{"id":43519,"date":"2020-01-29T23:22:49","date_gmt":"2020-01-29T22:22:49","guid":{"rendered":"https:\/\/visionarymarketing.com\/?page_id=43519"},"modified":"2025-04-23T17:40:13","modified_gmt":"2025-04-23T15:40:13","slug":"root","status":"publish","type":"page","link":"https:\/\/visionarymarketing.com\/","title":{"rendered":"Visionary Marketing &#8211; Marketing Innovation"},"content":{"rendered":"\r\n<style>\r\n  html.redirecting body {\r\n    display: none !important;\r\n  }\r\n<\/style>\r\n<script>\r\n  (function() {\r\n    const isBot = \/bot|crawl|slurp|spider\/i.test(navigator.userAgent);\r\n    const lang = navigator.language || navigator.userLanguage;\r\n\r\n    if (!isBot) {\r\n      document.documentElement.classList.add(\"redirecting\");\r\n      if (lang.startsWith('fr')) {\r\n        window.location.href = '\/fr\/';\r\n      } else {\r\n        window.location.href = '\/en\/';\r\n      }\r\n    }\r\n  })();\r\n<\/script>\r\n\r\n\r\n\n<div role=\"navigation\" aria-label=\"S\u00e9lecteur de langue\" class=\"wpml-ls-statics-footer wpml-ls wpml-ls-touch-device wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 Fran\u00e7ais\" title=\"Passer \u00e0 Fran\u00e7ais\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-en wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/en\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 English\" title=\"Passer \u00e0 English\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">English<\/span><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p><a href=\"https:\/\/visionarymarketing.com\/fr\/\">Bienvenue<\/a> sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;<a title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"noopener noreferrer\">Internet<\/a>, cr\u00e9\u00e9 en 1996.<\/p>\r\n\r\n\r\n\r\n<p>Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>l&rsquo;<a title=\"Innovation\" href=\"https:\/\/en.wikipedia.org\/wiki\/Innovation\" target=\"_blank\" rel=\"noopener noreferrer\">innovation<\/a> et le management de l&rsquo;innovation<\/li>\r\n<li>le\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/vision\/3-tendances-marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a>, le\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/articles\/articles-content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a>\u00a0et la\u00a0<a href=\"https:\/\/www.google.fr\/webhp?sourceid=chrome-instant&amp;ion=1&amp;espv=2&amp;ie=UTF-8#q=visionary%20marketing%20transformation%20digitale\" target=\"_blank\" rel=\"noopener noreferrer\">transformation digitale<\/a><\/li>\r\n<li>les syst\u00e8mes d&rsquo;information et les TIC<\/li>\r\n<li>le Web et les\u00a0m\u00e9dias sociaux et r\u00e9seaux sociaux.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Les derniers articles en fran\u00e7ais de Marketing et Innovation<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/04\/27\/ia-et-conseil-la-fin-dun-modele\/'>IA et conseil : la fin d\u2019un mod\u00e8le\u00a0?<\/a><\/div><time datetime=\"2026-04-27T08:26:18+02:00\" class=\"wp-block-rss__item-publish-date\">27 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">On lit ici et l\u00e0 sur LinkedIn que les m\u00e9tiers du conseil sont morts et que c\u2019est l\u2019IA qui les a tu\u00e9s. S\u2019il est vrai qu\u2019ils souffrent, est-ce le signe de la fin pour autant ? Lo\u00efc Le Morlec est chercheur, enseignant et fondateur de LLM Conseil. Apr\u00e8s plus de vingt-cinq ans de transformations organisationnelles [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/04\/23\/publicite-sur-bereal-le-pari-de-lauthentique\/'>Publicit\u00e9 sur BeReal : le pari de l\u2019authentique<\/a><\/div><time datetime=\"2026-04-23T07:23:50+02:00\" class=\"wp-block-rss__item-publish-date\">23 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Peut-on faire de la publicit\u00e9 authentique sur les m\u00e9dias sociaux ? BeReal, qui se d\u00e9finit comme un r\u00e9seau social et non comme un m\u00e9dia social, a d\u00e9cid\u00e9 de relever ce d\u00e9fi. Les r\u00e9sultats de l\u2019\u00e9tude Nielsen men\u00e9e fin 2025 sur trois march\u00e9s europ\u00e9ens semblent lui donner raison : la plateforme se classe au premier rang [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/04\/17\/annuaire-du-numerique-2026-numerikissimo\/'>Numerikissimo, l\u2019annuaire du num\u00e9rique 2026<\/a><\/div><time datetime=\"2026-04-17T10:47:20+02:00\" class=\"wp-block-rss__item-publish-date\">17 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Deux ans apr\u00e8s sa premi\u00e8re \u00e9dition, Numerikissimo n\u2019est plus seulement un PDF annuel qui recense les personnalit\u00e9s marquantes du num\u00e9rique fran\u00e7ais. C\u2019est d\u00e9sormais un annuaire du num\u00e9rique vivant, interconnect\u00e9, aliment\u00e9 par ses membres en temps r\u00e9el, et construit pour durer. Le webinaire de pr\u00e9sentation du nouveau site, organis\u00e9 en avril 2026, a permis aux membres [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/04\/14\/arbitrage-ia-la-technologie-transforme-le-sport-de-haut-niveau\/'>Arbitrage IA : la technologie transforme le sport de haut niveau<\/a><\/div><time datetime=\"2026-04-14T08:12:55+02:00\" class=\"wp-block-rss__item-publish-date\">14 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Comment l\u2019arbitrage sportif a-t-il \u00e9volu\u00e9 au cours du si\u00e8cle dernier, et quelle sera la prochaine \u00e9tape de cette transformation avec l\u2019IA ? Les arbitres sont un rouage essentiel de nombreux sports, mais peut-on vraiment leur faire enti\u00e8rement confiance ? L\u2019IA peut-elle faire mieux que les humains, ou est-elle elle-m\u00eame sujette aux bugs et aux erreurs [&hellip;]<\/div><\/li><\/ul><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p><a href=\"https:\/\/visionarymarketing.com\/\">Welcome<\/a> to Marketing &amp; Innovation, our Marketing news website, a pioneering Internet marketing news website, online since 1996.<\/p>\r\n\r\n\r\n\r\n<p>Our most popular topics on this new website:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>innovation &amp; innovation management<\/li>\r\n<li>digital marketing, content marketing and digital transformation<\/li>\r\n<li>information systems and ICT<\/li>\r\n<li>the Web and social media and social networks.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Our latest marketing articles in English<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/04\/17\/change-management-lessons\/'>Change management lessons and implementation tips<\/a><\/div><time datetime=\"2026-04-17T07:45:00+02:00\" class=\"wp-block-rss__item-publish-date\">17 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">One learns change management lessons in the field rather than in books. Some time ago, I delivered a keynote at Like Minds in Exeter. It was entitled \u201cConfessions of an Intrapreneur.\u201d It was made up of these anecdotes and tips, which were all used to describe my preferred approach to change management. Here is the [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/04\/08\/about-rogue-ai-and-corporate-blindness\/'>About Rogue AI and Corporate Blindness<\/a><\/div><time datetime=\"2026-04-08T07:47:55+02:00\" class=\"wp-block-rss__item-publish-date\">8 avril 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">The conversation about rogue AI has never been louder. Barely a week passes without a fresh headline about autonomous systems behaving unexpectedly, AI models resisting shutdown, or tech executives warning of existential risk. What is striking about Peter McAllister is that he had anticipated all this as early as 2020, while everybody else worried about [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/03\/09\/european-software-alternatives-for-businesses\/'>European software alternatives for businesses<\/a><\/div><time datetime=\"2026-03-09T10:33:50+01:00\" class=\"wp-block-rss__item-publish-date\">9 mars 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Finding European software alternatives to standard non European software is flavour of the month this side of the Altlantic. With geopolitical certainties dissolving faster than annual licence renewals, B2B firms are waking up to a question they had conveniently parked for years: just how dependent are they on their current software stack? Salesforce, Microsoft 365, [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/01\/28\/ai-job-impact\/'>AI Job Impact in the US: the Apocalypse Can Wait<\/a><\/div><time datetime=\"2026-01-28T08:17:48+01:00\" class=\"wp-block-rss__item-publish-date\">28 janvier 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">The discourse around the job impact of artificial intelligence (AI) has reached fever pitch. Headlines scream about mass layoffs, and corporate press releases tout AI as the solution to workforce costs. Yet beneath this cacophony of alarm and hype lies a more nuanced reality. J.P. Gownder, Vice President and Principal Analyst on Forrester\u2019s Future of [&hellip;]<\/div><\/li><\/ul><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;Internet, cr\u00e9\u00e9 en 1996. Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants : l&rsquo;innovation et le management de l&rsquo;innovation le\u00a0marketing digital, le\u00a0content marketing\u00a0et la\u00a0transformation digitale les syst\u00e8mes d&rsquo;information et les TIC le Web et les\u00a0m\u00e9dias &hellip;<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43519","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Innovation - Visionary Marketing<\/title>\n<meta name=\"description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Innovation - Visionary Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T15:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/06\/fall-back-image-vm-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"name\":\"Marketing Innovation - Visionary Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-01-29T22:22:49+00:00\",\"dateModified\":\"2025-04-23T15:40:13+00:00\",\"description\":\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d'information cr\u00e9\u00e9 en 1996.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visionary Marketing &#8211; 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