{"id":11641,"date":"2013-12-11T09:01:13","date_gmt":"2013-12-11T08:01:13","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=11641"},"modified":"2023-05-17T22:14:40","modified_gmt":"2023-05-17T20:14:40","slug":"google","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2013\/12\/11\/google\/","title":{"rendered":"Google + : le moins actif des r\u00e9seaux sociaux selon Gigya"},"content":{"rendered":"

La s\u00e9lection du jour e<\/em>st cet article d\u2019Adweek \u00e0 propos des analyses de Gigya concernant Google+<\/a>. Bien que l\u2019on dise que le r\u00e9seau social de Google<\/span> est le 2e en nombre d\u2019utilisateurs, la qualit\u00e9 de l\u2019engagement y est encore tr\u00e8s basse et m\u00eame au plus bas. <\/em><\/p>\n

Google +\u00a0: le moins actif des r\u00e9seaux sociaux selon Gigya<\/h2>\n

J\u2019ai souvent \u00e9t\u00e9 tr\u00e8s critique des efforts de Google de copier Facebook<\/span> au travers des ann\u00e9es et m\u00eame si force est de constater que ces efforts n\u2019ont pas v\u00e9ritablement pay\u00e9 (cf. ce que dit Steve Ballmer\u00a0des difficult\u00e9s de Microsoft et de Google \u00e0 rentrer sur ce march\u00e9 du social business ici<\/a>), en tant que photographe amateur<\/a>, je commence \u00e0 voir pourtant certains changements dans les \u00e9changes sur la plate-forme du g\u00e9ant de la recherche et j\u2019y partage de plus en plus mes photos au travers de leurs \u00ab\u2009communaut\u00e9s\u2009\u00bb.<\/p>\n

Et il faut avouer que \u00e7a marche plut\u00f4t bien. Il est vrai que les \u00e9changes et les partages sont faibles sur les pages de profils et les articles de Google plus (c\u2019est un euph\u00e9misme). Mais les communaut\u00e9s, et en particulier les communaut\u00e9s de photographes au rang desquels \u00ab\u2009Landscape photography<\/a>\u2009\u00bb ou \u00ab\u2009Street photographers<\/a>\u2009\u00bb commence \u00e0 v\u00e9ritablement \u00e0 fonctionner.<\/p>\n

\u00c7a a pris son temps, mais Google plus, dirait-on, a trouv\u00e9 sa niche\u2026 sans doute gr\u00e2ce \u00e0 Picasa<\/a>, mais aussi aux r\u00e9cents et d\u00e9sastreux changements de fonctionnalit\u00e9s de Flickr<\/a>, qui y ont quasi instantan\u00e9ment tu\u00e9 le partage. Et pourtant, les analystes comme Gigya<\/span> sont moins impressionn\u00e9s\u00a0:<\/p>\n

\"google-+\"<\/a>
Un r\u00e9seau en perdition<\/figcaption><\/figure>\n

En fonction des photos que j\u2019ai choisies, je peux avoir jusqu\u2019\u00e0 30 ou plus appr\u00e9ciations Google plus (les fameux \u00ab\u2009+\u2009\u00bb \u00e9quivalents aux \u00ab\u2009likes\u2009\u00bb de Facebook) et m\u00eame quelques partages sur les photos (soyons fous). Pas trop mal pour un utilisateur individuel, et mieux que ce que l\u2019on trouve sur certaines plates-formes (y compris Facebook)<\/span><\/em><\/p>\n

Les partages au plus bas parmi les r\u00e9seaux sociaux | Adweek<\/a><\/h3>\n

\u00ab\u2009Il s\u2019agit du 2e\u00a0r\u00e9seau social le plus populaire selon certaines mesures, mais en ce qui concerne les partages, c\u2019est l\u00e0 que l\u2019activit\u00e9 y est la plus faible quand on la compare \u00e0 ses rivaux, selon les derni\u00e8res donn\u00e9es mises \u00e0 disposition par la soci\u00e9t\u00e9 de technologie d\u00e9di\u00e9e aux m\u00e9dias Gigya.<\/p>\n

Facebook, Twitter<\/a>, Pinterest <\/a>et LinkedIn<\/span> sont tous beaucoup plus efficaces pour les partages sur leurs r\u00e9seaux que Google plus, selon Gigya<\/span>, qui affirme avoir mesur\u00e9 comment 1,5\u00a0milliard d\u2019utilisateurs Web partagent leur contenu chaque mois. En fait, c\u2019est Gigya qui op\u00e8re la fonction de partage de plus de 700 de leurs partenaires Internet. Selon leurs donn\u00e9es, seulement 3\u00a0% de toutes les donn\u00e9es de partage ont \u00e9t\u00e9 attribu\u00e9s \u00e0 Google +, de juillet \u00e0 septembre.<\/p>\n

En comparaison, 41\u00a0% utilisateurs ont partag\u00e9 leur contenu sur Facebook\u2009; 20\u00a0% ont partag\u00e9 sur Twitter\u2009; 20\u00a0% ont aliment\u00e9 Pinterest\u2009; et 4\u00a0% ont aliment\u00e9 les partages de LinkedIn<\/a>. Google + compte plus d\u2019utilisateurs que toutes ces plates-formes, sauf Facebook, du fait que n\u2019importe quel utilisateur des services Google s\u2019est vu attribuer automatiquement un compte Google +.\u2009\u00bb<\/p>\n

la messe est dite\u2026 la suite de cet article en anglais\u00a0: Google Plus Shares Least Among Social Networks | Adweek<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La s\u00e9lection du jour est cet article d\u2019Adweek \u00e0 propos des analyses de Gigya concernant Google+. Bien que l\u2019on dise que le r\u00e9seau social de Google est le 2e en nombre d\u2019utilisateurs, la qualit\u00e9 de l\u2019engagement y est encore tr\u00e8s basse et m\u00eame au plus bas. Google +\u00a0: le moins actif des r\u00e9seaux sociaux selon …<\/p>\n","protected":false},"author":2,"featured_media":11652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nGoogle + : le moins actif des r\u00e9seaux sociaux selon Gigya<\/title>\n<meta name=\"description\" content=\"La s\u00e9lection du jour est cet article de Adweek \u00e0 propos des analyses de Gigya concernant Google+. 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