{"id":3392,"date":"2024-02-22T15:19:25","date_gmt":"2024-02-22T14:19:25","guid":{"rendered":"http:\/\/visionary.wordpress.com\/"},"modified":"2024-02-22T18:48:12","modified_gmt":"2024-02-22T17:48:12","slug":"livres-marketing-digital","status":"publish","type":"page","link":"https:\/\/visionarymarketing.com\/fr\/livres-marketing-digital\/","title":{"rendered":"Le marketing digital de @ \u00e0 Z et autres ouvrages"},"content":{"rendered":"<p><i style=\"font-size: 16px;\">Cette page est d\u00e9di\u00e9e \u00e0 nos livres sur le marketing digital et plus particuli\u00e8rement \u00e0 notre nouvel ouvrage : le marketing digital de @ \u00e0 Z. Apr\u00e8s un an de travail acharn\u00e9, celui-ci est <a href=\"https:\/\/marketingdigitalaz.com\" target=\"_blank\" rel=\"noopener\">sorti aux \u00e9dition Eyrolles fin 2023<\/a>. Cette page a pour ambition de vous fournir des informations sur ce livre et sur ses pr\u00e9d\u00e9cesseurs. Vous pouvez retrouver tous les d\u00e9tails du livre sur son site d\u00e9di\u00e9 : <a href=\"https:\/\/marketingdigitalaz.com\" target=\"_blank\" rel=\"noopener\">marketingdigitalaz.com<\/a>.\u00a0<\/i><\/p>\n<h2>Nos livres sur le marketing digital<\/h2>\n<figure id=\"attachment_75298\" aria-describedby=\"caption-attachment-75298\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-75298\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/03\/mktg-digital-de-a-a-z-episodes-thumbnails-1-1024x576.png\" alt=\"Livres marketing digital\" width=\"1024\" height=\"576\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/03\/mktg-digital-de-a-a-z-episodes-thumbnails-1-1024x576.png 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/03\/mktg-digital-de-a-a-z-episodes-thumbnails-1-500x281.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/03\/mktg-digital-de-a-a-z-episodes-thumbnails-1-768x432.png 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/03\/mktg-digital-de-a-a-z-episodes-thumbnails-1-1536x864.png 1536w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2023\/03\/mktg-digital-de-a-a-z-episodes-thumbnails-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-75298\" class=\"wp-caption-text\">Notre livre sur le marketing digital disponible aux \u00e9ditions Eyrolles. Son titre : le marketing digital de @ \u00e0 Z. Retrouvez-le sur son site d\u00e9di\u00e9 <a href=\"https:\/\/marketingdigitalaz.com\" target=\"_blank\" rel=\"noopener\">marketingdigitalaz.com<\/a><\/figcaption><\/figure>\n<h3>Historique et perspective du marketing digital de @ \u00e0 Z<\/h3>\n<blockquote class=\"quote-light\"><p>Ce livre a \u00e9t\u00e9 con\u00e7u comme un guide pratique du marketing digital en entreprise, expliqu\u00e9 par ceux qui le pratiquent r\u00e9ellement tous les jours sur le terrain. Il ne s\u2019agit pas d\u2019un ouvrage sp\u00e9culatif sur la question du num\u00e9rique. Il s\u2019adresse en priorit\u00e9 aux professionnels d\u00e9sireux de d\u00e9velopper ou d\u2019am\u00e9liorer leurs pratiques digitales<\/p><\/blockquote>\n<p><!--more--><\/p>\n<h3>Comment nous avons con\u00e7u ce livre<\/h3>\n<p>Nous avons repris ici le chapitre introductif du livre le marketing digital de @ \u00e0 Z.<\/p>\n<p>Dans ces pages, vous trouverez donc uniquement du concret et du r\u00e9el, \u00e9prouv\u00e9 sur le terrain. Ajoutez-y une pinc\u00e9e de conduite du changement.\u00a0Il n\u2019est pas question de cacher que de nombreuses inconnues sont pr\u00e9sentes en cette p\u00e9riode. La seule \u00e9vidence des temps pr\u00e9sents semble m\u00eame \u00eatre l\u2019incertitude.<\/p>\n<blockquote class=\"quote-light\"><p>L\u2019avenir du marketing digital n\u2019est plus en question, m\u00eame si sa place, sa synergie avec le c\u0153ur de m\u00e9tier de l\u2019entreprise fait encore l\u2019objet de nombreuses conjectures et d\u00e9bats<\/p><\/blockquote>\n<p>Le paysage du num\u00e9rique se modifie sans cesse. Tassement des nombres d\u2019utilisateurs du Web, r\u00e9duction des heures pass\u00e9es sur Internet, supr\u00e9matie de l\u2019Asie du Sud-Est, \u00e9volution rapide et parfois brutale des m\u00e9dias sociaux. Arriv\u00e9e de nouvelles plateformes, paysage sans cesse renouvel\u00e9 de la publicit\u00e9 en ligne, baisse d\u2019importance de la recherche sur le Web, etc. Nous sommes sans doute face \u00e0 l\u2019\u00e9volution la plus radicale du paysage du marketing num\u00e9rique depuis 20 ans.<\/p>\n<blockquote class=\"quote-light\"><p>Nous sommes sans doute face \u00e0 l\u2019\u00e9volution la plus radicale du paysage du marketing num\u00e9rique depuis 20 ans<\/p><\/blockquote>\n<h3>Livres sur le marketing digital &#8211; la playlist du livre le marketing digital de @ \u00e0 Z<\/h3>\n<p>Nous l&rsquo;avons <a href=\"https:\/\/visionarymarketing.com\/fr\/2023\/03\/livre-marketing-digital\/\">annonc\u00e9 d\u00e9but mars 2023<\/a> sur Visionary Marketing. Tout au long de l&rsquo;\u00e9criture de ce livre nous organisons une s\u00e9rie d&rsquo;\u00e9v\u00e9nements live. Vous pourrez en retrouver les enregistrements dans une playlist YouTube \u00e0 l&rsquo;adresse suivante : <a href=\"https:\/\/vismktg.info\/MDAZ\" target=\"_blank\" rel=\"noopener\">vismktg.info\/MDAZ<\/a>.<\/p>\n<p>La playlist est directement accessible ci-apr\u00e8s.<\/p>\n<p><iframe title=\"#MDAZ - Le marketing digital de @ \u00e0 Z - Eyrolles\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PL32v4sqVbHxs9PmnrMoF9rjEznHFyUElr\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3>Nos autres livres sur le marketing digital : la collection expliqu\u00e9s \u00e0 mon boss<\/h3>\n<p><img decoding=\"async\" class=\"imgr alignright\" title=\"les livres de Visionary Marketing sur le marketing digital\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/02\/COUV_le-digital-explique-a-mon-boss-V3.jpg\" alt=\"Nos livres de marketing digital : la collection expliqu\u00e9s \u00e0 mon boss\" width=\"150\" height=\"165\" \/>En quelque sorte, des <a href=\"https:\/\/agence.visionarymarketing.com\/fr\/vision\/livres-marketing-digital.html\">livres sur le marketing digital et la communication digitale<\/a> en entreprise peuvent repr\u00e9senter un oxymore, \u00e0 l&rsquo;heure o\u00f9 l&rsquo;Internet change tant de choses qui touchent au monde de l&rsquo;\u00e9dition.<\/p>\n<p>Or, apr\u00e8s 10 ans d&rsquo;essais et de t\u00e2tonnements, le monde du papier se transforme et commence \u00e0 saisir les changements rendus possibles par les nouveaux m\u00e9dias \u00e9lectroniques. L&rsquo;arriv\u00e9e du livre \u00e9lectronique, de moins en moins balbutiante, est d\u00e9j\u00e0 la nouvelle fronti\u00e8re de ce nouveau territoire.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52465 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/04\/livres-collection-explique-a-mon-boss-yann-gourvennec.png\" alt=\"Nos livres de marketing digital : la collection expliqu\u00e9s \u00e0 mon boss\" width=\"700\" height=\"222\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/04\/livres-collection-explique-a-mon-boss-yann-gourvennec.png 700w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/04\/livres-collection-explique-a-mon-boss-yann-gourvennec-500x159.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h4>Partager nos id\u00e9es<\/h4>\n<p>En d\u00e9pit de cela, ou plut\u00f4t \u00e0 cause de cela, le livre est \u00e9l\u00e9ment essentiel dans la construction de notre r\u00e9flexion, le partage de nos id\u00e9es et la volont\u00e9 de faire adh\u00e9rer de nouveaux acteurs. Voici pourquoi le livre &#8211; quelle que soit sa forme &#8211; a de beaux jours devant lui.<\/p>\n<p><a href=\"https:\/\/amonboss.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retrouvez la collection des livres digitaux expliqu\u00e9s \u00e0 mon boss<\/a> \u00e9crits par <a href=\"https:\/\/agence.visionarymarketing.com\/fr\/visionary-marketing\/yann-gourvennec-agence-visionary-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">Yann Gourvennec<\/a> avec Herv\u00e9 Kabla aux <a href=\"https:\/\/www.editions-kawa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9ditions Kawa<\/a><\/p>\n<h3>Le confinement expliqu\u00e9 \u00e0 mon Boss (2020)<\/h3>\n<p><a href=\"https:\/\/www.amazon.fr\/confinement-expliqu\u00e9-\u00e0-mon-boss-ebook\/dp\/B086W3Z13Q\/ref=sr_1_1?dchild=1&amp;qid=1586595834&amp;refinements=p_27%3APierre+de+Mazenod&amp;s=books&amp;sr=1-1\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignleft wp-image-52463 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/04\/le-confinement-explique-a-monboss.jpg\" alt=\"\" width=\"160\" height=\"225\" \/><\/a>En l\u2019espace de 4 semaines, la crise sanitaire a boulevers\u00e9 les agendas de toutes les entreprises faisant appara\u00eetre de nouvelles priorit\u00e9s parmi lesquelles\u00a0<strong>la mise en place du travail \u00e0 distance.<\/strong><\/p>\n<h4>Relever les d\u00e9fis de 2020<\/h4>\n<p>Pour aider les organisations \u00e0 relever ces challenges, un groupe d\u2019experts s\u2019est rassembl\u00e9 (virtuellement) pour co-\u00e9crire un ouvrage\u00a0\u00a0\u00ab Le confinement expliqu\u00e9 \u00e0 mon boss \u00bb dont tous les b\u00e9n\u00e9fices seront vers\u00e9s \u00e0 la Fondation de France.\u00a0Tout cela en \u00e0 peine une semaine<em><strong><a title=\"commander LES MEDIAS SOCIAUX EXPLIQUES A MON BOSS (2011) sur Amazon\" href=\"https:\/\/www.amazon.fr\/confinement-expliqu%C3%A9-%C3%A0-mon-boss-ebook\/dp\/B086W3Z13Q\/ref=sr_1_1?dchild=1&amp;qid=1586595834&amp;refinements=p_27%3APierre+de+Mazenod&amp;s=books&amp;sr=1-1\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"imgr alignright\" title=\"commander Le CONFINEMNENT EXPLIQUE A MON BOSS\" src=\"https:\/\/agence.visionarymarketing.com\/images\/commander%20a%20mon%20boss%20sur%20amazon.png\" alt=\"commander Le CONFINEMNENT EXPLIQUE A MON BOSS\" width=\"304\" height=\"48\" border=\"0\" \/><\/a><\/strong><\/em><\/p>\n<p>Quelques un des th\u00e8mes abord\u00e9s dans cet ouvrage :<\/p>\n<ul>\n<li>Quelles sont les priorit\u00e9s pour un\u00a0<strong>dirigeant<\/strong>\u00a0dans la crise actuelle ?<\/li>\n<li>A\u00a0quels\u00a0<strong>changements durables<\/strong>\u00a0va conduire le confinement ?<\/li>\n<li>Le confinement va-t-il acc\u00e9l\u00e9rer la\u00a0<strong>transformation digitale des entreprises<\/strong>\u00a0?<\/li>\n<li>Le confinement est-il une forme de\u00a0<strong>Darwinisme digital<\/strong>\u00a0?<\/li>\n<li>Comment g\u00e8re-t-on son\u00a0<strong>\u00e9quipe<\/strong>\u00a0en mode confinement ?<\/li>\n<li>Quel est l\u2019impact sur le\u00a0<strong>middle management\u00a0<\/strong>?<\/li>\n<li>Comment limiter\u00a0<strong>l\u2019impact<\/strong>\u00a0sur le moral des troupes ?<\/li>\n<li>Le\u00a0confinement marque-t-il le retour en force du\u00a0<strong>DSI<\/strong>\u00a0ou de\u00a0<strong>l\u2019IT<\/strong>?<\/li>\n<li>Quid de ceux qui ne peuvent pas faire appel au\u00a0<strong>t\u00e9l\u00e9travail<\/strong>\u00a0?<\/li>\n<\/ul>\n<h3>Le digital expliqu\u00e9 \u00e0 mon Boss (2017)<\/h3>\n<p><a href=\"https:\/\/www.amazon.fr\/digital-expliqu\u00e9-mon-boss-aimeraient\/dp\/2367781354\/ref=asap_bc?ie=UTF8\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"imgl\" style=\"float: left; margin: 10px 10px 10px; display: inline;\" title=\"commander Le DIGITAL EXPLIQUE A MON BOSS (2017) \" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/02\/le-digital-explique-a-mon-boss.jpg\" alt=\"commander Le DIGITAL EXPLIQUE A MON BOSS (2017) \" width=\"160\" height=\"225\" align=\"left\" \/><\/a>C&rsquo;est le petit dernier de la collection, le livre de strat\u00e9gie digitale que nous avons concoct\u00e9 avec Herv\u00e9 Kabla pendant 9 mois, avec amour, en pensant \u00e0 nos lecteurs. C&rsquo;est un pr\u00e9cis de transformation num\u00e9rique. Il est surtout un livre qui remet le contexte du num\u00e9rique dans son utilit\u00e9 et dans son application sur le terrain. Il donne des pistes pratiques pour aller de l&rsquo;avant.<\/p>\n<p>Voici <a href=\"https:\/\/agence.visionarymarketing.com\/fr\/visionary-marketing\/revue%20de%20presse\/\">un extrait de l&rsquo;analyse publi\u00e9e par Les Echos. 24 avril 2017<\/a><\/p>\n<h4>Un constat<\/h4>\n<p><em>Une bonne partie des\u00a0 dirigeants\u00a0 fran\u00e7ais,\u00a0 \u00e0 commencer\u00a0 dans\u00a0 les\u00a0 PME, ma\u00eetrisent mal la disruption num\u00e9rique et ses cons\u00e9quences sur leur activit\u00e9. \u00ab La m\u00e9connaissance des usages, la crainte de mauvais comportements, l\u2019incompr\u00e9hension des b\u00e9n\u00e9fices du digital font que nombre\u00a0 d\u2019entreprises pr\u00e9f\u00e8rent se voiler la face et se priver d\u2019infrastructures num\u00e9riques dignes de leur rang\u00a0\u00bb,\u00a0assurent les auteurs.<\/em><\/p>\n<h3>La proposition<\/h3>\n<p><em>Herv\u00e9 Kabla, pr\u00e9sident de l\u2019agence Be Angels, et son comp\u00e8re <a href=\"https:\/\/agence.visionarymarketing.com\/fr\/visionary-marketing\/yann-gourvennec-agence-visionary-marketing.html\">Yann Gourvennec, fondateur de l\u2019agence Visionary Marketing,<\/a> s\u2019attachent \u00e0 expliquer par le menu la transformation num\u00e9rique \u00e0 ceux qui aimeraient (mieux) la pratiquer. Mais sans se poser en donneurs de le\u00e7ons.<\/em><br \/>\n<em>L\u2019exercice est en effet d\u00e9licat. Il faut d\u2019ailleurs attendre la page 235 (sur 274 !) pour que les auteurs entrent vraiment dans le vif du sujet. <\/em><\/p>\n<p><em><strong><a title=\"commander LES MEDIAS SOCIAUX EXPLIQUES A MON BOSS (2011) sur Amazon\" href=\"https:\/\/www.amazon.fr\/digital-expliqu\u00e9-mon-boss-aimeraient\/dp\/2367781354\/ref=asap_bc?ie=UTF8\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"imgr alignright\" style=\"margin: 10px 0px;\" title=\"commander Le DIGITAL EXPLIQUE A MON BOSS (2017) \" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/02\/commander-a-mon-boss-sur-amazon.png\" alt=\"commander Le DIGITAL EXPLIQUE A MON BOSS (2017) \" width=\"304\" height=\"48\" border=\"0\" \/><\/a><\/strong>C\u2019est qu\u2019ils prennent d\u2019abord le temps d\u2019expliquer en long et en large, par m\u00e9tier et par secteur, ce qu\u2019est la disruption et quels sont ses impacts. Mais les quarante derni\u00e8res pages synth\u00e9tisent bien l\u2019ampleur du d\u00e9fi : nommer un \u2013 bon \u2013 \u00ab CDO \u00bb (\u00ab chief digital officer \u00bb). Former les employ\u00e9s et\/ou acqu\u00e9rir d\u2019un coup des comp\u00e9tences par croissance externe, \u00e9couter les clients, essayer, tester, avancer\u2026 Un ouvrage pratique destin\u00e9 aussi \u00e0 faire \u00e9voluer le regard sur les enjeux du digital.<\/em><\/p>\n<p><strong><em>Claude Vincent <\/em><\/strong>(Les Echos du 26 avril 2017)<\/p>\n<p style=\"text-align: center;\">[slideshare id=71827491&amp;doc=slides-amonboss-2017-final-images-170206190249]<\/p>\n<div style=\"margin-bottom: 5px; text-align: center;\"><strong>Les planches \u00e0 t\u00e9l\u00e9charger :\u00a0<a title=\"Le Digital expliqu\u00e9 \u00e0 mon boss\" href=\"\/\/www.slideshare.net\/secret\/bJHmxuUqgeAh7D\" target=\"_blank\" rel=\"noopener noreferrer\">le \u00a0Digital expliqu\u00e9 \u00e0 mon boss<\/a> <\/strong>dans la <strong><a href=\"https:\/\/www.slideshare.net\/AmonBoss\" target=\"_blank\" rel=\"noopener noreferrer\">Collection \u00ab\u00a0Expliqu\u00e9 A mon Boss\u00a0\u00bb<\/a><\/strong><\/div>\n<h3>Mastering digital marketing like a Boss &#8211; Beyond Social Media (2015)<\/h3>\n<p><a href=\"https:\/\/www.amazon.fr\/Mastering-Digital-Marketing-like-boss\/dp\/2367780218\/ref=asap_bc?ie=UTF8\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"imgr alignright\" title=\"commander lMASTERING DIGITAL MARKETING LIKE A BOSS - BEYOND SOCIAL MEDIA (2015) \" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/02\/mastering-digital-marketing-like-a-boss.jpg\" alt=\"commander lMASTERING DIGITAL MARKETING LIKE A BOSS - BEYOND SOCIAL MEDIA (2015) \" \/><\/a>Ce livre, paru d\u00e9but 2015, est la version anglaise de notre best-seller \u00ab\u00a0la communication digitale expliqu\u00e9e \u00e0 mon boss qui est paru en 2013.<\/p>\n<p>Mastering Digital Marketing Like A Boss. As of 2014, one can assume that almost the entirety of the world&rsquo;s businesses is practicing digital marketing in one way or another.<\/p>\n<p>However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation). Add word-of-mouth marketing, high-tech project management, change management and technological expertise to me mix. Mastering this subtle alchemy is still a challenge for many business people.<\/p>\n<p>The a<img decoding=\"async\" class=\"imgl alignleft\" title=\"commander lMASTERING DIGITAL MARKETING LIKE A BOSS - BEYOND SOCIAL MEDIA (2015) \" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/02\/commander-a-mon-boss-sur-amazon.png\" alt=\"commander lMASTERING DIGITAL MARKETING LIKE A BOSS - BEYOND SOCIAL MEDIA (2015) \" width=\"304\" height=\"48\" border=\"0\" \/>im of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say glocal ), ever more social and mobile, as well as closely intertwined with core business activities.<\/p>\n<p>Even though this book mentions social media a lot. And although social is now an integral part of the digital marketing mix, its aim is much broader than that. Hence its subtitle.<\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/MediaAces\/fr-la-communication-digitale-explique-mon-boss-2013-les-slides\/\">Avec une vingtaine de sch\u00e9mas t\u00e9l\u00e9chargeables gratuitement pour expliquer la communication digitale \u00e0 mon boss <\/a><\/p>\n<h3>La communication digitale expliqu\u00e9e \u00e0 mon Boss (2013)<\/h3>\n<p><a href=\"https:\/\/www.amazon.fr\/communication-digitale-expliqu\u00e9e-mon-boss\/dp\/2918866784\/ref=asap_bc?ie=UTF8\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"imgl\" style=\"float: left; margin: 10px 10px 10px; display: inline;\" title=\"commander LA COMMUNICATION DIGITALE EXPLIQUEE A MON BOSS (2013) \" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/02\/communication-digitale-livre.gif\" alt=\"commander LA COMMUNICATION DIGITALE EXPLIQUEE A MON BOSS (2013) \" width=\"160\" height=\"235\" align=\"left\" \/><\/a>En 2013, le \u00ab digital \u00bb s&rsquo;est d\u00e9j\u00e0 r\u00e9pandu dans des entreprises du monde entier\u00a0; pourtant, la ma\u00eetrise de son langage et de son alchimie, m\u00e9lange de savoir-faire strat\u00e9gique, de communication, de cr\u00e9ation (et de co-cr\u00e9ation) de contenus, de marketing du bouche-\u00e0-oreille, de ma\u00eetrise d&rsquo;ouvrage, de conduite du changement et de vision technologique, reste un myst\u00e8re pour beaucoup.<\/p>\n<p>Ce livre a pour objectif d&rsquo;aider les d\u00e9cideurs \u00e0 remporter le d\u00e9fi de ce Web en constante \u00e9volution. Celui-ci est sans cesse plus global (ou \u00ab glocal \u00bb). Plus social, plus mobile et de plus en plus li\u00e9 au coeur de m\u00e9tier de l&rsquo;entreprise. Cet ouvrage prolonge, en outre, \u00ab Les m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss \u00bb. Il en \u00e9largit la th\u00e9matique en donnant une large place aux m\u00e9dias sociaux. Il en fait un des \u00e9l\u00e9ments fondamentaux d&rsquo;un mix marketing digital. <strong><a title=\"commander LES MEDIAS SOCIAUX EXPLIQUES A MON BOSS (2011) sur Amazon\" href=\"https:\/\/www.amazon.fr\/communication-digitale-expliqu\u00e9e-mon-boss\/dp\/2918866784\/ref=asap_bc?ie=UTF8\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"imgr alignright\" style=\"margin: 10px 0px;\" title=\"commander LA COMMUNICATION DIGITALE EXPLIQUEE A MON BOSS (2013) \" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/02\/commander-a-mon-boss-sur-amazon.png\" alt=\"commander LA COMMUNICATION DIGITALE EXPLIQUEE A MON BOSS (2013) \" width=\"304\" height=\"48\" border=\"0\" \/><\/a><\/strong>Un guide pratique de la mise en \u0153uvre de la strat\u00e9gie digitale en entreprise<\/p>\n<p><a href=\"https:\/\/www.slideshare.net\/MediaAces\/fr-la-communication-digitale-explique-mon-boss-2013-les-slides\/\">Avec 28 sch\u00e9mas t\u00e9l\u00e9chargeables gratuitement pour expliquer la communication digitale \u00e0 mon boss <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette page est d\u00e9di\u00e9e \u00e0 nos livres sur le marketing digital et plus particuli\u00e8rement \u00e0 notre nouvel ouvrage : le marketing digital de @ \u00e0 Z. Apr\u00e8s un an de travail acharn\u00e9, celui-ci est sorti aux \u00e9dition Eyrolles fin 2023. Cette page a pour ambition de vous fournir des informations sur ce livre et sur &hellip;<\/p>\n","protected":false},"author":2,"featured_media":75292,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3392","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livres marketing digital - Le marketing digital de @ \u00e0 Z<\/title>\n<meta name=\"description\" content=\"Page d\u00e9di\u00e9e \u00e0 nos livres &quot;\u00e0 mon boss&quot; sur le marketing digital et au premier chef \u00e0 Le marketing digital de @ \u00e0 Z #MDAZ chez Eyrolles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/livres-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Livres marketing digital - 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