Perfectmatch.com<\/a>. Whirlpool joue ainsi les entremetteurs pour s\u00e9duire la g\u00e9n\u00e9ration des trentenaires et organise des soir\u00e9es rencontres autour de la lessive et de la qu\u00eate de l\u2019\u00e2me s\u0153ur avec des animations d\u00e9concertantes de cr\u00e9ativit\u00e9.<\/p>\nCes fameuses rencontres seront organis\u00e9es dans des lieux peu conventionnels comme des bars, des restaurants, des lounges mais la marque ne perd pas son objectif de recrutement de nouveaux consommateurs en r\u00e9servant toujours une place pour promouvoir ses produits. Le premier rendez-vous d\u2019une longue s\u00e9rie, \u00e9tait d\u2019ailleurs fix\u00e9 au 7 septembre au \u00abInsperience Studio \u00bb \u00e0 Atlanta, le showroom de la marque. Nuls doutes qu\u2019une fois mari\u00e9s, ces couples seront reconnaissant \u00e0 la marque et s\u2019\u00e9quiperont chez elle.<\/p>\n
Le constructeur cor\u00e9en LG a n\u00e9anmoins une longueur d’avance puisqu’il a ouvert un ‘Wash Bar’ dans le X\u00e8me arrondissement Parisien depuis avril 2006.<\/p>\n
Il transpara\u00eet au travers de ces deux cas qu\u2019une innovation n\u00e9cessite un lien de proximit\u00e9 avec le consommateur pour pouvoir se d\u00e9velopper et \u00eatre adopt\u00e9e. Egalement, le concept incarn\u00e9 par un produit importe plus que l’innovation et\/ou la haute technologie de ce dit produit. Le succ\u00e8s d’une innovation d\u00e9pendra donc de l’innovation d\u00e9ploy\u00e9e pour l’int\u00e9grer dans le quotidien du consommateur. Dans ces exemples, LG et Whirlpool donnent une nouvelle dimension au showroom et fid\u00e8lise leur cible qui \u00e9tait jusqu’\u00e0 pr\u00e9sent non consommatrice de produits \u00e9lectrom\u00e9nagers : un recrutement novateur et pertinent.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Consommateurs c\u00e9libataires, divorc\u00e9s – et de surcro\u00eet habitant dans une grande ville : autant de freins pour s\u2019\u00e9quiper en \u00e9lectrom\u00e9nager et plus particuli\u00e8rement en machine \u00e0 laver ; ce qui fait le bonheur des laveries automatiques. Whirlpool : entremetteur pour le compte des consommateurs N\u00e9anmoins, aux Etats-Unis, Whirlpool a su faire preuve d\u2019audace en d\u00e9cidant …<\/p>\n","protected":false},"author":6,"featured_media":57017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\n
Whirlpool : entremetteur pour le compte des consommateurs<\/title>\n<meta name=\"description\" content=\"Consommateurs c\u00e9libataires, divorc\u00e9s - et de surcro\u00eet habitant dans une grande ville : autant de freins pour s\u2019\u00e9quiper en \u00e9lectrom\u00e9nager et plus\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whirlpool : entremetteur pour le compte des consommateurs\" \/>\n<meta property=\"og:description\" content=\"Consommateurs c\u00e9libataires, divorc\u00e9s - et de surcro\u00eet habitant dans une grande ville : autant de freins pour s\u2019\u00e9quiper en \u00e9lectrom\u00e9nager et plus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2006-09-12T18:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T17:22:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-171810.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christelle Alexandre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christelle Alexandre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/\"},\"author\":{\"name\":\"Christelle Alexandre\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\"},\"headline\":\"Whirlpool : entremetteur pour le compte des consommateurs\",\"datePublished\":\"2006-09-12T18:15:37+00:00\",\"dateModified\":\"2020-09-18T17:22:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/\"},\"wordCount\":349,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/09\\\/jumpstory-download20200918-171810.jpg\",\"articleSection\":[\"Marketing & Innovation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/\",\"name\":\"Whirlpool : entremetteur pour le compte des consommateurs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/09\\\/jumpstory-download20200918-171810.jpg\",\"datePublished\":\"2006-09-12T18:15:37+00:00\",\"dateModified\":\"2020-09-18T17:22:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\"},\"description\":\"Consommateurs c\u00e9libataires, divorc\u00e9s - et de surcro\u00eet habitant dans une grande ville : autant de freins pour s\u2019\u00e9quiper en \u00e9lectrom\u00e9nager et plus\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/09\\\/jumpstory-download20200918-171810.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/09\\\/jumpstory-download20200918-171810.jpg\",\"width\":520,\"height\":340,\"caption\":\"d\u00e9finir innovation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/09\\\/12\\\/consommateurs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Whirlpool : entremetteur pour le compte des consommateurs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\",\"name\":\"Christelle Alexandre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"caption\":\"Christelle Alexandre\"},\"description\":\"Christelle is a contributor to the Visionary Marketing website \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Christelle Alexandre est contributrice occasionnelle au site d'informations Visionary Marketing\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/christelle2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Whirlpool : entremetteur pour le compte des consommateurs","description":"Consommateurs c\u00e9libataires, divorc\u00e9s - et de surcro\u00eet habitant dans une grande ville : autant de freins pour s\u2019\u00e9quiper en \u00e9lectrom\u00e9nager et plus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/","og_locale":"fr_FR","og_type":"article","og_title":"Whirlpool : entremetteur pour le compte des consommateurs","og_description":"Consommateurs c\u00e9libataires, divorc\u00e9s - et de surcro\u00eet habitant dans une grande ville : autant de freins pour s\u2019\u00e9quiper en \u00e9lectrom\u00e9nager et plus","og_url":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2006-09-12T18:15:37+00:00","article_modified_time":"2020-09-18T17:22:52+00:00","og_image":[{"width":520,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-171810.jpg","type":"image\/jpeg"}],"author":"Christelle Alexandre","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Christelle Alexandre","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/"},"author":{"name":"Christelle Alexandre","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425"},"headline":"Whirlpool : entremetteur pour le compte des consommateurs","datePublished":"2006-09-12T18:15:37+00:00","dateModified":"2020-09-18T17:22:52+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/"},"wordCount":349,"commentCount":2,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-171810.jpg","articleSection":["Marketing & Innovation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/","url":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/","name":"Whirlpool : entremetteur pour le compte des consommateurs","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-171810.jpg","datePublished":"2006-09-12T18:15:37+00:00","dateModified":"2020-09-18T17:22:52+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425"},"description":"Consommateurs c\u00e9libataires, divorc\u00e9s - et de surcro\u00eet habitant dans une grande ville : autant de freins pour s\u2019\u00e9quiper en \u00e9lectrom\u00e9nager et plus","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-171810.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-171810.jpg","width":520,"height":340,"caption":"d\u00e9finir innovation"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/09\/12\/consommateurs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Whirlpool : entremetteur pour le compte des consommateurs"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425","name":"Christelle Alexandre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","url":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","caption":"Christelle Alexandre"},"description":"Christelle is a contributor to the Visionary Marketing website \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Christelle Alexandre est contributrice occasionnelle au site d'informations Visionary Marketing","url":"https:\/\/visionarymarketing.com\/fr\/author\/christelle2\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=107"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/57017"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Whirlpool](\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-171810.jpg\")
<\/a>