{"id":43519,"date":"2020-01-29T23:22:49","date_gmt":"2020-01-29T22:22:49","guid":{"rendered":"https:\/\/visionarymarketing.com\/?page_id=43519"},"modified":"2025-04-23T17:40:13","modified_gmt":"2025-04-23T15:40:13","slug":"root","status":"publish","type":"page","link":"https:\/\/visionarymarketing.com\/","title":{"rendered":"Visionary Marketing &#8211; Marketing Innovation"},"content":{"rendered":"\r\n<style>\r\n  html.redirecting body {\r\n    display: none !important;\r\n  }\r\n<\/style>\r\n<script>\r\n  (function() {\r\n    const isBot = \/bot|crawl|slurp|spider\/i.test(navigator.userAgent);\r\n    const lang = navigator.language || navigator.userLanguage;\r\n\r\n    if (!isBot) {\r\n      document.documentElement.classList.add(\"redirecting\");\r\n      if (lang.startsWith('fr')) {\r\n        window.location.href = '\/fr\/';\r\n      } else {\r\n        window.location.href = '\/en\/';\r\n      }\r\n    }\r\n  })();\r\n<\/script>\r\n\r\n\r\n\n<div role=\"navigation\" aria-label=\"S\u00e9lecteur de langue\" class=\"wpml-ls-statics-footer wpml-ls wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 Fran\u00e7ais\" title=\"Passer \u00e0 Fran\u00e7ais\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-en wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/en\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 English\" title=\"Passer \u00e0 English\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">English<\/span><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/visionarymarketing.com\/fr\/\">Bienvenue<\/a> sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;<a title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"noopener noreferrer\">Internet<\/a>, cr\u00e9\u00e9 en 1996.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>l&rsquo;<a title=\"Innovation\" href=\"https:\/\/en.wikipedia.org\/wiki\/Innovation\" target=\"_blank\" rel=\"noopener noreferrer\">innovation<\/a> et le management de l&rsquo;innovation<\/li>\r\n<li>le\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/vision\/3-tendances-marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a>, le\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/articles\/articles-content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a>\u00a0et la\u00a0<a href=\"https:\/\/www.google.fr\/webhp?sourceid=chrome-instant&amp;ion=1&amp;espv=2&amp;ie=UTF-8#q=visionary%20marketing%20transformation%20digitale\" target=\"_blank\" rel=\"noopener noreferrer\">transformation digitale<\/a><\/li>\r\n<li>les syst\u00e8mes d&rsquo;information et les TIC<\/li>\r\n<li>le Web et les\u00a0m\u00e9dias sociaux et r\u00e9seaux sociaux.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Les derniers articles en fran\u00e7ais de Marketing et Innovation<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/06\/08\/retour-d-experience-client-rex-un-outil-strategique\/'>Retour d\u2019exp\u00e9rience client (REX) : un outil strat\u00e9gique<\/a><\/div><time datetime=\"2026-06-08T08:00:46+02:00\" class=\"wp-block-rss__item-publish-date\">8 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Le retour d\u2019exp\u00e9rience client a toujours exist\u00e9 dans la communication B2B. Mais il est rest\u00e9 syst\u00e9matiquement sous-exploit\u00e9, faute d\u2019un cadre et d\u2019un dispositif adapt\u00e9s pour le valoriser et le rendre vraiment exploitable. C\u2019est pr\u00e9cis\u00e9ment le constat qu\u2019\u00c9ric Mattern a fait au terme de vingt-cinq ans de terrain dans la tech et la data. Sa r\u00e9ponse [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/06\/04\/piratage-de-l-ants-enjeux-et-responsabilites\/'>Piratage de l\u2019ANTS : enjeux et responsabilit\u00e9s<\/a><\/div><time datetime=\"2026-06-04T08:26:24+02:00\" class=\"wp-block-rss__item-publish-date\">4 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Il aura suffi d\u2019un adolescent de quinze ans et d\u2019une faille \u00e9l\u00e9mentaire pour que le piratage de l\u2019ANTS expose 11,7\u00a0millions de comptes de l\u2019Agence nationale des titres s\u00e9curis\u00e9s. Le pseudonyme \u00ab\u00a0breach3d\u00a0\u00bb restera dans les annales de la cybers\u00e9curit\u00e9 publique fran\u00e7aise, moins pour la sophistication du geste que pour ce qu\u2019il r\u00e9v\u00e8le sur l\u2019\u00e9tat r\u00e9el des [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/06\/01\/ia-mutation-acceleree-des-directions-marketing\/'>IA : mutation acc\u00e9l\u00e9r\u00e9e des directions marketing<\/a><\/div><time datetime=\"2026-06-01T09:50:57+02:00\" class=\"wp-block-rss__item-publish-date\">1 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Si vous aviez besoin d\u2019une justification pour aller \u00e0 Vivatech en 2026, c\u2019est bien d\u2019y trouver des preuves de la mutation des directions et de l\u2019ensemble des fonctions marketing\/communication des entreprises. Un directeur marketing ou communication trouvera-t-il son compte dans un salon \u00ab\u00a0tech\u00a0\u00bb ? La r\u00e9ponse est tr\u00e8s claire, et cette ann\u00e9e peut-\u00eatre encore plus [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/06\/01\/ia-generative-dans-lenseignement-superieur-etat-des-lieux\/'>IA g\u00e9n\u00e9rative dans l\u2019enseignement sup\u00e9rieur, \u00e9tat des lieux<\/a><\/div><time datetime=\"2026-06-01T07:50:00+02:00\" class=\"wp-block-rss__item-publish-date\">1 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Alain Goudey est directeur de l\u2019innovation num\u00e9rique \u00e0 Neoma Business School et co-auteur d\u2019une \u00e9tude acad\u00e9mique \u00e0 comit\u00e9 de lecture sur l\u2019IA g\u00e9n\u00e9rative dans l\u2019enseignement sup\u00e9rieur. Cette enqu\u00eate porte sur la fa\u00e7on dont les \u00e9tudiants, les enseignants et les doyens per\u00e7oivent la l\u00e9gitimit\u00e9 de l\u2019IA g\u00e9n\u00e9rative dans les \u00e9tablissements fran\u00e7ais de formation au management. Ses [&hellip;]<\/div><\/li><\/ul><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/visionarymarketing.com\/\">Welcome<\/a> to Marketing &amp; Innovation, our Marketing news website, a pioneering Internet marketing news website, online since 1996.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Our most popular topics on this new website:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>innovation &amp; innovation management<\/li>\r\n<li>digital marketing, content marketing and digital transformation<\/li>\r\n<li>information systems and ICT<\/li>\r\n<li>the Web and social media and social networks.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Our latest marketing articles in English<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/06\/04\/agentic-e-commerce-when-ai-becomes-the-shopfront\/'>Agentic E-Commerce, Could AI Become the Shopfront<\/a><\/div><time datetime=\"2026-06-04T08:00:00+02:00\" class=\"wp-block-rss__item-publish-date\">4 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a Polish-born SaaS scale-up that has spent nearly two decades building operational infrastructure for online retailers. Its CEO, Ben Hamilton, brings a practitioner\u2019s perspective [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/'>Cybersecurity for SMEs: a danger that is all too often overlooked<\/a><\/div><time datetime=\"2026-06-01T12:06:29+02:00\" class=\"wp-block-rss__item-publish-date\">1 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Herv\u00e9 Kabla, with whom I co-authored several books, has just published a book on cybersecurity for SMEs. The CEO\u2019s Cybersecurity Playbook tackles a subject that many small business leaders still prefer to ignore. Not out of bad faith, but out of a stubborn conviction: that they are too small to be of interest to anyone. [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/transformation-of-marketing-departments-with-ai-impact-vs-illusion\/'>Transformation of Marketing Departments with AI: Impact vs Illusion<\/a><\/div><time datetime=\"2026-06-01T10:15:27+02:00\" class=\"wp-block-rss__item-publish-date\">1 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">If you ever needed a reason to attend Vivatech 2026, here it is: hard evidence that marketing and communications departments are being transformed from top to bottom. Can a marketing or communications director get anything useful out of a tech show? The answer is a resounding yes, and perhaps more so this year than ever [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/05\/21\/genai-in-higher-education-legitimacy-and-laziness\/'>GenAI in Higher Education, Legitimacy and Laziness<\/a><\/div><time datetime=\"2026-05-21T07:25:33+02:00\" class=\"wp-block-rss__item-publish-date\">21 mai 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Alain Goudey is Associate Dean for Digital Innovation at Neoma Business School and co-author of a peer-reviewed study on GenAI in Higher Education. The survey focused on how students, faculty, and deans perceive the legitimacy of generative AI in French management education. His findings are both reassuring and unsettling. GenAI in Higher Education, Legitimacy and [&hellip;]<\/div><\/li><\/ul><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;Internet, cr\u00e9\u00e9 en 1996. Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants : l&rsquo;innovation et le management de l&rsquo;innovation le\u00a0marketing digital, le\u00a0content marketing\u00a0et la\u00a0transformation digitale les syst\u00e8mes d&rsquo;information et les TIC le Web et les\u00a0m\u00e9dias &hellip;<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43519","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Innovation - Visionary Marketing<\/title>\n<meta name=\"description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Innovation - Visionary Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T15:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/06\/fall-back-image-vm-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"name\":\"Marketing Innovation - Visionary Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-01-29T22:22:49+00:00\",\"dateModified\":\"2025-04-23T15:40:13+00:00\",\"description\":\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d'information cr\u00e9\u00e9 en 1996.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visionary Marketing &#8211; 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