{"id":43519,"date":"2020-01-29T23:22:49","date_gmt":"2020-01-29T22:22:49","guid":{"rendered":"https:\/\/visionarymarketing.com\/?page_id=43519"},"modified":"2025-04-23T17:40:13","modified_gmt":"2025-04-23T15:40:13","slug":"root","status":"publish","type":"page","link":"https:\/\/visionarymarketing.com\/","title":{"rendered":"Visionary Marketing &#8211; Marketing Innovation"},"content":{"rendered":"\r\n<style>\r\n  html.redirecting body {\r\n    display: none !important;\r\n  }\r\n<\/style>\r\n<script>\r\n  (function() {\r\n    const isBot = \/bot|crawl|slurp|spider\/i.test(navigator.userAgent);\r\n    const lang = navigator.language || navigator.userLanguage;\r\n\r\n    if (!isBot) {\r\n      document.documentElement.classList.add(\"redirecting\");\r\n      if (lang.startsWith('fr')) {\r\n        window.location.href = '\/fr\/';\r\n      } else {\r\n        window.location.href = '\/en\/';\r\n      }\r\n    }\r\n  })();\r\n<\/script>\r\n\r\n\r\n\n<div role=\"navigation\" aria-label=\"S\u00e9lecteur de langue\" class=\"wpml-ls-statics-footer wpml-ls wpml-ls-touch-device wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 Fran\u00e7ais\" title=\"Passer \u00e0 Fran\u00e7ais\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-en wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/visionarymarketing.com\/en\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 English\" title=\"Passer \u00e0 English\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">English<\/span><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/visionarymarketing.com\/fr\/\">Bienvenue<\/a> sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;<a title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"noopener noreferrer\">Internet<\/a>, cr\u00e9\u00e9 en 1996.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>l&rsquo;<a title=\"Innovation\" href=\"https:\/\/en.wikipedia.org\/wiki\/Innovation\" target=\"_blank\" rel=\"noopener noreferrer\">innovation<\/a> et le management de l&rsquo;innovation<\/li>\r\n<li>le\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/vision\/3-tendances-marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a>, le\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/articles\/articles-content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a>\u00a0et la\u00a0<a href=\"https:\/\/www.google.fr\/webhp?sourceid=chrome-instant&amp;ion=1&amp;espv=2&amp;ie=UTF-8#q=visionary%20marketing%20transformation%20digitale\" target=\"_blank\" rel=\"noopener noreferrer\">transformation digitale<\/a><\/li>\r\n<li>les syst\u00e8mes d&rsquo;information et les TIC<\/li>\r\n<li>le Web et les\u00a0m\u00e9dias sociaux et r\u00e9seaux sociaux.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Les derniers articles en fran\u00e7ais de Marketing et Innovation<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/07\/08\/comment-faire-apparaitre-son-entreprise-dans-les-llm\/'>Comment faire appara\u00eetre son entreprise dans les LLM<\/a><\/div><time datetime=\"2026-07-08T14:00:00+02:00\" class=\"wp-block-rss__item-publish-date\">8 juillet 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">La visibilit\u00e9 d\u2019une entreprise dans les LLM s\u2019impose d\u00e9sormais comme un enjeu concret pour les enseignes, \u00e0 mesure que ChatGPT, Claude, Gemini ou Perplexity remplacent le r\u00e9flexe de recherche via Google. Nicolas Marette, fondateur et CEO de Custplace, a mesur\u00e9 un \u00e9cart pr\u00e9occupant entre les donn\u00e9es r\u00e9elles des points de vente et ce que restituent [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/07\/01\/employabilite-des-jeunes-cherchez-le-coupable\/'>Employabilit\u00e9 des jeunes : cherchez le coupable<\/a><\/div><time datetime=\"2026-07-01T13:48:56+02:00\" class=\"wp-block-rss__item-publish-date\">1 juillet 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Alors que les m\u00e9dias brandissent sans rel\u00e2che la menace d\u2019une IA qui viendrait remplacer les cols blancs, un facteur bien plus discret ronge en silence l\u2019employabilit\u00e9 des jeunes dipl\u00f4m\u00e9s. Le vrai coupable\u00a0? Leur smartphone. \u00c0 mesure que l\u2019IA agentique gagne en puissance et que le march\u00e9 de l\u2019emploi se redessine tous les six mois, la [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/06\/29\/strategie-collective\/'>L\u2019IA obligera l\u2019intelligence humaine \u00e0 monter d\u2019un cran<\/a><\/div><time datetime=\"2026-06-29T08:00:00+02:00\" class=\"wp-block-rss__item-publish-date\">29 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Hortense Sauvard a fond\u00e9 Oui Are Makers il y a dix ans sur une conviction simple, les organisations qui avancent vite sont celles qui savent f\u00e9d\u00e9rer leurs \u00e9quipes autour d\u2019une vision commune. Elle explique pourquoi l\u2019essor de l\u2019IA, loin de rendre obsol\u00e8te la strat\u00e9gie collective, en red\u00e9finit au contraire l\u2019utilit\u00e9 et l\u2019urgence. Strat\u00e9gie collective : [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/fr\/2026\/06\/19\/sites-web-ia-omnipresente-mais-pas-magique\/'>Sites Web, l\u2019IA est omnipr\u00e9sente, mais pas magique<\/a><\/div><time datetime=\"2026-06-19T07:41:21+02:00\" class=\"wp-block-rss__item-publish-date\">19 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">L\u2019IA va-t-elle r\u00e9volutionner la conception de sites web, ou les promesses d\u00e9passent-elles la r\u00e9alit\u00e9 ? Olivier Sauvage, consultant et strat\u00e8ge du web, invit\u00e9 du live Visionary Marketing du 18 juin 2026, a apport\u00e9 une r\u00e9ponse nuanc\u00e9e, document\u00e9e et parfois \u00e0 contre-courant des discours dominants. Tour d\u2019horizon des promesses r\u00e9elles, des limites concr\u00e8tes et des impacts [&hellip;]<\/div><\/li><\/ul><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/visionarymarketing.com\/\">Welcome<\/a> to Marketing &amp; Innovation, our Marketing news website, a pioneering Internet marketing news website, online since 1996.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Our most popular topics on this new website:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>innovation &amp; innovation management<\/li>\r\n<li>digital marketing, content marketing and digital transformation<\/li>\r\n<li>information systems and ICT<\/li>\r\n<li>the Web and social media and social networks.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Our latest marketing articles in English<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/06\/24\/will-ai-or-tiktok-threaten-young-grads-employability\/'>Will AI or TikTok Threaten Young Grads\u2019 Employability?<\/a><\/div><time datetime=\"2026-06-24T08:33:47+02:00\" class=\"wp-block-rss__item-publish-date\">24 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">While the media keep flogging the spectre of AI replacing white-collar workers, a far more discreet factor is quietly undermining the employability of young graduates. The real culprit? Their smartphones. As agentic AI grows in power and the job market reshapes itself every six months, motivation and discipline are becoming more valuable assets than skills [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/06\/18\/the-ai-creative-studio-nearly-comes-of-age-at-vivatech-2026\/'>The AI Creative Studio Comes of Age at VivaTech<\/a><\/div><time datetime=\"2026-06-18T07:20:46+02:00\" class=\"wp-block-rss__item-publish-date\">18 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">After years spent on producing creative content the hard way, here comes the AI Creative Studio, to boost innovation and creativity. Some creatives and marketers are impressed, some not. So, what will it come to eventually? Visionary Marketing attended a conference on the subject at Vivatech 2026 in Paris and here is our analysis. The [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/06\/04\/agentic-e-commerce-when-ai-becomes-the-shopfront\/'>Agentic E-Commerce, Could AI Become the Shopfront<\/a><\/div><time datetime=\"2026-06-04T08:00:00+02:00\" class=\"wp-block-rss__item-publish-date\">4 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Agentic e-commerce is already reshaping how consumers discover and buy products online, yet it still accounts for barely 0.2% of total e-commerce traffic. BASE France is the French arm of Base.com, a Polish-born SaaS scale-up that has spent nearly two decades building operational infrastructure for online retailers. Its CEO, Ben Hamilton, brings a practitioner\u2019s perspective [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/visionarymarketing.com\/en\/2026\/06\/01\/cybersecurity-for-smes-a-danger-that-is-all-too-often-overlooked\/'>Cybersecurity for SMEs: a danger that is all too often overlooked<\/a><\/div><time datetime=\"2026-06-01T12:06:29+02:00\" class=\"wp-block-rss__item-publish-date\">1 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Herv\u00e9 Kabla, with whom I co-authored several books, has just published a book on cybersecurity for SMEs. The CEO\u2019s Cybersecurity Playbook tackles a subject that many small business leaders still prefer to ignore. Not out of bad faith, but out of a stubborn conviction: that they are too small to be of interest to anyone. [&hellip;]<\/div><\/li><\/ul><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;Internet, cr\u00e9\u00e9 en 1996. Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants : l&rsquo;innovation et le management de l&rsquo;innovation le\u00a0marketing digital, le\u00a0content marketing\u00a0et la\u00a0transformation digitale les syst\u00e8mes d&rsquo;information et les TIC le Web et les\u00a0m\u00e9dias &hellip;<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43519","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Innovation - Visionary Marketing<\/title>\n<meta name=\"description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Innovation - Visionary Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T15:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2025\/06\/fall-back-image-vm-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/\",\"name\":\"Marketing Innovation - Visionary Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-01-29T22:22:49+00:00\",\"dateModified\":\"2025-04-23T15:40:13+00:00\",\"description\":\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d'information cr\u00e9\u00e9 en 1996.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visionary Marketing &#8211; 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