{"id":11,"date":"2006-02-08T06:24:01","date_gmt":"2006-02-08T06:24:01","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2006\/02\/08\/le-podcast-nouveau-support-publicitaire\/"},"modified":"2021-10-24T14:19:08","modified_gmt":"2021-10-24T12:19:08","slug":"le-podcast-nouveau-support-publicitaire","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2006\/02\/08\/le-podcast-nouveau-support-publicitaire\/","title":{"rendered":"Le podcast sera-t-il le support publicitaire de demain ?"},"content":{"rendered":"

Le podcast sera-t-il le support publicitaire de demain ?Le podcast fait exploser les audiences. Plus qu’un simple nouveau mod\u00e8le de t\u00e9l\u00e9chargement, cette technologie innovante<\/a> permet de changer en profondeur les modes de rapport au m\u00e9dia radiophonique notamment (sans mentionner les diverses utilisations par les amateurs et les radios alternatives).<\/em><\/p>\n

Le podcast, nouveau support publicitaire ?<\/h2>\n
\"Podcast
Le podcast sera-t-il le support publicitaire de demain ? Ce format, encore naissant il est cependant porteur de plein de promesses<\/figcaption><\/figure>\n

En plus d’une modification des comportements, le podcast fait \u00e9clater les visites … et les co\u00fbts de stockage multim\u00e9dia qui l’accompagnent. Reste une question: Comment se financer dans un mod\u00e8le – sorte d’Audio on Demand – o\u00f9 l’auditeur fait son march\u00e9 et n’est donc plus soumis au passage incessant de la publicit\u00e9 (qu’il peut zapper tr\u00e8s facilement puisque l’\u00e9mission n’est plus \u00e9cout\u00e9e en direct).<\/p>\n

C’est pourquoi les m\u00e9dias lorgnent sur les mod\u00e8les sponsoris\u00e9s du podcast. Voil\u00e0 comment une menace \u00e0 un support publicitaire peut devenir \u00e0 son tour un nouveau mod\u00e8le publicitaire …<\/p>\n

Excellent article du journal du net \u00e0 ce sujet cliquer ici<\/a><\/strong><\/p>\n

Podcast : plong\u00e9e au c\u0153ur d’un mod\u00e8le qui se cherche<\/h3>\n

\u00ab\u00a0Technologie jeune, fun, attractive et prometteuse, cherche revenus sous peine d’\u00eatre victime de son succ\u00e8s… Le podcast, qui f\u00e9d\u00e8re des audiences de plus en plus grandes, cherche \u00e0 se rentabiliser. La pub arrive. (08\/02\/2006)<\/em><\/p>\n

Podcast ? K\u00e9zako ? Impossible d’y \u00e9chapper pourtant : ces derniers temps, le mot est partout. La t\u00e9l\u00e9vision s’est m\u00eame empar\u00e9e du ph\u00e9nom\u00e8ne, curieuse de d\u00e9couvrir ces \u00ab\u00a0fashion victims\u00a0\u00bb qui t\u00e9l\u00e9chargent des programmes directement sur leur baladeur num\u00e9rique ou ces podcasteurs, qui diffusent leur propre contenu via le Web gr\u00e2ce \u00e0 cette technologie.<\/p>\n

Signe des temps : les hommes politiques s’y mettent et lancent leurs propres podcasts. Rarement un ph\u00e9nom\u00e8ne ne s’\u00e9tait d\u00e9velopp\u00e9 aussi rapidement : il n’est plus le seul fait des adorateurs de l’iPod, mais couvre d\u00e9sormais une population bien plus large alors m\u00eame que les grandes radios n’ont lanc\u00e9 leur podcast que dans le courant de l’ann\u00e9e derni\u00e8re.\u00a0\u00bb<\/p>\n

Poursuivre votre lecture avec cet article du JDNet – Podcast : plong\u00e9e au c\u0153ur d’un mod\u00e8le qui se cherche<\/a><\/strong>– article du\u00a008 f\u00e9vrier 2006<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Le podcast sera-t-il le support publicitaire de demain ?Le podcast fait exploser les audiences. Plus qu’un simple nouveau mod\u00e8le de t\u00e9l\u00e9chargement, cette technologie innovante permet de changer en profondeur les modes de rapport au m\u00e9dia radiophonique notamment (sans mentionner les diverses utilisations par les amateurs et les radios alternatives). Le podcast, nouveau support publicitaire ? …<\/p>\n","protected":false},"author":2,"featured_media":61308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2898],"tags":[],"class_list":["post-11","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-digitale"],"yoast_head":"\nLe podcast sera-t-il le support publicitaire de demain ?<\/title>\n<meta name=\"description\" content=\"Le podcast sera-t-il le support publicitaire de demain ? 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