{"id":43519,"date":"2020-01-29T23:22:49","date_gmt":"2020-01-29T22:22:49","guid":{"rendered":"https:\/\/visionarymarketing.com\/?page_id=43519"},"modified":"2025-04-23T17:40:13","modified_gmt":"2025-04-23T15:40:13","slug":"root","status":"publish","type":"page","link":"https:\/\/visionarymarketing.com\/","title":{"rendered":"Visionary Marketing &#8211; Marketing Innovation"},"content":{"rendered":"\r\n<style>\r\n  html.redirecting body {\r\n    display: none !important;\r\n  }\r\n<\/style>\r\n<script>\r\n  (function() {\r\n    const isBot = \/bot|crawl|slurp|spider\/i.test(navigator.userAgent);\r\n    const lang = navigator.language || navigator.userLanguage;\r\n\r\n    if (!isBot) {\r\n      document.documentElement.classList.add(\"redirecting\");\r\n      if (lang.startsWith('fr')) {\r\n        window.location.href = '\/fr\/';\r\n      } else {\r\n        window.location.href = '\/en\/';\r\n      }\r\n    }\r\n  })();\r\n<\/script>\r\n\r\n\r\n\n<div role=\"navigation\" aria-label=\"S\u00e9lecteur de langue\" class=\"wpml-ls-statics-footer wpml-ls wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 Fran\u00e7ais\" title=\"Passer \u00e0 Fran\u00e7ais\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-en wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/en\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 English\" title=\"Passer \u00e0 English\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">English<\/span><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p><a href=\"https:\/\/visionarymarketing.com\/fr\/\">Bienvenue<\/a> sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;<a title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"noopener noreferrer\">Internet<\/a>, cr\u00e9\u00e9 en 1996.<\/p>\r\n\r\n\r\n\r\n<p>Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>l&rsquo;<a title=\"Innovation\" href=\"https:\/\/en.wikipedia.org\/wiki\/Innovation\" target=\"_blank\" rel=\"noopener noreferrer\">innovation<\/a> et le management de l&rsquo;innovation<\/li>\r\n<li>le\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/vision\/3-tendances-marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a>, le\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/articles\/articles-content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a>\u00a0et la\u00a0<a href=\"https:\/\/www.google.fr\/webhp?sourceid=chrome-instant&amp;ion=1&amp;espv=2&amp;ie=UTF-8#q=visionary%20marketing%20transformation%20digitale\" target=\"_blank\" rel=\"noopener noreferrer\">transformation digitale<\/a><\/li>\r\n<li>les syst\u00e8mes d&rsquo;information et les TIC<\/li>\r\n<li>le Web et les\u00a0m\u00e9dias sociaux et r\u00e9seaux sociaux.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Les derniers articles en fran\u00e7ais de Marketing et Innovation<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/05\/18\/influence-sauveur-de-la-vente-b2b-en-2026\/'>L\u2019influence, sauveur de la vente B2B en 2026\u00a0?<\/a><\/div><time datetime=\"2026-05-18T12:14:24+02:00\" class=\"wp-block-rss__item-publish-date\">18 mai 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Michel Br\u00e9bion est directeur associ\u00e9 de Yumens B2Bau sein de MV Group, agence bas\u00e9e en Bretagne. Fort de vingt-cinq ans de marketing digital B2B, fondateur de l\u2019Intelligence Marketing Day, et auteur d\u2019un livre publi\u00e9 chez Vuibert dont le titre r\u00e9sume le propos : Ne vends pas, influence. C\u2019est \u00e0 partir de ce livre que nous [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/05\/14\/cybersecurite-des-pme-ce-danger-si-ignore\/'>Cybers\u00e9curit\u00e9 des PME, ce danger si ignor\u00e9<\/a><\/div><time datetime=\"2026-05-14T09:00:00+02:00\" class=\"wp-block-rss__item-publish-date\">14 mai 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Herv\u00e9 Kabla, avec qui j\u2019ai \u00e9crit quelques livres dans notre collection\u00a0\u00c0 mon boss, vient de publier un ouvrage sur la cybers\u00e9curit\u00e9 des PME. La cybers\u00e9curit\u00e9 expliqu\u00e9e \u00e0 mon boss est un ouvrage qui traite d\u2019un sujet que beaucoup de dirigeants de PME continuent d\u2019ignorer. Non par mauvaise volont\u00e9, mais par une conviction tenace. Celle d\u2019\u00eatre [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/05\/06\/marketing-et-ia-generative-pas-de-mort-en-vue-selon-forrester\/'>L\u2019IA ne tuera pas le marketing selon Forrester<\/a><\/div><time datetime=\"2026-05-06T10:15:13+02:00\" class=\"wp-block-rss__item-publish-date\">6 mai 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">IA g\u00e9n\u00e9rative et marketing sont-ils compatibles ? La question de savoir si l\u2019IA va \u00ab\u00a0tuer\u00a0\u00bb le marketing peut sembler \u00e9cul\u00e9e, et pourtant elle est sur toutes les l\u00e8vres dans la profession. Thomas Husson, vice-pr\u00e9sident et analyste principal chez Forrester Research, bas\u00e9 \u00e0 Paris, \u00e9tudie depuis des ann\u00e9es le carrefour entre marketing, technologie et comportement des [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/04\/27\/ia-et-conseil-la-fin-dun-modele\/'>IA et conseil : la fin d\u2019un mod\u00e8le\u00a0?<\/a><\/div><time datetime=\"2026-04-27T08:26:18+02:00\" class=\"wp-block-rss__item-publish-date\">27 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">On lit ici et l\u00e0 sur LinkedIn que les m\u00e9tiers du conseil sont morts et que c\u2019est l\u2019IA qui les a tu\u00e9s. S\u2019il est vrai qu\u2019ils souffrent, est-ce le signe de la fin pour autant ? Lo\u00efc Le Morlec est chercheur, enseignant et fondateur de LLM Conseil. Apr\u00e8s plus de vingt-cinq ans de transformations organisationnelles [&hellip;]<\/div><\/li><\/ul><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p><a href=\"https:\/\/visionarymarketing.com\/\">Welcome<\/a> to Marketing &amp; Innovation, our Marketing news website, a pioneering Internet marketing news website, online since 1996.<\/p>\r\n\r\n\r\n\r\n<p>Our most popular topics on this new website:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>innovation &amp; innovation management<\/li>\r\n<li>digital marketing, content marketing and digital transformation<\/li>\r\n<li>information systems and ICT<\/li>\r\n<li>the Web and social media and social networks.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Our latest marketing articles in English<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/05\/04\/ai-will-not-kill-marketing\/'>AI Will Not Kill Marketing<\/a><\/div><time datetime=\"2026-05-04T16:58:54+02:00\" class=\"wp-block-rss__item-publish-date\">4 mai 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Shall AI kill marketing? Sounds like a hackneyed question, yet it\u2019s on any marketer\u2019s lips these days. Thomas Husson, Vice President and Principal Analyst at Forrester Research, covers the intersection of marketing, technology, and consumer behaviour from his base in Paris. In a wide-ranging conversation, he cuts through the European Gen AI paradox, the persistent [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/05\/04\/linkedin-essential-pr-platform-of-the-future\/'>LinkedIn, Essential PR Platform of the Future<\/a><\/div><time datetime=\"2026-05-04T12:04:28+02:00\" class=\"wp-block-rss__item-publish-date\">4 mai 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">LinkedIn has completely shaken up the PR game. With 1.12 billion[1] wordlwide users (UK: 47.5 million[2] and 34 million in France[3], pretty much every tech journalist is on the platform. As a consequence, PR pros who ignore this network are shooting themselves in the foot when it comes to major opportunities. What with all the [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/04\/17\/change-management-lessons\/'>Change management lessons and implementation tips<\/a><\/div><time datetime=\"2026-04-17T07:45:00+02:00\" class=\"wp-block-rss__item-publish-date\">17 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">One learns change management lessons in the field rather than in books. Some time ago, I delivered a keynote at Like Minds in Exeter. It was entitled \u201cConfessions of an Intrapreneur.\u201d It was made up of these anecdotes and tips, which were all used to describe my preferred approach to change management. Here is the [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/04\/08\/about-rogue-ai-and-corporate-blindness\/'>About Rogue AI and Corporate Blindness<\/a><\/div><time datetime=\"2026-04-08T07:47:55+02:00\" class=\"wp-block-rss__item-publish-date\">8 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">The conversation about rogue AI has never been louder. Barely a week passes without a fresh headline about autonomous systems behaving unexpectedly, AI models resisting shutdown, or tech executives warning of existential risk. What is striking about Peter McAllister is that he had anticipated all this as early as 2020, while everybody else worried about [&hellip;]<\/div><\/li><\/ul><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;Internet, cr\u00e9\u00e9 en 1996. Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants : l&rsquo;innovation et le management de l&rsquo;innovation le\u00a0marketing digital, le\u00a0content marketing\u00a0et la\u00a0transformation digitale les syst\u00e8mes d&rsquo;information et les TIC le Web et les\u00a0m\u00e9dias &hellip;<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43519","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Innovation - Visionary Marketing<\/title>\n<meta name=\"description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Innovation - Visionary Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T15:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/06\/fall-back-image-vm-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"name\":\"Marketing Innovation - Visionary Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-01-29T22:22:49+00:00\",\"dateModified\":\"2025-04-23T15:40:13+00:00\",\"description\":\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d'information cr\u00e9\u00e9 en 1996.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visionary Marketing &#8211; 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