation n\u2019est plus l\u00e0 depuis longtemps. <a href=\"http:\/\/amonboss.com\" target=\"_blank\" rel=\"noopener noreferrer\">La v\u00e9ritable innovation est dans la g\u00e9n\u00e9ralisation du \u201cdigital\u201d, sa fusion dans le business, et le couronnement de la communication digitale<\/a>.<\/p>\n<p>Et la pr\u00e9vision de 2014 que je peux faire sans me risquer : <strong>la communication digitale expliqu\u00e9e \u00e0 mon boss sera publi\u00e9 en anglais en d\u00e9but 2014<\/strong> et l\u00e0, pour le coup, voil\u00e0 une v\u00e9ritable innovation ! (on h\u00e9site encore un peu entre \u201cmastering\u201d ou \u201cmanaging\u201d \u2026 enfin bref ! c\u2019est du d\u00e9tail, la pr\u00e9vision va quand m\u00eame se r\u00e9aliser !)<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/12\/INPI-couverture_V3_com_digi.gif\"><img decoding=\"async\" style=\"background-image: none; float: none; padding-top: 0px; padding-left: 0px; margin: 10px auto; display: block; padding-right: 0px; border: 0px;\" title=\"INPI-couverture_V3_com_digi\" alt=\"INPI-couverture_V3_com_digi\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2013\/12\/INPI-couverture_V3_com_digi_thumb.gif\" width=\"600\" height=\"230\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les pr\u00e9visions ont envahi les blogs et les sites Web, au point de devenir invisibles, comme tous les ans. Une arm\u00e9e de proph\u00e8tes visionnaires nous abreuve des futures tendances du Web et du Web social et m\u00eame des tendances de la plan\u00e8te \u2026 tant qu\u2019on y est ! Ces pr\u00e9visions sont simples d\u2019ailleurs, elles tournent &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4076,2898],"tags":[],"class_list":["post-11831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-big-data","category-communication-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>innovation : Ceci n&#039;est pas une pr\u00e9vision pour 2014<\/title>\n<meta name=\"description\" content=\"Les pr\u00e9visions ont envahi les blogs et les sites Web, au point de devenir invisibles, comme tous les ans. 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