{"id":43519,"date":"2020-01-29T23:22:49","date_gmt":"2020-01-29T22:22:49","guid":{"rendered":"https:\/\/visionarymarketing.com\/?page_id=43519"},"modified":"2026-10-14T12:56:13","modified_gmt":"2026-10-14T10:56:13","slug":"root","status":"publish","type":"page","link":"https:\/\/visionarymarketing.com\/","title":{"rendered":"Visionary Marketing &#8211; Marketing Innovation"},"content":{"rendered":"\r\n<p><style>\r\n  html.redirecting body {\r\n    display: none !important;\r\n  }\r\n<\/style> <script data-no-defer=\"1\" data-cfasync=\"false\">\r\n  (function() {\r\n    const isBot = \/bot|crawl|slurp|spider\/i.test(navigator.userAgent);\r\n    const lang = navigator.language || navigator.userLanguage || '';\r\n\r\n    if (!isBot) {\r\n      document.documentElement.classList.add(\"redirecting\");\r\n      \/\/ Filet de s\u00e9curit\u00e9 : si la redirection n'a pas eu lieu apr\u00e8s 3 s, on r\u00e9affiche la page\r\n      setTimeout(function() {\r\n        document.documentElement.classList.remove(\"redirecting\");\r\n      }, 3000);\r\n      if (lang.startsWith('fr')) {\r\n        window.location.replace('\/fr\/');\r\n      } else {\r\n        window.location.replace('\/en\/');\r\n      }\r\n    }\r\n  })();\r\n<\/script><\/p>\r\n\r\n\r\n\n<div role=\"navigation\" aria-label=\"S\u00e9lecteur de langue\" class=\"wpml-ls-statics-footer wpml-ls wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 : Fran\u00e7ais\" title=\"Passer \u00e0 : Fran\u00e7ais\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-en wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/en\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 : English\" title=\"Passer \u00e0 : English\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">English<\/span><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/visionarymarketing.com\/fr\/\">Bienvenue<\/a> sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;<a title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"noopener noreferrer\">Internet<\/a>, cr\u00e9\u00e9 en 1996.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>l&rsquo;<a title=\"Innovation\" href=\"https:\/\/en.wikipedia.org\/wiki\/Innovation\" target=\"_blank\" rel=\"noopener noreferrer\">innovation<\/a> et le management de l&rsquo;innovation<\/li>\r\n<li>le <a href=\"https:\/\/visionarymarketing.com\/fr\/vision\/3-tendances-marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a>, le <a href=\"https:\/\/visionarymarketing.com\/fr\/articles\/articles-content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a> et la <a href=\"https:\/\/www.google.fr\/webhp?sourceid=chrome-instant&amp;ion=1&amp;espv=2&amp;ie=UTF-8#q=visionary%20marketing%20transformation%20digitale\" target=\"_blank\" rel=\"noopener noreferrer\">transformation digitale<\/a><\/li>\r\n<li>les syst\u00e8mes d&rsquo;information et les TIC<\/li>\r\n<li>le Web et les m\u00e9dias sociaux et r\u00e9seaux sociaux.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Les derniers articles en fran\u00e7ais de Marketing et Innovation<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/10\/29\/seo-et-geo-rupture-ou-continuite\/'>SEO et GEO\u00a0: rupture ou continuit\u00e9 ?<\/a><\/div><time datetime=\"2026-10-29T08:00:00+01:00\" class=\"wp-block-rss__item-publish-date\">29 octobre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Le bilan du SEO et GEO Summit avec Elliott Bobiet Le sujet du GEO a occup\u00e9 le SEO et GEO Summit des 15 et 16 octobre \u00e0 Disneyland Paris, qui a r\u00e9uni 793 participants pour sa huiti\u00e8me \u00e9dition. J\u2019ai prolong\u00e9 la discussion avec son cofondateur, Elliott Bobiet (SEO.fr), expert du r\u00e9f\u00e9rencement depuis pr\u00e8s de dix-sept [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/10\/28\/derniere-ligne-droite-pour-numerikissimo-2026\/'>Derni\u00e8re ligne droite pour Numerikissimo 2026<\/a><\/div><time datetime=\"2026-10-28T08:09:57+01:00\" class=\"wp-block-rss__item-publish-date\">28 octobre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Rendez-vous pour la soir\u00e9e de lancement le 26 novembre 2026 \u00e0 Paris et sur Numerikissimo.fr Numerikissimo 2026 sera officiellement disponible le 26 novembre prochain. Pour l\u2019occasion, une soir\u00e9e de pr\u00e9sentation et de r\u00e9seautage r\u00e9unira les acteurs du num\u00e9rique fran\u00e7ais \u00e0 Paris 15, sur le campus de l\u2019ECE. Au programme, une table ronde sur l\u2019IA agentique [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/10\/21\/desinformation-ia-et-laffaire-de-laquaponey\/'>D\u00e9sinformation IA et l\u2019affaire de l\u2019aquaponey<\/a><\/div><time datetime=\"2026-10-21T08:38:14+02:00\" class=\"wp-block-rss__item-publish-date\">21 octobre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">La d\u00e9sinformation par l\u2019IA vient de trouver son \u00ab\u00a0cas-nular\u00a0\u00bb d\u2019\u00e9cole, un faux sport olympique que Google, ChatGPT et Perplexity ont fini par valider. Hier, au SEO &amp; GEO Summit, Alan CladX est arriv\u00e9 sur un poney gonflable. Aujourd\u2019hui, son coauteur Sylvain Montmory \u00e9tait l\u2019invit\u00e9 de mon webinaire \u00ab\u00a0Le num\u00e9rique sans bullshit\u00a0\u00bb pour raconter comment les [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/10\/19\/saaspocalypse-que-vaut-encore-le-saas\/'>SaaSpocalypse, que vaut encore le SaaS ?<\/a><\/div><time datetime=\"2026-10-19T07:11:25+02:00\" class=\"wp-block-rss__item-publish-date\">19 octobre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Mike Hadjadj vient de publier la V1 d\u2019un livre \u00e9volutif sur le sujet de la SaaSpocalypse. Il accompagne chaque ann\u00e9e deux \u00e0 trois cents start-ups, comme mentor, advisor et investisseur, surtout dans l\u2019univers du retail. Selon ses propres mots, il ne pr\u00e9dit pas la fin des \u00e9diteurs de logiciels, mais il constate que leur valeur [&hellip;]<\/div><\/li><\/ul><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/visionarymarketing.com\/\">Welcome<\/a> to Marketing &amp; Innovation, our Marketing news website, a pioneering Internet marketing news website, online since 1996.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Our most popular topics on this new website:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>innovation &amp; innovation management<\/li>\r\n<li>digital marketing, content marketing and digital transformation<\/li>\r\n<li>information systems and ICT<\/li>\r\n<li>the Web and social media and social networks.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Our latest marketing articles in English<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/10\/23\/saaspocalypse-now-and-the-value-drain\/'>SaaSpocalypse Now! And The Value Drain<\/a><\/div><time datetime=\"2026-10-23T07:24:46+02:00\" class=\"wp-block-rss__item-publish-date\">23 octobre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Mike Hadjadj, a retail and SaaS expert, has just published a book (in French) called SaaSpocalypse. Every year, he supports two to three hundred start-ups as a mentor, advisor and investor, mostly in the retail sector. In his own words, he isn\u2019t predicting the end of software vendors, but he does see their value being [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/09\/28\/future-of-work-making-the-office-worth-the-commute\/'>Future of Work: Making the Office Worth the Commute<\/a><\/div><time datetime=\"2026-09-28T11:59:25+02:00\" class=\"wp-block-rss__item-publish-date\">28 septembre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">What if the future of work were about giving people a rela benefit for getting back to the office? On Thursday 24 September, the first International Workplace Summit (IWS 2026) took place at the Campus Cyber in La D\u00e9fense, Paris. The audience was made up of corporate real estate directors, workplace and facility managers and [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/09\/10\/ai-and-creativity-a-2026-update\/'>AI and Creativity: a 2026 update<\/a><\/div><time datetime=\"2026-09-10T14:16:56+02:00\" class=\"wp-block-rss__item-publish-date\">10 septembre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">It\u2019s back to school and back to the blog too for the 31st time since 1995, and today\u2019s topic will be AI and Creativity. The idea is to deal with the topic of artificial intelligence, not from a technical perspective, but from a more philosophical one, drawing both on my digital and artistic backgrounds. In [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/06\/24\/will-ai-or-tiktok-threaten-young-grads-employability\/'>Will AI or TikTok Threaten Young Grads\u2019 Employability?<\/a><\/div><time datetime=\"2026-06-24T07:33:47+02:00\" class=\"wp-block-rss__item-publish-date\">24 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">While the media keep flogging the spectre of AI replacing white-collar workers, a far more discreet factor is quietly undermining the employability of young graduates. The real culprit? Their smartphones. As agentic AI grows in power and the job market reshapes itself every six months, motivation and discipline are becoming more valuable assets than skills [&hellip;]<\/div><\/li><\/ul><\/div>\r\n<\/div>\r\n\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;Internet, cr\u00e9\u00e9 en 1996. Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants : l&rsquo;innovation et le management de l&rsquo;innovation le marketing digital, le content marketing et la transformation digitale les syst\u00e8mes d&rsquo;information et les TIC [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43519","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Innovation - Visionary Marketing<\/title>\n<meta name=\"description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Innovation - Visionary Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T10:56:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/06\/fall-back-image-vm-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"name\":\"Marketing Innovation - Visionary Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-01-29T22:22:49+00:00\",\"dateModified\":\"2026-10-14T10:56:13+00:00\",\"description\":\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d'information cr\u00e9\u00e9 en 1996.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visionary Marketing &#8211; 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