{"id":1042,"date":"2008-11-23T23:08:08","date_gmt":"2008-11-23T23:08:08","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1042"},"modified":"2020-09-17T10:56:11","modified_gmt":"2020-09-17T08:56:11","slug":"3-enseignements-tires-de-la-victoire-de-barack-obama","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/11\/23\/3-enseignements-tires-de-la-victoire-de-barack-obama\/","title":{"rendered":"3 enseignements tir\u00e9s de la victoire de Barack Obama"},"content":{"rendered":"

\"learn\"<\/a>Depuis le r\u00e9sultat des derni\u00e8res \u00e9lections am\u00e9ricaines, de nombreux articles ainsi que de nombreuses \u00e9missions mettent en avant l\u00b4extraordinaire parcours de Barack Obama<\/a>. Tous d\u00e9crivent son histoire atypique, son charisme, son calme, sa formidable ascension et ses victoires face aux t\u00e9nors du parti d\u00e9mocrate<\/a> et du parti r\u00e9publicain<\/a>.<\/p>\n

3 enseignements tir\u00e9s de la victoire de Barack Obama<\/h2>\n
\"Obama\"<\/a>
3 enseignements tir\u00e9s de la victoire de Barack Obama<\/figcaption><\/figure>\n

Pourtant peu d\u00b4entre eux se penchent sur les enseignements que les Leaders d\u00b4Entreprises peuvent tirer de la fa\u00e7on dont ce jeune homme politique a men\u00e9 sa campagne jusqu\u00b4\u00e0 la victoire.<\/span><\/p>\n

Jack et Suzy Welch<\/a> ont relev\u00e9<\/span><\/p>\n

3 raisons qui expliquent sa victoire et qui sont directement transposables au monde de l\u00b4Entreprise.<\/p>\n

Premier enseignement\u00a0: une vision simple et coh\u00e9rente.<\/strong><\/p>\n

Ind\u00e9pendamment du contenu de son programme, que chacun peut analyser par ailleurs, Barack Obama\u00a0a su construire un message simple capable de susciter l\u00b4adh\u00e9sion de tous. Il a parl\u00e9 de changement, d\u00b4espoir et d\u00b4assurance maladie pour tous. Il n\u00b4a pas arr\u00eat\u00e9 de r\u00e9p\u00e9ter cette vision durant toute la campagne. Nimporte quel am\u00e9ricain pouvait \u00eatre r\u00e9veill\u00e9 en pleine nuit, et r\u00e9pondre \u00ab\u00a0yes we can<\/a>\u00a0\u00bb \u00e0 la question, quel est le programme de Barack Obama\u00a0?<\/p>\n

Cette m\u00e9thodologie, est appel\u00e9 \u00ab\u00a0Grand p\u00e8re\u00a0\u00bb des principes de leadership par Jack Welch, tant elle est fondamentale\u00a0: Barack Obama a focalis\u00e9 sur un nombre limit\u00e9 de points, qu\u00b4il a r\u00e9p\u00e9t\u00e9 sans cesse, en entra\u00eenant l\u00b4adh\u00e9sion du plus grand nombre.<\/p>\n

Les grands leaders d\u00b4Entreprises doivent suivre la m\u00eame d\u00e9marche pour susciter l\u00b4adh\u00e9sion et l\u00b4entousiasme de leurs \u00e9quipes\u00a0: r\u00e9p\u00e9ter sans cesse une vision simple que les hommes peuvent s\u00b4approprier.<\/p>\n

Deuxi\u00e8me enseignement\u00a0: une r\u00e9alisation rigoureuse.<\/strong><\/p>\n

La r\u00e9alisation n\u00b4est pas la seule chose importante, mais sans elle le reste ne compte pas.<\/p>\n

Durant les 2 ann\u00e9es de campagne, l\u00b4\u00e9quipe de Barack Obama<\/a> n\u00b4a fait que tr\u00e8s peu d\u00b4erreurs. Elle \u00e9tait toujours pr\u00e9par\u00e9e, coh\u00e9rente et soud\u00e9e. Elle a d\u00e9ploy\u00e9 les actions d\u00e9finies et n\u00b4a jamais montr\u00e9 de dissensions. Les diff\u00e9rences sont discut\u00e9es en comit\u00e9 de direction\u00a0; mais une fois la d\u00e9cision prise toute l\u00b4\u00e9quipe adh\u00e8re. L\u00b4\u00e9quipe de McCain<\/a> n\u00b4a pas d\u00e9montr\u00e9 une telle r\u00e9gularit\u00e9 et rigueur.<\/p>\n

De plus, son \u00e9quipe a ex\u00e9cut\u00e9 une tactique innovante lors des \u00e9lections primaires<\/a> face \u00e0 Hillary Clinton<\/a>. Tandis que Hillary Clinton s\u00b4est focalis\u00e9 sur les gros Etats tels que New-York, l\u00b4Ohio ou la Californie\u00a0; Barack Obama s\u00b4est concentr\u00e9 sur tous les Etats qui \u00e9taient g\u00e9n\u00e9ralement d\u00e9laiss\u00e9s.<\/p>\n

Il a mis en place une ex\u00e9cution innovante tandis que Hillary clinton a mis\u00e9 sur une tractique traditionnelle.<\/p>\n

Les Entreprises ne peuvent pas battre leurs concurrents en optimisant les m\u00eames strat\u00e9gies, les m\u00eames ex\u00e9cutions \u00e9prouv\u00e9es sur les m\u00eames march\u00e9s. D\u00e9finir de nouvelles strat\u00e9gies associ\u00e9es \u00e0 des plans d\u00b4actions innovantes, est la cl\u00e9 du succ\u00e8s. C\u00b4est ce que Barack Obama a mis en place lors des primaires face \u00e0 Hillary Clinton\u00a0: Une nouvelle strat\u00e9gie avec un plan d\u00b4action innovant.<\/p>\n

Troisi\u00e8me enseignement\u00a0: un Networking efficace \u00e0 haut niveau.<\/strong><\/p>\n

Depuis le d\u00e9but de sa campagne, Barack Obama a re\u00e7u le support des m\u00e9dias qui ont pris le parti de ne pas trop relayer les controverses. Gr\u00e2ce \u00e0 un networking efficace, Il a re\u00e7u le soutien de personnes influentes. Malheureusement pour lui, McCain n\u00b4a pas su d\u00e9ployer cette forme de networking avec les relais d\u00b4influence, ce qui a limit\u00e9 l\u00b4impact de son message. Et donc\u00a0l\u00b4impact de sa\u00a0communication (voir le premier enseignement).<\/p>\n

Ce type de soutien permet d\u00b4augmenter l\u00b4impact de son action tout en limitant les contestations.<\/p>\n

Dans l\u00b4Entreprise, vous ne pourrez pas initier une action majeure sans le support de votre management. Vous aurez toujours \u00e0 faire \u00e0 la resistance de certains qui lutteront frontalement contre votre initiative, ou qui joueront des intrigues de palais. Un networking efficace avec les personnes influentes de votre organisation vous permettra de faire face \u00e0 cela et de mener votre barque jusqu\u00b4\u00e0 bonne destination.<\/p>\n

D\u00b4apr\u00e8s Jack et Suzy Welch, un message clair et coh\u00e9rent, une ex\u00e9cution soign\u00e9e et innovante, le support de vos amis de haut niveau sont les trois enseignements que les managers d\u00b4Entreprises peuvent tirer de l\u00b4\u00e9lection du 44\u00e8me pr\u00e9sident des Etats-Unis.<\/p>\n

Vous pouvez \u00e9couter l\u00b4analyse de Jack et Suzy Welch\u00a0:<\/strong><\/p>\n

Podcast de Business Week.<\/a><\/p>\n

Ou lire leur article dans\u00a0:<\/strong><\/p>\n

Le Business Week<\/a> du 17 Novembre 2008 \u00e0 la page 100.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Depuis le r\u00e9sultat des derni\u00e8res \u00e9lections am\u00e9ricaines, de nombreux articles ainsi que de nombreuses \u00e9missions mettent en avant l\u00b4extraordinaire parcours de Barack Obama. Tous d\u00e9crivent son histoire atypique, son charisme, son calme, sa formidable ascension et ses victoires face aux t\u00e9nors du parti d\u00e9mocrate et du parti r\u00e9publicain. 3 enseignements tir\u00e9s de la victoire de …<\/p>\n","protected":false},"author":11,"featured_media":34061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\n3 enseignements tir\u00e9s de la victoire de Barack Obama<\/title>\n<meta name=\"description\" content=\"Depuis le r\u00e9sultat des derni\u00e8res \u00e9lections am\u00e9ricaines, de nombreux articles ainsi que de nombreuses \u00e9missions mettent en avant l\u00b4extraordinaire parcours\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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